Tags Archivesresponse rate

Neuromarketing, or: Why Physical Marketing Will Never Truly Die image

Neuromarketing

While it's certainly true that businesses can have a great amount of success with their digital marketing efforts, there's still something to be said about the lasting impact of physical materials like business cards or plastic postcards. But it isn't just intuition that tells us physical materials stand the test of time - there's literally science behind it. One recent neuromarketing study reveals just how long-lasting this type of collateral truly is. The Power of Physical Materials: Breaking Things Down The aforementioned study was conducted by Temple University's Center for Neural Decision Making, and it dove deep into the different types of responses generated by physical collateral versus their digital counterparts. Overall, they looked at three core concepts: exposure (meaning how ...

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Tired of Hearing “No”? Here’s How to Turn Them Into a “YES” image

marketing psychology

Regardless of how thoughtfully constructed your marketing strategy is, the chances that you're going to hear a lot of "NO" responses from your customers is high. But there IS a way to take that response and turn it into the enthusiastic "YES" you've been waiting for. All you have to do is leverage the power of modern psychology to your advantage. It's All About Control To get a better understanding of how to take a "NO" response and turn it into a "YES," you must first learn more about why most people choose the former over the latter in a first place. When a consumer comes into contact with a marketer, they're essentially battling for control over an experience - whether ...

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The Fight Against Email Exhaustion Begins Now image

Email Marketing

Over the last few years in particular, more and more businesses have been investing most - if not all - of their efforts in email marketing than ever before. From a certain perspective, this makes sense as millions of people in the United States carry cell phones around with them in their pockets all day long. This means that it's now possible to reach someone from virtually anywhere... but that isn't necessarily the major advantage you might think it to be. People are bombarded by marketing emails all day, every day - which can make it difficult for you to stand out in a crowd. Therefore, if you truly want to increase your response rates AND your ROI, direct mail ...

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It’s a Digital World, But Physical Marketing Still Makes Your Response Soar image

Physical Marketing

Not only do most people upgrade their smartphones, tablets and other types of mobile devices on an annual or bi-annual basis, but for a lot of people these are among the most expensive pieces of electronics that they own. It makes sense that we're paying more attention to these digital devices than ever, and marketing has adapted as a result. But that doesn't mean that physical marketing has seen its last sunrise - far from it. In fact, there are a wide range of different ways that you can easily embrace physical marketing in a digital age, increasing your response rate, brand loyalty and more as you do. The Never Ending Power of Physical Marketing Business cards aren't just one of the ...

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How to Attract Leads Like a Magnet with Plastic Postcards image

Are your direct mail pieces checking all the boxes and hitting the targeted mark—every time? Are you sure? What if we told you there was a way they could be? Yep! There is and we can prove it! Attracting Leads in a Digital World Using Direct Mail Tactics Marketing seems to be all about digital these days with websites, apps, and everything in-between. So what does that mean for direct mail? You can't search, stream, browse, or scroll through a direct mail piece like you can with online ads—BUT—you can touch them, which is something you can't do with online ads. Why is that important? Being able to physically touch a unique direct mail piece hits an emotional nerve and jump-starts the intrigue thought process. A Mailbox Versus an Inbox ...

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Where Email Marketing Fails, Direct Mail Succeeds image

The world we're living in these days is an increasingly digital one - there really is no getting around that at this point. Cell phones have become a ubiquitous part of our lives. We're essentially on the Internet all day, every day. With that in mind, now would be the perfect time to say "good bye" to direct mail marketing forever in favor of an "all in" push on email marketing, right? Not at all. A far as lead generation is concerned, now is actually the time to double down on your direct mail marketing efforts for a number of different reasons that are more than worth exploring. The Troubles With Email Marketing One thing that a lot of business owners fail to ...

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Want to Increase Your Response Rate? Master Sequenced Mailings image

If someone told you that there was a direct mail technique out there that could potentially double both the prospects AND responders for your business, you'd naturally want to learn more about it, right? Of course you would - and that's exactly what a technique called sequenced mailing is designed to do. When leveraged properly, it's one of the most powerful forms of targeted mailing there is - and it's absolutely something you'll want to pay attention to moving forward. What You Need to Know About Sequenced Mailing At its core, mail sequences are exactly what they sound like - a series of mailings that are sent out in a specific order to make contact with the same people multiple times. So ...

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Want to Get Better at Targeted Mailing? Use the 40/40/20 Marketing Rule image

The 40/40/20 marketing rule may have a somewhat enigmatic name - but in reality, the approach it's describing couldn't be more straightforward. In essence, it's a theory that says that the ultimate success (not to mention return on investment) of your campaign is essentially relying on three core factors: 40% of your success is directly related to how effective your mailing list is. Another 40% ties back into how compelling your offer is. The remaining 20% comes from literally everything else. Why the 40/40/20 Marketing Rule Matters For the sake of discussion, let's start with the reverse order. The 20% that falls under the "everything else" category directly refers to not only graphic design, but also the specific copy of the ...

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The Secret to More Engaging Direct Mail Campaigns image

It's no secret that direct mail marketing is one of the most effective forms of promotion and advertising that the modern brand can enjoy. But at the same time, it is imperative to understand that simply using direct mail alone won't be enough to get the job done. To truly strike a chord with your target audience in a way that gets them to sit up and pay attention, you need to create better, more compelling and more engaging material - which of course requires you to keep a few important pointers in mind. An Emotional Response is an Engaging Response By far, the easiest (and maybe the most effective) way to create more engaging direct mail campaigns is to leverage ...

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The Consequences of Bad Data image

One of the best things about being a marketer in the modern age is that data is literally everywhere. All day, people are uploading massive volumes of information about themselves - all of which you can use to your advantage. If you know what someone likes, what they don't like, where they live and what type of lifestyle they have, you have most of the pieces you need to create marketing collateral that can't help but resonate and motivate. But at the same time, one has to wonder - what happens when the quality of the data becomes less important than the volume? It's a very real risk - and it's one that you'll want to try and avoid for ...

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Call for a FREE Marketing Consultation:

☎ 800.928.7670

Hours of Operation: Monday – Friday 7:30am – 4:30pm PST
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