Categories ArchivesMailing Lists

Why a Clean Mailing List Matters More Than You Realize image

Working from a mailing list for your marketing strategy is one thing. Working from a CLEAN mailing list is something else entirely. The former may generate more names for you to reach out to, but only the latter will guarantee the types of high response rates (and low bounce rates) that you need. The fact of the matter is that clean mailing lists are far more important than you realize, for a number of reasons that are definitely worth exploring. Clean Mailing Matters If you're not exceedingly careful with your mailing lists, duplicate addresses and names can easily sneak in without you realizing it. This doesn't just mean that the same person will receive the same mail twice. It'll cost you ...

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How to Tell the Ultimate Story With Data + Content image

As a marketer, your primary goal is always to spread the word about your products and services - you want to get your brand in front of as many sets of eyes as possible. How you do that, however, is always up for debate - for proof of this, look at the wide range of different content creation strategies that businesses use to reach prospects every single day. But in terms of the most valuable asset you have, the thing that your marketing strategy should ultimately be built around is simple: It all begins and ends with a good story. That's right - if you truly want to empower your direct marketing lists and start seeing the types of results you ...

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Know Your Customers, Data Provides the Insight image

In a lot of ways, marketing is much more of a two-way street than people realize. Yes, you're trying to communicate directly with a core group of people who are most likely to be interested in products and services just like yours. But what you really need to do is provoke a reaction - you need your collateral to get them to the point where they can't help but respond, continuing on with the "conversation" and forging an invaluable relationship with your larger brand and business. To that end, data is absolutely critical to your success - not only in terms of making sure that you're reaching out to the right prospects in the first place, but also when it ...

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Using Hyperlocal Targeting to Strengthen Community Ties image

If you had to make a list of all the factors that are essential to the modern business, customer loyalty would undoubtedly be right at the top. It isn't enough to build your marketing campaign around the idea that you're trying to get as many new customers as possible. You also have to turn those customers into loyal advocates - the kind that wouldn't even think about doing business anywhere else. In recent years, hyperlocal targeting has quickly revealed itself as one of the best ways to accomplish precisely that for nearly every industry that you can think of. You just need to keep a few key things in mind. The Art of Hyperlocal Targeting: Breaking Things Down For most businesses, hyperlocal targeting will take the form of ...

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Everything You Need to Know About A/B Testing image

Have you ever been in the process of designing a piece of marketing collateral and realized that you were having a hard time picking between one of two distinct designs? Which one is the right one for your audience? Which one is going to make the best connection? Which is the one that will motivate the largest number of people to contact your business and make a purchase? With A/B testing, you don't have to guess at the answers to these questions. You'll know, beyond the shadow of a doubt. It's a tried-but-true marketing technique that is also far easier to start using than you probably thought it would be. You just have to keep a few key things in ...

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The Right Approach to Food Delivery Services Marketing is Well Within Reach image

For specialized industries like food delivery services, marketing is less about outright promotion and is more about informing and educating your audience than a lot of people realize. People are looking for as much information as possible while they get ready to make a purchase. By taking control of that information via your marketing efforts and making sure that the information they seek comes directly from your business, you therefore increase the chances that when the time comes to make a purchase, they're going to make it directly from you. For Food Delivery Services, Content is King If you truly want to improve your marketing efforts, consider creating content that helps to explain the ordering process in greater detail. Not only ...

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The Hidden Costs of Consumer Email Lists image

Many people in a variety of industries these days use email lists to reach out to their target audiences in a more immediate way than ever before. But are those lists actually as effective as some people claim? Not necessarily... which is why there are a few key disadvantages that you'll absolutely want to keep in mind before you make a decision one way or the other. The Hidden Downsides of Consumer Email Lists If you had to say anything positive about consumer email lists, it's that they're efficient. Sadly, that's right about where the discussion would end. Not only do these types of email lists offer historically low open and response rates, but they're also prone to a high number of ...

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Mailing List Segmentation: The Best Idea You’re Not Using Enough image

In the world of marketing, there's an important old saying that goes a little something like this: "If you really want to get the right message in front of the right person at exactly the right time, you need to know as much about who that person is as possible." That simple idea is at the heart of what mailing list segmentation is all about. By creating more specific, more niche lists than ever before, you give yourself the best possible chance at crafting more personal, relevant and even emotional messages, too. In fact, there are a wide range of different reasons why mailing list segmentation is a good idea that are absolutely worth exploring. The Virtues of Mailing List Segmentation One of ...

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EDDM® vs. Targeted Direct Mail: Only One is Right For You image

When it comes to your direct mail marketing efforts, you have two major choices to make: do you go with EDDM®, or do you go with a Targeted Direct Mail provider? Each service has its own pros and cons, but generally speaking only one will probably meet your needs and exceed your expectations. As always, that choice is yours to make. What is EDDM®, Anyway? EDDM® is a great way for a lot of smaller brands in particular to save a couple of cents per piece on their mailing services - provided that they don't mind spending a bit of extra time on the effort, that is. In terms of EDDM®'s affect on your own design services, most people don't find it too restrictive when ...

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The Art of the Competitive Incursion image

The term "incursion" is defined as "an invasion or attack, especially a sudden or brief one." If you just read that and are under the assumption that, while interesting, it has absolutely nothing to do with your current or future marketing efforts... you might want to think again. By far, one of the best ways to take your targeted mailing efforts to the next level is to create a competitive incursion of your own. Yes, your competitors will always be there and yes, they will always represent something of a challenge. But that's not to say that they don't also represent a unique opportunity just waiting to be taken advantage of, particularly when it comes to your marketing strategy. The Art ...

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