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Better Targeting = Better ROI image

A direct mail strategy is never something that should be created blindly. For the best results, you need to draw insight from absolutely every source that you're exposed to - meaning not only the existing relationships that you have with your customers, but the invaluable data that they're also creating on a daily basis. With that in mind, here are a number of key ways that you can expand your targeting capabilities, thus expanding your return on investment at the exact same time. Deepen Your Targeting, Deepen Your ROI Generally speaking, two of the best ways to deepen your targeting capabilities to expand your return on investment come down to two key ideas: descriptive analytics and predictive analytics. To speak to the former, ...

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Don’t Let Your Direct Mail Turn Into Junk Mail image

There's absolutely nothing worse than spending hours upon hours coordinating what is objectively the best piece of direct mail marketing collateral you've ever created, only to have it wind up in someone's trash. It's happened to many marketers... but it doesn't have to happen to you! At least, not anymore. If you really want to make sure that you're doing everything you can to keep your direct mail from becoming junk mail, there are a few key things you'll want to keep in mind along the way. Avoiding Junk Mail Curse: Your Guide One of the major reasons why people immediately toss direct mail advertisements into the trash is because of the same basic reason: bad addressing. This includes addressing your mail with ...

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The Secret to Increase Your Direct Mail Response Rate image

When it comes to demographic targeting, far too many people only see one part of a much larger story. Yes, targeted mailing means that you know precisely who you're sending a piece of direct mail collateral to - often with a high degree of accuracy. But who, exactly, is the type of person most likely to respond? Once you figure that out, you have practically everything you need to take your direct mail marketing efforts to a bold new level. Who is Responding to Direct Mail? Breaking Things Down According to one recent study, the average Millennial says that they've responded to a direct mail marketing campaign at some point within the last 2.4 months - which, for the record, is ...

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DynamiCard Works Because of ROI image

It doesn't actually matter what type of restaurant you're running, how long you've been in business or even what your menu looks like - you need to connect with the largest audience of people via your restaurant marketing and you need to do it right now. Almost more so than any other industry, restaurants depend on repeat business - your marketing is how you draw people in for the first time and your menu is how you keep them coming back for more. Ultimately, this is why our targeted mailing efforts at DynamiCard work so well - especially in terms of ROI (return on investment). You're not just targeting anybody. You're targeting the people who represent the highest chance of loving what ...

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How To Turn Prospects Into Responders image

The major issue that a lot of businesses often have with their marketing campaigns doesn't actually come by way of a lack of viable prospects. In fact, it's quite the opposite - most businesses have more prospects than they know what to do with. It's getting those prospects motivated to take that next step - to turn them into genuine responders in every sense of the term - that a lot of organizations struggle with. But if you're looking for new opportunities to improve your response rate and establish meaningful connections with people by way of your marketing campaigns, don't worry - there are a number of options available to you to choose from depending on your needs. Creating a More ...

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Who’s Responding to Direct Mail? image

Responsive Prospects

When it comes to demographic targeting, far too many people only see one part of a much larger story. Yes, targeted mailing means that you know precisely who you're sending a piece of direct mail collateral to - often with a high degree of accuracy. But who, exactly, is the type of person most likely to respond? Once you figure that out, you have practically everything you need to take your direct mail marketing efforts to a bold new level. Who is Responding to Direct Mail? Breaking Things Down According to one recent study, the average Millennial says that they've responded to a direct mail marketing campaign at some point within the last 2.4 months - which, for the record, is ...

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Are You Prepared For Summer Camp? Use Direct Mail To Fill Your Roster image

Summer Camps

The warm summer months are almost here yet again, which can mean only one thing: now is the time for recreational youth camps to kick their seasonal marketing efforts into high gear. If you wait until June to start marketing your summer camp, parents will likely have already made their decision weeks ago - meaning that your enrollment rates are going to suffer. However, if you start planning your seasonal marketing NOW, there's truly no limit to what you'll be able to accomplish - and that is a tremendously exciting position for any youth-related organization to be in. Seasonal Marketing for Summer Camps: Breaking Things Down One of the biggest boosts that direct mail advertising can have on your summer camp enrollment ...

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How HVAC Specialists Can Utilize Direct Mail image

HVAC Specialists

Just like other businesses, the HVAC industry can benefit from direct mail as it can be a great way to bring in new customers. It is important to stand out in this competitive field. When a customers is in need of choosing an HVAC professional for their next appointment or new product install, then it is important to keep your company name at the top of the list. You also want all current customers’ minds to think about you for future jobs. The task of pursuing new customers, while also reaching current customers can be a challenging balance. HVAC direct mail helps present your marketing message in a stylized way at the right time and to the right potential customers. ...

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The Art of the Purpose-Driven Campaign image

When it comes to the types of direct mail marketing campaigns that you're conducting on a daily basis, it's important for you to realize that there is far less experimentation than you may realize. That's not to say that your campaigns can't be creative, because they absolutely should be. It's just that every piece of collateral that you design needs to be built from the ground up with a very precise purpose in mind. A Purpose-Driven Campaign for a Better Tomorrow One of the core keys to success in any purpose-driven direct mail marketing campaign ultimately comes down to where you choose to begin your efforts. A lot of people make the mistake of starting with the marketing collateral and hoping to build ...

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How Direct Mail Can Boost Online Purchases image

While it's absolutely true that more and more people are engaging with brands over the Internet these days, that doesn't mean that direct mail is dead - far from it. In fact, even if you operate a business exclusively online, there are still a wide array of different benefits that the right direct mail campaign can bring to the table that would be difficult to replicate through other means. Leveraging Direct Mail to Your (Online) Advantage One of the most important benefits of executing a thoughtfully constructed direct mail campaign ultimately comes down to what it can do for your response rate. According to one recent study, about 67% of millennial parents and 53% of millennials in general say that they're ...

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