Tags Archivestracking and analytics

The Art of Brand Transparency image

At its core, brand transparency means exactly what it sounds like: you’re creating an image that says to everyone listening that YOURS is the brand to be trusted. This means that you say what you mean and you mean what you say, but it also conveys the fact that you’re honest, open, fair and don’t care who knows it. To put it another way, it means that your brand operates in a way that doesn’t just stand up to public scrutiny, but invites it, because you know you have absolutely nothing to hide. There’s a good chance that you’re already operating your business with this mentality, and if you are – terrific. But if you want to make sure as many ...

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Reasons Your Lawn Care & Landscaping Mailers and Print Ads “Don’t Work” image

Your Campaign is More About Your Company Than Your Prospect For just a minute, take a deep breath and close your eyes and imagine that you are not a lawn and landscape nerd. I know. It’s hard. Get into the mind of your prospect. Stop copycatting your green industry peers. Look at your direct mail or advertising campaigns and evaluate these areas: Ratio of Empathy & Authority:  Look at each word you choose. Imagine your campaign as a recipe. Authority is the salt. Just a pinch will do. Don’t make your prospects gag on award seals, credentials, etc. Photography Messages:  Hire a professional and stop relying so much on stock photos (like your competitors). Put clients in your images, using their spaces and living their ...

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Pest Control Marketing with Direct Mail image

One of the major challenges in terms of pest control marketing has to do with the fact that your business is very seasonal - almost more so than any other industry. It's not that your organization shuts down for long periods of time, or even that your customers tend to taper off during a particular part of the year. There will always be pests and there will always be people who hate them - it's just that the challenges your customers face during the winter are very, very different from the ones they face during the summer. With DynamiCard and our seasonal marketing offerings for pest control businesses, however, this is no longer a liability - it's an opportunity. You can now ...

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DynamiCard Works Because of ROI image

It doesn't actually matter what type of restaurant you're running, how long you've been in business or even what your menu looks like - you need to connect with the largest audience of people via your restaurant marketing and you need to do it right now. Almost more so than any other industry, restaurants depend on repeat business - your marketing is how you draw people in for the first time and your menu is how you keep them coming back for more. Ultimately, this is why our targeted mailing efforts at DynamiCard work so well - especially in terms of ROI (return on investment). You're not just targeting anybody. You're targeting the people who represent the highest chance of loving what ...

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HVAC, Plumbing & Home Services: Guarantee the Best Results With the Right Approach image

One of the most important things to understand about direct mail marketing is that your efforts should be dictated in large part by the industry you're actually operating in. There's no real "one size fits all" approach to what you're doing so you have to let your market - and your customers - dictate a lot of the choices you're making. Case in point: there are a few key tips that HVAC companies and plumbing and home services businesses can start using to really increase their efforts as quickly as possible. Take Your Direct Mail Marketing to the Next Level If you really want to take your HVAC, plumbing and home services marketing efforts to the next level, one of the best ...

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How HVAC Specialists Can Utilize Direct Mail image

HVAC Specialists

Just like other businesses, the HVAC industry can benefit from direct mail as it can be a great way to bring in new customers. It is important to stand out in this competitive field. When a customers is in need of choosing an HVAC professional for their next appointment or new product install, then it is important to keep your company name at the top of the list. You also want all current customers’ minds to think about you for future jobs. The task of pursuing new customers, while also reaching current customers can be a challenging balance. HVAC direct mail helps present your marketing message in a stylized way at the right time and to the right potential customers. ...

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How Analytics-Driven Direct Mail Prospers image

There are a lot of people out there who insist that influencer marketing is all the rage these days. Rather than conducting a thoughtfully constructed, forward-thinking direct mail campaign of your own, all you really have to do is partner with the right influencer and you can harness their built-in audience to your advantage. Sounds easy, right? In a best case scenario, it is - but what those people WON'T tell you is that it's a lot harder to get to this point than you might think. Therefore, when influencer marketing fails, it's critical for you to understand that an analytics-driven direct mail campaign can prosper in a wide array of different ways, all of which are more than worth exploring. A ...

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Direct Mail Marketing For Auto Dealerships image

Physical marketing materials are effective for car advertisements because they can be easily accessed for future reference, unlike emails that usually get buried under other messages or flagged as spam, or banner ads that are typically ignored. #1. Use a quality mailing list You have a number of options when it comes to your direct mail campaign’s mailing list. You can use your current data sets, purchase a third-party list, or append third-party data to your current list. #2. Add a visual appeal Your material should be able to stand out from the stack of mail that a person receives. The graphics, images, and colors should immediately grab a recipient’s attention. You can include flashy images of cars or catchy headlines written in ...

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The 40/40/20 rule image

Just like email marketing, direct mail marketing is often all about audience persuasion to make a purchase. This is Not always the case though. The secret to running a successful direct mail campaign is to deliver true value, which is why the 40/40/20 rule serves as a great baseline upon which to build your strategy. Here’s how it works: Audience – 40% 40% of the success of your direct mail campaign is dependent on your audience. You’re only going to waste money and jeopardize your reputation if you start mailing people who aren’t interested in what you have to offer. The key to any successful marketing strategy is getting your audience right. Many businesses serve a particularly wide range of customer profiles, ...

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Plastic Postcards Can Help Your Real Estate Business image

Finding new clients as a real estate agent can feel like a struggle. Television commercials and newspaper advertisements cannot be targeted enough to be effective, and as ubiquitous as online marketing has become, it is frequently unreliable for drawing in new real estate clients. Indeed, almost three-quarters of all real estate agents are dissatisfied with the amount of leads that their websites generate. On the other hand, direct mail marketing utilizing real estate marketing postcards can connect with potential clients like no other form of advertising. Here are three reasons why using a plastic postcard mailer in a direct mail campaign is such an effective real estate marketing strategy. A plastic postcard mailer can connect with potential leads on a personal level. Choosing a real ...

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