Tags Archivesautomotive

Customer Retention for Auto Repair Shops image

Almost more so than any other industry, auto repair and service shops depend on customer loyalty to survive. After all, people aren't rushing out and buying a new car every six months - they keep the one they already have for as long as possible. Therefore, the goal of your direct mail marketing campaign is simple: you need to convince them that taking care of this most precious of investments is the right thing to do, and that if they want to do that properly, they need to book an appointment with your shop and nobody else's! The nexus where those two ideas meet is where customer retention is born. Powerful Automotive Marketing Ideas For Your Shop By far, one of the most ...

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Direct Mail Automotive Marketing Ideas You Can Use Today image

One of the great things about direct mail collateral like plastic postcard mailers is that they're versatile - regardless of what industry you're operating in or what audience you're speaking to, they'll always be able to generate the results you need with the right approach. Case in point: car dealerships, auto repair and services businesses and similar types of organizations can make use of these materials in a number of innovative ways that are certainly worth exploring. Modern Automotive Marketing Ideas for the Modern Era Postcard mailers represent a unique opportunity for car dealerships and auto repair and service businesses in general because of the wide range of different promotions you can offer. You can use unique offers like free car washes ...

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Automotive Marketing: Breaking It Down image

According to one recent study, the average car buyer usually spends between one and three months shopping and researching before making a new or used car purchase. Likewise, "walking in" remains the most common form of initial contact between car dealerships and more than half of prospective buyers - something that has always been, and will likely always be, true. So how do you connect these two increasingly important points? Simple - you make the most out of every opportunity you have to interact with these prospective buyers, leveraging the full power of techniques like automotive marketing postcards to your advantage. The Impact of the Plastic Postcard Mailer Especially in terms of automotive marketing, print collateral like automotive marketing postcards bring with them a ...

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The Emotion of Color in Direct Mail Postcards image

One of the most important things to remember when working with direct mail postcard companies on your next mailer is that color matters a lot more than you think. Direct mail postcards naturally offer a smaller canvas to work with than larger materials like a flyer or brochure, but that doesn't mean they can't be just as effective - particularly emotionally - with the right use of the right colors for the right time. Colors and Emotion: Breaking It Down While it's true that you'll always want to make sure that the color on your direct mail postcards is as consistent with your branding as possible, you'll also want to strategically use certain elements to really hit home the emotion and ...

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The Effectiveness of Direct Mail Postcards image

Yes, it's true that the vast majority of Americans own a smartphone of some kind. Sure, we're spending more and more time on the Internet with each passing day. But in terms of not only reaching members of your target audience but striking a genuine, emotional chord within them, you'll still have to work hard to come up with something better, more effective or more powerful than direct mail. Even within the realm of direct mail, there are a wide range of different reasons why direct mail postcards are absolutely something that you should be using across your campaigns. As you go searching for direct mail postcard companies to work with, be sure to keep a few key things in ...

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Harnessing the Marketing Potential of Plastic Postcard Mailers for Your Automotive Business image

Standing out from the competition is important for businesses of any type--but for those in the automotive industry, the need for a memorable marketing campaign is even greater. So many forms of advertisements don't connect with the recipient and are thus easy for your target audience to ignore. A plastic postcard mailer, however, can incorporate special features that allow you to capture your potential customers' attention and distinguish yourself from your automotive rivals who rely on impersonal marketing methods such as television commercials and newspaper ads. Here are three of the most effective special postcard mailer features that automotive companies can use to enhance their customer appeal and boost their marketing effectiveness. Key Tags for Increased Marketing Visibility What better place ...

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Make Your Automotive Direct Mail Campaign More Effective With Direct Mail Analytics image

So you've decided to utilize a direct mail campaign to market your automotive business--wonderful! Compared with many other forms of advertising such as television commercials, online ads and e-mail blasts, direct mail has the potential to reach more prospective customers and capture their attention. But how can you be sure that your automotive direct mail campaign is successful? While this form of marketing has incredible potential, understanding who your customer is and properly targeting them is necessary in order to ensure that your advertising dollars are not wasted. Direct mail analytics can help boost your marketing campaign's effectiveness dramatically--and here's how. By Helping You Craft a Targeted Buyer Profile Whether your automotive business services high-end luxury cars or sells a range of pre-owned vehicles, you ...

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Amp Up Your Automotive Marketing Efforts with High Impact Mailers image

Producing an effective automotive marketing campaign presents some unique challenges that businesses in other industries don't face. Whether you own a car dealership or run an automotive service center, the products and services you offer center around one of your customers' most important possessions: their car. Standing out from the competition and convincing your prospective customers to chose your automotive business can be difficult. That's why employing a direct mail campaign utilizing a high impact plastic postcard mailer can be so effective. Here are three key features of high impact mailers that can make your automotive marketing campaign a smashing success. Top-Quality Graphics and Finishing Personalized physical mail already has the ability to capture a target customer's attention. Add to this full-color ...

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Driving Customer Traffic With Direct Mail Plastic Postcards image

From automotive service centers to car dealerships, businesses in the automotive industry face a variety of unique challenges in attracting new customers. A car is one of the biggest purchases that a person can make, and protecting that investment is critically important to most vehicle owners. Capturing the interest of a prospective customer means preparing them to spend a lot of money with you or making them willing to trust your ability to protect their beloved car. The first step in this process is grabbing a potential customer's attention--but then you have to offer them something of value to make them ready to step through your doors. A direct mail marketing campaign utilizing a plastic postcard mailer with gift card ...

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