HAIR SALON PLASTIC POSTCARD MAILER

ATTRACT NEW, LOYAL CUSTOMERS & OPTIMIZE YOUR RETURNS

Why DynamiCard Hair Salon Plastic Postcards?

You can go way beyond sending out an advertising blast and hoping for the best results for your hair salon marketing. With DynamiCard’s innovations and cutting edge technologies, you can laser-focus all your marketing campaigns.

Our plastic postcards get noticed and we can provide you with reports on exactly the types of people who are actually responding. We have lots of marketing ideas for your hair salon, with more capabilities and benefits than you may think possible.

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Free Media Kit

Includes Hair Salon Mailer Samples, Available Mailing Lists, and Marketing Tips!

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Call for FREE Hair Salon Marketing Consultation:

☎ 800.928.7670

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Looking for Better Ways to Market Your Hair Salon?

The health and beauty market is highly competitive; you need to make a serious effort to get people to notice you, and then convert them into paying customers. We also know that driving repeat business is a critical part of your hair salon marketing efforts. It’s far more cost-effective to retain a customer than to go out and get a new one. Our pop-outs are also great as membership cards and for loyalty campaigns.

DynamiCard plastic postcards have been proven effective for hair salons and barber shops. People are very likely to keep the pop-off “gift cards” and carry them around. DynamiCard’s get noticed, and get used 3 times as much as paper postcard mailers and paper discount coupons. Our plastic postcards are endorsed by U.S. Postal Service and featured in their Deliver Magazine.

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HAIR SALON PLASTIC POSTCARD MAILER

DynamiCard plastic postcard is a revolutionary, credit card thick, plastic postcard with snap-out promotional gift card that will boost your response rate 3 times higher than regular postcards and any other direct mail media! We help you pinpoint your ideal customers and along with our proprietary software, you will get real-time analytics. We can prove that we get the highest response and most measurable returns in the industry!

DynamiCard Direct Mail Campaign Development Process

Postcard Mailing, Direct Mail, Vertical Postcard, Postcard Mailers, Plastic Postcards

Call for a FREE Hair Salon Marketing Consultation:

☎ 800.928.7670

Hours of Operation: Monday – Friday 7:30am – 4:30pm PST

Use DynamiCard To Advertise Your Hair Salon

Did you know...

The U.S. hair care services industry includes over 80,000 establishments with a combined annual revenue of $20 billion?

Did you know...

That consumers aged 45-54 spend the most on hair care services, making up 21.4% of the total market, and over 15 million Americans used professional hair coloring services 4 times or more in 2019?

Did you know...

Retail professional-grade hair and cosmetic products sold at salons and barber shops account for 14.3% of the industry’s total revenue?

That’s a lot of beauty sales for your hair salon to capture!

5 Direct Mail Plastic Postcard Mistakes to Avoid

Not Identifying Your Audience

Mail gives you the ability to target specific individuals, so take advantage of that strength and decide which segments will most likely respond.

Relying on Unclean Data

Scrub your house list to ensure you’re not mailing pieces to inaccurate address, the deceased, people who have asked to be taken off your list and targets who have moved or changed jobs.

Being Impersonal

Personalizing your message can make targets feel like you value them individually and understand their needs and interest. Nearly 80%* of consumers are more likely to respond to personalized experiences. Greeting them by name is one way; offering a personalized URL (PURL) is another. Personalization not only strengthens the connection to your target audience, but also increases your response rate!

Using Mediocre Creative

Copy and design that aren’t engaging, relevant or easy to comprehend could turn off recipients before they even get to your offer.

Omitting Tracking Mechanisms

You need to trace responses back to a piece to gauge how well it performed. Options include embedding codes on coupons and creating a special toll-free number.

Direct Mail still reigns supreme, offering average response rates of 5.1% verses 0.6% for email, and 0.2% for online display ads. DynamiCard’s response rates are 10-14%

*Source: ANA | DMA Response Rate Report, 2019

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