lead generation Archives

Marketing Strategies for Landscapers image

The warm summer weather is almost upon us yet again, which can mean only one thing: the busy season is about to kick into high gear for landscapers across the country. If you had to make a list of all the things that were difficult about seasonal marketing, timing would be right at the top. As a landscaper, you can't wait until warm weather arrives before you start your next campaign. You need to catch people while they're still only thinking about summer - getting into their heads early so you can stay there from May to August, and beyond. The Art of Seasonal Marketing for Landscapers To make the most out of your direct mail campaign this summer, start by ...

How to Market Pest Control Services for Summer Customers image

Any marketing veteran can tell you that seasonal marketing is every bit as much an art as it is a science. If you're a pest control business, summer is probably your busy season. However, just because summer has yet to arrive doesn't mean that you shouldn't already be ramping up your marketing campaign. If you wait until warm weather finally hits, it'll be far too late - and nearly every other company around you will have beaten you to the jump. Instead, you need to start thinking TODAY about how you're going to best position yourself to reach all those relevant customers when the temperatures finally start to rise outside. That, of course, requires you to keep a few key ...

Get Your Customers to Market FOR You: The Power of Advocacy image

When it comes to your direct mail marketing strategy, one of the core elements that you always need to be positioned to use to your advantage is loyalty. People have grown weary of traditional advertising to a certain extent, as evidenced by the millions of people who use ad blocking software online. But the one thing that people will always look for is a good recommendation from a friend or loved one - and make no mistake, that is absolutely what you want to get in on. Not only is this why a customer retention strategy should always be a priority (remember that it's less expensive to retain an existing customer than it is to get a new one), but it's ...

Tux and Formal Wear Marketing for Wedding and Prom Season image

Wedding and prom season isn't here quite yet... but that doesn't mean that it's too early to start thinking about your next big campaign. In truth, now is the perfect time for tux and other formal wear companies to kick their marketing campaigns into high gear. Your direct mail postcards should start going out as soon as possible, so that people have all the information they need to find the right provider when that big day arrives (and if you play your cards right, that provider will be YOU). The Art of Wedding and Prom Season Marketing When it comes to this type of marketing, you need to take a more intimate and personal approach than most. Weddings and proms are ...

Targeted Marketing vs. Mass Marketing image

We've said it before and we'll say it again: so much of your success in terms of direct mail marketing comes down to your ability to get the right message in front of the right person at precisely the right moment. One of the major traps that most campaigns fall into, however, is that they go for a mass marketing approach. By trying to appeal to as many people as possible, they end up being compelling to none of them. To that end, targeted mailing and techniques like list segmentation bring with them a wide range of different benefits that are far too important to ignore. Targeted Marketing is All About Precision While it's certainly true that mass marketing has a very large reach, ...

Growth Hacking: What It is and How to Do It Yourself image

At its core, the concept behind growth hacking is a simple one. It’s the process of rapid experimentation across your business – via your marketing funnel, product development, sales and more – with the ultimate goal of capitalizing on any and all opportunities for growth that present themselves. Think about it like this: all businesses grow, but growing too slowly is just as potentially dangerous in the long-run as growing too fast… or not growing at all. Growth hacking becomes an opportunity to take more control over your scalability and agility, letting you grow in all the right ways that you need without all of the potential downsides that normally come with them. However, it’s also something that requires you to ...

Restaurant Grand Opening Marketing Strategy image

The day has finally arrived. You've worked harder than ever, you've put in long hours and now, thankfully, your restaurant is about to open. As this day approaches, remember that direct mail is the most successful tool you have available to you in order to both geographically and demographically target the people who are most likely to become repeat customers for your business. If you truly want to use your marketing to make the most out of your restaurant grand opening, there are a few key tips you'll want to explore. Building the Best Restaurant Grand Opening Ever One of the keys to building your marketing strategy to support a restaurant grand opening involves the realization that this isn't something you're ...

Customer Retention for Auto Repair Shops image

Almost more so than any other industry, auto repair and service shops depend on customer loyalty to survive. After all, people aren't rushing out and buying a new car every six months - they keep the one they already have for as long as possible. Therefore, the goal of your direct mail marketing campaign is simple: you need to convince them that taking care of this most precious of investments is the right thing to do, and that if they want to do that properly, they need to book an appointment with your shop and nobody else's! The nexus where those two ideas meet is where customer retention is born. Powerful Automotive Marketing Ideas For Your Shop By far, one of the most ...

Increasing Restaurant Revenue with Direct Mail image

Any seasoned marketer will tell you that in terms of response rates and return on investment (ROI) alone, the choice between targeted mailing vs. digital offers for your restaurant isn't actually much of a choice at all. Only targeted direct mail campaigns, coupled with a consistent and forward-thinking marketing strategy, will generate you the types of increased revenue you need when you need it the most. Making Targeted Mailing Work For You One of the best ways that you can increase your restaurant revenue with direct mail comes by way of the unique opportunity to target new movers in your area. People move into your city all the time - people who might not have local friends or family members, and ...

Taking Your Dental Marketing to the Next Level image

You may think dental marketing is naturally difficult because you're talking about such a niche industry. However, that's precisely the ace you have in the hole that is going to carry you across the finish line. If you truly want to take your dental marketing efforts to the next level, there are just a few simple things to keep in mind. Better Dental Marketing For a Better Business If you want to use your dental marketing efforts to create a steady stream of new patients coming right to your door, the first thing you have to do involves going after the right target audience in the first place. Generally speaking, as a dental practice you'll likely have the most long-term success ...

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