Categories ArchivesMailing Lists

A Better ROI Requires Better Targeting image

Targeted Mailing

A direct mail strategy is never something that should be created blindly. For the best results, you need to draw insight from absolutely every source that you're exposed to - meaning not only the existing relationships that you have with your customers, but the invaluable data that they're also creating on a daily basis. With that in mind, here are a number of key ways that you can expand your targeting capabilities, thus expanding your return on investment at the exact same time. Deepen Your Targeting, Deepen Your ROI Generally speaking, two of the best ways to deepen your targeting capabilities to expand your return on investment come down to two key ideas: descriptive analytics and predictive analytics. To speak to the former, ...

Continue Reading

Who’s Responding to Direct Mail? image

Responsive Prospects

When it comes to demographic targeting, far too many people only see one part of a much larger story. Yes, targeted mailing means that you know precisely who you're sending a piece of direct mail collateral to - often with a high degree of accuracy. But who, exactly, is the type of person most likely to respond? Once you figure that out, you have practically everything you need to take your direct mail marketing efforts to a bold new level. Who is Responding to Direct Mail? Breaking Things Down According to one recent study, the average Millennial says that they've responded to a direct mail marketing campaign at some point within the last 2.4 months - which, for the record, is ...

Continue Reading

The Major Differences Between EDDM® and Saturation Mailing image

Saturation Mailing

EDDM® stands for "Every Door Direct Mail." It's a solution offered by the United States Postal Service in an effort to allow small businesses in particular a more effective way to promote their products and services to those in their local communities. But how, you ask, does this differ from the age-old idea of saturation mailing? That term refers to the process of sending one piece of mail to EVERYONE located within a particular zip code. You may think these two things are one in the same, but in reality they each bring with them their own unique advantages and disadvantages that cannot be ignored. EDDM® vs. Saturation Mailing: What You Need to Know For most businesses, the most important difference between ...

Continue Reading

Making an Impact With Direct Mail for Your Non-Profit image

Non-Profit Marketing

When people think about getting the word out about non-profit organizations, they probably don't have the term "marketing" immediately jump into their heads. But they should, because what is fundraising if not marketing from a different perspective? Indeed, if you truly want to make direct mail work for your non-profit, there are a few key techniques you can start using right away. Taking Advantage of the New Era of Non-Profit Marketing By far, one of the most critical steps you need to take as a non-profit to improve your fundraising capabilities involves diversifying as much as possible. Yes, direct mail is a powerful tool and plastic postcards rule the day. But don't overlook the opportunities that cross-media marketing brings with it. You ...

Continue Reading

Start Fresh With Your Dental Marketing in the New Year image

Dental Marketing

The end of the year is a natural time for reflection, allowing you to take a look back at your marketing strategy to figure out what worked and, more importantly what didn't. But it's also nothing if not an opportunity to begin totally fresh as soon as January 1st rolls around. Dentists in particular can begin anew in a number of different ways, all of which are worth exploring. New Year, New Opportunities One of the most important steps you can take as you head into the new year to empower your dental marketing strategy involves taking time to confirm that your efforts are truly aligned with your key performance indicators once again. In truth, this is something you should be ...

Continue Reading

Better Marketing for Automotive Repair Businesses: Breaking Things Down image

Auto Repair

Let's face facts: there are probably a lot of other automotive repair businesses in your area, both large and small. It's a highly specialized industry, but it's also a very competitive one - meaning that you need to do absolutely anything in your power to stand out from all the other pieces of related mail that a person will be receiving that day. Thankfully, this is going to be a lot easier than you might think. You just have to keep a few key things in mind about your direct mail marketing efforts moving forward. An Effective New Approach to Marketing Direct mail collateral like plastic postcards are one of the best ways to stand out in a crowd because not only ...

Continue Reading

Make a Lasting Impact With Your Fitness Club Marketing for the New Year & Beyond image

Fitness Clubs Marketing

If you had to make a list of some of the most popular New Year's resolutions that people make every year, "getting into shape" and "becoming more healthy" are usually right at the top. But at the same time, people often break those resolutions for a wide range of different reasons. That usually means fitness clubs see a big influx of new members at the start of the year that quickly wanes over the next few weeks and months... but it certainly doesn't have to be that way. With the right marketing strategy for fitness clubs, you can have people coming into your business that stay long after January has ended. All you have to do is keep a few ...

Continue Reading

Why Personalization Matters in Real Estate Marketing image

Buying and/or selling a home is already a more personal experience than most. As a real estate agent or other business professional, you need to leverage that fact to your advantage. This means leaning into the personalization aspect of real estate marketing as heavily - and as often - as you can. Injecting a Bit of Personality Back Into Real Estate Marketing One of the reasons why personalization is so effective in this particular context has to do with the ways in which it takes the natural benefits of targeted mailing even further. With targeted mailing, you're already going after people in your area who are most likely to want to buy a new home. Whether they're a first-time home buyer, ...

Continue Reading

Want to Increase Your Response Rate? Master Sequenced Mailings image

If someone told you that there was a direct mail technique out there that could potentially double both the prospects AND responders for your business, you'd naturally want to learn more about it, right? Of course you would - and that's exactly what a technique called sequenced mailing is designed to do. When leveraged properly, it's one of the most powerful forms of targeted mailing there is - and it's absolutely something you'll want to pay attention to moving forward. What You Need to Know About Sequenced Mailing At its core, mail sequences are exactly what they sound like - a series of mailings that are sent out in a specific order to make contact with the same people multiple times. So ...

Continue Reading

Want to Get Better at Targeted Mailing? Use the 40/40/20 Marketing Rule image

The 40/40/20 marketing rule may have a somewhat enigmatic name - but in reality, the approach it's describing couldn't be more straightforward. In essence, it's a theory that says that the ultimate success (not to mention return on investment) of your campaign is essentially relying on three core factors: 40% of your success is directly related to how effective your mailing list is. Another 40% ties back into how compelling your offer is. The remaining 20% comes from literally everything else. Why the 40/40/20 Marketing Rule Matters For the sake of discussion, let's start with the reverse order. The 20% that falls under the "everything else" category directly refers to not only graphic design, but also the specific copy of the ...

Continue Reading

This is a unique website which will require a more modern browser to work!

Please upgrade today!

business postcard printing

Call for a FREE Marketing Consultation:

800.928.7670

Hours of Operation: Monday – Friday 7:30am – 4:30pm PST
business postcard printing

Call for a FREE Marketing Consultation:

☎ 800.928.7670

Hours of Operation: Monday – Friday 7:30am – 4:30pm PST
laminated postcard mailers