Tags Archivesmailing lists

Better Targeting = Better ROI image

A direct mail strategy is never something that should be created blindly. For the best results, you need to draw insight from absolutely every source that you're exposed to - meaning not only the existing relationships that you have with your customers, but the invaluable data that they're also creating on a daily basis. With that in mind, here are a number of key ways that you can expand your targeting capabilities, thus expanding your return on investment at the exact same time. Deepen Your Targeting, Deepen Your ROI Generally speaking, two of the best ways to deepen your targeting capabilities to expand your return on investment come down to two key ideas: descriptive analytics and predictive analytics. To speak to the former, ...

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Don’t Let Your Direct Mail Turn Into Junk Mail image

There's absolutely nothing worse than spending hours upon hours coordinating what is objectively the best piece of direct mail marketing collateral you've ever created, only to have it wind up in someone's trash. It's happened to many marketers... but it doesn't have to happen to you! At least, not anymore. If you really want to make sure that you're doing everything you can to keep your direct mail from becoming junk mail, there are a few key things you'll want to keep in mind along the way. Avoiding Junk Mail Curse: Your Guide One of the major reasons why people immediately toss direct mail advertisements into the trash is because of the same basic reason: bad addressing. This includes addressing your mail with ...

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The Secret to Increase Your Direct Mail Response Rate image

When it comes to demographic targeting, far too many people only see one part of a much larger story. Yes, targeted mailing means that you know precisely who you're sending a piece of direct mail collateral to - often with a high degree of accuracy. But who, exactly, is the type of person most likely to respond? Once you figure that out, you have practically everything you need to take your direct mail marketing efforts to a bold new level. Who is Responding to Direct Mail? Breaking Things Down According to one recent study, the average Millennial says that they've responded to a direct mail marketing campaign at some point within the last 2.4 months - which, for the record, is ...

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DynamiCard Works Because of ROI image

It doesn't actually matter what type of restaurant you're running, how long you've been in business or even what your menu looks like - you need to connect with the largest audience of people via your restaurant marketing and you need to do it right now. Almost more so than any other industry, restaurants depend on repeat business - your marketing is how you draw people in for the first time and your menu is how you keep them coming back for more. Ultimately, this is why our targeted mailing efforts at DynamiCard work so well - especially in terms of ROI (return on investment). You're not just targeting anybody. You're targeting the people who represent the highest chance of loving what ...

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HVAC, Plumbing & Home Services: Guarantee the Best Results With the Right Approach image

One of the most important things to understand about direct mail marketing is that your efforts should be dictated in large part by the industry you're actually operating in. There's no real "one size fits all" approach to what you're doing so you have to let your market - and your customers - dictate a lot of the choices you're making. Case in point: there are a few key tips that HVAC companies and plumbing and home services businesses can start using to really increase their efforts as quickly as possible. Take Your Direct Mail Marketing to the Next Level If you really want to take your HVAC, plumbing and home services marketing efforts to the next level, one of the best ...

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Who’s Responding to Direct Mail? image

Responsive Prospects

When it comes to demographic targeting, far too many people only see one part of a much larger story. Yes, targeted mailing means that you know precisely who you're sending a piece of direct mail collateral to - often with a high degree of accuracy. But who, exactly, is the type of person most likely to respond? Once you figure that out, you have practically everything you need to take your direct mail marketing efforts to a bold new level. Who is Responding to Direct Mail? Breaking Things Down According to one recent study, the average Millennial says that they've responded to a direct mail marketing campaign at some point within the last 2.4 months - which, for the record, is ...

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Are You Prepared For Summer Camp? Use Direct Mail To Fill Your Roster image

Summer Camps

The warm summer months are almost here yet again, which can mean only one thing: now is the time for recreational youth camps to kick their seasonal marketing efforts into high gear. If you wait until June to start marketing your summer camp, parents will likely have already made their decision weeks ago - meaning that your enrollment rates are going to suffer. However, if you start planning your seasonal marketing NOW, there's truly no limit to what you'll be able to accomplish - and that is a tremendously exciting position for any youth-related organization to be in. Seasonal Marketing for Summer Camps: Breaking Things Down One of the biggest boosts that direct mail advertising can have on your summer camp enrollment ...

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How HVAC Specialists Can Utilize Direct Mail image

HVAC Specialists

Just like other businesses, the HVAC industry can benefit from direct mail as it can be a great way to bring in new customers. It is important to stand out in this competitive field. When a customers is in need of choosing an HVAC professional for their next appointment or new product install, then it is important to keep your company name at the top of the list. You also want all current customers’ minds to think about you for future jobs. The task of pursuing new customers, while also reaching current customers can be a challenging balance. HVAC direct mail helps present your marketing message in a stylized way at the right time and to the right potential customers. ...

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7 Ways to Use Direct Mail in Home Business image

7 ways

Promoting your business is vital and helps with success. While many turn to digital strategies like social media and email there is still success when it comes to direct mail. There are several different ways a home business could use direct mail to get clients or customers: Catalog of products and services: This lets your potential prospects see everything you have to offer by sending them a catalog or list of what you offer. Consider including a coupon (#2) to encourage them to buy. Discounts and specials: Instead of just sending a card or letter introducing your product or service, why not include a special deal such as a percentage off for first-time customers. People like a good deal and it's ...

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How to Use Direct Mail in Your Home Business image

home bus 2

Determine what your goal is: What do you want people to do when they get your mailing? Order? Call for a consult? Figure out which type of mailer you want to send: Postcards are less expensive, but also have limits to how much information you can put on them. At the same time, a postcard might have a better chance of being read than a letter which requires the recipient to open it to see the content. Create/ Design the mailer: The success of direct mail requires is very much determined by the design and if it is a compelling mailer. In order to achieve this, you need to understand copywriting. It's not enough to tell people about ...

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