direct mail Archives

Plastic Postcard Benefits For Your Franchise image

Whether you own a single franchise or a network of them, marketing your particular type of business can be challenging. Franchises have unique considerations when conducting an advertising campaign that other businesses don’t face, and figuring out how to make the most out of your marketing dollars can feel overwhelming. Television ads, newspaper inserts, e-mail blasts: all of these typical marketing avenues fall short in a number of key ways. A direct mail campaign based on plastic card mailers for franchises can avoid all of the pitfalls of other forms of advertising, however–and Dynamicard is uniquely positioned to help your franchise realize these possibilities. Here are four key benefits of engaging Dynamicard for your direct mail campaign. Long Track-Record As one of ...

Use Direct Mail to Drive Your Digital Presence image

One of the biggest misconceptions about the relationship between direct mail and digital advertising is that you're talking about an "either/or" situation to begin with. Both bring with them their fair share of advantages and unique opportunities and truth be told, both absolutely have a home in your larger marketing strategy. In fact, cross-media marketing itself is the perfect chance to really strike a chord with your audience in a way that is far too important to overlook. The Might of Cross-Media Advertising: Striking a Balance One of the best ways in which direct mail marketing services can actually drive your digital presence involves your ability to push traffic to your website for convenient ordering purposes. Reach out to them with ...

Injecting Trust Back Into Your Direct Mail, Step-by-Step image

Believe it or not, one of the reasons why direct mail marketing collateral makes such an impression on so many people is because it has an inherent trustworthy quality that digital alternatives do not. Anyone can send an e-mail in seconds - direct mail takes time, care and attention-to-detail, and make no mistake, your audience can feel that. Having said that, simply using direct mail alone often isn't quite enough to get the job done. Therefore, if you really want to create more trustworthy direct mail content, there are a few key pointers that you're absolutely going to want to keep in mind. The Art of Trustworthy Direct Mail: An Overview One of the best ways to make sure that your direct ...

5th of February, 2020
In: Advertising, Branding, Direct Mail Postcards, Graphic Design, High Impact, Marketing Campaign, Marketing Strategy, Postcard Marketing
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Achieving the Perfect Color Balance in Direct Mail Design image

Color is one of those aspects of direct mail design that a lot of people unfortunately don't pay enough attention to until it's far too late. They spend so much time focusing on the precise language in their messaging that color becomes an afterthought - when in reality, it needs to be one of your top priorities from the outset. Case in point: color balance. This is an idea that plays a far bigger role in your direct mail success than you realize and if you're designing your own marketing collateral, there are a few key things you'll want to keep in mind. Building the Perfect Balance: Breaking Things Down By far, one of the most important things to keep in mind ...

The Major Differences Between EDDM® and Saturation Mailing image

EDDM® stands for "Every Door Direct Mail." It's a solution offered by the United States Postal Service in an effort to allow small businesses in particular a more effective way to promote their products and services to those in their local communities. But how, you ask, does this differ from the age-old idea of saturation mailing? That term refers to the process of sending one piece of mail to EVERYONE located within a particular zip code. You may think these two things are one in the same, but in reality they each bring with them their own unique advantages and disadvantages that cannot be ignored. EDDM® vs. Saturation Mailing: What You Need to Know For most businesses, the most important difference between ...

11th of March, 2019
In: Advertising, Branding, Direct Mail Postcards, Graphic Design, High Impact, Marketing Campaign, Marketing Strategy, Postcard Marketing
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Color Psychology & The Response it Evokes image

When it comes to the ongoing success of your marketing campaign and the effectiveness of collateral like plastic postcards, any step that you can take to make sure your materials stand out in a crowd is a step worth taking. But one of the most important parts of graphic design is also, sadly, the one that far too many people fail to pay enough attention to: color psychology. That's right - being strategic about the colors you're using can and will make a huge impact on your response rate moving forward. To get to that point, however, you just need to keep a few key things in mind. The Science of Color Psychology: Breaking Things Down A wide range of different studies ...

Using Technology and Direct Mail to Increase Engagement image

At the end of the day, one of the most important things for you to understand is that your marketing strategy is only as successful as it is engaging. You could have something that is wonderfully designed, visually attractive and ultimately has an offer that is too good to be true… but if it isn’t all presented in an engaging, captivating package, people just aren’t going to pay attention. Thankfully, technology has made this particular goal significantly easier over the last few years – particularly as it relates to your direct mail response rate. Giving Your Direct Mail Marketing Strategy a Technological Injection One of the best ways to use technology along with direct mail to make your marketing strategy more engaging ...

11th of February, 2019
In: Advertising, Direct Mail Campaign, Marketing, Marketing Campaign, Marketing Strategy, Targeted Marketing
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Here’s What an Effective Marketing Strategy Looks Like image

Opportunities always exist to fine tune your direct mail marketing – you can always make your messaging better, stronger and more effective. Having said that, there are a few key things that you’ll want to keep in mind for your 2019 campaigns in particular that will likely make all the difference in the world. It’s All About That Emotion Personalization in marketing is always important – but it needs to be in service of the underlying emotion that exists between your brand and your customers. Just using someone’s name rather than addressing an envelope “Dear Sir or Madame” isn’t enough to get the job done. To truly strike a chord, you need to go deeper. Don’t just acknowledge someone in a personal ...

Why a Clean Mailing List Matters More Than You Realize image

Working from a mailing list for your marketing strategy is one thing. Working from a CLEAN mailing list is something else entirely. The former may generate more names for you to reach out to, but only the latter will guarantee the types of high response rates (and low bounce rates) that you need. The fact of the matter is that clean mailing lists are far more important than you realize, for a number of reasons that are definitely worth exploring. Clean Mailing Matters If you're not exceedingly careful with your mailing lists, duplicate addresses and names can easily sneak in without you realizing it. This doesn't just mean that the same person will receive the same mail twice. It'll cost you ...

Leveraging Co-Op Dollars To Your Advantage image

At its core, co-op advertising is more than just sharing the cost of your marketing campaigns with a manufacturer. It's also an incredible opportunity to stretch the value of every dollar as far as it will go, guaranteeing that you're making the right impression on the right audience at precisely the right time in their journey. If you really want to take advantage of this technique as a way to empower and embolden your messaging, however, there are a few key things you'll need to keep in mind. The Power of Co-Op Advertising Co-op advertising doesn't have to be "built by committee" advertising. You can absolutely be creative and think outside the box. However, if you really want to try something ...

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