Tags Archivesretail

How Direct-to-Consumer Retailers Can Recover From COVID-19 image

Direct-To-Consumer Retailers

Direct-to-consumer retailers have a naturally more intimate experience with their target audience because there are fewer touch points between themselves and those sales they're trying to amass. You don't have to worry about wholesalers, distributors and other businesses - all that stands in between you and your consumer is the strength of your marketing campaign. Yet, in the era of COVID-19 consumer spending has understandably experienced a decrease, and direct-to-consumer retailers may be among those struggling the most to keep their businesses afloat during these uncertain times. Therefore, if you really want to drive sales with the most effective direct-to-consumer marketing campaign that you can, there are a number of key things you'll want to keep in mind. Drive Sales by Taking ...

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Your State is About to Reopen. Here’s What Retailers Need to Do Next. image

Retail Marketing Post-COVID-19

Although many states have been on full lockdown orders for weeks with non-essential businesses closing left and right due to COVID-19, it looks like that period may soon be coming to an end. Many states have announced slow plans to re-open sooner rather than later, which can mean only one thing: the great retail reopening is about to begin. But without the right infrastructure in place for your retail business, you can't just expect things to return to normal with the ease of flipping a light switch. You need to start preparing for that inevitability as quickly as you can, and direct mail is going to be a big part of how you do it. Restarting Your Retail Business the Smart ...

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The Impact of Using Direct Mail to Boost Online Purchases image

Online Retailers

While it's absolutely true that more and more people are engaging with brands over the Internet these days, that doesn't mean that direct mail is dead - far from it. In fact, even if you operate a business exclusively online, there are still a wide array of different benefits that the right direct mail campaign can bring to the table that would be difficult to replicate through other means. Leveraging Direct Mail to Your (Online) Advantage One of the most important benefits of executing a thoughtfully constructed direct mail campaign ultimately comes down to what it can do for your response rate. According to one recent study, about 67% of millennial parents and 53% of millennials in general say that they're ...

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Valentine’s Day: Seasonal Marketing for Retailers image

Valentine's Day Retailers

Valentine's Day will be here before you know it, which means NOW is the time to plan your seasonal marketing campaign. In 2019, for example, Valentine's Day consumer spending topped out at more than $20 billion - a trend that shows no signs of slowing down anytime soon. But if you wait until February to start planning your big Valentine's Day push, it'll be too late - and you'll have left a lot of money on the (proverbial) table as a result. But luckily, there is hope - if you really want to make the most out of your Valentine's Day marketing efforts as a retailer, there are a few key techniques you can start using right away. Making the Most ...

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Your Holiday Season Marketing Needs to Begin TODAY! image

Holiday Seasonal Marketing

Everybody knows that the holiday season is right around the corner. Thanksgiving and Christmas are on the same days every year - this comes as a surprise to absolutely nobody. But at the same time, people might NOT be aware of the promotions and other specials that you'll be running during the holiday season - and that is definitely not something you want to spring on someone at the last minute. Therefore, your holiday marketing efforts need to start ramping up now if they're going to build the type of momentum you need to carry you through to the end of the year and beyond. To do that, all you need to do is keep a few key things in ...

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Seasonal Marketing: Using Black Friday and Cyber Monday to Your Advantage image

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Fall us almost upon us yet again, which can only mean one thing - both Black Friday and Cyber Monday are right around the corner. For both brick-and-mortar stores AND online retailers, these are two of the most critical days of the year - which is why it's important to start planning your retail marketing campaigns sooner rather than later. If you truly want to take full advantage of these essential events, there are a few key things you'll want to keep in mind. Seasonal Marketing Starts BEFORE Black Friday and Cyber Monday Arrive By far, the most important thing to understand is that your Black Friday and Cyber Monday retail marketing campaigns need to begin well in advance of those ...

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The Time to Get Your Customers Into the Halloween Spirit is NOW image

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According to one recent study conducted by the National Retail Federation, Halloween spending in the United States hit a massive $9.0 billion in 2018. Americans spent an average of $86.13 per person at brick-and-mortar stores and online retailers during the season, and that is one trend that shows no signs of slowing anytime soon. But for as popular as Halloween is, it's also not something you want to wait until October 1 to start embracing as a part of your larger marketing campaign. If you truly want to make sure as much of that money is possible is funneled in your direction, you need to start leaning into the Halloween aspect of your seasonal marketing campaign TODAY. The Power of a ...

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Maintaining Customer Loyalty and Brand Awareness for Retail Businesses image


Part of your success as a marketer has less to do with your ability to attract high volumes of customers and is more about getting the attention of the right kinds of customers. Loyal customers, to be more precise, are the bread and butter of any business. What would you rather have - a steady stream of one-time buyers who make a purchase and then never return, or a small but loyal army of passionate brand advocates who come back again and again? Obviously, you want the latter - which is absolutely where your direct mail efforts come in handy for your retail business. If you truly want to leverage collateral like direct mail postcards to maintain customer loyalty and brand awareness, ...

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Expanding Your Reach Beyond the Grid: Effectively Reaching Prospects image


Although it can be easy to assume that 100% of your target audience is connected to their digital lives all day, every day, recent studies have shown that this isn't necessarily the case. In fact, as many as 10% of Americans live in areas that are deemed "off the grid" in the first place - that is, in places where they don't have regular or reliable access to the Internet at all. Plus, more and more people every day are scaling back their digital presence due to security concerns, among other issues. So how does your retail location or franchise reach these people when an email isn't necessarily as reliable as you think it is? It's simple - you use direct ...

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Bring Your Beauty Marketing Message to EVERY Generation image

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One of the most important things to understand about ANY type of marketing in the modern era is that things are getting decidedly more niche all the time. Case in point: beauty marketing. Thanks to social networking sites like Facebook and Instagram, influencer marketing has become the new norm. Because of this, most campaigns target one audience in particular: millennials. However, savvy marketers know that for true long-term success, you need to target EVERY generation... and direct mail campaigns are how you do it. Beauty Marketing for the Modern Era: Breaking Things Down While it's absolutely true that social media and online influencers have recently taken the lead in beauty marketing, there IS still ground to be regained - it just doesn't ...

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