Categories ArchivesDirect Mail

Use These Three Tools to Create More Responsive Direct Mail Collateral image

Direct Mail Collateral

Any marketer who has been in this business long enough can tell you that flashy marketing collateral will only get you so far. Broadcasting a generic message to the widest possible audience is not nearly as effective as a targeted message sent to exactly the right audience at the right time. But you don't just want to make people aware that you're out there. You want to motivate and inspire them in a way that makes engagement a foregone conclusion. Therefore, if you really want to build more responsive direct mail collateral, there are a few key tools you'll want to keep in mind. Your Journey Towards More Responsive Direct Mail Begins Now By far, one of the most important steps you ...

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Why Direct Mail Marketing Matters More Than Ever in the COVID Era image

While it's absolutely true that the world is still firmly gripped in the ongoing COVID-19 pandemic, it's equally true that one day soon this will all be behind us. People and businesses are already starting to return to "normal" once again - or at least, as "normal" as the brave new world we're now in will allow. This only means that it's more important than ever for brands to create exceptional, unforgettable experiences with their target customers. By far, direct mail marketing is one of the best ways to accomplish exactly that. The Bright Future of Direct Mail: An Overview With everyone being at home for such an extended period of time, it's clear that saying that we're all going through something ...

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Growing Your Veterinary Practice or Pet Clinic During COVID-19 image

Veterinary Practice Marketing

With much of the country still in the grips of the COVID-19 pandemic, so many organizations are concerned about when they can return to normal - regardless of what that new "normal" currently looks like. Few are actually concerned with long-term growth right now - but in reality, that is a mistake that a veterinary practice or pet clinic like yours cannot afford to make. In fact, pet services businesses of all kinds can and should be looking towards future growth as COVID-19 finally leaves us behind. As you do, know that direct mail and your marketing strategy in general are about to become the best friends you've ever had to that end. Creating a Growth-Focused Marketing Strategy for Veterinary Practices In ...

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Expand Your Direct Mail Reach with Dynamic Addressable Geofencing image

Geofencing and Direct Mail

One of the most important things to understand about your marketing strategy is that, for the best results, all of the various techniques you're using should feed into and empower one another, coming together to form something more important than any one of them could be on their own. This means that in the modern era, the key to the best response rate AND the best ROI rests in true cross-platform marketing in every sense of the term. One of the best ways to accomplish THAT involves dynamic addressable geofencing, a technique that itself brings with it a number of core benefits that can't be ignored. Why Dynamic Addressable Geofencing Makes All the Difference By now, you're probably already using techniques like ...

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Injecting Trust Back Into Your Direct Mail, Step-by-Step image

Direct Mail

Believe it or not, one of the reasons why direct mail marketing collateral makes such an impression on so many people is because it has an inherent trustworthy quality that digital alternatives do not. Anyone can send an e-mail in seconds - direct mail takes time, care and attention-to-detail, and make no mistake, your audience can feel that. Having said that, simply using direct mail alone often isn't quite enough to get the job done. Therefore, if you really want to create more trustworthy direct mail content, there are a few key pointers that you're absolutely going to want to keep in mind. The Art of Trustworthy Direct Mail: An Overview One of the best ways to make sure that your direct ...

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Seasonal Marketing for Landscapers: Swing Into Spring image

Landscaper Marketing

Yes, it's absolutely true that winter is firmly upon us and that low temperatures are gripping many parts of the country. But savvy landscaping businesses in particular know one truth among all others - it's never too early to start thinking about (and executing) your spring marketing campaigns. If you wait until the warm weather is already here, it will be far too late to kick your marketing campaigns into high gear. But if you lay the groundwork now, you'll stay at the top of someone's mind all throughout the season. Then, when they ARE looking for a landscaping business to help make their lawn warm-weather ready, you'll have exponentially increased the chances that the partner they seek out will ...

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Unlock the Power of Plastic Postcards image

Plastic Postcards

Success in terms of marketing is all about getting the right message in front of the right person at exactly the right time - this has always been true and it likely always will be. But how do you make sure that someone actually NOTICES your message when they're receiving more targeted advertisements than ever on a daily basis? The answer is simple: you use a format that they can't help but pay attention to. For many brands, plastic postcards ARE that format and they unlock a myriad of different advantages you won't be able to find anywhere else. Stand Out from the Crowd One of the major benefits that direct mail collateral like plastic postcards bring to the table is that, ...

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The Impact of Using Direct Mail to Boost Online Purchases image

Online Retailers

While it's absolutely true that more and more people are engaging with brands over the Internet these days, that doesn't mean that direct mail is dead - far from it. In fact, even if you operate a business exclusively online, there are still a wide array of different benefits that the right direct mail campaign can bring to the table that would be difficult to replicate through other means. Leveraging Direct Mail to Your (Online) Advantage One of the most important benefits of executing a thoughtfully constructed direct mail campaign ultimately comes down to what it can do for your response rate. According to one recent study, about 67% of millennial parents and 53% of millennials in general say that they're ...

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Digital Marketing Alone Isn’t Enough… Think Omni-Channel For Results image

Omni-channel Marketing

Some people operate under the assumption that, since so much of our lives are digital these days, our marketing needs to become the same. Direct mail is meaningless in a world where everyone is carrying around smartphones all day long. Simply put, those people are wrong. Digital marketing has its benefits, but it alone is not enough to get this particular job done - nor will it ever be, for a number of reasons that are certainly worth exploring. Overcoming the Challenges of Digital Marketing By far, the biggest hurdle you have to overcome in terms of digital marketing success has to do with the fact that people's attention is more fractured than ever these days. We're being bombarded by marketing messages at ...

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How Savvy Restaurateurs Market Their New Ghost Kitchen Offerings image

Ghost Kitchens

Ghost kitchens, also commonly referred to as virtual kitchens, are a relatively new phenomenon that have really picked up steam over the last few years in particular. It's a term that refers to an environment where workers only prepare delivery orders - there are no tables, front of house staff or other elements of a "traditional" restaurant of any kind. The thing is, there's also little signage or other "outreach" materials because everything is handled via platforms like Uber Eats and DoorDash. So how are savvy restaurateurs getting the word out about their new startup during a period where more competitors are cropping up every single day? With the right content marketing strategy, of course. Getting the Ghost Kitchen Ready for Prime ...

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Call for a FREE Marketing Consultation:

☎ 800.928.7670

Hours of Operation: Monday – Friday 7:30am – 4:30pm PST
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