Tags Archivestracking and analytics

Want to Drive Response? Use Personalized Direct Mail Marketing image

Personalized Direct Mail

One of the major selling points of direct mail marketing is that it offers a higher degree of personalization that certain digital alternatives just can't match. First off, it's tangible - it exists in real life and people can hold it in their hand and, for many folks, that makes all the difference in the world. You can also use personalized direct marketing to improve your response rate in other ways, too - all of which are certainly worth a closer look. The Goal of Personalized Direct Marketing: An Overview By far, the most important thing to understand about using personalized direct mail marketing to drive response rates involves a deeper understanding of exactly what you're trying to accomplish in the first ...

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Boosting CBD E-Commerce Sales with Direct Mail in the Post-COVID Era image

CBD E-Commerce

It's absolutely no secret that targeted direct mail marketing is one of the most powerful advertising opportunities that businesses of all types have available to them... but what a lot of people don't realize is that this is especially true for CBD e-commerce businesses in the aftermath of COVID-19. In fact, there are a number of compelling reasons that outline why direct mail advertising is a powerful (and lucrative) opportunity that CBD online retailers in particular cannot afford to overlook. Capitalizing on Targeted CBD Direct Mail Marketing For starters, one of the best reasons why CBD e-commerce businesses should be embracing direct mail with open arms has to do with the wide array of tracking and analytics technologies that will suddenly become ...

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Purposeful Real Estate Marketing in the Wake of COVID-19 image

Real Estate Marketing

While it's absolutely true that the majority of Americans are still under stay-at-home orders across the country, those restrictions are starting to be lifted slowly but surely. Soon, COVID-19 will officially (and thankfully) be behind us, which can mean only one thing: we're all about to figure out what this "new normal" that we'll be settling into really looks like. For business of all types, it's imperative to begin the process of reaching out to both current and prospective customers, offering a reassuring message about how you're all in this together. This is especially true in terms of real estate marketing, which was already more relationship-based than most. Of course, you'll want to proceed with a certain amount of caution - ...

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Where Influencer Marketing Fails, Analytics-Driven Direct Mail Prospers image

Influencer Marketing

There are a lot of people out there who insist that influencer marketing is all the rage these days. Rather than conducting a thoughtfully constructed, forward-thinking direct mail campaign of your own, all you really have to do is partner with the right influencer and you can harness their built-in audience to your advantage. Sounds easy, right? In a best case scenario, it is - but what those people WON'T tell you is that it's a lot harder to get to this point than you might think. Therefore, when influencer marketing fails, it's critical for you to understand that an analytics-driven direct mail campaign can prosper in a wide array of different ways, all of which are more than worth exploring. A ...

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The Key to Avoiding the “Direct Mail” Marketing Rut image

Direct Mail Marketing

One minute, you feel like your direct mail marketing campaign is a wealth of creativity. The next minute, you feel like you're stuck in a rut. We've all been there - in many ways, it's a natural part of the job we're doing every day. But that DOESN'T mean that you have to take that simple fact laying down. If you truly want to avoid getting stuck in a direct mail rut, there are a few key tips you'll want to keep in mind. Building a Better Marketing Campaign: Here's What You Need to Know By far, one of the best ways to avoid getting stuck in that direct mail marketing rut ultimately comes down to going directly against your instincts and ...

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How Savvy Restaurateurs Market Their New Ghost Kitchen Offerings image

Ghost Kitchens

Ghost kitchens, also commonly referred to as virtual kitchens, are a relatively new phenomenon that have really picked up steam over the last few years in particular. It's a term that refers to an environment where workers only prepare delivery orders - there are no tables, front of house staff or other elements of a "traditional" restaurant of any kind. The thing is, there's also little signage or other "outreach" materials because everything is handled via platforms like Uber Eats and DoorDash. So how are savvy restaurateurs getting the word out about their new startup during a period where more competitors are cropping up every single day? With the right content marketing strategy, of course. Getting the Ghost Kitchen Ready for Prime ...

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Harnessing B2B Drip Marketing Campaigns to Your Advantage image

Drip Marketing

One of the most important things to understand about your B2B leads is that you're talking about a situation where decision-making can literally take weeks - if not months - to execute. Because of this, drip marketing MUST become a cornerstone of your B2B direct mail marketing strategy. Rather than trying to speed up someone's decision, you need to build time into your marketing strategy to finesse them - let them come to the right choice on their own terms. Luckily, targeted mailing and marketing analytics have made this easier than ever. You just need to keep a few key things in mind. Executing Your B2B Drip Direct Marketing Campaign To start, you need to make sure you've identified the right B2B ...

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Proven Tactics for Tracking the Performance of Your Direct Mail Campaigns image

So... you've just spent a boatload of money on a direct mail campaign. What's next? Well, you certainly don't want to sit around watching, waiting, and expecting droves of traffic to come through your doors or to your website. OK, so what should I be doing instead? Well, there are several things that should be included in your campaign strategy that will ensure all that money you spent is working for you. Here are the six proven tactics for tracking the performance of your direct mail campaigns, and, the one thing you can do to virtually eliminate all the time and effort behind effectively analyzing all that data. Curious? Keep reading... 6 Proven Tactics for Tracking the Performance of Your Direct Mail Campaigns Here is what the pros ...

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How Movie Theaters Can Unlock the Full Power of Direct Mail Marketing image

In an era where massive, 4K television screens are becoming more commonplace, movie theaters are having a harder time filling their seats than ever. But what savvy theater owners know is that they have one particularly powerful weapon that is just waiting to be taken advantage of - direct mail marketing. Why Direct Mail is Perfect for Movie Theaters One of the major reasons why movie theaters should be looking into direct mail has to do with how it can help build - and reward - customer loyalty. Tracking and analytics can be used to show you who your most loyal customers are, for example, and you can then reach out to them with a concessions discount or other offer codes ...

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MailChimp’s New Direct Mail Postcards… Too Good to Be True? image

MailChimp, an industry leader in terms of email marketing, ads, landing pages, and CRM tools, recently announced that they're going to be expanding their existing direct mail capabilities with a series of new direct mail postcards aimed at businesses like yours. On the one hand, it's enticing to continue to leverage a brand as powerful as MailChimp's to your advantage. But are these postcards just the adrenalin injection your campaigns have been looking for, or are they too good to be true? Luckily, we took a closer look so that you don't have to. An Overview of MailChimp's New Direct Mail Postcards On the surface, MailChimp's new direct mail plastic postcards do have a lot going for them. But when diving deeper, ...

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