Categories ArchivesDirect Mail

How Advertising Agencies Can Increase Their Value With Automated Direct Mail image

It's safe to say that as an advertising agency, your number one priority is always to have the most diverse array of offerings possible. After all, it's not what you can do in a literal sense that forms the basis of your competitive advantage - it's what you can do for your CLIENTS that counts. With that in mind, agencies can absolutely utilize automated direct mail to expand their offerings - a good idea for a number of reasons that are more than worth exploring. The Power of Automated Direct Mail: Breaking Things Down For advertising agencies in particular, automated direct mail offerings are a perfect opportunity to bring a tremendous amount of value to their own clients, all in one fell ...

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How Food and Meal Delivery Startups Can Gain and Retain Customers image

For food and meal delivery startups, gaining new customers is only one small part of a much larger story. Equally important is your ability to retain those customers - meaning that you've successfully created an experience they just aren't going to be able to get anywhere else. With that in mind, there are a number of essential ways in which direct mail and collateral like plastic postcards allow you to accomplish precisely that - all in a far easier way than you're likely expecting. Creating a More Personal Experience With Direct Mail Even though your business model exists largely on the Internet, that DOESN'T mean that direct mail can't be used to your advantage. You can easily use direct mail collateral like ...

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3 Fail-Proof Seasonal Marketing Tips for HVAC Businesses image

Are you the owner of an HVAC business who would love to know how to set yourself up for success in the off-season? Then look no further, because we have a solution that will absolutely knock your socks off! Yep! You heard that right. And the best part is you won't have to lift a finger to do it. Want to know the secret? Then keep reading, and we will give you three tips for off-season success and the one thing you can do that will set you up for success without ever having to lift a finger. Three Fail-Proof Seasonal Marketing Tips for HVAC Businesses 1. Offer Complementary Services You should always offer complementary services. For example: Vent cleaning, sanitizing, and purification services before turning the heater ...

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How to Attract Leads Like a Magnet with Plastic Postcards image

Are your direct mail pieces checking all the boxes and hitting the targeted mark—every time? Are you sure? What if we told you there was a way they could be? Yep! There is and we can prove it! Attracting Leads in a Digital World Using Direct Mail Tactics Marketing seems to be all about digital these days with websites, apps, and everything in-between. So what does that mean for direct mail? You can't search, stream, browse, or scroll through a direct mail piece like you can with online ads—BUT—you can touch them, which is something you can't do with online ads. Why is that important? Being able to physically touch a unique direct mail piece hits an emotional nerve and jump-starts the intrigue thought process. A Mailbox Versus an Inbox ...

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The Art of Pest Control Marketing: Success is Just a Plastic Postcard Away image

As the owner and operator of a pest control business, you offer a far more specific service than most. You have a very particular set of skills and nobody does what you do quite like how you do it - that is ABSOLUTELY the idea that needs to be at the heart of every piece of direct mail marketing collateral you send out into the world. Thankfully, growing your pest control business via the right type of marketing campaign isn't necessarily as difficult as you might think it's going to be. You just need to keep a few key things in mind. Taking Your Pest Control Marketing to the Next Level When it comes to your pest control marketing, nothing is more ...

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How Food Delivery Companies Can Use Direct Mail to Drive Traffic image

In an era where nearly the entirety of the food delivery relationship between a restaurant and a customer happens online (meaning that people can order dinner right from their phone via an app like Door Dash or Uber Eats), it's easy to assume that food delivery companies should handle their marketing needs in the exact same way. It's easy... but it's not actually correct. In fact, there are a number of great ways in which food delivery companies can use direct mail to drive traffic to their virtual doorsteps, all of which are more than worth exploring. Direct Mail For Food Delivery Companies: Your Guide For starters, in a world where EVERYONE is using digital marketing, direct mail is by default positioned to ...

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Why Direct Mail Continues to Work for Restaurants image

According to one recent study, the restaurant industry as a whole will bring in about $863 billion in sales by the end of 2019. Yes, running a restaurant is difficult and sure, a large number of them fail. But if you can establish a solid foothold for yourself, especially in those fragile early days, there's essentially no limit to what you'll be able to accomplish. For years, restaurants have been leveraging direct mail as a core part of their restaurant marketing campaigns to do precisely that. It's a powerful technique when utilized correctly, and this is true for a number of reasons that are certainly worth exploring. The Power of Direct Mail Restaurant Marketing: Breaking Things Down When restaurants use collateral like plastic ...

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Marketing Tips for Restaurant Delivery Services image

If you had to make a list of some of the industries that are becoming increasingly competitive with each passing day, restaurant delivery services would undoubtedly be right at the top. Thanks to the rate at which technology continues to advance, it's easier than ever to get the critical infrastructure of such a service off the ground. However, that means that competing services are cropping up all the time - which is problematic when you're dealing with already razor-thin profit margins. The right marketing campaign, however, can very well be the key value differentiator that you need when you need it the most. If you truly want to make the most of your marketing strategy in an effort to improve ...

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The Top Restaurant Direct Mail Fails to Avoid image

Direct mail is a perfect way to not only leverage the power of targeted mailing to your advantage for your restaurant, but it can also help improve your response rate and your ultimate ROI at the exact same time. It is not, however, a silver bullet. Case in point: there are a few key restaurant direct mail fails that you will do well to avoid at all costs moving forward. Mistake #1: The Fast Expiration Date On the one hand, the logic is somewhat sound: if you want to create a sense of urgency for your restaurant, you want to have an offer that inspires people to act sooner rather than later. That might include sending out a coupon with a ...

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Building a Better Franchise Marketing Strategy image

Whether you own a franchise or are supporting a network of franchises, one of your key jobs is to create a strong, all encompassing marketing strategy that will A) help maximize the full potential of your brand, and B) that will help each specific location stand out among competitors in increasingly crowded marketplaces. Sounds easy, right? In truth, building a better franchise marketing strategy IS a lot more straightforward than you probably think it will be. You just have to keep a few key things in mind. The Art of Franchise Marketing: Breaking Things Down By far, the most important things to understand about franchise marketing is that you need to prioritize brand consistency across the entire franchise. Yes, each location is different ...

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Call for a FREE Marketing Consultation:

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