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How to Measure the Success of Your Direct Mail Campaign image

With regards to direct mail marketing and your targeted mailing efforts, it's important to understand that your return on investment ultimately comes down to more than just dollars and cents. Lead generation might not immediately end in a sale, but that doesn't mean you're not getting something for your hard work. If you truly want to improve your direct mail efforts, you need to know how close you are to achieving your goals in the first place. That, of course, requires you to keep a few key things in mind. Breaking Down Your Direct Mail ROI Gaining critical visibility into your marketing campaign's success begins by taking another look at those goals you set for yourself when your efforts began in earnest. ...

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Why Direct Marketing is The Best Choice for Growing Your Business image

One of the major keys to long-term business success is and will always be your growth rate. Especially in the early days of your business, you need a steady stream of passionate new prospects and you need as many of them as you can get. Because of that, there are a number of reasons why direct marketing is the single best choice available to you for growing your business that you would do well to explore moving forward. The Raw Power of Direct Mail If you truly want to grow your business, you need to do more than just get someone's attention. You need to create an emotional connection with as many people as possible as soon as you're able to ...

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How to Develop a Successful B2B Marketing Campaign image

These days, one of the most essential ingredients in any marketing campaign that you're running is specificity. People want to feel like you're speaking to them and only them, and this is especially true when you're talking about B2B leads. Indeed, that personalization is one of the major assets you'll rely on when it comes to developing a successful B2B marketing campaign of your own. In truth, it's a lot more straightforward than you might first think - you just have to remember a few key tips. It's All About Knowing Your Audience Yes, it's true that B2B customers and B2C customers are different in a wide range of different ways. B2B and B2C marketing, on the other hand, are a lot more similar ...

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How to Use Direct Mail for Real Estate Leads image

One of the most important things to understand about the modern era is that in a time when new digital marketing strategies are appearing all the time, direct mail still stands out as one of the most effective tactics for realtors to use. Buying or selling a home is a massive transaction - in fact, it's one of the biggest that most people will make in their entire lives. Successful marketing depends on personalization, but this is especially true when you're talking about real estate marketing. To that end, direct mail marketing brings with it a wide range of benefits to real estate professionals everywhere that are certainly worth exploring. Successful Real Estate Marketing IS Direct Mail Marketing Direct mail and collateral like ...

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Everything You Need to Know About Pet Services Marketing image

One of the most important things to understand about pet services marketing is that, by and large, it's a lot more broad of a topic than a lot of people realize. Everyone loves animals and wants to care for them, yes. But pet grooming companies will market in very different ways than veterinary practices, and vice versa. If you really want to create the best possible pet services marketing campaign to support your 2019 business efforts, there are a few key things you'll need to keep in mind. Building Better Pet Services Marketing Campaigns: One Step at a Time One of the most important tips that pet services and pet grooming companies should be using involves taking advantage of targeted mailing lists ...

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Why Reselling Direct Mail is an Effective Wholesale Advertising Solution image

As an advertising or marketing agency professional, part of your job always involves trying to bring as much value to your own client as possible. Advertising agencies don't just want to help clients create collateral. They want to help them create the type of collateral that commands the attention of prospects in a way that they won't be able to forget any time soon. What many organizations are quickly realizing is that wholesale advertising solutions are one of the best ways to accomplish precisely that. Not only are they able to inject new life into the campaign of a client, but they also unlock an opportunity to create a huge new profit source that you'll certainly want to be aware ...

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How to Create a Restaurant Marketing Plan for the New Year image

One of the great benefits that the New Year brings with it is one of opportunity. You get an all-too-rare chance to take a long look at your marketing efforts and answer three key questions: "What did I do that worked?" "What did I do that didn't work?" and "What can I be doing better." If you're a restaurant owner or a franchise operator who is already hard at work on your 2019 marketing plan, your focus should now be clear. Your goal isn't just to get the word out about your business. It's to fill those empty seats in any way that you can. This, of course, requires you to keep a few key things in mind. Slow and Steady ...

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Fitness and Health Clubs Marketing for the New Year image

Did you know that one of the most common "New Years Resolutions" that people make every year involves using January 1 as a new opportunity to take control over their health and wellness? It's absolutely true - which is why seasonal marketing during this time of year is of particular importance to health clubs and fitness clubs in particular. However, it's also true that most people give up on this resolution at some time in the New Year - a lot of them don't even make it to the end of January. Is this because they suddenly stop caring about how they look and feel? No - it's because a lot of the businesses that reached out to them failed ...

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HVAC, Plumbing & Home Services: Guarantee the Best Results With the Right Approach image

One of the most important things to understand about direct mail marketing is that your efforts should be dictated in large part by the industry you're actually operating in. There's no real "one size fits all" approach to what you're doing so you have to let your market - and your customers - dictate a lot of the choices you're making. Case in point: there are a few key tips that HVAC companies and plumbing and home services businesses can start using to really increase their efforts as quickly as possible. Take Your Direct Mail Marketing to the Next Level If you really want to take your HVAC, plumbing and home services marketing efforts to the next level, one of the best ...

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Direct Mail Automotive Marketing Ideas You Can Use Today image

One of the great things about direct mail collateral like plastic postcard mailers is that they're versatile - regardless of what industry you're operating in or what audience you're speaking to, they'll always be able to generate the results you need with the right approach. Case in point: car dealerships, auto repair and services businesses and similar types of organizations can make use of these materials in a number of innovative ways that are certainly worth exploring. Modern Automotive Marketing Ideas for the Modern Era Postcard mailers represent a unique opportunity for car dealerships and auto repair and service businesses in general because of the wide range of different promotions you can offer. You can use unique offers like free car washes ...

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Call for a FREE Marketing Consultation:

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