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How to Effectively Grow Your Optometry Practice image

Maybe the most important thing for you to understand about marketing for your optometry practice is that "creative content" and "personalized content" are NOT mutually exclusive. This is especially true in the modern era that we're currently living in, where you have more technology (and more DATA) available to you than ever. In other words, it IS more than possible to leverage targeted mailing to do both at the exact same time, and generational marketing is how you do it. Growing Your Optometry Practice Through Marketing: What You Need to Know Someone in their 30s, for example, likely has very different qualities that they're looking for in an optometrist than someone in their 60s or 70s. You know full well that you ...

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Marketing Your Pool Service Company for Year Round Returns image

For the absolute best results, your pool services marketing campaign can't afford to take a break just because the weather is getting chilly outside. With the right approach, you can execute your marketing for your pool services company to generate returns all year round - you just need to keep a few important things in mind while you do it. Pool Services Marketing: Breaking Things Down Even if you live in an area of the country that experiences all four seasons, that doesn't mean that your pool services marketing should take a break just because the weather starts getting cold outside. In general, you should always be marketing your services BEFORE the upcoming season kicks into high gear - that way, ...

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Maintaining Customer Loyalty and Brand Awareness for Retail Businesses image

Part of your success as a marketer has less to do with your ability to attract high volumes of customers and is more about getting the attention of the right kinds of customers. Loyal customers, to be more precise, are the bread and butter of any business. What would you rather have - a steady stream of one-time buyers who make a purchase and then never return, or a small but loyal army of passionate brand advocates who come back again and again? Obviously, you want the latter - which is absolutely where your direct mail efforts come in handy for your retail business. If you truly want to leverage collateral like direct mail postcards to maintain customer loyalty and brand awareness, ...

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Expanding Your Reach Beyond the Grid: Effectively Reaching Prospects image

Although it can be easy to assume that 100% of your target audience is connected to their digital lives all day, every day, recent studies have shown that this isn't necessarily the case. In fact, as many as 10% of Americans live in areas that are deemed "off the grid" in the first place - that is, in places where they don't have regular or reliable access to the internet at all. Plus, more and more people every day are scaling back their digital presence due to security concerns, among other issues. So how does your retail location or franchise reach these people when an email isn't necessarily as reliable as you think it is? It's simple - you use direct ...

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Reaching Millennials with Direct Mail image

It doesn't matter what type of business you're running or even what industry you're operating in - if you had to make a list of all your current priorities, "making a deeper connection with millennial audience members" should unquestionably be right at the top. Not only are there a massive number of millennials in the United States, but more and more of them are entering the workforce every year. This means that one day soon, they're going to eclipse their elders as the generation with the most amount of buying power. If you can hook them today you can hook them forever - which is why reaching millennials with direct mail is something you'll absolutely want to explore. The Power of ...

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Bring Your Beauty Marketing Message to EVERY Generation image

One of the most important things to understand about ANY type of marketing in the modern era is that things are getting decidedly more niche all the time. Case in point: beauty marketing. Thanks to social networking sites like Facebook and Instagram, influencer marketing has become the new norm. Because of this, most campaigns target one audience in particular: millennials. However, savvy marketers know that for true long-term success, you need to target EVERY generation... and direct mail campaigns are how you do it. Beauty Marketing for the Modern Era: Breaking Things Down While it's absolutely true that social media and online influencers have recently taken the lead in beauty marketing, there IS still ground to be regained - it just doesn't ...

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Better Back-to-School Marketing for Savvy Retailers image

If you're currently running a retail business that happens to be a clothing retailer or a similar type of e-commerce enterprise, back-to-school marketing is something you're already no doubt familiar with. However, it isn't only the timing of your seasonal marketing campaign that you have to concern yourself with - there are a variety of other factors at play that will also determine just how successful your offer truly is. Luckily, the process itself is actually quite straightforward - you just have to keep a few key things in mind. Back-to-School Marketing: Modern Seasonal Marketing for the Modern Business According to one recent study, the average household currently spends about $606 per year on back-to-school shopping. That number increases as you move ...

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How to Make Direct Mail Work for Your Real Estate Business image

Direct mail marketing is nothing if not malleable - ten different industries can use it in ten completely different ways and still unlock incredible results that other techniques can't match. Case in point: real estate. If you truly want to make direct mail work in a powerful, organic way for your real estate business, there are a few key things to keep in mind. Harnessing Direct Mail For Your Real Estate Business: Breaking Things Down Maybe the most important thing for you to understand about all of this is that every real estate lead is a little bit different from the next, just as every house is unique unto itself. Therefore, you must lean into that fact and use it to ...

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Timeshare Leads for Summer… and Beyond! image

A lot of people look at timeshare marketing as something that exists primarily in the summer... and from a certain perspective, that's true. But the fact of the matter is, you can't wait until warm weather has already arrived to start reaching out to people in your target audience - by that point, you've probably missed your best shot. Therefore, if you really want to generate more timeshare leads for summer AND beyond, there are a few key things to keep in mind. Timeshare Leads and Targeted Mailing: A Match Made in Heaven "Summer" means a lot of different things to a lot of different people depending on where in the country you live. So to really make an impact with ...

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Taking Advantage of Mother’s and Father’s Day image

Mother's Day and Father's Day are right around the corner, which can only mean one thing: seasonal marketing campaigns are about to once again kick into high gear. But if you really want to make the best possible impression with your direct mail postcards and other collateral this year, there are a few key things you'll want to keep in mind. The Art of Seasonal Marketing: Breaking Things Down Not only do you always want to tailor your seasonal marketing efforts to specific promotional opportunities like Mother's Day and Father's Day, but you also want to further narrow things down to the specific industry that you're in. Case in point: Mother's Day. There's a high chance that someone knows more than ...

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