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Targeted Marketing vs. Mass Marketing image

We've said it before and we'll say it again: so much of your success in terms of direct mail marketing comes down to your ability to get the right message in front of the right person at precisely the right moment. One of the major traps that most campaigns fall into, however, is that they go for a mass marketing approach. By trying to appeal to as many people as possible, they end up being compelling to none of them. To that end, targeted mailing and techniques like list segmentation bring with them a wide range of different benefits that are far too important to ignore. Targeted Marketing is All About Precision While it's certainly true that mass marketing has a very large reach, ...

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Growth Hacking: What It is and How to Do It Yourself image

At its core, the concept behind growth hacking is a simple one. It’s the process of rapid experimentation across your business – via your marketing funnel, product development, sales and more – with the ultimate goal of capitalizing on any and all opportunities for growth that present themselves. Think about it like this: all businesses grow, but growing too slowly is just as potentially dangerous in the long-run as growing too fast… or not growing at all. Growth hacking becomes an opportunity to take more control over your scalability and agility, letting you grow in all the right ways that you need without all of the potential downsides that normally come with them. However, it’s also something that requires you to ...

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Why a Marketing Coach Matters More Than You Think image

One of the major mistakes that a lot of small business owners make involves thinking that they can "do it all themselves." This may work in some areas of your business, but it has the potential to spell disaster when it comes to your direct marketing. In truth, enlisting the help of a marketing coach is a very good idea for a wide range of different reasons that are more than worth exploring. The Power of Having a Marketing Coach: Breaking Things Down Nobody knows your audience like you do. You've spoken with these people, you've spent time with them, you've taken a tremendous amount of care to understand what they like, what they dislike and what they're worried about. But ...

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The Biggest Direct Mail Mistakes You MUST Avoid image

When it comes to direct mail, oftentimes knowing what types of things you should be avoiding is just as important as knowing as much as you can about current trends, tips and best practices. Direct mail is not a zero sum game - there's no one "right way" or "wrong way" to do this. But there are certain pitfalls that could derail even the strongest campaigns before they've ever had a chance to really strike a chord, which is why there are a number of key mistakes that are absolutely worth taking a closer look at. The Critical Direct Mail Mistakes You Need to Avoid By far, the number one direct mail mistake you need to avoid involves taking absolutely any ...

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How to Measure the Success of Your Direct Mail Campaign image

With regards to direct mail marketing and your targeted mailing efforts, it's important to understand that your return on investment ultimately comes down to more than just dollars and cents. Lead generation might not immediately end in a sale, but that doesn't mean you're not getting something for your hard work. If you truly want to improve your direct mail efforts, you need to know how close you are to achieving your goals in the first place. That, of course, requires you to keep a few key things in mind. Breaking Down Your Direct Mail ROI Gaining critical visibility into your marketing campaign's success begins by taking another look at those goals you set for yourself when your efforts began in earnest. ...

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Why Direct Marketing is The Best Choice for Growing Your Business image

One of the major keys to long-term business success is and will always be your growth rate. Especially in the early days of your business, you need a steady stream of passionate new prospects and you need as many of them as you can get. Because of that, there are a number of reasons why direct marketing is the single best choice available to you for growing your business that you would do well to explore moving forward. The Raw Power of Direct Mail If you truly want to grow your business, you need to do more than just get someone's attention. You need to create an emotional connection with as many people as possible as soon as you're able to ...

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How to Develop a Successful B2B Marketing Campaign image

These days, one of the most essential ingredients in any marketing campaign that you're running is specificity. People want to feel like you're speaking to them and only them, and this is especially true when you're talking about B2B leads. Indeed, that personalization is one of the major assets you'll rely on when it comes to developing a successful B2B marketing campaign of your own. In truth, it's a lot more straightforward than you might first think - you just have to remember a few key tips. It's All About Knowing Your Audience Yes, it's true that B2B customers and B2C customers are different in a wide range of different ways. B2B and B2C marketing, on the other hand, are a lot more similar ...

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How to Use Direct Mail for Real Estate Leads image

One of the most important things to understand about the modern era is that in a time when new digital marketing strategies are appearing all the time, direct mail still stands out as one of the most effective tactics for realtors to use. Buying or selling a home is a massive transaction - in fact, it's one of the biggest that most people will make in their entire lives. Successful marketing depends on personalization, but this is especially true when you're talking about real estate marketing. To that end, direct mail marketing brings with it a wide range of benefits to real estate professionals everywhere that are certainly worth exploring. Successful Real Estate Marketing IS Direct Mail Marketing Direct mail and collateral like ...

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Everything You Need to Know About Pet Services Marketing image

One of the most important things to understand about pet services marketing is that, by and large, it's a lot more broad of a topic than a lot of people realize. Everyone loves animals and wants to care for them, yes. But pet grooming companies will market in very different ways than veterinary practices, and vice versa. If you really want to create the best possible pet services marketing campaign to support your 2019 business efforts, there are a few key things you'll need to keep in mind. Building Better Pet Services Marketing Campaigns: One Step at a Time One of the most important tips that pet services and pet grooming companies should be using involves taking advantage of targeted mailing lists ...

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Why Reselling Direct Mail is an Effective Wholesale Advertising Solution image

As an advertising or marketing agency professional, part of your job always involves trying to bring as much value to your own client as possible. Advertising agencies don't just want to help clients create collateral. They want to help them create the type of collateral that commands the attention of prospects in a way that they won't be able to forget any time soon. What many organizations are quickly realizing is that wholesale advertising solutions are one of the best ways to accomplish precisely that. Not only are they able to inject new life into the campaign of a client, but they also unlock an opportunity to create a huge new profit source that you'll certainly want to be aware ...

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Call for a FREE Marketing Consultation:

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