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How To Attract Leads For Your Plastic Postcards image

Dynami card

Are your direct mail pieces checking all the boxes and hitting the targeted mark—every time? Are you sure? What if we told you there was a way they could be? Yep! There is and we can prove it! Attracting Leads in a Digital World Using Direct Mail Tactics Marketing seems to be all about digital these days with websites, apps, and everything in-between. So what does that mean for direct mail? You can't search, stream, browse, or scroll through a direct mail piece like you can with online ads—BUT—you can touch them, which is something you can't do with online ads. Why is that important? Being able to physically touch a unique direct mail piece hits an emotional nerve and jump-starts the intrigue thought process. A Mailbox Versus an Inbox ...

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Who’s Responding to Direct Mail? image

Responsive Prospects

When it comes to demographic targeting, far too many people only see one part of a much larger story. Yes, targeted mailing means that you know precisely who you're sending a piece of direct mail collateral to - often with a high degree of accuracy. But who, exactly, is the type of person most likely to respond? Once you figure that out, you have practically everything you need to take your direct mail marketing efforts to a bold new level. Who is Responding to Direct Mail? Breaking Things Down According to one recent study, the average Millennial says that they've responded to a direct mail marketing campaign at some point within the last 2.4 months - which, for the record, is ...

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How HVAC Specialists Can Utilize Direct Mail image

HVAC Specialists

Just like other businesses, the HVAC industry can benefit from direct mail as it can be a great way to bring in new customers. It is important to stand out in this competitive field. When a customers is in need of choosing an HVAC professional for their next appointment or new product install, then it is important to keep your company name at the top of the list. You also want all current customers’ minds to think about you for future jobs. The task of pursuing new customers, while also reaching current customers can be a challenging balance. HVAC direct mail helps present your marketing message in a stylized way at the right time and to the right potential customers. ...

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The Art of the Purpose-Driven Campaign image

When it comes to the types of direct mail marketing campaigns that you're conducting on a daily basis, it's important for you to realize that there is far less experimentation than you may realize. That's not to say that your campaigns can't be creative, because they absolutely should be. It's just that every piece of collateral that you design needs to be built from the ground up with a very precise purpose in mind. A Purpose-Driven Campaign for a Better Tomorrow One of the core keys to success in any purpose-driven direct mail marketing campaign ultimately comes down to where you choose to begin your efforts. A lot of people make the mistake of starting with the marketing collateral and hoping to build ...

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How Analytics-Driven Direct Mail Prospers image

There are a lot of people out there who insist that influencer marketing is all the rage these days. Rather than conducting a thoughtfully constructed, forward-thinking direct mail campaign of your own, all you really have to do is partner with the right influencer and you can harness their built-in audience to your advantage. Sounds easy, right? In a best case scenario, it is - but what those people WON'T tell you is that it's a lot harder to get to this point than you might think. Therefore, when influencer marketing fails, it's critical for you to understand that an analytics-driven direct mail campaign can prosper in a wide array of different ways, all of which are more than worth exploring. A ...

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How Direct Mail Can Boost Online Purchases image

While it's absolutely true that more and more people are engaging with brands over the Internet these days, that doesn't mean that direct mail is dead - far from it. In fact, even if you operate a business exclusively online, there are still a wide array of different benefits that the right direct mail campaign can bring to the table that would be difficult to replicate through other means. Leveraging Direct Mail to Your (Online) Advantage One of the most important benefits of executing a thoughtfully constructed direct mail campaign ultimately comes down to what it can do for your response rate. According to one recent study, about 67% of millennial parents and 53% of millennials in general say that they're ...

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Pre-Summer Marketing Success for Cosmetic Surgeons and Med Spas image

Spring is almost upon us yet again, which can mean only one thing: Summer is right around the corner. While those warm summer days are still a few months way, this also means that NOW is the time for cosmetic surgeons, med spa clinics and similar types of practices to start planning their seasonal marketing campaigns. If you get started sooner rather than later, you'll be able to take full advantage of all those new patients who are already building interest in preparing for the warmer weather with a refreshing new look along the way. The Art of Pre-Summer Marketing: Your Guide Naturally, certain procedures have a longer recovery time than others - meaning that you really need to start sending out ...

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Seasonal Marketing for Landscapers image

Yes, it's absolutely true that winter is firmly upon us and that low temperatures are gripping many parts of the country. But savvy landscaping businesses in particular know one truth among all others - it's never too early to start thinking about (and executing) your spring marketing campaigns. If you wait until the warm weather is already here, it will be far too late to kick your marketing campaigns into high gear. But if you lay the groundwork now, you'll stay at the top of someone's mind all throughout the season. Then, when they ARE looking for a landscaping business to help make their lawn warm-weather ready, you'll have exponentially increased the chances that the partner they seek out will ...

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Direct Mail Marketing For Auto Dealerships image

Physical marketing materials are effective for car advertisements because they can be easily accessed for future reference, unlike emails that usually get buried under other messages or flagged as spam, or banner ads that are typically ignored. #1. Use a quality mailing list You have a number of options when it comes to your direct mail campaign’s mailing list. You can use your current data sets, purchase a third-party list, or append third-party data to your current list. #2. Add a visual appeal Your material should be able to stand out from the stack of mail that a person receives. The graphics, images, and colors should immediately grab a recipient’s attention. You can include flashy images of cars or catchy headlines written in ...

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The 40/40/20 rule image

Just like email marketing, direct mail marketing is often all about audience persuasion to make a purchase. This is Not always the case though. The secret to running a successful direct mail campaign is to deliver true value, which is why the 40/40/20 rule serves as a great baseline upon which to build your strategy. Here’s how it works: Audience – 40% 40% of the success of your direct mail campaign is dependent on your audience. You’re only going to waste money and jeopardize your reputation if you start mailing people who aren’t interested in what you have to offer. The key to any successful marketing strategy is getting your audience right. Many businesses serve a particularly wide range of customer profiles, ...

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