seasonal marketing Archives

2nd of February, 2023
In: Advertising, Business Plan, Direct Mail Campaign, Direct Mail Marketing Strategy, Fitness Clubs, Food Delivery Services, Franchises, Health and Beauty, Health Clubs, Lead Generation, Marketing, Marketing Campaign, Med Spa Clinics, Pet Retail, Restaurant Marketing, Retail Marketing, Seasonal Marketing
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Are Your Lawn Care Plastic Postcards Not Working? image

In an era where the world around us is growing more and becoming more “digital” with each passing day, there are many skeptics that don't understand the advantage direct mail marketing offers. Often times we hear from businesses that they tried direct mail but it didn't work. After all we are in a digital age that allows you to reach out and make contact with a client as soon as five minutes after they wake up in the morning, how much good can a plastic postcard mailer actually do? Well they can do a lot! Here are reasons why your direct mail campaign wasn't successful in the past: You Focused More About Your Company Than Your Potential Customers Look at your direct mail ...

Ways Direct Mail Can Benefit your HVAC Business image

When it comes to needing your heater or air conditioner worked on homeowners are scrambling to find someone to come work on their unit. Unless they have had their unit worked on numerous times, or recently bought a new unit, most homeowners don't have an HVAC company on their speed dial. Sadly the HVAC business tends thrive when when homeowners are having issues with their units. So how do make sure homeowners are calling you when their unit goes out? Well one successful tactic is through direct mail. With direct mail you have the upper hand because you are technically already getting inside their home through plastic postcards, flyers, letters, or brochures. A home owner might keep your postcard handy ...

Help Your Gym Stand Out With These Direct Mail Pieces image

Growing your gym, and gaining new followers requires strategic marketing. Now more than ever the gym market is competitive thanks to the digital and social media spaces. So reaching your target audience is vert important. So strategies like direct mail could be exactly what your gym needs to get noticed. Here are five of the best gym direct mail pieces that will get more eyes on your fitness brand Plastic Postcard Mailers Here at Dynamicard we love our plastic postcards. They offer a sense of exclusivity and can help build value for the customer. Plastic mailers have seen a 24% higher response rate than mailers printed on traditional cardstock. Many people have a hard time immediately throwing them away because of their ...

Start the New Year Off Right With These Promos image

One of the great things about seasonal marketing campaigns is that they naturally bring with them something of a breath of fresh air. As opposed to the more general campaigns that you might run during the summer, these tie directly into the topic on everyone's mind: the holidays. This is particularly true when it comes to New Year's, which some people look forward to all year long. But make no mistake - no business is too niche to capitalize on the right New Year's marketing strategy. In fact, there are a few key tips that work well for absolutely any business that you're definitely going to want to know more about. The Secret to New Year's Marketing Is Here If nothing else, ...

Direct Mail Can Make An Impact On Your Fitness Club Marketing image

If you had to make a list of some of the most popular New Year's resolutions that people make every year, "getting into shape" and "becoming more healthy" are usually right at the top. But at the same time, people often break those resolutions for a wide range of different reasons. That usually means fitness clubs see a big influx of new members at the start of the year that quickly wanes over the next few weeks and months... but it certainly doesn't have to be that way. With the right marketing strategy for fitness clubs, you can have people coming into your business that stay long after January has ended. All you have to do is keep a few ...

The Art of Brand Transparency image

At its core, brand transparency means exactly what it sounds like: you’re creating an image that says to everyone listening that YOURS is the brand to be trusted. This means that you say what you mean and you mean what you say, but it also conveys the fact that you’re honest, open, fair and don’t care who knows it. To put it another way, it means that your brand operates in a way that doesn’t just stand up to public scrutiny, but invites it, because you know you have absolutely nothing to hide. There’s a good chance that you’re already operating your business with this mentality, and if you are – terrific. But if you want to make sure as many ...

Reasons Your Lawn Care & Landscaping Mailers and Print Ads “Don’t Work” image

Your Campaign is More About Your Company Than Your Prospect For just a minute, take a deep breath and close your eyes and imagine that you are not a lawn and landscape nerd. I know. It’s hard. Get into the mind of your prospect. Stop copycatting your green industry peers. Look at your direct mail or advertising campaigns and evaluate these areas: Ratio of Empathy & Authority: Look at each word you choose. Imagine your campaign as a recipe. Authority is the salt. Just a pinch will do. Don’t make your prospects gag on award seals, credentials, etc. Photography Messages: Hire a professional and stop relying so much on stock photos (like your competitors). Put clients in your images, using their spaces and living their ...

Pest Control Marketing with Direct Mail image

One of the major challenges in terms of pest control marketing has to do with the fact that your business is very seasonal - almost more so than any other industry. It's not that your organization shuts down for long periods of time, or even that your customers tend to taper off during a particular part of the year. There will always be pests and there will always be people who hate them - it's just that the challenges your customers face during the winter are very, very different from the ones they face during the summer. With DynamiCard and our seasonal marketing offerings for pest control businesses, however, this is no longer a liability - it's an opportunity. You can now ...

Are You Prepared For Summer Camp? Use Direct Mail To Fill Your Roster image

The warm summer months are almost here yet again, which can mean only one thing: now is the time for recreational youth camps to kick their seasonal marketing efforts into high gear. If you wait until June to start marketing your summer camp, parents will likely have already made their decision weeks ago - meaning that your enrollment rates are going to suffer. However, if you start planning your seasonal marketing NOW, there's truly no limit to what you'll be able to accomplish - and that is a tremendously exciting position for any youth-related organization to be in. Seasonal Marketing for Summer Camps: Breaking Things Down One of the biggest boosts that direct mail advertising can have on your summer camp enrollment ...

Pre-Summer Marketing Success for Cosmetic Surgeons and Med Spas image

Spring is almost upon us yet again, which can mean only one thing: Summer is right around the corner. While those warm summer days are still a few months way, this also means that NOW is the time for cosmetic surgeons, med spa clinics and similar types of practices to start planning their seasonal marketing campaigns. If you get started sooner rather than later, you'll be able to take full advantage of all those new patients who are already building interest in preparing for the warmer weather with a refreshing new look along the way. The Art of Pre-Summer Marketing: Your Guide Naturally, certain procedures have a longer recovery time than others - meaning that you really need to start sending out ...

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