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Putting Personalization Back Into Pet Retail Marketing image

Pet Retail Marketing

According to one recent study, Americans are literally spending more money on their pets than ever before - to the tune of a massive $72 billion in 2019 alone. If you're among the many pet retailers out there, or operate in the pet services space in general, there has never been a better time than now to kick your marketing campaign into high gear. But if you really want to make an impression on both man AND man's best friend, there are a few key things you'll want to keep in mind. Bringing Personalization Back to Pet Marketing Owning a pet is an inherently personal thing - which means you need to be able to inject as much personalization into your ...

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Start Fresh With Your Dental Marketing in the New Year image

Dental Marketing

The end of the year is a natural time for reflection, allowing you to take a look back at your marketing strategy to figure out what worked and, more importantly what didn't. But it's also nothing if not an opportunity to begin totally fresh as soon as January 1st rolls around. Dentists in particular can begin anew in a number of different ways, all of which are worth exploring. New Year, New Opportunities One of the most important steps you can take as you head into the new year to empower your dental marketing strategy involves taking time to confirm that your efforts are truly aligned with your key performance indicators once again. In truth, this is something you should be ...

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Better Marketing for Automotive Repair Businesses: Breaking Things Down image

Auto Repair

Let's face facts: there are probably a lot of other automotive repair businesses in your area, both large and small. It's a highly specialized industry, but it's also a very competitive one - meaning that you need to do absolutely anything in your power to stand out from all the other pieces of related mail that a person will be receiving that day. Thankfully, this is going to be a lot easier than you might think. You just have to keep a few key things in mind about your direct mail marketing efforts moving forward. An Effective New Approach to Marketing Direct mail collateral like plastic postcards are one of the best ways to stand out in a crowd because not only ...

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Make a Lasting Impact With Your Fitness Club Marketing for the New Year & Beyond image

Fitness Clubs Marketing

If you had to make a list of some of the most popular New Year's resolutions that people make every year, "getting into shape" and "becoming more healthy" are usually right at the top. But at the same time, people often break those resolutions for a wide range of different reasons. That usually means fitness clubs see a big influx of new members at the start of the year that quickly wanes over the next few weeks and months... but it certainly doesn't have to be that way. With the right marketing strategy for fitness clubs, you can have people coming into your business that stay long after January has ended. All you have to do is keep a few ...

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The Key to Better Holiday Marketing for Your Restaurant image

Restaurant Holiday Marketing

Restaurants aren't necessarily seasonal businesses by their nature, but that does NOT mean that you shouldn't embrace that holiday spirit. Part of the fun of the holidays is getting together with people we might not get to see every day. A large chunk of THAT usually involves sharing a delicious meal of some kind... and by now, you can probably see where this is going. If you really want to make sure that people share that delicious meal with YOUR restaurant as opposed to someone else's, you need to kick your holiday marketing into high gear and you need to do it TODAY. Taking Your Restaurant Holiday Marketing to the Next Level Keep in mind that one of the core keys to ...

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It’s a Digital World, But Physical Marketing Still Makes Your Response Soar image

Physical Marketing

Not only do most people upgrade their smartphones, tablets and other types of mobile devices on an annual or bi-annual basis, but for a lot of people these are among the most expensive pieces of electronics that they own. It makes sense that we're paying more attention to these digital devices than ever, and marketing has adapted as a result. But that doesn't mean that physical marketing has seen its last sunrise - far from it. In fact, there are a wide range of different ways that you can easily embrace physical marketing in a digital age, increasing your response rate, brand loyalty and more as you do. The Never Ending Power of Physical Marketing Business cards aren't just one of the ...

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Your Holiday Season Marketing Needs to Begin TODAY! image

Holiday Seasonal Marketing

Everybody knows that the holiday season is right around the corner. Thanksgiving and Christmas are on the same days every year - this comes as a surprise to absolutely nobody. But at the same time, people might NOT be aware of the promotions and other specials that you'll be running during the holiday season - and that is definitely not something you want to spring on someone at the last minute. Therefore, your holiday marketing efforts need to start ramping up now if they're going to build the type of momentum you need to carry you through to the end of the year and beyond. To do that, all you need to do is keep a few key things in ...

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Proven Tactics for Tracking the Performance of Your Direct Mail Campaigns image

So... you've just spent a boatload of money on a direct mail campaign. What's next? Well, you certainly don't want to sit around watching, waiting, and expecting droves of traffic to come through your doors or to your website. OK, so what should I be doing instead? Well, there are several things that should be included in your campaign strategy that will ensure all that money you spent is working for you. Here are the six proven tactics for tracking the performance of your direct mail campaigns, and, the one thing you can do to virtually eliminate all the time and effort behind effectively analyzing all that data. Curious? Keep reading... 6 Proven Tactics for Tracking the Performance of Your Direct Mail Campaigns Here is what the pros ...

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How Advertising Agencies Can Increase Their Value With Automated Direct Mail image

It's safe to say that as an advertising agency, your number one priority is always to have the most diverse array of offerings possible. After all, it's not what you can do in a literal sense that forms the basis of your competitive advantage - it's what you can do for your CLIENTS that counts. With that in mind, agencies can absolutely utilize automated direct mail to expand their offerings - a good idea for a number of reasons that are more than worth exploring. The Power of Automated Direct Mail: Breaking Things Down For advertising agencies in particular, automated direct mail offerings are a perfect opportunity to bring a tremendous amount of value to their own clients, all in one fell ...

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How Food and Meal Delivery Startups Can Gain and Retain Customers image

For food and meal delivery startups, gaining new customers is only one small part of a much larger story. Equally important is your ability to retain those customers - meaning that you've successfully created an experience they just aren't going to be able to get anywhere else. With that in mind, there are a number of essential ways in which direct mail and collateral like plastic postcards allow you to accomplish precisely that - all in a far easier way than you're likely expecting. Creating a More Personal Experience With Direct Mail Even though your business model exists largely on the Internet, that DOESN'T mean that direct mail can't be used to your advantage. You can easily use direct mail collateral like ...

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Call for a FREE Marketing Consultation:

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