Tags Archivesdirect mail

The Major Differences Between EDDM® and Saturation Mailing image

Saturation Mailing

EDDM® stands for "Every Door Direct Mail." It's a solution offered by the United States Postal Service in an effort to allow small businesses in particular a more effective way to promote their products and services to those in their local communities. But how, you ask, does this differ from the age-old idea of saturation mailing? That term refers to the process of sending one piece of mail to EVERYONE located within a particular zip code. You may think these two things are one in the same, but in reality they each bring with them their own unique advantages and disadvantages that cannot be ignored. EDDM® vs. Saturation Mailing: What You Need to Know For most businesses, the most important difference between ...

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Color Psychology & The Response it Evokes image

When it comes to the ongoing success of your marketing campaign and the effectiveness of collateral like plastic postcards, any step that you can take to make sure your materials stand out in a crowd is a step worth taking. But one of the most important parts of graphic design is also, sadly, the one that far too many people fail to pay enough attention to: color psychology. That's right - being strategic about the colors you're using can and will make a huge impact on your response rate moving forward. To get to that point, however, you just need to keep a few key things in mind. The Science of Color Psychology: Breaking Things Down A wide range of different studies ...

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Using Technology and Direct Mail to Increase Engagement image

At the end of the day, one of the most important things for you to understand is that your marketing strategy is only as successful as it is engaging. You could have something that is wonderfully designed, visually attractive and ultimately has an offer that is too good to be true… but if it isn’t all presented in an engaging, captivating package, people just aren’t going to pay attention. Thankfully, technology has made this particular goal significantly easier over the last few years – particularly as it relates to your direct mail response rate. Giving Your Direct Mail Marketing Strategy a Technological Injection One of the best ways to use technology along with direct mail to make your marketing strategy more engaging ...

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Here’s What an Effective Marketing Strategy Looks Like image

Opportunities always exist to fine tune your direct mail marketing – you can always make your messaging better, stronger and more effective. Having said that, there are a few key things that you’ll want to keep in mind for your 2019 campaigns in particular that will likely make all the difference in the world. It’s All About That Emotion Personalization in marketing is always important – but it needs to be in service of the underlying emotion that exists between your brand and your customers. Just using someone’s name rather than addressing an envelope “Dear Sir or Madame” isn’t enough to get the job done. To truly strike a chord, you need to go deeper. Don’t just acknowledge someone in a personal ...

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Why a Clean Mailing List Matters More Than You Realize image

Working from a mailing list for your marketing strategy is one thing. Working from a CLEAN mailing list is something else entirely. The former may generate more names for you to reach out to, but only the latter will guarantee the types of high response rates (and low bounce rates) that you need. The fact of the matter is that clean mailing lists are far more important than you realize, for a number of reasons that are definitely worth exploring. Clean Mailing Matters If you're not exceedingly careful with your mailing lists, duplicate addresses and names can easily sneak in without you realizing it. This doesn't just mean that the same person will receive the same mail twice. It'll cost you ...

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Leveraging Co-Op Dollars To Your Advantage image

At its core, co-op advertising is more than just sharing the cost of your marketing campaigns with a manufacturer. It's also an incredible opportunity to stretch the value of every dollar as far as it will go, guaranteeing that you're making the right impression on the right audience at precisely the right time in their journey. If you really want to take advantage of this technique as a way to empower and embolden your messaging, however, there are a few key things you'll need to keep in mind. The Power of Co-Op Advertising Co-op advertising doesn't have to be "built by committee" advertising. You can absolutely be creative and think outside the box. However, if you really want to try something ...

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Why a Marketing Coach Matters More Than You Think image

One of the major mistakes that a lot of small business owners make involves thinking that they can "do it all themselves." This may work in some areas of your business, but it has the potential to spell disaster when it comes to your direct marketing. In truth, enlisting the help of a marketing coach is a very good idea for a wide range of different reasons that are more than worth exploring. The Power of Having a Marketing Coach: Breaking Things Down Nobody knows your audience like you do. You've spoken with these people, you've spent time with them, you've taken a tremendous amount of care to understand what they like, what they dislike and what they're worried about. But ...

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The Biggest Direct Mail Mistakes You MUST Avoid image

When it comes to direct mail, oftentimes knowing what types of things you should be avoiding is just as important as knowing as much as you can about current trends, tips and best practices. Direct mail is not a zero sum game - there's no one "right way" or "wrong way" to do this. But there are certain pitfalls that could derail even the strongest campaigns before they've ever had a chance to really strike a chord, which is why there are a number of key mistakes that are absolutely worth taking a closer look at. The Critical Direct Mail Mistakes You Need to Avoid By far, the number one direct mail mistake you need to avoid involves taking absolutely any ...

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How to Measure the Success of Your Direct Mail Campaign image

With regards to direct mail marketing and your targeted mailing efforts, it's important to understand that your return on investment ultimately comes down to more than just dollars and cents. Lead generation might not immediately end in a sale, but that doesn't mean you're not getting something for your hard work. If you truly want to improve your direct mail efforts, you need to know how close you are to achieving your goals in the first place. That, of course, requires you to keep a few key things in mind. Breaking Down Your Direct Mail ROI Gaining critical visibility into your marketing campaign's success begins by taking another look at those goals you set for yourself when your efforts began in earnest. ...

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Know Your Customers, Data Provides the Insight image

In a lot of ways, marketing is much more of a two-way street than people realize. Yes, you're trying to communicate directly with a core group of people who are most likely to be interested in products and services just like yours. But what you really need to do is provoke a reaction - you need your collateral to get them to the point where they can't help but respond, continuing on with the "conversation" and forging an invaluable relationship with your larger brand and business. To that end, data is absolutely critical to your success - not only in terms of making sure that you're reaching out to the right prospects in the first place, but also when it ...

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Call for a FREE Marketing Consultation:

☎ 800.928.7670

Hours of Operation: Monday – Friday 7:30am – 4:30pm PST
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