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What Realtors Need to Know About Targeting Absentee Homeowners image

Real Estate Marketing

It's no secret that real estate marketing is a bit more specific than most forms of advertising, as you're trying to capture someone's attention at a very important moment in their life. But as opposed to going after someone like a potential first time homebuyer, you can actually leverage best practices to your advantage and target people who may already have a home that they aren't necessarily getting a lot of value out of. If you play your cards right, you can create the type of mutually beneficial situation that serves you both well in the short-term moving forward. Targeting Absentee Homeowners: Breaking Things Down Maybe the most important thing for you to understand about all of this comes down to ...

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Keep Your Direct Mail From Becoming Junk Mail image

Direct Mail

There's absolutely nothing worse than spending hours upon hours coordinating what is objectively the best piece of direct mail marketing collateral you've ever created, only to have it wind up in someone's trash. It's happened to many marketers... but it doesn't have to happen to you! At least, not anymore. If you really want to make sure that you're doing everything you can to keep your direct mail from becoming junk mail, there are a few key things you'll want to keep in mind along the way. Avoiding Junk Mail Curse: Your Guide One of the major reasons why people immediately toss direct mail advertisements into the trash is because of the same basic reason: bad addressing. This includes addressing your mail with ...

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The Key to Avoiding the “Direct Mail” Marketing Rut image

Direct Mail Marketing

One minute, you feel like your direct mail marketing campaign is a wealth of creativity. The next minute, you feel like you're stuck in a rut. We've all been there - in many ways, it's a natural part of the job we're doing every day. But that DOESN'T mean that you have to take that simple fact laying down. If you truly want to avoid getting stuck in a direct mail rut, there are a few key tips you'll want to keep in mind. Building a Better Marketing Campaign: Here's What You Need to Know By far, one of the best ways to avoid getting stuck in that direct mail marketing rut ultimately comes down to going directly against your instincts and ...

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When Direct Mail Fails… Re-Think Your Approach image

Direct Mail

By now, you're probably well aware of all the studies that have been done that prove direct mail marketing is just as effective as it ever was. Statistics abound that confirm it not only has a much higher response rate than digital marketing, but often generates a better ROI, too. So why, then, isn't it working for you? First off, understand that direct mail is great - but it's not a silver bullet. Nothing is a guarantee in this life, as you've just experienced. Secondly, if your direct mail messaging fails, it doesn't mean you should give up. It means you need to re-think your approach. Back to the Drawing Board By far, the most important thing to understand about direct mail marketing ...

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Winter Marketing Opportunities for Automotive Repair Businesses image

Automotive Marketing

Every type of business experiences seasonal fluctuations, and automotive repair is certainly no different. But if you're worried that the impending winter will mean people stop coming into your shop, you absolutely shouldn't be - at least, not with the right direct mail marketing strategy at your side. In fact, there are a wide range of winter marketing opportunities for automotive repair that are absolutely worth capitalizing on - you just need to keep a few key things in mind. Better Marketing for Your Automotive Repair Business By far, the success of any automotive repair business is built on trust - and that's not something you can create if you're ONLY interested in selling services. Therefore, part of your seasonal marketing campaign's overall ...

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A Better ROI Requires Better Targeting image

Targeted Mailing

A direct mail strategy is never something that should be created blindly. For the best results, you need to draw insight from absolutely every source that you're exposed to - meaning not only the existing relationships that you have with your customers, but the invaluable data that they're also creating on a daily basis. With that in mind, here are a number of key ways that you can expand your targeting capabilities, thus expanding your return on investment at the exact same time. Deepen Your Targeting, Deepen Your ROI Generally speaking, two of the best ways to deepen your targeting capabilities to expand your return on investment come down to two key ideas: descriptive analytics and predictive analytics. To speak to the former, ...

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Who’s Responding to Direct Mail? image

Responsive Prospects

When it comes to demographic targeting, far too many people only see one part of a much larger story. Yes, targeted mailing means that you know precisely who you're sending a piece of direct mail collateral to - often with a high degree of accuracy. But who, exactly, is the type of person most likely to respond? Once you figure that out, you have practically everything you need to take your direct mail marketing efforts to a bold new level. Who is Responding to Direct Mail? Breaking Things Down According to one recent study, the average Millennial says that they've responded to a direct mail marketing campaign at some point within the last 2.4 months - which, for the record, is ...

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The Major Differences Between EDDM® and Saturation Mailing image

Saturation Mailing

EDDM® stands for "Every Door Direct Mail." It's a solution offered by the United States Postal Service in an effort to allow small businesses in particular a more effective way to promote their products and services to those in their local communities. But how, you ask, does this differ from the age-old idea of saturation mailing? That term refers to the process of sending one piece of mail to EVERYONE located within a particular zip code. You may think these two things are one in the same, but in reality they each bring with them their own unique advantages and disadvantages that cannot be ignored. EDDM® vs. Saturation Mailing: What You Need to Know For most businesses, the most important difference between ...

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Making an Impact With Direct Mail for Your Non-Profit image

Non-Profit Marketing

When people think about getting the word out about non-profit organizations, they probably don't have the term "marketing" immediately jump into their heads. But they should, because what is fundraising if not marketing from a different perspective? Indeed, if you truly want to make direct mail work for your non-profit, there are a few key techniques you can start using right away. Taking Advantage of the New Era of Non-Profit Marketing By far, one of the most critical steps you need to take as a non-profit to improve your fundraising capabilities involves diversifying as much as possible. Yes, direct mail is a powerful tool and plastic postcards rule the day. But don't overlook the opportunities that cross-media marketing brings with it. You ...

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Start Fresh With Your Dental Marketing in the New Year image

Dental Marketing

The end of the year is a natural time for reflection, allowing you to take a look back at your marketing strategy to figure out what worked and, more importantly what didn't. But it's also nothing if not an opportunity to begin totally fresh as soon as January 1st rolls around. Dentists in particular can begin anew in a number of different ways, all of which are worth exploring. New Year, New Opportunities One of the most important steps you can take as you head into the new year to empower your dental marketing strategy involves taking time to confirm that your efforts are truly aligned with your key performance indicators once again. In truth, this is something you should be ...

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