Marketing Campaign Archives

20th of May, 2019
In: Branding, Business Plan, Direct Mail, Direct Mail Campaign, Direct Mail Marketing Strategy, Franchises, Lead Generation, Marketing, Marketing Campaign
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Building a Better Franchise Marketing Strategy image

Whether you own a franchise or are supporting a network of franchises, one of your key jobs is to create a strong, all encompassing marketing strategy that will A) help maximize the full potential of your brand, and B) that will help each specific location stand out among competitors in increasingly crowded marketplaces. Sounds easy, right? In truth, building a better franchise marketing strategy IS a lot more straightforward than you probably think it will be. You just have to keep a few key things in mind. The Art of Franchise Marketing: Breaking Things Down By far, the most important things to understand about franchise marketing is that you need to prioritize brand consistency across the entire franchise. Yes, each location is different ...

15th of May, 2019
In: Advertising, Direct Mail Campaign, High Impact, Marketing, Marketing Campaign, Marketing Strategy, Postcard Marketing
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The Secret to More Engaging Direct Mail Campaigns image

It's no secret that direct mail marketing is one of the most effective forms of promotion and advertising that the modern brand can enjoy. But at the same time, it is imperative to understand that simply using direct mail alone won't be enough to get the job done. To truly strike a chord with your target audience in a way that gets them to sit up and pay attention, you need to create better, more compelling and more engaging material - which of course requires you to keep a few important pointers in mind. An Emotional Response is an Engaging Response By far, the easiest (and maybe the most effective) way to create more engaging direct mail campaigns is to leverage ...

How to Make Direct Mail Work for Your Real Estate Business image

Direct mail marketing is nothing if not malleable - ten different industries can use it in ten completely different ways and still unlock incredible results that other techniques can't match. Case in point: real estate. If you truly want to make direct mail work in a powerful, organic way for your real estate business, there are a few key things to keep in mind. Harnessing Direct Mail For Your Real Estate Business: Breaking Things Down Maybe the most important thing for you to understand about all of this is that every real estate lead is a little bit different from the next, just as every house is unique unto itself. Therefore, you must lean into that fact and use it to ...

How to Help Digital and Direct Mail Work Together image

A lot of people incorrectly assume that when it comes to digital and direct mail marketing, you're looking at an "either/or" affair. The fact of the matter is, this just isn't true - particularly as far as your response rate and larger return on investment are concerned. Instead of putting all of your eggs in one basket, you can effectively combine the might of these two techniques and wield both to great impact at the exact same time. Of course, this does require you to keep a few key things in mind. Building a Better Cross-Platform Marketing Strategy Facebook is more than just one of the most popular social media platforms in existence - it's also a powerful opportunity to use ...

Timeshare Leads for Summer… and Beyond! image

A lot of people look at timeshare marketing as something that exists primarily in the summer... and from a certain perspective, that's true. But the fact of the matter is, you can't wait until warm weather has already arrived to start reaching out to people in your target audience - by that point, you've probably missed your best shot. Therefore, if you really want to generate more timeshare leads for summer AND beyond, there are a few key things to keep in mind. Timeshare Leads and Targeted Mailing: A Match Made in Heaven "Summer" means a lot of different things to a lot of different people depending on where in the country you live. So to really make an impact with ...

2nd of May, 2019
In: Advertising, Data Analytics, Marketing, Marketing Campaign, Marketing Strategy, Measuring Campaigns, Performance Tracking, Targeted Marketing
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The Consequences of Bad Data image

One of the best things about being a marketer in the modern age is that data is literally everywhere. All day, people are uploading massive volumes of information about themselves - all of which you can use to your advantage. If you know what someone likes, what they don't like, where they live and what type of lifestyle they have, you have most of the pieces you need to create marketing collateral that can't help but resonate and motivate. But at the same time, one has to wonder - what happens when the quality of the data becomes less important than the volume? It's a very real risk - and it's one that you'll want to try and avoid for ...

Taking Advantage of Mother’s and Father’s Day image

Mother's Day and Father's Day are right around the corner, which can only mean one thing: seasonal marketing campaigns are about to once again kick into high gear. But if you really want to make the best possible impression with your direct mail postcards and other collateral this year, there are a few key things you'll want to keep in mind. The Art of Seasonal Marketing: Breaking Things Down Not only do you always want to tailor your seasonal marketing efforts to specific promotional opportunities like Mother's Day and Father's Day, but you also want to further narrow things down to the specific industry that you're in. Case in point: Mother's Day. There's a high chance that someone knows more than ...

Using Integrated Marketing to Build Value and Loyalty image

If you had to sum up the overall goal of your marketing campaign in a single word, that word would undoubtedly be "branding." Yes, you want to get the word out about your products and services. But you also need to get people to feel a real, tangible, intimate connection with the company BEHIND those offerings. To that end, integrated marketing is a perfect chance to build both brand value and customer loyalty in a number of different ways, all of which are worth exploring. What is Integrated Marketing? Breaking Things Down At its core, the idea behind integrated marketing (also commonly called cross-platform marketing) is clear: you're attempting to meld all aspects of your marketing together into a single cohesive message ...

22nd of April, 2019
In: Advertising, Direct Mail Campaign, High Impact, Marketing, Marketing Campaign, Marketing Strategy, Postcard Marketing
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Maximize Your Marketing with Plastic Postcards image

Direct mail marketing is stronger than ever these days, but simply sending your marketing collateral through USPS alone is not enough to get the job done. You need to go deeper, working harder than ever to strike a chord with your audience. To that end, marketing with plastic postcards is one of the most important opportunities you have for a number of different reasons you'll definitely want to be aware of. The Raw Power of Plastic Postcards A lot of people don't realize that plastic postcards don't just have a high response rate in terms of direct mail - they have a high response rate period. The average response rate is about 12%, which is far higher than competing techniques you might be ...

17th of April, 2019
In: Advertising, Direct Mail Campaign, High Impact, Mailing Lists, Marketing, Marketing Campaign, Marketing Strategy, Postcard Marketing, Targeted Marketing
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Latest Response Rates for Direct Mail image

There are some people out there who think that direct mail marketing has no place in the digital world we're now living in. That it's outdated and antiquated - a relic of an era that has long since ended in favor of the "flashier" and "more immediate" techniques of the modern day. Those people, as it turns out, would be wrong. Recent studies have concluded what many people out there already knew: not only is direct mail still incredibly effective, but it's actually getting MORE valuable as time goes on. Direct Mail Marketing Continues to Shine One of the most important trends to be aware of when it comes to direct mail marketing has to do with the fact that average campaign response ...

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