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Don’t Let Your Direct Mail Turn Into Junk Mail image

There's absolutely nothing worse than spending hours upon hours coordinating what is objectively the best piece of direct mail marketing collateral you've ever created, only to have it wind up in someone's trash. It's happened to many marketers... but it doesn't have to happen to you! At least, not anymore. If you really want to make sure that you're doing everything you can to keep your direct mail from becoming junk mail, there are a few key things you'll want to keep in mind along the way. Avoiding Junk Mail Curse: Your Guide One of the major reasons why people immediately toss direct mail advertisements into the trash is because of the same basic reason: bad addressing. This includes addressing your mail with ...

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Understanding the Power of Plastic Postcards image

Success in terms of marketing is all about getting the right message in front of the right person at exactly the right time - this has always been true and it likely always will be. But how do you make sure that someone actually NOTICES your message when they're receiving more targeted advertisements than ever on a daily basis? The answer is simple: you use a format that they can't help but pay attention to. For many brands, plastic postcards ARE that format and they unlock a myriad of different advantages you won't be able to find anywhere else. Stand Out from the Crowd One of the major benefits that direct mail collateral like plastic postcards bring to the table is that, ...

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Utilize Direct Mail Marketing For Your Restaurant image

Are your direct mail pieces checking all the boxes and hitting the targeted mark—every time? Are you sure? What if we told you there was a way they could be? Yep! There is and we can prove it! Attracting Leads in a Digital World Using Direct Mail Tactics Marketing seems to be all about digital these days with websites, apps, and everything in-between. So what does that mean for direct mail? You can't search, stream, browse, or scroll through a direct mail piece like you can with online ads—BUT—you can touch them, which is something you can't do with online ads. Why is that important? Being able to physically touch a unique direct mail piece hits an emotional nerve and jump-starts the intrigue thought process. A Mailbox Versus an Inbox ...

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How To Attract Leads For Your Plastic Postcards image

Dynami card

Are your direct mail pieces checking all the boxes and hitting the targeted mark—every time? Are you sure? What if we told you there was a way they could be? Yep! There is and we can prove it! Attracting Leads in a Digital World Using Direct Mail Tactics Marketing seems to be all about digital these days with websites, apps, and everything in-between. So what does that mean for direct mail? You can't search, stream, browse, or scroll through a direct mail piece like you can with online ads—BUT—you can touch them, which is something you can't do with online ads. Why is that important? Being able to physically touch a unique direct mail piece hits an emotional nerve and jump-starts the intrigue thought process. A Mailbox Versus an Inbox ...

Continue Reading

How Analytics-Driven Direct Mail Prospers image

There are a lot of people out there who insist that influencer marketing is all the rage these days. Rather than conducting a thoughtfully constructed, forward-thinking direct mail campaign of your own, all you really have to do is partner with the right influencer and you can harness their built-in audience to your advantage. Sounds easy, right? In a best case scenario, it is - but what those people WON'T tell you is that it's a lot harder to get to this point than you might think. Therefore, when influencer marketing fails, it's critical for you to understand that an analytics-driven direct mail campaign can prosper in a wide array of different ways, all of which are more than worth exploring. A ...

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How Direct Mail Can Boost Online Purchases image

While it's absolutely true that more and more people are engaging with brands over the Internet these days, that doesn't mean that direct mail is dead - far from it. In fact, even if you operate a business exclusively online, there are still a wide array of different benefits that the right direct mail campaign can bring to the table that would be difficult to replicate through other means. Leveraging Direct Mail to Your (Online) Advantage One of the most important benefits of executing a thoughtfully constructed direct mail campaign ultimately comes down to what it can do for your response rate. According to one recent study, about 67% of millennial parents and 53% of millennials in general say that they're ...

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Want Better Marketing Campaigns? Build Better Mailing Lists image

Direct Mail Lists

Every business owner wants to find new opportunities to create better and more effective direct mail marketing campaigns, but so many are at a loss regarding where they should specifically begin. The good news is that this goal is actually a lot easier than you think. If you're using the best mailing lists to begin with, so much of the "hard work" to that end has already been done for you! Creating More Effective Campaigns, One Piece of Collateral at a Time Maybe the most important thing to understand about all of this is that direct mail and targeted mailing give you access to a host of unique opportunities that you won't necessarily have through other means. Using the sophisticated tracking ...

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Unlock the Power of Plastic Postcards image

Plastic Postcards

Success in terms of marketing is all about getting the right message in front of the right person at exactly the right time - this has always been true and it likely always will be. But how do you make sure that someone actually NOTICES your message when they're receiving more targeted advertisements than ever on a daily basis? The answer is simple: you use a format that they can't help but pay attention to. For many brands, plastic postcards ARE that format and they unlock a myriad of different advantages you won't be able to find anywhere else. Stand Out from the Crowd One of the major benefits that direct mail collateral like plastic postcards bring to the table is that, ...

Continue Reading

The Impact of Using Direct Mail to Boost Online Purchases image

Online Retailers

While it's absolutely true that more and more people are engaging with brands over the Internet these days, that doesn't mean that direct mail is dead - far from it. In fact, even if you operate a business exclusively online, there are still a wide array of different benefits that the right direct mail campaign can bring to the table that would be difficult to replicate through other means. Leveraging Direct Mail to Your (Online) Advantage One of the most important benefits of executing a thoughtfully constructed direct mail campaign ultimately comes down to what it can do for your response rate. According to one recent study, about 67% of millennial parents and 53% of millennials in general say that they're ...

Continue Reading

Keep Your Direct Mail From Becoming Junk Mail image

Direct Mail

There's absolutely nothing worse than spending hours upon hours coordinating what is objectively the best piece of direct mail marketing collateral you've ever created, only to have it wind up in someone's trash. It's happened to many marketers... but it doesn't have to happen to you! At least, not anymore. If you really want to make sure that you're doing everything you can to keep your direct mail from becoming junk mail, there are a few key things you'll want to keep in mind along the way. Avoiding Junk Mail Curse: Your Guide One of the major reasons why people immediately toss direct mail advertisements into the trash is because of the same basic reason: bad addressing. This includes addressing your mail with ...

Continue Reading

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