Categories ArchivesHealth and Beauty

Reaching Millennials with Direct Mail image

It doesn't matter what type of business you're running or even what industry you're operating in - if you had to make a list of all your current priorities, "making a deeper connection with millennial audience members" should unquestionably be right at the top. Not only are there a massive number of millennials in the United States, but more and more of them are entering the workforce every year. This means that one day soon, they're going to eclipse their elders as the generation with the most amount of buying power. If you can hook them today you can hook them forever - which is why reaching millennials with direct mail is something you'll absolutely want to explore. The Power of ...

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Bring Your Beauty Marketing Message to EVERY Generation image

One of the most important things to understand about ANY type of marketing in the modern era is that things are getting decidedly more niche all the time. Case in point: beauty marketing. Thanks to social networking sites like Facebook and Instagram, influencer marketing has become the new norm. Because of this, most campaigns target one audience in particular: millennials. However, savvy marketers know that for true long-term success, you need to target EVERY generation... and direct mail campaigns are how you do it. Beauty Marketing for the Modern Era: Breaking Things Down While it's absolutely true that social media and online influencers have recently taken the lead in beauty marketing, there IS still ground to be regained - it just doesn't ...

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Taking Advantage of Mother’s and Father’s Day image

Mother's Day and Father's Day are right around the corner, which can only mean one thing: seasonal marketing campaigns are about to once again kick into high gear. But if you really want to make the best possible impression with your direct mail postcards and other collateral this year, there are a few key things you'll want to keep in mind. The Art of Seasonal Marketing: Breaking Things Down Not only do you always want to tailor your seasonal marketing efforts to specific promotional opportunities like Mother's Day and Father's Day, but you also want to further narrow things down to the specific industry that you're in. Case in point: Mother's Day. There's a high chance that someone knows more than ...

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Achieve Beautiful Results with Laminated Postcard Mailers for Health & Beauty Companies image

Anyone in the health and beauty industry knows that carrying out an effective marketing campaign for this type of business is challenging. Like any other business, you need your marketing materials to capture your potential customers' attention quickly--but the nature of your products and services means that your advertising method must seem luxurious, opulent and upscale in order to convey the right message. That's where laminated postcard mailers come in. By using a plastic postcard mailer in your direct mail campaign, you can generate interest in your business while also creating an aura of quality and richness around your offerings. Here are the top three ways that laminated postcard mailers can help health and beauty companies achieve stunning marketing results. By Grabbing Potential Clients' ...

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Why Health and Beauty Companies Should Use Direct Mail image

When you think about advertising for your salon, spa or other heath and beauty related business, you probably immediately think of all the online marketing options available today. While you may certainly benefit from this type of advertising, there is another method that you should be utilizing—direct mail. According to stats from Gallup.com, 41 percent of people look forward to checking their mail, and another 58 percent react neutrally to checking their mail daily and are thus likely to do it regularly. Compare that to the numbers who are likely to read your email or banner ad, and the results are stunning. Companies who take advantage of direct mail will get immediate access to customers. Direct mail marketing is very easy ...

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business postcard printing

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business postcard printing

Call for a FREE Marketing Consultation:

☎ 800.928.7670

Hours of Operation: Monday – Friday 7:30am – 4:30pm PST
laminated postcard mailers