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Use These Three Tools to Create More Responsive Direct Mail Collateral image

Direct Mail Collateral

Any marketer who has been in this business long enough can tell you that flashy marketing collateral will only get you so far. Broadcasting a generic message to the widest possible audience is not nearly as effective as a targeted message sent to exactly the right audience at the right time. But you don't just want to make people aware that you're out there. You want to motivate and inspire them in a way that makes engagement a foregone conclusion. Therefore, if you really want to build more responsive direct mail collateral, there are a few key tools you'll want to keep in mind. Your Journey Towards More Responsive Direct Mail Begins Now By far, one of the most important steps you ...

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Why Direct Mail Marketing Matters More Than Ever in the COVID Era image

While it's absolutely true that the world is still firmly gripped in the ongoing COVID-19 pandemic, it's equally true that one day soon this will all be behind us. People and businesses are already starting to return to "normal" once again - or at least, as "normal" as the brave new world we're now in will allow. This only means that it's more important than ever for brands to create exceptional, unforgettable experiences with their target customers. By far, direct mail marketing is one of the best ways to accomplish exactly that. The Bright Future of Direct Mail: An Overview With everyone being at home for such an extended period of time, it's clear that saying that we're all going through something ...

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Growing Your Veterinary Practice or Pet Clinic During COVID-19 image

Veterinary Practice Marketing

With much of the country still in the grips of the COVID-19 pandemic, so many organizations are concerned about when they can return to normal - regardless of what that new "normal" currently looks like. Few are actually concerned with long-term growth right now - but in reality, that is a mistake that a veterinary practice or pet clinic like yours cannot afford to make. In fact, pet services businesses of all kinds can and should be looking towards future growth as COVID-19 finally leaves us behind. As you do, know that direct mail and your marketing strategy in general are about to become the best friends you've ever had to that end. Creating a Growth-Focused Marketing Strategy for Veterinary Practices In ...

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Boosting CBD E-Commerce Sales with Direct Mail in the Post-COVID Era image

CBD E-Commerce

It's absolutely no secret that targeted direct mail marketing is one of the most powerful advertising opportunities that businesses of all types have available to them... but what a lot of people don't realize is that this is especially true for CBD e-commerce businesses in the aftermath of COVID-19. In fact, there are a number of compelling reasons that outline why direct mail advertising is a powerful (and lucrative) opportunity that CBD online retailers in particular cannot afford to overlook. Capitalizing on Targeted CBD Direct Mail Marketing For starters, one of the best reasons why CBD e-commerce businesses should be embracing direct mail with open arms has to do with the wide array of tracking and analytics technologies that will suddenly become ...

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Expand Your Direct Mail Reach with Dynamic Addressable Geofencing image

Geofencing and Direct Mail

One of the most important things to understand about your marketing strategy is that, for the best results, all of the various techniques you're using should feed into and empower one another, coming together to form something more important than any one of them could be on their own. This means that in the modern era, the key to the best response rate AND the best ROI rests in true cross-platform marketing in every sense of the term. One of the best ways to accomplish THAT involves dynamic addressable geofencing, a technique that itself brings with it a number of core benefits that can't be ignored. Why Dynamic Addressable Geofencing Makes All the Difference By now, you're probably already using techniques like ...

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CBD and Direct Mail: Here’s What You Need to Know image

CBD Marketing

According to one recent study, CBD sales in the United States are expected to hit an incredible $20 billion by as soon as 2024. If you need a single statistic to prove that this industry is every bit as powerful as you've been led to believe, let it be that one. However, thanks largely to federal legal restrictions on things like digital marketing (think: social media), getting the messages of these businesses across to the people who want to hear them has been something of an uphill battle. Enter: direct mail, which has become the perfect opportunity to get the word out about this revolutionary product in a way that won't just capture someone's attention, but that will keep it ...

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Market Your Pool Services Before the Summer Rush image

Pool Services

While the weather outside right not certainly leaves a lot to be desired for much of the country, NOW is absolutely the time to start planning your summer pool services marketing campaigns for maximum effect. You need to kick things into high gear BEFORE the weather starts to heat up. Not only will this go a long way towards making sure that you beat the summer rush, but you'll also guarantee that you stay at the top of your prospects' minds all season long. Taking Your Pool Services Marketing to the Next Level By far, the most important step you can take to really make sure that your seasonal marketing campaign gets off on the right foot involves leveraging the full ...

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Millennials and Direct Mail: A Match Made in Heaven image

Millennials Marketing

One of the great things about direct mail is that it's inherently trustworthy - but this isn't just a sentiment shared among older generations - Millennials love the credibility of direct mail marketing materials, too. However, if you want to effectively target Millennials using direct mail and make the perfect first impression among your target audience, there are a few key things you'll want to keep in mind. Targeting Millennials: Here's What You Need to Know Arguably, the most important thing that you need to do to capture the attention of Millennials using direct mail involves making sure that you're using the right targeted mailing best practices in the first place. Generational marketing is certainly nothing new, but you'll want to take extra ...

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Seasonal Marketing for Landscapers: Swing Into Spring image

Landscaper Marketing

Yes, it's absolutely true that winter is firmly upon us and that low temperatures are gripping many parts of the country. But savvy landscaping businesses in particular know one truth among all others - it's never too early to start thinking about (and executing) your spring marketing campaigns. If you wait until the warm weather is already here, it will be far too late to kick your marketing campaigns into high gear. But if you lay the groundwork now, you'll stay at the top of someone's mind all throughout the season. Then, when they ARE looking for a landscaping business to help make their lawn warm-weather ready, you'll have exponentially increased the chances that the partner they seek out will ...

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Capture a New Generation of Timeshare Owners image

Timeshare Marketing

You may not think that timeshare marketing is inherently seasonal, but this idea actually couldn't be farther from the truth. Even though the cold winter months are firmly upon us, now is actually the perfect time to start planning the type of campaign that will attract Millennials in particular to what you have to offer. Your prospects are already dreaming about how they're going to escape the winter blues and many of them are currently planning their summer getaways. They're in the mood for fun and excitement and this is exactly the spirit that you can use to empower your lead generation efforts moving forward. Taking Advantage of the Next Generation of Timeshare Owners One of the reasons why direct mail ...

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