Tags Archivesretail marketing

Maintaining Customer Loyalty and Brand Awareness for Retail Businesses image

Part of your success as a marketer has less to do with your ability to attract high volumes of customers and is more about getting the attention of the right kinds of customers. Loyal customers, to be more precise, are the bread and butter of any business. What would you rather have - a steady stream of one-time buyers who make a purchase and then never return, or a small but loyal army of passionate brand advocates who come back again and again? Obviously, you want the latter - which is absolutely where your direct mail efforts come in handy for your retail business. If you truly want to leverage collateral like direct mail postcards to maintain customer loyalty and brand awareness, ...

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Expanding Your Reach Beyond the Grid: Effectively Reaching Prospects image

Although it can be easy to assume that 100% of your target audience is connected to their digital lives all day, every day, recent studies have shown that this isn't necessarily the case. In fact, as many as 10% of Americans live in areas that are deemed "off the grid" in the first place - that is, in places where they don't have regular or reliable access to the internet at all. Plus, more and more people every day are scaling back their digital presence due to security concerns, among other issues. So how does your retail location or franchise reach these people when an email isn't necessarily as reliable as you think it is? It's simple - you use direct ...

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Bring Your Beauty Marketing Message to EVERY Generation image

One of the most important things to understand about ANY type of marketing in the modern era is that things are getting decidedly more niche all the time. Case in point: beauty marketing. Thanks to social networking sites like Facebook and Instagram, influencer marketing has become the new norm. Because of this, most campaigns target one audience in particular: millennials. However, savvy marketers know that for true long-term success, you need to target EVERY generation... and direct mail campaigns are how you do it. Beauty Marketing for the Modern Era: Breaking Things Down While it's absolutely true that social media and online influencers have recently taken the lead in beauty marketing, there IS still ground to be regained - it just doesn't ...

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Better Back-to-School Marketing for Savvy Retailers image

If you're currently running a retail business that happens to be a clothing retailer or a similar type of e-commerce enterprise, back-to-school marketing is something you're already no doubt familiar with. However, it isn't only the timing of your seasonal marketing campaign that you have to concern yourself with - there are a variety of other factors at play that will also determine just how successful your offer truly is. Luckily, the process itself is actually quite straightforward - you just have to keep a few key things in mind. Back-to-School Marketing: Modern Seasonal Marketing for the Modern Business According to one recent study, the average household currently spends about $606 per year on back-to-school shopping. That number increases as you move ...

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Tux and Formal Wear Marketing for Wedding and Prom Season image

Wedding and prom season isn't here quite yet... but that doesn't mean that it's too early to start thinking about your next big campaign. In truth, now is the perfect time for tux and other formal wear companies to kick their marketing campaigns into high gear. Your direct mail postcards should start going out as soon as possible, so that people have all the information they need to find the right provider when that big day arrives (and if you play your cards right, that provider will be YOU). The Art of Wedding and Prom Season Marketing When it comes to this type of marketing, you need to take a more intimate and personal approach than most. Weddings and proms are ...

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Making the Most Out of Your Retail Valentine’s Day Marketing image

Despite the fact that there are so many other marketing channels out there, direct mail is still the biggest marketing opportunity for your retail business - whether you're a brick and mortar store or an e-commerce business doesn't actually matter. Collateral like direct mail postcards are tangible - people can hold them in their hands or pin them up on their refrigerator. Make no mistake, that's the edge you need to truly make your retail Valentine's Day marketing shine. Taking Your Retail Valentine's Marketing to a Whole New Level Below are just a few of the many, many examples of things you can do to align your seasonal marketing efforts with your direct mail capabilities: You can send out specific, Valentine's ...

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Why Valpak Is NOT the Solution For Your Brand image

First established over 50 years ago, Valpak - a provider of print, mobile and online advertising solutions and coupons - has been a major player in the direct marketing industry for decades. In fact, if you were to head to your mailbox right now, you'd probably have some type of Valpak mailer waiting for you inside. But the chances are also high that you will ignore the Valpak mailer... just like everyone else. While it's true that Valpak has been operating for five full decades, it does little to actually improve the return on investment of direct mail marketing campaign. Anyone who tells you differently is probably trying to sell you something, and that "something" is probably minuscule ad space alongside the ...

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The Anti-Groupon image

The Anti-Groupon: You Don't Have to Lose Money on Promotions! You don't have to lose money to effectively market your business and bring in more revenue and customers.  In fact, quite the opposite.  Direct mail driven with targeted data brings ROI's 3X and 4X times that of other well-known coupon sites.  Still interested? Read on.... For a brief moment, it looked like Groupon was poised to become the silver bullet that businesses in just about every industry had been looking for to raise awareness, build a loyal customer following and drive incremental revenue. Flash forward to today and "deal a day" sites are a dime a dozen - and none of them have much to offer in the way of the traction you're ...

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