Categories ArchivesTracking & Analytics

Boosting CBD E-Commerce Sales with Direct Mail in the Post-COVID Era image

CBD E-Commerce

It's absolutely no secret that targeted direct mail marketing is one of the most powerful advertising opportunities that businesses of all types have available to them... but what a lot of people don't realize is that this is especially true for CBD e-commerce businesses in the aftermath of COVID-19. In fact, there are a number of compelling reasons that outline why direct mail advertising is a powerful (and lucrative) opportunity that CBD online retailers in particular cannot afford to overlook. Capitalizing on Targeted CBD Direct Mail Marketing For starters, one of the best reasons why CBD e-commerce businesses should be embracing direct mail with open arms has to do with the wide array of tracking and analytics technologies that will suddenly become ...

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Expand Your Direct Mail Reach with Dynamic Addressable Geofencing image

Geofencing and Direct Mail

One of the most important things to understand about your marketing strategy is that, for the best results, all of the various techniques you're using should feed into and empower one another, coming together to form something more important than any one of them could be on their own. This means that in the modern era, the key to the best response rate AND the best ROI rests in true cross-platform marketing in every sense of the term. One of the best ways to accomplish THAT involves dynamic addressable geofencing, a technique that itself brings with it a number of core benefits that can't be ignored. Why Dynamic Addressable Geofencing Makes All the Difference By now, you're probably already using techniques like ...

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Purposeful Real Estate Marketing in the Wake of COVID-19 image

Real Estate Marketing

While it's absolutely true that the majority of Americans are still under stay-at-home orders across the country, those restrictions are starting to be lifted slowly but surely. Soon, COVID-19 will officially (and thankfully) be behind us, which can mean only one thing: we're all about to figure out what this "new normal" that we'll be settling into really looks like. For business of all types, it's imperative to begin the process of reaching out to both current and prospective customers, offering a reassuring message about how you're all in this together. This is especially true in terms of real estate marketing, which was already more relationship-based than most. Of course, you'll want to proceed with a certain amount of caution - ...

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Where Influencer Marketing Fails, Analytics-Driven Direct Mail Prospers image

Influencer Marketing

There are a lot of people out there who insist that influencer marketing is all the rage these days. Rather than conducting a thoughtfully constructed, forward-thinking direct mail campaign of your own, all you really have to do is partner with the right influencer and you can harness their built-in audience to your advantage. Sounds easy, right? In a best case scenario, it is - but what those people WON'T tell you is that it's a lot harder to get to this point than you might think. Therefore, when influencer marketing fails, it's critical for you to understand that an analytics-driven direct mail campaign can prosper in a wide array of different ways, all of which are more than worth exploring. A ...

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The Key to Avoiding the “Direct Mail” Marketing Rut image

Direct Mail Marketing

One minute, you feel like your direct mail marketing campaign is a wealth of creativity. The next minute, you feel like you're stuck in a rut. We've all been there - in many ways, it's a natural part of the job we're doing every day. But that DOESN'T mean that you have to take that simple fact laying down. If you truly want to avoid getting stuck in a direct mail rut, there are a few key tips you'll want to keep in mind. Building a Better Marketing Campaign: Here's What You Need to Know By far, one of the best ways to avoid getting stuck in that direct mail marketing rut ultimately comes down to going directly against your instincts and ...

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Harnessing B2B Drip Marketing Campaigns to Your Advantage image

Drip Marketing

One of the most important things to understand about your B2B leads is that you're talking about a situation where decision-making can literally take weeks - if not months - to execute. Because of this, drip marketing MUST become a cornerstone of your B2B direct mail marketing strategy. Rather than trying to speed up someone's decision, you need to build time into your marketing strategy to finesse them - let them come to the right choice on their own terms. Luckily, targeted mailing and marketing analytics have made this easier than ever. You just need to keep a few key things in mind. Executing Your B2B Drip Direct Marketing Campaign To start, you need to make sure you've identified the right B2B ...

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Making an Impact With Direct Mail for Your Non-Profit image

Non-Profit Marketing

When people think about getting the word out about non-profit organizations, they probably don't have the term "marketing" immediately jump into their heads. But they should, because what is fundraising if not marketing from a different perspective? Indeed, if you truly want to make direct mail work for your non-profit, there are a few key techniques you can start using right away. Taking Advantage of the New Era of Non-Profit Marketing By far, one of the most critical steps you need to take as a non-profit to improve your fundraising capabilities involves diversifying as much as possible. Yes, direct mail is a powerful tool and plastic postcards rule the day. But don't overlook the opportunities that cross-media marketing brings with it. You ...

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Proven Tactics for Tracking the Performance of Your Direct Mail Campaigns image

So... you've just spent a boatload of money on a direct mail campaign. What's next? Well, you certainly don't want to sit around watching, waiting, and expecting droves of traffic to come through your doors or to your website. OK, so what should I be doing instead? Well, there are several things that should be included in your campaign strategy that will ensure all that money you spent is working for you. Here are the six proven tactics for tracking the performance of your direct mail campaigns, and, the one thing you can do to virtually eliminate all the time and effort behind effectively analyzing all that data. Curious? Keep reading... 6 Proven Tactics for Tracking the Performance of Your Direct Mail Campaigns Here is what the pros ...

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How Movie Theaters Can Unlock the Full Power of Direct Mail Marketing image

In an era where massive, 4K television screens are becoming more commonplace, movie theaters are having a harder time filling their seats than ever. But what savvy theater owners know is that they have one particularly powerful weapon that is just waiting to be taken advantage of - direct mail marketing. Why Direct Mail is Perfect for Movie Theaters One of the major reasons why movie theaters should be looking into direct mail has to do with how it can help build - and reward - customer loyalty. Tracking and analytics can be used to show you who your most loyal customers are, for example, and you can then reach out to them with a concessions discount or other offer codes ...

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The Art of Generational Marketing image

Common sense tells us that if you truly want to improve your direct mail response rate and get the right message in front of the right person at exactly the right moment, you need to know as much about who you're talking to as you possibly can. That, in essence, is what generational marketing is all about. As the name suggests, this is a particular type of targeted mailing technique that places a priority on someone's age as it relates to the buying group they fall into. It's an incredibly effective form of list segmentation, but it does require you to keep a few key things in mind. Generational Marketing: Breaking Things Down These days, the majority of the buying public falls ...

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