Categories ArchivesTracking & Analytics

How Direct Mail Can Help Casinos image

Marketing for casinos is quite different than marketing in other industries. After all, the majority of a casino’s client base (especially smaller, regional casinos) is made up of repeat customers. While online marketing strategy such as creating social media content and taking advantage of banner ads is a good idea, one of the best ways to build that repeat clientele (and encourage new visitors to check out your facility) is to use direct mail. One concern casino directors have about direct mail is that by the time the mailer goes out, the data is stale. Dynamic offers that generate in-house, combined with a direct mailing strategy can mitigate that issue and allow you to reach the customers you want to ...

Continue Reading

Why Health and Beauty Companies Should Use Direct Mail image

When you think about advertising for your salon, spa or other heath and beauty related business, you probably immediately think of all the online marketing options available today. While you may certainly benefit from this type of advertising, there is another method that you should be utilizing—direct mail. According to stats from Gallup.com, 41 percent of people look forward to checking their mail, and another 58 percent react neutrally to checking their mail daily and are thus likely to do it regularly. Compare that to the numbers who are likely to read your email or banner ad, and the results are stunning. Companies who take advantage of direct mail will get immediate access to customers. Direct mail marketing is very ...

Continue Reading

Overview of Direct Mail Marketing Advantages vs. Email image

The subject of direct mail performance vs. email performance has been tossed around for a long time. The bottom line includes one major issue with email marketing that involves sending people unsolicited emails. This becomes a problem given the email filters that many firms and individuals use. If you use email, it’s best to develop a permission-based list. That being said, consider the fact that some individuals view any type of sales related email as spam, and sometimes just one word like “winner” can set off a rejection trigger. Additionally, if your customers or potential customers approve of a once a month email and you end up sending two emails a week, you’re asking for trouble because many people will simply cancel. The Emails That ...

Continue Reading

Schedule an Appointment image

Getting a plastic postcard mailer done that will give you visibility and attract the right audiences can make a huge difference in your marketing efforts. The first step in achieving this is to schedule an appointment with a service member that can assist in developing the right mailer to meet your needs. At Dynamicard, we use an automated appointment system to empower our customers to set appointments based on their schedules. It’s a great way to give you and our team time to prepare. There are a number of benefits to being able to set your own timetables: You are contacted at a time convenient for you You do not have to go through a live person You can set ...

Continue Reading

Right Person, Right Time image

Contacting your potential customers using a plastic postcard mailer is a great way to make a splash and assure that you will be remembered. While taking the time to figure out your target audience and reaching the right people is important, just as important is contacting these individuals at the right time. What is the “Right Time?” The right time to send out a direct mailing may vary significantly depending on your business. For instance, if you own a lawn care service, getting in touch with potential customers in early spring before they make other plans, is a good idea. An electronics store may have better response in the fourth quarter when customers are planning to make purchases for gifts. ...

Continue Reading

The Most Cost-effective Way to Promote Your Retail Business image

In response to the changing and highly competitive landscape at retail, an increasingly large percentage of progressive retailers are leveraging their market positions with innovative loyalty programs. By making a decision to develop a variety of engaging loyalty programs featuring attractive plastic postcard mailers, retailers are able to increase their customer base and generate repeat sales. Another benefit is that these campaigns are adding to the bottom line. This revenue generating direct mail support is tied to value-added customer benefits.  Our 24/7 Society Retail loyalty campaigns are a perfect choice for upscale department stores, or exclusive boutiques offering free personal shoppers. Since spare time has become a luxury in our society, personal shoppers are in demand. In fact, It has gotten to the point where some online stores are ...

Continue Reading

Why Making a Big Impression Is Critical When Marketing Your New Restaurant’s Grand Opening image

When you’ve decided to open a new restaurant, you have many big decisions to make. You want the food and the atmosphere to be JUST RIGHT for your customers. However, you can’t expect to succeed in a competitive marketplace if you don’t focus on restaurant marketing in a VERY big way. Why is it important to make a big impression? Consider these four reasons—just for starters. •    Word of Mouth Takes Time – They say the best advertising is word of mouth advertising. While that is great, it takes time to kick in and start bringing you, new customers. How will you pay the bills in the meantime? 
•    First Impressions Matter – Whether or not people see ...

Continue Reading

Why knowing exactly who responds and converts can translate into profits image

One of the most important elements of growing your business is to know the audience you are targeting. This helps shape your marketing strategy, helps break down your demographics, and provides insight into who is using your products and why. Placing tracking and analytics methods throughout your marketing pieces is key. This helps you understand who is responding and paints a clearer picture on how you can get them to keep converting through your business. How this translates into profits Imagine this – you are running a private pre-sale for those customers who have responded and converted before. Because you understand what they want, you can tailor those promotions not just to the audience, but for specific people. You may ...

Continue Reading

Dynamicard Marketing Ideas For High End Restaurants image

A high end restaurant marketing, design, photography, guest list, and execution are vital to the success of the campaign. Below are Dynamicard Marketing Ideas For High End Restaurants: Creating a Stunning Plastic Postcard Mailer We are a visually responsive society, so it’s a wise idea to include some beautiful, mouth-watering photos of your key dishes in your restaurant marketing. Not happy with the quality of your photography? It might be worth the investment to hire a professional photographer who is a pro with food and lighting to take some new photos. Consider creating an unusual high-end themed event for your regular clientele and new customers. Also this type of themed event will give you an opportunity to showcase guest chefs, rare wines, exotic ingredients, and hard-to-find prix fixe–only dishes. Include ...

Continue Reading

Triple leads for your Hearing Aid practice with Direct Mail image

Your hearing aid practice is focused on helping your patients to hear. You have the opportunity to change life for the better for hundreds of people. However, if you want to make a difference, you have to connect with new potential patients. Direct mail is a great solution—if you utilize it properly. We’ve put together a few hearing aid marketing ideas to help you triple the leads from your direct mail efforts. Below is how to Triple leads for your Hearing Aid practice with Direct Mail: Decide on the Right Direct Mail Format for Your Practice What would be best for you, a plastic postcard mailer, die cut laminated mailer or something completely different? Think about your target market and ...

Continue Reading

This is a unique website which will require a more modern browser to work!

Please upgrade today!