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Want to Drive Response? Use Personalized Direct Mail Marketing image

Personalized Direct Mail

One of the major selling points of direct mail marketing is that it offers a higher degree of personalization that certain digital alternatives just can't match. First off, it's tangible - it exists in real life and people can hold it in their hand and, for many folks, that makes all the difference in the world. You can also use personalized direct marketing to improve your response rate in other ways, too - all of which are certainly worth a closer look. The Goal of Personalized Direct Marketing: An Overview By far, the most important thing to understand about using personalized direct mail marketing to drive response rates involves a deeper understanding of exactly what you're trying to accomplish in the first ...

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The Key to More Influential Direct Mail Than Ever Before image

Direct Mail

While it's absolutely true that one of the main goals of your marketing strategy should be to create as much awareness as possible for your business, you also need to be prepared to go a bit deeper than that. Awareness is great, but it's passive by its very nature. You can be aware that an interesting business is out there and still not really do anything about it. What you REALLY want is for people to be active - you need them to want to engage with your business in a way that creates an exceptional experience they won't soon forget. Luckily, direct mail is the perfect opportunity to accomplish this goal - provided that you keep a few key ...

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Launch Your Grand Opening with the Power of Direct Mail image

Grand Opening Direct Mail

Getting attention for your big, grand opening is always important because you want to hit the ground running, so to speak. Whether you're a new business opening in an already competitive area, or you're formally re-opening an established one, businesses of all types have hurdles to consider when planning their grand opening strategy in the COVID era. But thankfully, you're in luck. Direct mail and grand openings are the perfect pairing, and this is true for a number of reasons that are certainly worth a closer look. Building Anticipation for the Most Successful Grand Openings One of the most important steps you can take to launch your grand opening with the power of direct mail involves making sure that you're sending collateral out to ...

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Use These Three Tools to Create More Responsive Direct Mail Collateral image

Direct Mail Collateral

Any marketer who has been in this business long enough can tell you that flashy marketing collateral will only get you so far. Broadcasting a generic message to the widest possible audience is not nearly as effective as a targeted message sent to exactly the right audience at the right time. But you don't just want to make people aware that you're out there. You want to motivate and inspire them in a way that makes engagement a foregone conclusion. Therefore, if you really want to build more responsive direct mail collateral, there are a few key tools you'll want to keep in mind. Your Journey Towards More Responsive Direct Mail Begins Now By far, one of the most important steps you ...

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Why Direct Mail Marketing Matters More Than Ever in the COVID Era image

While it's absolutely true that the world is still firmly gripped in the ongoing COVID-19 pandemic, it's equally true that one day soon this will all be behind us. People and businesses are already starting to return to "normal" once again - or at least, as "normal" as the brave new world we're now in will allow. This only means that it's more important than ever for brands to create exceptional, unforgettable experiences with their target customers. By far, direct mail marketing is one of the best ways to accomplish exactly that. The Bright Future of Direct Mail: An Overview With everyone being at home for such an extended period of time, it's clear that saying that we're all going through something ...

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Growing Your Veterinary Practice or Pet Clinic During COVID-19 image

Veterinary Practice Marketing

With much of the country still in the grips of the COVID-19 pandemic, so many organizations are concerned about when they can return to normal - regardless of what that new "normal" currently looks like. Few are actually concerned with long-term growth right now - but in reality, that is a mistake that a veterinary practice or pet clinic like yours cannot afford to make. In fact, pet services businesses of all kinds can and should be looking towards future growth as COVID-19 finally leaves us behind. As you do, know that direct mail and your marketing strategy in general are about to become the best friends you've ever had to that end. Creating a Growth-Focused Marketing Strategy for Veterinary Practices In ...

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Driving Traffic Back into Your Auto Repair Shop After COVID-19 image

Auto Repair Direct Mail

Businesses of all types are slowly starting to open back up again in the wake of COVID-19 and embracing whatever the "new normal" currently looks like. Of course, this also means that essential and highly specialized businesses like automotive services providers are already concerning themselves with how to get those customers returning to their workweek commute back into their shops as soon as possible. The good news is that the same targeted mailing and direct mail techniques you're already using are about to become even more effective in the short-term. It's just that you have to keep a few key things in mind while you use them, is all. Get Those Customers Back With the Power of Direct Mail One of the ...

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Adapt, React, Recover: Home Services and COVID-19 image

Home Services Direct Mailing

Yes, it's true that the ongoing COVID-19 pandemic was a significantly difficult experience for all of us. The businesses that we left in early March will barely resemble the ones we've returned to in a lot of cases... but one of the most important things for you to understand is that in the end, that may very well be okay. Home services businesses (think: home repair, HVAC, plumbing, roofing, landscaping, solar installation, and more) have already begun to adapt to this "new normal" that COVID-19 represents. They're doing so in a variety of interesting ways that all of us can learn a thing or two from, regardless of industry. Better Direct Mail Marketing in the Aftermath of COVID-19 A lot of home services ...

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How COVID-19 Will Impact Short-Term Rental Management Marketing image

Short-Term Rental Management Marketing

While it's absolutely true that nearly every industry you can think of has been totally upended by the COVID-19 crisis, it's equally fair to say that vacation rentals and other short-term rental opportunities have had it worse than most. During a time when most people were actually prohibited from leaving their homes for months on end, understandably vacation rentals were the furthest thing from their minds. But with more and more lockdown orders being lifted every day, that's not going to be true for very long - and NOW is the time to strike while the iron is hot! Using Targeted Direct Mail to Recover Stronger Than Ever By far, you need to understand that targeted mailing is about to become an ...

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What Golf Courses Need to Know About Marketing After COVID-19 image

Golf Course Marketing

Nearly every state has lifted their stay-at-home orders, and Americans are ready for life to start returning to normal once again - which means NOW is the time for reopening golf courses to reach out to their patrons and prospects with an uplifting message of reassurance and resolve. Your direct mail marketing strategy is going to be an invaluable tool in terms of accomplishing exactly this and more. So if you really want your golf course and hit the ground running after COVID-19, there are a number of essential things to keep in mind. Proactive Direct Mail is a Game-Changer By far, the biggest thing you can do in terms of navigating your marketing strategy in the post-COVID world has to do ...

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