Categories ArchivesGraphic Design

Injecting Trust Back Into Your Direct Mail, Step-by-Step image

Direct Mail

Believe it or not, one of the reasons why direct mail marketing collateral makes such an impression on so many people is because it has an inherent trustworthy quality that digital alternatives do not. Anyone can send an e-mail in seconds - direct mail takes time, care and attention-to-detail, and make no mistake, your audience can feel that. Having said that, simply using direct mail alone often isn't quite enough to get the job done. Therefore, if you really want to create more trustworthy direct mail content, there are a few key pointers that you're absolutely going to want to keep in mind. The Art of Trustworthy Direct Mail: An Overview One of the best ways to make sure that your direct ...

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Millennials and Direct Mail: A Match Made in Heaven image

Millennials Marketing

One of the great things about direct mail is that it's inherently trustworthy - but this isn't just a sentiment shared among older generations - Millennials love the credibility of direct mail marketing materials, too. However, if you want to effectively target Millennials using direct mail and make the perfect first impression among your target audience, there are a few key things you'll want to keep in mind. Targeting Millennials: Here's What You Need to Know Arguably, the most important thing that you need to do to capture the attention of Millennials using direct mail involves making sure that you're using the right targeted mailing best practices in the first place. Generational marketing is certainly nothing new, but you'll want to take extra ...

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Achieving the Perfect Color Balance in Direct Mail Design image

Direct Mail Color Balance

Color is one of those aspects of direct mail design that a lot of people unfortunately don't pay enough attention to until it's far too late. They spend so much time focusing on the precise language in their messaging that color becomes an afterthought - when in reality, it needs to be one of your top priorities from the outset. Case in point: color balance. This is an idea that plays a far bigger role in your direct mail success than you realize and if you're designing your own marketing collateral, there are a few key things you'll want to keep in mind. Building the Perfect Balance: Breaking Things Down By far, one of the most important things to keep in mind ...

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Hot New Tactic for Skyrocketing Weight Loss Clinic Traffic Now image

Are you ready to take your weight loss clinic's business to the next level? Great! But exactly how do you go about doing that? Well, it's easier than you think and you don't have to lift a finger. Are you intrigued? Keep reading... Well, you could set up a direct mail campaign with a targeted mailing that would be perfect for attracting leads. And that's great, but, there is one more marketing tactic that all weight loss clinics should be using in addition to that that would guarantee skyrocketing leads and loads of traffic while building customer retention. Do you know what that is? We do! So get ready to uncover the best-kept secret in weight loss clinic marketing and customer retention. Here are three ways to grow your weight loss clinic ...

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Your Guide to Better, More Precise Marketing for Med Spa Clinics image

One of the most important things for you to understand when it comes to health and wellness marketing is that there really is no specific template for you to follow, because so much of your success will be dictated by your specific audience and what you plan to do on their behalf. Case in point: marketing for Med Spa Clinics. In order to generate the return on investment you're after, there are a few key things you'll absolutely want to keep in mind. Better Marketing for Your Med Spa Clinic: Your Guide Targeted mailing is always important to help improve the effectiveness of your efforts. However, it's ESPECIALLY critical when you're talking about advertising for Med Spa Clinics because you're trying to ...

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MailChimp’s New Direct Mail Postcards… Too Good to Be True? image

MailChimp, an industry leader in terms of email marketing, ads, landing pages, and CRM tools, recently announced that they're going to be expanding their existing direct mail capabilities with a series of new direct mail postcards aimed at businesses like yours. On the one hand, it's enticing to continue to leverage a brand as powerful as MailChimp's to your advantage. But are these postcards just the adrenalin injection your campaigns have been looking for, or are they too good to be true? Luckily, we took a closer look so that you don't have to. An Overview of MailChimp's New Direct Mail Postcards On the surface, MailChimp's new direct mail plastic postcards do have a lot going for them. But when diving deeper, ...

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Want to Get Better at Targeted Mailing? Use the 40/40/20 Marketing Rule image

The 40/40/20 marketing rule may have a somewhat enigmatic name - but in reality, the approach it's describing couldn't be more straightforward. In essence, it's a theory that says that the ultimate success (not to mention return on investment) of your campaign is essentially relying on three core factors: 40% of your success is directly related to how effective your mailing list is. Another 40% ties back into how compelling your offer is. The remaining 20% comes from literally everything else. Why the 40/40/20 Marketing Rule Matters For the sake of discussion, let's start with the reverse order. The 20% that falls under the "everything else" category directly refers to not only graphic design, but also the specific copy of the ...

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Color Psychology & The Response it Evokes image

When it comes to the ongoing success of your marketing campaign and the effectiveness of collateral like plastic postcards, any step that you can take to make sure your materials stand out in a crowd is a step worth taking. But one of the most important parts of graphic design is also, sadly, the one that far too many people fail to pay enough attention to: color psychology. That's right - being strategic about the colors you're using can and will make a huge impact on your response rate moving forward. To get to that point, however, you just need to keep a few key things in mind. The Science of Color Psychology: Breaking Things Down A wide range of different studies ...

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Attention-Grabbing Direct Mail Design image

If you truly want to create a successful direct mail campaign, you can't just get someone's attention. You need to command it - grabbing your reader immediately in a way that they won't soon be able to look away from. The principles of graphic design will be your most powerful weapons to that end and if you truly want to create the best collateral possible, there are a few key things you'll want to keep in mind. The Art of Graphic Design The next time you sit down to create plastic postcards or some other type of direct mail collateral, there are five key factors you need to consider. The first are your images. People will notice them right away so for ...

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The 3 Critical Elements of a Successful Direct Mail Campaign image

While it’s certainly true that no two successful direct mail marketing campaigns operate in quite the same way, there ARE a few common elements that most of them share. Yes, you’ll want to come up with something that is unique unto your business and your goals. Having said that, there are not one, but three critical elements that you’re definitely going to want to make sure that your next strategy includes. Know Your Audience By far, the most important element of your direct mail marketing strategy is also the most immediate: your audience. Success depends on your ability to get the right message in front of the right person at precisely the right time. How are you supposed to do that ...

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Call for a FREE Marketing Consultation:

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