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To make sure you get a better conversion rate and ROI your direct mail needs to stand out and give the desire for the customer to take action.  Every part of your custom direct mail piece should follow what we feel are the best practices for direct mail design. These direct mail pieces should be Be attention grabbing Be engaging Create a desire Prompt action Direct mail plastic postcard mailer design is all about creating that desire to prompt an action. The action of the consumer popping out the trackable card to bring to the consumer. This increases your chances of success and a good ROI, here are some direct mail design best practices to consider when planning your campaigns. Engaging Your ...

Fast food restaurants aren’t necessarily a seasonal businesses by nature, but that does NOT mean that you shouldn’t embrace that holiday spirit. Hwne it comes to holiday fun, that usually means sharing a delicious meal with your friends and family. Unfortunately fast food restaurants aren't the typical place to share this kind of meal with. However, that doesn't mean that you shouldn't try to bring customers into your fast food restaurant.  Now it is never too early to launch your holiday marketing, and you need to start as soon as possible. Taking Your Fast Food Restaurant Holiday Marketing to the Next Level Now keep in mind that there is a major difference between a fast food restaurant and a typical ...

Breakfast is the most important meal of the day. Almost as important as making sure your customers see your breakfast spot as an essential part of their holiday. One thing that makes the holiday season so enjoyable is the fun of getting together with people we might not get to see every day. Usually this experience happens among a shared meal, so it is important to make sure that these customers have this experience in YOUR restaurant  instead of someone else’s. In order to make sure that your restaurant is the dining of choice, you will need to kick your holiday marketing into high gear, and you need to start today. Take Your Restaurant Holiday Marketing to the Next Level One ...

Pizza restaurants aren’t particularly a seasonal businesses, but that does NOT mean that you shouldn’t embrace that holiday spirit. One thing that makes the holidays so fun and exciting is getting together with friends and family we might not see every day. A good chunk of the holiday season usually involves the sharing a delicious meal with your friends and family. You might be sharing this experience in a restaurant, at a dinner party, or at home around a fire. Either way you want them to share these experience from your restaurant in some type of fashion. Pizza restaurants have many different options as there are many different types of pizza restaurants. Either way it is never too early to ...

Fast casual restaurants aren’t necessarily a seasonal businesses by nature, but that does NOT mean that you shouldn’t embrace that holiday spirit. Part of the fun of the holidays is getting together with people we might not get to see every day. A large chunk of the holidays usually involves sharing a delicious meal with you friends and family. You want them to share this experience with you restaurant. However being a fast casual restaurant there are different rules to go by and it requires a different playbook than normal. Either way it is never too early to launch your holiday marketing, and you need to start as soon as possible. Taking Your Restaurant Holiday Marketing to the Next ...

You don't typically think of restaurants to be seasonal businesses but the holidays are typically the busiest time of year for some of them. This is the time of year where everyone is out shopping, dining out, having holiday parties, and gatherings. The key is to get these customers into your restaurant or choose your restaurant to cater or host their holiday party. You want to make sure these customers share their holiday festivities in your establishment, and in order to do this you need to kick the holiday marketing into high gear and you need to start today! It is never too early to start your holiday marketing campaigns. Boosting Holiday Marketing For Your Fine Dining Restaurant Fine dining restaurants ...

One of the major selling points of direct mail marketing is that it offers a higher degree of personalization that certain digital alternatives just can't match. First off, it's tangible - it exists in real life and people can hold it in their hand and, for many folks, that makes all the difference in the world. You can also use personalized direct marketing to improve your response rate in other ways, too - all of which are certainly worth a closer look. The Goal of Personalized Direct Marketing: An Overview By far, the most important thing to understand about using personalized direct mail marketing to drive response rates involves a deeper understanding of exactly what you're trying to accomplish in the first ...