Mailing Lists Archives

Direct Mail Can Make An Impact On Your Fitness Club Marketing image

If you had to make a list of some of the most popular New Year's resolutions that people make every year, "getting into shape" and "becoming more healthy" are usually right at the top. But at the same time, people often break those resolutions for a wide range of different reasons. That usually means fitness clubs see a big influx of new members at the start of the year that quickly wanes over the next few weeks and months... but it certainly doesn't have to be that way. With the right marketing strategy for fitness clubs, you can have people coming into your business that stay long after January has ended. All you have to do is keep a few ...

How Senior Communities Can Utilize Direct Mail Marketing image

One of the single largest generations in the history of this planet has officially reached retirement age, which can only mean one thing: senior living communities need to start marketing to baby boomers not tomorrow, not a year from now, but TODAY. This is a market that is only going to get more competitive as time goes on, which means that it isn’t just your amenities that are going to make the difference for this health-conscious and active generation. It’s how you choose to market those amenities that will define success or failure. Luckily, this isn’t nearly as difficult as you may be fearing. It only requires you to keep a few key things in mind. Direct Mail and Your Senior ...

1st of December, 2022
In: Advertising, Direct Mail Campaign, Mailing Lists, Marketing, Marketing Campaign, Marketing Strategy, Targeted Marketing
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How To Build Better Mailing Lists image

Every business owner wants to find new opportunities to create better and more effective direct mail marketing campaigns, but so many are at a loss regarding where they should specifically begin. The good news is that this goal is actually a lot easier than you think. If you're using the best mailing lists to begin with, so much of the "hard work" to that end has already been done for you! Creating More Effective Campaigns, One Piece of Collateral at a Time Maybe the most important thing to understand about all of this is that direct mail and targeted mailing give you access to a host of unique opportunities that you won't necessarily have through other means. Using the sophisticated tracking ...

1st of August, 2022
In: Advertising, Direct Mail Campaign, Mailing Lists, Marketing, Marketing Campaign, Marketing Strategy, Prospects Lists, Targeted Marketing
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Better Targeting = Better ROI image

A direct mail strategy is never something that should be created blindly. For the best results, you need to draw insight from absolutely every source that you're exposed to - meaning not only the existing relationships that you have with your customers, but the invaluable data that they're also creating on a daily basis. With that in mind, here are a number of key ways that you can expand your targeting capabilities, thus expanding your return on investment at the exact same time. Deepen Your Targeting, Deepen Your ROI Generally speaking, two of the best ways to deepen your targeting capabilities to expand your return on investment come down to two key ideas: descriptive analytics and predictive analytics. To speak to the former, ...

Don’t Let Your Direct Mail Turn Into Junk Mail image

There's absolutely nothing worse than spending hours upon hours coordinating what is objectively the best piece of direct mail marketing collateral you've ever created, only to have it wind up in someone's trash. It's happened to many marketers... but it doesn't have to happen to you! At least, not anymore. If you really want to make sure that you're doing everything you can to keep your direct mail from becoming junk mail, there are a few key things you'll want to keep in mind along the way. Avoiding Junk Mail Curse: Your Guide One of the major reasons why people immediately toss direct mail advertisements into the trash is because of the same basic reason: bad addressing. This includes addressing your mail with ...

The Secret to Increase Your Direct Mail Response Rate image

When it comes to demographic targeting, far too many people only see one part of a much larger story. Yes, targeted mailing means that you know precisely who you're sending a piece of direct mail collateral to - often with a high degree of accuracy. But who, exactly, is the type of person most likely to respond? Once you figure that out, you have practically everything you need to take your direct mail marketing efforts to a bold new level. Who is Responding to Direct Mail? Breaking Things Down According to one recent study, the average Millennial says that they've responded to a direct mail marketing campaign at some point within the last 2.4 months - which, for the record, is ...

DynamiCard Works Because of ROI image

It doesn't actually matter what type of restaurant you're running, how long you've been in business or even what your menu looks like - you need to connect with the largest audience of people via your restaurant marketing and you need to do it right now. Almost more so than any other industry, restaurants depend on repeat business - your marketing is how you draw people in for the first time and your menu is how you keep them coming back for more. Ultimately, this is why our targeted mailing efforts at DynamiCard work so well - especially in terms of ROI (return on investment). You're not just targeting anybody. You're targeting the people who represent the highest chance of loving what ...

How To Turn Prospects Into Responders image

The major issue that a lot of businesses often have with their marketing campaigns doesn't actually come by way of a lack of viable prospects. In fact, it's quite the opposite - most businesses have more prospects than they know what to do with. It's getting those prospects motivated to take that next step - to turn them into genuine responders in every sense of the term - that a lot of organizations struggle with. But if you're looking for new opportunities to improve your response rate and establish meaningful connections with people by way of your marketing campaigns, don't worry - there are a number of options available to you to choose from depending on your needs. Creating a More ...

Who’s Responding to Direct Mail? image

Are You Prepared For Summer Camp? Use Direct Mail To Fill Your Roster image

The warm summer months are almost here yet again, which can mean only one thing: now is the time for recreational youth camps to kick their seasonal marketing efforts into high gear. If you wait until June to start marketing your summer camp, parents will likely have already made their decision weeks ago - meaning that your enrollment rates are going to suffer. However, if you start planning your seasonal marketing NOW, there's truly no limit to what you'll be able to accomplish - and that is a tremendously exciting position for any youth-related organization to be in. Seasonal Marketing for Summer Camps: Breaking Things Down One of the biggest boosts that direct mail advertising can have on your summer camp enrollment ...

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