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How to Make Direct Mail Work for Your Real Estate Business image

Direct mail marketing is nothing if not malleable - ten different industries can use it in ten completely different ways and still unlock incredible results that other techniques can't match. Case in point: real estate. If you truly want to make direct mail work in a powerful, organic way for your real estate business, there are a few key things to keep in mind. Harnessing Direct Mail For Your Real Estate Business: Breaking Things Down Maybe the most important thing for you to understand about all of this is that every real estate lead is a little bit different from the next, just as every house is unique unto itself. Therefore, you must lean into that fact and use it to ...

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Timeshare Leads for Summer… and Beyond! image

A lot of people look at timeshare marketing as something that exists primarily in the summer... and from a certain perspective, that's true. But the fact of the matter is, you can't wait until warm weather has already arrived to start reaching out to people in your target audience - by that point, you've probably missed your best shot. Therefore, if you really want to generate more timeshare leads for summer AND beyond, there are a few key things to keep in mind. Timeshare Leads and Targeted Mailing: A Match Made in Heaven "Summer" means a lot of different things to a lot of different people depending on where in the country you live. So to really make an impact with ...

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How to Supercharge Your Automotive Direct Mail Campaign image

One of the most important things to understand about direct mail campaigns is that ultimately your efforts are only as successful as your messaging. You've got a limited amount of time to show somebody that not only do you understand the problem they're trying to solve or the goal they're trying to accomplish, but that you and you alone can help with it. This is especially true when you're talking about something like buying a new car, which is a purchase that is usually larger than most. To that end, if you truly want to optimize your automotive direct mail campaign, there are a few key things you'll need to keep in mind. Optimizing Your Direct Mail Campaign: Breaking Things Down Targeted ...

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How to Make Your Dental Marketing ROI Soar image

When you're talking about a business that is as specific and specialized as a dental practice, a bland direct mail marketing campaign is absolutely something you want to avoid. Not only do you need to instantly convey that you're an authority in a highly intimate field, but you also need to inspire them to take control over their own oral health at the same time. Therefore, if you truly want to make sure that your dental direct mail ROI is as high as it can go, there are a few important things to keep in mind. Building a Better ROI, One Brick at a Time If you truly want to make sure that your dental marketing ROI is as high as ...

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Why a Clean Mailing List Matters More Than You Realize image

Working from a mailing list for your marketing strategy is one thing. Working from a CLEAN mailing list is something else entirely. The former may generate more names for you to reach out to, but only the latter will guarantee the types of high response rates (and low bounce rates) that you need. The fact of the matter is that clean mailing lists are far more important than you realize, for a number of reasons that are definitely worth exploring. Clean Mailing Matters If you're not exceedingly careful with your mailing lists, duplicate addresses and names can easily sneak in without you realizing it. This doesn't just mean that the same person will receive the same mail twice. It'll cost you ...

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Know Your Customers, Data Provides the Insight image

In a lot of ways, marketing is much more of a two-way street than people realize. Yes, you're trying to communicate directly with a core group of people who are most likely to be interested in products and services just like yours. But what you really need to do is provoke a reaction - you need your collateral to get them to the point where they can't help but respond, continuing on with the "conversation" and forging an invaluable relationship with your larger brand and business. To that end, data is absolutely critical to your success - not only in terms of making sure that you're reaching out to the right prospects in the first place, but also when it ...

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Using Hyperlocal Targeting to Strengthen Community Ties image

If you had to make a list of all the factors that are essential to the modern business, customer loyalty would undoubtedly be right at the top. It isn't enough to build your marketing campaign around the idea that you're trying to get as many new customers as possible. You also have to turn those customers into loyal advocates - the kind that wouldn't even think about doing business anywhere else. In recent years, hyperlocal targeting has quickly revealed itself as one of the best ways to accomplish precisely that for nearly every industry that you can think of. You just need to keep a few key things in mind. The Art of Hyperlocal Targeting: Breaking Things Down For most businesses, hyperlocal targeting will take the form of ...

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HVAC, Plumbing & Home Services: Guarantee the Best Results With the Right Approach image

One of the most important things to understand about direct mail marketing is that your efforts should be dictated in large part by the industry you're actually operating in. There's no real "one size fits all" approach to what you're doing so you have to let your market - and your customers - dictate a lot of the choices you're making. Case in point: there are a few key tips that HVAC companies and plumbing and home services businesses can start using to really increase their efforts as quickly as possible. Take Your Direct Mail Marketing to the Next Level If you really want to take your HVAC, plumbing and home services marketing efforts to the next level, one of the best ...

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Everything You Need to Know About A/B Testing image

Have you ever been in the process of designing a piece of marketing collateral and realized that you were having a hard time picking between one of two distinct designs? Which one is the right one for your audience? Which one is going to make the best connection? Which is the one that will motivate the largest number of people to contact your business and make a purchase? With A/B testing, you don't have to guess at the answers to these questions. You'll know, beyond the shadow of a doubt. It's a tried-but-true marketing technique that is also far easier to start using than you probably thought it would be. You just have to keep a few key things in ...

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The Right Approach to Food Delivery Services Marketing is Well Within Reach image

For specialized industries like food delivery services, marketing is less about outright promotion and is more about informing and educating your audience than a lot of people realize. People are looking for as much information as possible while they get ready to make a purchase. By taking control of that information via your marketing efforts and making sure that the information they seek comes directly from your business, you therefore increase the chances that when the time comes to make a purchase, they're going to make it directly from you. For Food Delivery Services, Content is King If you truly want to improve your marketing efforts, consider creating content that helps to explain the ordering process in greater detail. Not only ...

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