lead generation Archives

Who’s Responding to Direct Mail? image

When it comes to demographic targeting, far too many people only see one part of a much larger story. Yes, targeted mailing means that you know precisely who you're sending a piece of direct mail collateral to - often with a high degree of accuracy. But who, exactly, is the type of person most likely to respond? Once you figure that out, you have practically everything you need to take your direct mail marketing efforts to a bold new level. Who is Responding to Direct Mail? Breaking Things Down According to one recent study, the average Millennial says that they've responded to a direct mail marketing campaign at some point within the last 2.4 months - which, for the record, is ...

Seasonal Marketing for Landscapers image

Yes, it's absolutely true that winter is firmly upon us and that low temperatures are gripping many parts of the country. But savvy landscaping businesses in particular know one truth among all others - it's never too early to start thinking about (and executing) your spring marketing campaigns. If you wait until the warm weather is already here, it will be far too late to kick your marketing campaigns into high gear. But if you lay the groundwork now, you'll stay at the top of someone's mind all throughout the season. Then, when they ARE looking for a landscaping business to help make their lawn warm-weather ready, you'll have exponentially increased the chances that the partner they seek out will ...

Earning New Automotive Service Customers During COVID-19 image

One of the most important things to understand about the current COVID-19 epidemic is that, sooner or later, it's going to end. It may not happen as quickly as we'd like, but life will eventually return to something resembling "normal" for many people. In the meantime, your automotive services business remains an essential part of daily life. By leveraging direct mail as a core part of your marketing strategy today, you put yourself in a better position to retain customers tomorrow, forming a bond that will last far beyond the current COVID-19 crisis. Leveraging Direct Mail For Your Automotive Services Business: An Overview One of the most important things you can do to earn new customers in the wake of COVID-19 ...

Seasonal Marketing for Landscapers: Swing Into Spring image

Capture a New Generation of Timeshare Owners image

You may not think that timeshare marketing is inherently seasonal, but this idea actually couldn't be farther from the truth. Even though the cold winter months are firmly upon us, now is actually the perfect time to start planning the type of campaign that will attract Millennials in particular to what you have to offer. Your prospects are already dreaming about how they're going to escape the winter blues and many of them are currently planning their summer getaways. They're in the mood for fun and excitement and this is exactly the spirit that you can use to empower your lead generation efforts moving forward. Taking Advantage of the Next Generation of Timeshare Owners One of the reasons why direct mail ...

Want to Garner the Attention of the Boomers? Here’s How You Do It image

Did you know that within the next five years, there will be more Americans over the age of 65 than there will be kids under the age of 15? It's true - the Baby Boomer generation is more powerful than ever and if you really want to target them with your marketing strategy, there are a few key things you should know. The Generational Marketing Strategy You Need Has Arrived When speaking to any audience, one of the most important things you can do involves tailoring your marketing copy to play directly into the things that they're concerned about. For Baby Boomers, they're increasingly occupied with products and services that can help them live independently all throughout their twilight years. Therefore, ...

How Savvy Restaurateurs Market Their New Ghost Kitchen Offerings image

Ghost kitchens, also commonly referred to as virtual kitchens, are a relatively new phenomenon that have really picked up steam over the last few years in particular. It's a term that refers to an environment where workers only prepare delivery orders - there are no tables, front of house staff or other elements of a "traditional" restaurant of any kind. The thing is, there's also little signage or other "outreach" materials because everything is handled via platforms like Uber Eats and DoorDash. So how are savvy restaurateurs getting the word out about their new startup during a period where more competitors are cropping up every single day? With the right content marketing strategy, of course. Getting the Ghost Kitchen Ready for Prime ...

A New Era of Audiology Marketing Has Arrived image

For audiology practices in particular, direct mail marketing is more than just an opportunity to have a conversation with a potential new crop of patients. It's also one of the keys to successfully growing your practice in the modern era. It's the perfect opportunity to not only show people what you do but why it's so important - and it's an idea that you can put to good use in a number of key ways that you should definitely know more about. Better Audiology Marketing Begins Today By far, the most important thing you can do to really take your audiology marketing efforts to a new level involves first determining your specific niche within the industry. At that point, you can become ...

Winter Marketing Opportunities for Automotive Repair Businesses image

Every type of business experiences seasonal fluctuations, and automotive repair is certainly no different. But if you're worried that the impending winter will mean people stop coming into your shop, you absolutely shouldn't be - at least, not with the right direct mail marketing strategy at your side. In fact, there are a wide range of winter marketing opportunities for automotive repair that are absolutely worth capitalizing on - you just need to keep a few key things in mind. Better Marketing for Your Automotive Repair Business By far, the success of any automotive repair business is built on trust - and that's not something you can create if you're ONLY interested in selling services. Therefore, part of your seasonal marketing campaign's overall ...

These New Year’s Promo Ideas Can Help Your Business Perform image

One of the great things about seasonal marketing campaigns is that they naturally bring with them something of a breath of fresh air. As opposed to the more general campaigns that you might run during the summer, these tie directly into the topic on everyone's mind: the holidays. This is particularly true when it comes to New Year's, which some people look forward to all year long. But make no mistake - no business is too niche to capitalize on the right New Year's marketing strategy. In fact, there are a few key tips that work well for absolutely any business that you're definitely going to want to know more about. The Secret to New Year's Marketing Is Here If nothing else, ...

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