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Neuromarketing, or: Why Physical Marketing Will Never Truly Die image

Neuromarketing

While it's certainly true that businesses can have a great amount of success with their digital marketing efforts, there's still something to be said about the lasting impact of physical materials like business cards or plastic postcards. But it isn't just intuition that tells us physical materials stand the test of time - there's literally science behind it. One recent neuromarketing study reveals just how long-lasting this type of collateral truly is. The Power of Physical Materials: Breaking Things Down The aforementioned study was conducted by Temple University's Center for Neural Decision Making, and it dove deep into the different types of responses generated by physical collateral versus their digital counterparts. Overall, they looked at three core concepts: exposure (meaning how ...

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Make a Lasting Impact With Your Fitness Club Marketing for the New Year & Beyond image

Fitness Clubs Marketing

If you had to make a list of some of the most popular New Year's resolutions that people make every year, "getting into shape" and "becoming more healthy" are usually right at the top. But at the same time, people often break those resolutions for a wide range of different reasons. That usually means fitness clubs see a big influx of new members at the start of the year that quickly wanes over the next few weeks and months... but it certainly doesn't have to be that way. With the right marketing strategy for fitness clubs, you can have people coming into your business that stay long after January has ended. All you have to do is keep a few ...

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The Key to Better Holiday Marketing for Your Restaurant image

Restaurant Holiday Marketing

Restaurants aren't necessarily seasonal businesses by their nature, but that does NOT mean that you shouldn't embrace that holiday spirit. Part of the fun of the holidays is getting together with people we might not get to see every day. A large chunk of THAT usually involves sharing a delicious meal of some kind... and by now, you can probably see where this is going. If you really want to make sure that people share that delicious meal with YOUR restaurant as opposed to someone else's, you need to kick your holiday marketing into high gear and you need to do it TODAY. Taking Your Restaurant Holiday Marketing to the Next Level Keep in mind that one of the core keys to ...

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It’s a Digital World, But Physical Marketing Still Makes Your Response Soar image

Physical Marketing

Not only do most people upgrade their smartphones, tablets and other types of mobile devices on an annual or bi-annual basis, but for a lot of people these are among the most expensive pieces of electronics that they own. It makes sense that we're paying more attention to these digital devices than ever, and marketing has adapted as a result. But that doesn't mean that physical marketing has seen its last sunrise - far from it. In fact, there are a wide range of different ways that you can easily embrace physical marketing in a digital age, increasing your response rate, brand loyalty and more as you do. The Never Ending Power of Physical Marketing Business cards aren't just one of the ...

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Your Holiday Season Marketing Needs to Begin TODAY! image

Holiday Seasonal Marketing

Everybody knows that the holiday season is right around the corner. Thanksgiving and Christmas are on the same days every year - this comes as a surprise to absolutely nobody. But at the same time, people might NOT be aware of the promotions and other specials that you'll be running during the holiday season - and that is definitely not something you want to spring on someone at the last minute. Therefore, your holiday marketing efforts need to start ramping up now if they're going to build the type of momentum you need to carry you through to the end of the year and beyond. To do that, all you need to do is keep a few key things in ...

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Proven Tactics for Tracking the Performance of Your Direct Mail Campaigns image

So... you've just spent a boatload of money on a direct mail campaign. What's next? Well, you certainly don't want to sit around watching, waiting, and expecting droves of traffic to come through your doors or to your website. OK, so what should I be doing instead? Well, there are several things that should be included in your campaign strategy that will ensure all that money you spent is working for you. Here are the six proven tactics for tracking the performance of your direct mail campaigns, and, the one thing you can do to virtually eliminate all the time and effort behind effectively analyzing all that data. Curious? Keep reading... 6 Proven Tactics for Tracking the Performance of Your Direct Mail Campaigns Here is what the pros ...

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How Food and Meal Delivery Startups Can Gain and Retain Customers image

For food and meal delivery startups, gaining new customers is only one small part of a much larger story. Equally important is your ability to retain those customers - meaning that you've successfully created an experience they just aren't going to be able to get anywhere else. With that in mind, there are a number of essential ways in which direct mail and collateral like plastic postcards allow you to accomplish precisely that - all in a far easier way than you're likely expecting. Creating a More Personal Experience With Direct Mail Even though your business model exists largely on the Internet, that DOESN'T mean that direct mail can't be used to your advantage. You can easily use direct mail collateral like ...

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Seasonal Marketing: Using Black Friday and Cyber Monday to Your Advantage image

Fall us almost upon us yet again, which can only mean one thing - both Black Friday and Cyber Monday are right around the corner. For both brick-and-mortar stores AND online retailers, these are two of the most critical days of the year - which is why it's important to start planning your retail marketing campaigns sooner rather than later. If you truly want to take full advantage of these essential events, there are a few key things you'll want to keep in mind. Seasonal Marketing Starts BEFORE Black Friday and Cyber Monday Arrive By far, the most important thing to understand is that your Black Friday and Cyber Monday retail marketing campaigns need to begin well in advance of those ...

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The Art of Instructional Training Program Marketing: Breaking Things Down image

One of the biggest challenges that comes along with marketing your instructional training programs has to do with how you're supposed to get someone genuinely EXCITED for this type of experience in the first place. You obviously know that your training program is an important one - now, you need to convey that to your leads in a way that also comes off as fun and that builds anticipation. This is the only way to truly generate not only the response rate, but the attendance numbers, that you need. Luckily, this isn't nearly as difficult as you may have assumed it would be. For the best results, you just need to keep a few key things in mind. Getting Excited About ...

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Hot New Tactic for Skyrocketing Weight Loss Clinic Traffic Now image

Are you ready to take your weight loss clinic's business to the next level? Great! But exactly how do you go about doing that? Well, it's easier than you think and you don't have to lift a finger. Are you intrigued? Keep reading... Well, you could set up a direct mail campaign with a targeted mailing that would be perfect for attracting leads. And that's great, but, there is one more marketing tactic that all weight loss clinics should be using in addition to that that would guarantee skyrocketing leads and loads of traffic while building customer retention. Do you know what that is? We do! So get ready to uncover the best-kept secret in weight loss clinic marketing and customer retention. Here are three ways to grow your weight loss clinic ...

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Call for a FREE Marketing Consultation:

☎ 800.928.7670

Hours of Operation: Monday – Friday 7:30am – 4:30pm PST
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