DynamiCard Blog

4 Reasons Why Direct Mail Marketing Remains Important In the Digital Age image

Even in the digital age, direct mail marketing remains a highly effective way to win customers. While some might look skeptically at using what seems to be an outdated mode of marketing, this view is a bit inaccurate. In fact, direct mail marketing still provides businesses' many advantages. If you are a business owner looking to boost sales, consider the following four advantages of using direct mail marketing: Less Competition On the internet, the competition is enormous. Almost every website has banner ads, and marketing emails are exceedingly common. With direct mail, the competition is only a small stack of other pieces of mail. Standing out from the crowd on the internet can be almost impossible. With direct marketing, there's no such ...

Continue Reading

Guess What is More Local and More Effective Than Online Advertising image

The web is incredibly important in marketing today. People are using resources online to find local businesses and look up reviews. It's very important to have the right business infrastructure on the web so that when someone does a local search, your website will be on the map and ready to deliver the information they're looking for.  However, is it worth it to go a step further, spending a fortune on search engine optimization or keyword-based ads?  You might be better off aiming your advertising dollars straight at your local market by using direct mail. Let's take a look at some of the advantages and disadvantages of direct mail marketing and online marketing.  Web-Based Advertising Has Some Major Disadvantages = ...

Continue Reading

Use Data to Your Advantage for Direct Mail Marketing Success image

There is something about conventional ways of communication that make them highly effective even in this era of hi-tech digital communications. Although technology does make communication simpler and faster, direct mail still generates good response especially if you take the time to think about your campaign and goals.  Customize your strategy to suit your target audience for the best results. This is where data and analytics come into picture. Data Analysis Start by setting goals and objectives for your direct mail marketing campaign so you know what kind of data you need. Analyze the data that you already have and see how best you can use it. Find out what more data you require to meet your objectives. Once you ...

Continue Reading

Using Colors to Improve Marketing Success (Part 1) image

There's a well known theory that red and yellow used in fast food chains grabs our attention and sparks the appetite causing us to stop what we are doing pull over and grab a comforting loving meal. In fact the colors red or yellow can be found in almost any well-known fast food chain (McDonald's, Carl's Jr., Jack in the Box, Pizza Hut, In & Out, etc.). According to color psychology red makes us feel loved, comforted and warm yellow is exciting and grabs our attention. So colors can impact the choices we make when it comes to eating but can colors also affect spending habits for consumer goods and services? If it’s true that our eyes are the window to ...

Continue Reading

9 Straight-forward Restaurant Marketing Tips image

1. Local Search Engine Marketing - Make sure you are listed in local search results. These days most people are using online searches as well as reading reviews to help them decide whether or not they will come to your restaurant.Are you showing up on local search results and on Google Maps? Google has specific guidelines for businesses to follow in order to be listed in local search results. Managing local search and gaining the knowledge necessary to have a prominent local search presence is not nearly as easy as you would think. A qualified SEO that specializes in local search can help you with your local search presence if you don't have the time to learn and manage ...

Continue Reading

How to Effectively Attract New Customers While Keeping Groupon Bargain Hunters Out image

Most Groupon users are bargain hunters and won't return to your business unless they're nearby.  Groupon itself says that only some 22% of their coupon users become repeat customers, so you need to take that into account when working out your marketing plans.  Let's consider how direct mail can put the numbers much more in your favor. Coupon Difficulties I'm not here to bad-mouth Groupon;  they promote your sale to a huge audience and handle payments, and have provided a big boost to many businesses.  But they're not for everyone.  Their requirements of a minimum number of coupons and a big discount can be burdensome for small businesses. Plus they take 50% of the purchase for themselves and their delayed payment can wreak ...

Continue Reading

Direct Mail: An Effective Way to Drive Customers to Your E-Commerce Business image

Yes, good old snail mail is still a wonderful cost-effective way to generate traffic for an online business. In fact, it's even one of most effective channels. The Huffington Post reports that some ecommerce companies are even mailing print catalogs with great results. You'll probably be surprised to learn that this includes Amazon, eBay, and Zappos. While email is most effective for customer retention, direct mail from postcards to full catalogs can be highly effective in customer acquisition as well as retention. With the ever-rising cost of pay-per-click advertising, smart business people are realizing that a well-planned and well-executed direct mail campaign can have an excellent return-on-investment. Drive Offline to Online Some people need a little push to move into online purchasing. UK Sainsbury, a ...

Continue Reading

The Only Way to Target a Radius Around Your Business image

It makes sense that the easiest customers to capture are those who live or work near your own business location. They're nearby and will realize that your shop is a quick and easy visit. They might even already be passing by each and every day on their way to and from work.  If not, they know the neighborhood so it will be easy to find and remember your location.  All this is especially important when it comes to special promotions.  So many businesses have learned the hard way that people will drive quite a way for a great special deal, but never show up again for regular purchases.  A nearby customer is far more likely to come back again and ...

Continue Reading

How to Avoid Being Considered Junk Mail image

Many business owners and managers rule out direct mail because they assume it will just be thrown away.  Indeed, many people consider "junk mail" and "direct mail" to mean the same thing.  Companies with high-end products are especially concerned that mailings might actually hurt their reputation. Yet direct mail has been proven to be one of the most cost-effective marketing channels around.  Don't miss out on this great opportunity.  The right idea is to go right ahead and use mailings, but make sure that they're effective, and perhaps even appreciated by the recipient. Apply Best Practices Experienced direct-mail professionals know how to make mail campaigns as cost-effective as possible, and that means that very few pieces are casually tossed away as unwanted junk.  Here ...

Continue Reading

Get the Jump On Holiday Advertising image

Is your marketing ready for the holiday season?  Its already time!  Shoppers will soon be out and about, and you want them to already know about your shop and its products.  Especially if you have specialty items for a particular holiday.  So you'll want to get your marketing message out there early. The National Retail Federation (NRF) reports that as an industry average 20% of revenue comes during the winter holiday months, and for some retailers that can be as high as 40%. Why You Need to Get Ahead of the Game Here's a few more numbers from the NRF.  They just might surprise you.  Some 12% of shoppers get started before September, and another 6% start during September.  Another 20% get ...

Continue Reading

This is a unique website which will require a more modern browser to work!

Please upgrade today!

business postcard printing

Call for a FREE Marketing Consultation:

800.928.7670

Hours of Operation: Monday – Friday 7:30am – 4:30pm PST
business postcard printing

Call for a FREE Marketing Consultation:

☎ 800.928.7670

Hours of Operation: Monday – Friday 7:30am – 4:30pm PST
laminated postcard mailers