Categories ArchivesDirect Mail

Choosing the Right Plastic Postcard Mailer Provider for Your Restaurant Marketing Campaign image

Carrying out a successful restaurant marketing campaign can be challenging. With so much competition, distinguishing your establishment from the rest is critical, and choosing the right advertising method is key. Direct mail marketing is a powerful tool for restaurants of all kinds looking to capture their potential diners’ attention. Once you’ve decided that direct mail is right for your restaurant, however, how do you go about choosing the right provider to design, print and track your restaurant’s plastic postcard mailer? Here are the four key factors to consider when weighing your direct mail design, print and analytics options. Custom Design Expertise Designing an eye-catching plastic postcard mailer is difficult; unless you moonlight as a designer, this is not a task ...

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Make Your Automotive Direct Mail Campaign More Effective With Direct Mail Analytics image

So you’ve decided to utilize a direct mail campaign to market your automotive business–wonderful! Compared with many other forms of advertising such as television commercials, online ads and e-mail blasts, direct mail has the potential to reach more prospective customers and capture their attention. But how can you be sure that your automotive direct mail campaign is successful? While this form of marketing has incredible potential, understanding who your customer is and properly targeting them is necessary in order to ensure that your advertising dollars are not wasted. Direct mail analytics can help boost your marketing campaign’s effectiveness dramatically–and here’s how. By Helping You Craft a Targeted Buyer Profile Whether your automotive business services high-end luxury cars or sells a range of pre-owned vehicles, ...

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Amp Up Your Automotive Marketing Efforts with High Impact Mailers image

Producing an effective automotive marketing campaign presents some unique challenges that businesses in other industries don’t face. Whether you own a car dealership or run an automotive service center, the products and services you offer center around one of your customers’ most important possessions: their car. Standing out from the competition and convincing your prospective customers to chose your automotive business can be difficult. That’s why employing a direct mail campaign utilizing a high impact plastic postcard mailer can be so effective. Here are three key features of high impact mailers that can make your automotive marketing campaign a smashing success. Top-Quality Graphics and Finishing Personalized physical mail already has the ability to capture a target customer’s attention. Add to this ...

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How High Impact Mailers Can Help Your Restaurant’s Marketing Efforts image

Attracting new diners to your restaurant–and converting them into regulars–is a challenging task for any restaurateur. Everyone in the industry knows that standing out from the competition is key, but which marketing method can help set your restaurant apart from the dozens of other establishments that your potential diners have to choose from? Your possible marketing avenues are almost endless, but in today’s advertisement-heavy world, so many ads fade into the background: television commercials are muted, newspaper advertisements end up in the recycling bin and marketing e-mails are lost to spam folders. In this environment, direct mail marketing offers several distinct advantages: it’s personal, it’s immediate and it’s difficult to ignore. Amplify your direct mail campaign with a high impact plastic ...

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How Direct Mail Analytics Can Dramatically Boost Your Response Rate image

Whether you sell beauty products online or supply automotive repair services, the key to an effective marketing campaign is always the same: a strong response rate. After all, the goal of any advertising push is to bring in new customers, and the success of whatever marketing type you choose–television commercials, newspaper advertisements, marketing e-mails, and so on–can be measured by the number of prospective customers it brings to your doors. That’s why direct mail marketing combined with analytics is so powerful. A plastic postcard mailer is already an incredibly effective marketing tool, but utilizing direct mail analytics can take your results to the next level. Here are the three key ways you can increase your response rate using direct mail analytics. By Allowing ...

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The Power of Direct Mail Marketing for Maximizing Timeshare Lead Generation image

Generating promising leads is the core of any successful timeshare’s marketing campaign–but what is the best advertising method for drawing in potential customers for your timeshare? So many advertising methods exist, but they all seem to have drawbacks: marketing e-mails can be directed to spam, television commercials can be muted or fast-forwarded through, and impersonal newspaper and magazine advertising is so easily ignored in the digital age. Enter direct mail marketing. By utilizing a plastic postcard mailer, you have the ability to make a personal connection with your prospective customers, increasing your odds of converting that potential client into an actual one. Here are three key ways that direct mail marketing can help with timeshare lead generation. By grabbing your ...

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What Makes Direct Mail Campaigns So Effective? image

Whatever type of goods or services your company offers, all business face one similar challenge: attracting–and retaining–new customers. Your range of advertising options is vast, from online ad placements to television commercials to print marketing. However, direct mail campaigns utilizing laminated postcard mailers offer a range of benefits that other forms of advertisement cannot, boosting your marketing campaign’s effectiveness and helping you get the most out of valuable dollars spent. But what is it about direct mail that makes this type of advertising so successful? Direct mail marketing allows you to target specific types of customers. Every type of business has a corresponding type of typical customer; this target consumer can be defined by their age, income level, education status, hobbies and more. ...

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Driving Customer Traffic With Direct Mail Plastic Postcards image

From automotive service centers to car dealerships, businesses in the automotive industry face a variety of unique challenges in attracting new customers. A car is one of the biggest purchases that a person can make, and protecting that investment is critically important to most vehicle owners. Capturing the interest of a prospective customer means preparing them to spend a lot of money with you or making them willing to trust your ability to protect their beloved car. The first step in this process is grabbing a potential customer’s attention–but then you have to offer them something of value to make them ready to step through your doors. A direct mail marketing campaign utilizing a plastic postcard mailer with gift card pop-outs ...

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Improve Your Restaurant’s Holiday Season With High Impact Mailers image

The holiday shopping season isn’t just a boon for retail businesses; in recent years, restaurants have seen a dramatic bump in the number of customers walking through their doors during the months leading up to the holidays. With so many diners using the holiday season as an excuse to eat out more, is your restaurant doing all that it can to capture this increased business? By launching a direct mail marketing campaign using high impact mailers, your restaurant can grab the attention of your prospective diners, ensuring that they choose your establishment for a bite between shopping trips. Here are three ways that high impact mailers can make your restaurant’s holiday season more jolly. By Immediately Capturing Your Potential Customers’ ...

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4 Key Benefits of Dynamicard’s Plastic Card Mailers for Franchises image

Whether you own a single franchise or a network of them, marketing your particular type of business can be challenging. Franchises have unique considerations when conducting an advertising campaign that other businesses don’t face, and figuring out how to make the most out of your marketing dollars can feel overwhelming. Television ads, newspaper inserts, e-mail blasts: all of these typical marketing avenues fall short in a number of key ways. A direct mail campaign based on plastic card mailers for franchises can avoid all of the pitfalls of other forms of advertising, however–and Dynamicard is uniquely positioned to help your franchise realize these possibilities. Here are four key benefits of engaging Dynamicard for your direct mail campaign. Long Track-Record As one ...

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