Plastic Postcards Archives

Breaking Down the Numbers for your Fitness Direct Mail Campaign image

Since the 2020 Pandemic things have certainly shifted in the US. The United States is officially in a recession and people are making cutbacks. So how does the fitness industry keep from being cut out peoples budgets? Well now more than ever people are more conscious on being physically and mentally fit. Your gym can capitalize on that need, but only if you market yourself the right way. There is also another challenge gyms owners have to fight through: an oversaturated fitness market. With so many options outside of a brick and mortar gyms like streaming classes and online coaches, it can feel like a battle trying to stand out. So how do you get people into your gym? Lets ...

Direct Mail Content Ideas for your HVAC Business image

There are many different ways your HVAC company can utilize direct mail. Whether you are wanting to reach new clients, remind current clients, or just let people know who you are, there are several different ways you business can benefit from direct mail. Let's look at some ideas you can use in your next campaign: Use Postcards: Direct mailing can be any paper form, including fliers, newsletters, pamphlets, postcards. Postcards work really well. Anything that has to be physically opened might never be the minute a homeowner realizes it’s marketing material. On the other hand, when they look at a postcard, they’ll inevitably read it for a second. Your marketing message should make a concise point and quickly, so the ...

Grow Your Gym Memberships with Direct Mail image

All Businesses Have Seasons, It doesn't matter what type of organization you're running or even the industry you're operating in, all businesses have seasons - they always have and they always will. The bottom line is that if you don’t anticipate and plan for your seasons, your marketing success will be limited. It doesn't matter if that season is dictated by the calendar, the time of day, a week versus the weekend, a particular holiday or something else entirely. Summer and winter bring weather fluctuations, which means that HVAC companies get their time to shine for just one example. You must have a plan! They key to your marketing success isn't just to understand what these seasons are and how ...

Manage Your Direct Mail Fitness Campaign image

Manage a direct mail campaign yourself can be a time consuming endeavor that start to feel like a part-time job. Now running a direct mail campaign doesn’t have to be as complicated as it sounds though. With services like Dynamicard we can do a lot of the heavy lifting. Ideally, you’ll want to know who’s been sent what and if they’ve received it. This brings us to tracking the effectiveness of your direct mail campaign—otherwise known as ROI. How to Track Direct Mail Campaign ROI Because sending physical mail isn’t free, it’s important to provide a method of tracking the success of your campaign. The average ROI for a direct mail campaign is somewhere between .5 and 2% , so that's a good ...

Direct Mail Can Make An Impact On Your Fitness Club Marketing image

If you had to make a list of some of the most popular New Year's resolutions that people make every year, "getting into shape" and "becoming more healthy" are usually right at the top. But at the same time, people often break those resolutions for a wide range of different reasons. That usually means fitness clubs see a big influx of new members at the start of the year that quickly wanes over the next few weeks and months... but it certainly doesn't have to be that way. With the right marketing strategy for fitness clubs, you can have people coming into your business that stay long after January has ended. All you have to do is keep a few ...

How Direct Mail Can Make An Impact With Your Non-Profit image

When people think about getting the word out about non-profit organizations, they probably don’t have the term “marketing” immediately jump into their heads. But they should, because what is fundraising if not marketing from a different perspective? Indeed, if you truly want to make direct mail work for your non-profit, there are a few key techniques you can start using right away. Taking Advantage of the New Era of Non-Profit Marketing By far, one of the most critical steps you need to take as a non-profit to improve your fundraising capabilities involves diversifying as much as possible. Yes, direct mail is a powerful tool and plastic postcards rule the day. But don’t overlook the opportunities that cross-media marketing brings with it. You ...

Real Estate Marketing Benefits From Personalization image

Buying and/or selling a home is already a more personal experience than most. As a real estate agent or other business professional, you need to leverage that fact to your advantage. This means leaning into the personalization aspect of real estate marketing as heavily – and as often – as you can. Injecting a Bit of Personality Back Into Real Estate Marketing One of the reasons why personalization is so effective in this particular context has to do with the ways in which it takes the natural benefits of targeted mailing even further. With targeted mailing, you’re already going after people in your area who are most likely to want to buy a new home. Whether they’re a first-time home buyer, ...

Don’t Let Your Direct Mail Turn Into Junk Mail image

There's absolutely nothing worse than spending hours upon hours coordinating what is objectively the best piece of direct mail marketing collateral you've ever created, only to have it wind up in someone's trash. It's happened to many marketers... but it doesn't have to happen to you! At least, not anymore. If you really want to make sure that you're doing everything you can to keep your direct mail from becoming junk mail, there are a few key things you'll want to keep in mind along the way. Avoiding Junk Mail Curse: Your Guide One of the major reasons why people immediately toss direct mail advertisements into the trash is because of the same basic reason: bad addressing. This includes addressing your mail with ...

Understanding the Power of Plastic Postcards image

Success in terms of marketing is all about getting the right message in front of the right person at exactly the right time - this has always been true and it likely always will be. But how do you make sure that someone actually NOTICES your message when they're receiving more targeted advertisements than ever on a daily basis? The answer is simple: you use a format that they can't help but pay attention to. For many brands, plastic postcards ARE that format and they unlock a myriad of different advantages you won't be able to find anywhere else. Stand Out from the Crowd One of the major benefits that direct mail collateral like plastic postcards bring to the table is that, ...

Millennials and Direct Mail image

One of the great things about direct mail is that it's inherently trustworthy - but this isn't just a sentiment shared among older generations - Millennials love the credibility of direct mail marketing materials, too. However, if you want to effectively target Millennials using direct mail and make the perfect first impression among your target audience, there are a few key things you'll want to keep in mind. Targeting Millennials: Here's What You Need to Know Arguably, the most important thing that you need to do to capture the attention of Millennials using direct mail involves making sure that you're using the right targeted mailing best practices in the first place. Generational marketing is certainly nothing new, but you'll want to take extra ...

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