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Want to Garner the Attention of the Boomers? Here’s How You Do It image

Baby Boomers Marketing

Did you know that within the next five years, there will be more Americans over the age of 65 than there will be kids under the age of 15? It's true - the Baby Boomer generation is more powerful than ever and if you really want to target them with your marketing strategy, there are a few key things you should know. The Generational Marketing Strategy You Need Has Arrived When speaking to any audience, one of the most important things you can do involves tailoring your marketing copy to play directly into the things that they're concerned about. For Baby Boomers, they're increasingly occupied with products and services that can help them live independently all throughout their twilight years. Therefore, ...

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A New Era of Audiology Marketing Has Arrived image

Audiology Marketing

For audiology practices in particular, direct mail marketing is more than just an opportunity to have a conversation with a potential new crop of patients. It's also one of the keys to successfully growing your practice in the modern era. It's the perfect opportunity to not only show people what you do but why it's so important - and it's an idea that you can put to good use in a number of key ways that you should definitely know more about. Better Audiology Marketing Begins Today By far, the most important thing you can do to really take your audiology marketing efforts to a new level involves first determining your specific niche within the industry. At that point, you can become ...

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Who’s Responding to Direct Mail? image

Responsive Prospects

When it comes to demographic targeting, far too many people only see one part of a much larger story. Yes, targeted mailing means that you know precisely who you're sending a piece of direct mail collateral to - often with a high degree of accuracy. But who, exactly, is the type of person most likely to respond? Once you figure that out, you have practically everything you need to take your direct mail marketing efforts to a bold new level. Who is Responding to Direct Mail? Breaking Things Down According to one recent study, the average Millennial says that they've responded to a direct mail marketing campaign at some point within the last 2.4 months - which, for the record, is ...

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Harnessing B2B Drip Marketing Campaigns to Your Advantage image

Drip Marketing

One of the most important things to understand about your B2B leads is that you're talking about a situation where decision-making can literally take weeks - if not months - to execute. Because of this, drip marketing MUST become a cornerstone of your B2B direct mail marketing strategy. Rather than trying to speed up someone's decision, you need to build time into your marketing strategy to finesse them - let them come to the right choice on their own terms. Luckily, targeted mailing and marketing analytics have made this easier than ever. You just need to keep a few key things in mind. Executing Your B2B Drip Direct Marketing Campaign To start, you need to make sure you've identified the right B2B ...

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Putting Personalization Back Into Pet Retail Marketing image

Pet Retail Marketing

According to one recent study, Americans are literally spending more money on their pets than ever before - to the tune of a massive $72 billion in 2019 alone. If you're among the many pet retailers out there, or operate in the pet services space in general, there has never been a better time than now to kick your marketing campaign into high gear. But if you really want to make an impression on both man AND man's best friend, there are a few key things you'll want to keep in mind. Bringing Personalization Back to Pet Marketing Owning a pet is an inherently personal thing - which means you need to be able to inject as much personalization into your ...

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Start Fresh With Your Dental Marketing in the New Year image

Dental Marketing

The end of the year is a natural time for reflection, allowing you to take a look back at your marketing strategy to figure out what worked and, more importantly what didn't. But it's also nothing if not an opportunity to begin totally fresh as soon as January 1st rolls around. Dentists in particular can begin anew in a number of different ways, all of which are worth exploring. New Year, New Opportunities One of the most important steps you can take as you head into the new year to empower your dental marketing strategy involves taking time to confirm that your efforts are truly aligned with your key performance indicators once again. In truth, this is something you should be ...

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Better Marketing for Automotive Repair Businesses: Breaking Things Down image

Auto Repair

Let's face facts: there are probably a lot of other automotive repair businesses in your area, both large and small. It's a highly specialized industry, but it's also a very competitive one - meaning that you need to do absolutely anything in your power to stand out from all the other pieces of related mail that a person will be receiving that day. Thankfully, this is going to be a lot easier than you might think. You just have to keep a few key things in mind about your direct mail marketing efforts moving forward. An Effective New Approach to Marketing Direct mail collateral like plastic postcards are one of the best ways to stand out in a crowd because not only ...

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How Movie Theaters Can Unlock the Full Power of Direct Mail Marketing image

In an era where massive, 4K television screens are becoming more commonplace, movie theaters are having a harder time filling their seats than ever. But what savvy theater owners know is that they have one particularly powerful weapon that is just waiting to be taken advantage of - direct mail marketing. Why Direct Mail is Perfect for Movie Theaters One of the major reasons why movie theaters should be looking into direct mail has to do with how it can help build - and reward - customer loyalty. Tracking and analytics can be used to show you who your most loyal customers are, for example, and you can then reach out to them with a concessions discount or other offer codes ...

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3 Fail-Proof Seasonal Marketing Tips for HVAC Businesses image

Are you the owner of an HVAC business who would love to know how to set yourself up for success in the off-season? Then look no further, because we have a solution that will absolutely knock your socks off! Yep! You heard that right. And the best part is you won't have to lift a finger to do it. Want to know the secret? Then keep reading, and we will give you three tips for off-season success and the one thing you can do that will set you up for success without ever having to lift a finger. Three Fail-Proof Seasonal Marketing Tips for HVAC Businesses 1. Offer Complementary Services You should always offer complementary services. For example: Vent cleaning, sanitizing, and purification services before turning the heater ...

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The Art of Instructional Training Program Marketing: Breaking Things Down image

One of the biggest challenges that comes along with marketing your instructional training programs has to do with how you're supposed to get someone genuinely EXCITED for this type of experience in the first place. You obviously know that your training program is an important one - now, you need to convey that to your leads in a way that also comes off as fun and that builds anticipation. This is the only way to truly generate not only the response rate, but the attendance numbers, that you need. Luckily, this isn't nearly as difficult as you may have assumed it would be. For the best results, you just need to keep a few key things in mind. Getting Excited About ...

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