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The Impact of Direct Mail Postcards image

All business owners understand that an investment in advertising can pay dividends in increased customer traffic, but understanding the most effective places to allocate your marketing dollars can be difficult. With so many potential avenues for advertising, which should you choose? Ad blockers and spam filters, decreased newspaper readership and an increase in cord cutting all make online, newspaper and local television advertising less attractive–and then there’s direct mail marketing. Everyone checks their mail on a daily basis, ensuring that your marketing message ends up in the hands of your ideal prospective customer. What other benefits does direct mail marketing using a plastic postcard mailer present in helping you reach your potential customer base? Personalization The majority of advertisements that your prospective customer ...

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Direct Mail Marketing in the Era of Digital Advertising image

Almost everyone in the country uses the Internet on a daily basis, and so it can seem as though digital marketing is the easiest and best way to reach potential customers. But with digital advertising comes ad blockers and spam filters, while physical advertisements like direct mail can help ensure that your message is delivered directly to your prospective customer base. So what other benefits can direct mail marketing offer that digital advertising cannot? Direct mail campaigns generate a strong response than digital advertising A fundamental principle of any marketing campaign is that you need to reach the right potential customers with the right offer at the right time. Digital advertising can’t follow this principle as closely as direct mail can, and ...

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How Direct Mail Can Help Casinos image

Marketing for casinos is quite different than marketing in other industries. After all, the majority of a casino’s client base (especially smaller, regional casinos) is made up of repeat customers. While online marketing strategy such as creating social media content and taking advantage of banner ads is a good idea, one of the best ways to build that repeat clientele (and encourage new visitors to check out your facility) is to use direct mail. One concern casino directors have about direct mail is that by the time the mailer goes out, the data is stale. Dynamic offers that generate in-house, combined with a direct mailing strategy can mitigate that issue and allow you to reach the customers you want to ...

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Why Health and Beauty Companies Should Use Direct Mail image

When you think about advertising for your salon, spa or other heath and beauty related business, you probably immediately think of all the online marketing options available today. While you may certainly benefit from this type of advertising, there is another method that you should be utilizing—direct mail. According to stats from Gallup.com, 41 percent of people look forward to checking their mail, and another 58 percent react neutrally to checking their mail daily and are thus likely to do it regularly. Compare that to the numbers who are likely to read your email or banner ad, and the results are stunning. Companies who take advantage of direct mail will get immediate access to customers. Direct mail marketing is very ...

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Overview of Direct Mail Marketing Advantages vs. Email image

The subject of direct mail performance vs. email performance has been tossed around for a long time. The bottom line includes one major issue with email marketing that involves sending people unsolicited emails. This becomes a problem given the email filters that many firms and individuals use. If you use email, it’s best to develop a permission-based list. That being said, consider the fact that some individuals view any type of sales related email as spam, and sometimes just one word like “winner” can set off a rejection trigger. Additionally, if your customers or potential customers approve of a once a month email and you end up sending two emails a week, you’re asking for trouble because many people will simply cancel. The Emails That ...

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Schedule an Appointment image

Getting a plastic postcard mailer done that will give you visibility and attract the right audiences can make a huge difference in your marketing efforts. The first step in achieving this is to schedule an appointment with a service member that can assist in developing the right mailer to meet your needs. At Dynamicard, we use an automated appointment system to empower our customers to set appointments based on their schedules. It’s a great way to give you and our team time to prepare. There are a number of benefits to being able to set your own timetables: You are contacted at a time convenient for you You do not have to go through a live person You can set ...

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Leverage The Power of Direct Mail Marketing for the Automotive Industry image

Our popular Plastic Postcard Mailer consistently delivers high performance results for a diverse number of automotive industry service businesses. This category includes auto mechanics, service centers, automotive repair shops, tire rotation and repair, dealers, oil changes, and auto detailing shops, etc. We manufacture the finest quality plastic postcards that are cost effective with a proven track record of performance for a wide variety of businesses in the automotive industry. Our Direct Mail Marketing postcards have a super cool pop-out gift card that can be conveniently redeemed just like a coupon. But unlike run-of- the- mill paper coupons, our upscale gift cards look and feel elegant. As a result, they attract immediate attention. Our unique designs convey a classic look with vivid colors, unusual design elements and a smooth ...

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Key Reasons About Successful Direct Mail Marketing image

Don’t make the mistake of thinking that Direct Mail Marketing is a thing of the past. Not only is that not the case, it’s anything but passé. To cite a few categories that are experiencing tremendous Direct Mail Marketing success simply review the track records in banking, financial services, real estate, travel, hospitality, casinos, retail, resellers, marketing agencies, automotive, black car services, franchise solutions, restaurants, spas, home enhancements, rug cleaning, commercial and residential cleaning services, plumbing, dental practices, and physical therapy, among many other verticals. We have been in this industry for many years, and we make it a point to provide all of our clients with a complete array of cost effective direct mail marketing services that include every key component ...

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Right Person, Right Time image

Contacting your potential customers using a plastic postcard mailer is a great way to make a splash and assure that you will be remembered. While taking the time to figure out your target audience and reaching the right people is important, just as important is contacting these individuals at the right time. What is the “Right Time?” The right time to send out a direct mailing may vary significantly depending on your business. For instance, if you own a lawn care service, getting in touch with potential customers in early spring before they make other plans, is a good idea. An electronics store may have better response in the fourth quarter when customers are planning to make purchases for gifts. ...

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Solving The Issues of Empty Restaurant Tables image

Many people who frequently enjoy dining out, whether it’s by themselves, with business associates, or with family and friends, develop a strong emotional bond to their favorite restaurants. This type of emotional experience is defined by research studies as Place Attachment involving people who form an emotional bond with a specific place. Researchers have found that this common experience is greatly influenced by an individual’s personal experiences. The restaurant becomes their special place filled with warmth, a welcoming atmosphere, excellent food and relaxation. When people form a strong attachment, it goes beyond visiting a nice restaurant with good food. No one enjoys seeing empty restaurant tables. And, this is especially true of loyal restaurant customers who have established a close bond with the restaurant, the manager, and staff.  Unfortunately, EVERY restaurant group has a few ...

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