Tags Archivesresponse rate

The Secret to More Engaging Direct Mail Campaigns image

It's no secret that direct mail marketing is one of the most effective forms of promotion and advertising that the modern brand can enjoy. But at the same time, it is imperative to understand that simply using direct mail alone won't be enough to get the job done. To truly strike a chord with your target audience in a way that gets them to sit up and pay attention, you need to create better, more compelling and more engaging material - which of course requires you to keep a few important pointers in mind. An Emotional Response is an Engaging Response By far, the easiest (and maybe the most effective) way to create more engaging direct mail campaigns is to leverage ...

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The Consequences of Bad Data image

One of the best things about being a marketer in the modern age is that data is literally everywhere. All day, people are uploading massive volumes of information about themselves - all of which you can use to your advantage. If you know what someone likes, what they don't like, where they live and what type of lifestyle they have, you have most of the pieces you need to create marketing collateral that can't help but resonate and motivate. But at the same time, one has to wonder - what happens when the quality of the data becomes less important than the volume? It's a very real risk - and it's one that you'll want to try and avoid for ...

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Maximize Your Marketing with Plastic Postcards image

Direct mail marketing is stronger than ever these days, but simply sending your marketing collateral through USPS alone is not enough to get the job done. You need to go deeper, working harder than ever to strike a chord with your audience. To that end, marketing with plastic postcards is one of the most important opportunities you have for a number of different reasons you'll definitely want to be aware of. The Raw Power of Plastic Postcards A lot of people don't realize that plastic postcards don't just have a high response rate in terms of direct mail - they have a high response rate period. The average response rate is about 12%, which is far higher than competing techniques you might be ...

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Latest Response Rates for Direct Mail image

There are some people out there who think that direct mail marketing has no place in the digital world we're now living in. That it's outdated and antiquated - a relic of an era that has long since ended in favor of the "flashier" and "more immediate" techniques of the modern day. Those people, as it turns out, would be wrong. Recent studies have concluded what many people out there already knew: not only is direct mail still incredibly effective, but it's actually getting MORE valuable as time goes on. Direct Mail Marketing Continues to Shine One of the most important trends to be aware of when it comes to direct mail marketing has to do with the fact that average campaign response ...

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Effective CTAs for Direct Mail image

One of the most important aspects of any piece of direct mail collateral is also, sadly, the one many forget about until it's far too late: the CTA, or "call to action." The fact of the matter is that even the most visually pleasing, objectively successful direct mail design ultimately won't be able to save you if your call to action is bland and does little to motivate your audience members. If you truly want to make sure you're getting the most out of this crucial opportunity to inspire people to take action, there are a few key things to keep in mind. The Keys to Creating Better CTAs While it's always true that nearly every aspect of your direct mail campaign ...

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Boosting Direct Mail Response image

The most important thing for you to understand is that even the best direct mail marketing campaign in the world isn't going to see a 100% response rate. Far from it. But then again, that isn't what you're after. The key to maximizing your response rate involves tailoring your message to the core group of people you're speaking to. By making sure you're crafting a message that is precisely what they want to hear precisely when they want to hear it, you'll have done more than just boost your potential responses. You'll have sent your ROI as high as it can possibly go. Want to Craft a Better Response Rate? Craft Better Messaging By far, one of the best things that you can do ...

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The Power of Personalization image

Direct mail is still one of the most effective outreach techniques that your business has available to it, and the right style of personalization can take those efforts to the next level. If you're not currently experimenting with any and all opportunities to make your collateral more personal (and by association, more emotional), now would be an excellent time to start. The Dangers of "Dear Sir and/Or Madam..." Personalization is about more than just putting someone's name on something. It's about using all of the data you have available to you - from someone's preferences to their dislikes to their past buying history - to your advantage. Even using personalized images that are more specific to the interests of a core ...

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How Direct Mail Analytics Can Dramatically Boost Your Response Rate image

Whether you sell beauty products online or supply automotive repair services, the key to an effective marketing campaign is always the same: a strong response rate. After all, the goal of any advertising push is to bring in new customers, and the success of whatever marketing type you choose--television commercials, newspaper advertisements, marketing e-mails, and so on--can be measured by the number of prospective customers it brings to your doors. That's why direct mail marketing combined with analytics is so powerful. A plastic postcard mailer is already an incredibly effective marketing tool, but utilizing direct mail analytics can take your results to the next level. Here are the three key ways you can increase your response rate using direct mail analytics. By Allowing ...

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Call for a FREE Marketing Consultation:

☎ 800.928.7670

Hours of Operation: Monday – Friday 7:30am – 4:30pm PST
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