Tags Archivesautomotive

Driving Traffic Back into Your Auto Repair Shop After COVID-19 image

Auto Repair Direct Mail

Businesses of all types are slowly starting to open back up again in the wake of COVID-19 and embracing whatever the "new normal" currently looks like. Of course, this also means that essential and highly specialized businesses like automotive services providers are already concerning themselves with how to get those customers returning to their workweek commute back into their shops as soon as possible. The good news is that the same targeted mailing and direct mail techniques you're already using are about to become even more effective in the short-term. It's just that you have to keep a few key things in mind while you use them, is all. Get Those Customers Back With the Power of Direct Mail One of the ...

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Earning New Automotive Service Customers During COVID-19 image

Automotive Service COVID-19

One of the most important things to understand about the current COVID-19 epidemic is that, sooner or later, it's going to end. It may not happen as quickly as we'd like, but life will eventually return to something resembling "normal" for many people. In the meantime, your automotive services business remains an essential part of daily life. By leveraging direct mail as a core part of your marketing strategy today, you put yourself in a better position to retain customers tomorrow, forming a bond that will last far beyond the current COVID-19 crisis. Leveraging Direct Mail For Your Automotive Services Business: An Overview One of the most important things you can do to earn new customers in the wake of COVID-19 ...

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Winter Marketing Opportunities for Automotive Repair Businesses image

Automotive Marketing

Every type of business experiences seasonal fluctuations, and automotive repair is certainly no different. But if you're worried that the impending winter will mean people stop coming into your shop, you absolutely shouldn't be - at least, not with the right direct mail marketing strategy at your side. In fact, there are a wide range of winter marketing opportunities for automotive repair that are absolutely worth capitalizing on - you just need to keep a few key things in mind. Better Marketing for Your Automotive Repair Business By far, the success of any automotive repair business is built on trust - and that's not something you can create if you're ONLY interested in selling services. Therefore, part of your seasonal marketing campaign's overall ...

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Better Marketing for Automotive Repair Businesses: Breaking Things Down image

Auto Repair

Let's face facts: there are probably a lot of other automotive repair businesses in your area, both large and small. It's a highly specialized industry, but it's also a very competitive one - meaning that you need to do absolutely anything in your power to stand out from all the other pieces of related mail that a person will be receiving that day. Thankfully, this is going to be a lot easier than you might think. You just have to keep a few key things in mind about your direct mail marketing efforts moving forward. An Effective New Approach to Marketing Direct mail collateral like plastic postcards are one of the best ways to stand out in a crowd because not only ...

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How to Supercharge Your Automotive Direct Mail Campaign image

One of the most important things to understand about direct mail campaigns is that ultimately your efforts are only as successful as your messaging. You've got a limited amount of time to show somebody that not only do you understand the problem they're trying to solve or the goal they're trying to accomplish, but that you and you alone can help with it. This is especially true when you're talking about something like buying a new car, which is a purchase that is usually larger than most. To that end, if you truly want to optimize your automotive direct mail campaign, there are a few key things you'll need to keep in mind. Optimizing Your Direct Mail Campaign: Breaking Things Down Targeted ...

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Customer Retention for Auto Repair Shops image

Almost more so than any other industry, auto repair and service shops depend on customer loyalty to survive. After all, people aren't rushing out and buying a new car every six months - they keep the one they already have for as long as possible. Therefore, the goal of your direct mail marketing campaign is simple: you need to convince them that taking care of this most precious of investments is the right thing to do, and that if they want to do that properly, they need to book an appointment with your shop and nobody else's! The nexus where those two ideas meet is where customer retention is born. Powerful Automotive Marketing Ideas For Your Shop By far, one of the most ...

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Direct Mail Automotive Marketing Ideas You Can Use Today image

One of the great things about direct mail collateral like plastic postcard mailers is that they're versatile - regardless of what industry you're operating in or what audience you're speaking to, they'll always be able to generate the results you need with the right approach. Case in point: car dealerships, auto repair and services businesses and similar types of organizations can make use of these materials in a number of innovative ways that are certainly worth exploring. Modern Automotive Marketing Ideas for the Modern Era Postcard mailers represent a unique opportunity for car dealerships and auto repair and service businesses in general because of the wide range of different promotions you can offer. You can use unique offers like free car washes ...

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Automotive Marketing: Breaking It Down image

According to one recent study, the average car buyer usually spends between one and three months shopping and researching before making a new or used car purchase. Likewise, "walking in" remains the most common form of initial contact between car dealerships and more than half of prospective buyers - something that has always been, and will likely always be, true. So how do you connect these two increasingly important points? Simple - you make the most out of every opportunity you have to interact with these prospective buyers, leveraging the full power of techniques like automotive marketing postcards to your advantage. The Impact of the Plastic Postcard Mailer Especially in terms of automotive marketing, print collateral like automotive marketing postcards bring with them a ...

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The Emotion of Color in Direct Mail Postcards image

One of the most important things to remember when working with direct mail postcard companies on your next mailer is that color matters a lot more than you think. Direct mail postcards naturally offer a smaller canvas to work with than larger materials like a flyer or brochure, but that doesn't mean they can't be just as effective - particularly emotionally - with the right use of the right colors for the right time. Colors and Emotion: Breaking It Down While it's true that you'll always want to make sure that the color on your direct mail postcards is as consistent with your branding as possible, you'll also want to strategically use certain elements to really hit home the emotion and ...

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The Effectiveness of Direct Mail Postcards image

Yes, it's true that the vast majority of Americans own a smartphone of some kind. Sure, we're spending more and more time on the Internet with each passing day. But in terms of not only reaching members of your target audience but striking a genuine, emotional chord within them, you'll still have to work hard to come up with something better, more effective or more powerful than direct mail. Even within the realm of direct mail, there are a wide range of different reasons why direct mail postcards are absolutely something that you should be using across your campaigns. As you go searching for direct mail postcard companies to work with, be sure to keep a few key things in ...

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