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Holiday marketing and shopping often determines whether a company will have a profitable year. This year is no different. The economic recovery following the pandemic means that more people have more money to spend. However, it’s a different world now than last year, or even the year before. Consumers are more accustomed to the convenience of online shopping. Ecommerce is projected to make up nearly 19% of holiday retail sales this year. Some product and service supply lines are taking longer than expected to ramp back up after months of downtime. Pent-up demand and labor disruptions are contributing to price increases. Retail industry observers noted that the 2020 holiday shopping season began earlier than ever before as stores rolled out campaigns well before the traditional Black ...

How you market this holiday season is ultimately up to you and your marketing goals. You can follow the many tips and tricks but there is one strategy that will put you on top, and that is timing. It's only September so it might seem crazy to start thinking about December, but it's better to get an early start than be scrambling later on. By getting ahead of the season and competition you can become more memorable, and your customers will appreciate your attention to detail and dedication to connecting during the holidays.  So in order to be at the forefront of your customers’ minds this holiday season we advise you to send direct mailers out as early and as ...

1. Use Your House Lists for a Campaign It may sound like a no-brainer, but sending holiday mail to your current customers and clients will increase the ROI of your mailing. Your house list is a list of all the customers that have purchased from you and all the clients you have worked with. It is always a great idea to send a mailing to new prospects to build your customer list. However, a customer that is familiar with your work – and has had a positive experience with your brand – is much more likely to purchase from you again. Trust is a huge incentive for buying, especially during the holiday season. When there are so many options vying for customers’ attention, ...

As your competitors are probably taking more obvious marketing routes this season, direct mail is a unique way to reach customers. With email and digital marketing as an easy focus for most businesses, direct mail will help you cut through the messaging clutter. I don’t know about you, but during the holidays, my inbox is flooded with deals, offers, and sales reminders. Some great, many annoying. A physical, personalized piece of direct mail, on the other hand, is the perfect way to reach consumers. You won’t annoy your audience, and the odds of your message being read is much higher. Did you know that 77 percent of consumers look through their mail right away. Those are great odds of having your ...

When it comes to marketing directly to potential and established customers many tend to think about digital platforms. These digital forms of marketing, like email blasts and websites, can provide consumers with quick and easy access to information. However research has proven that digital has less authority and makes less of an impression on consumers when it comes to actually making a purchase. Even though digital marketing can be an extremely powerful and an efficient way to provide information (online video for example), there is information that shows that this can actually slow down the purchase decision-making process as it adds variables to the purchasing equation. Direct mail, on the other hand, delivers a much more meaningful, focused, and powerful punch. ...

How many impressions does it take before a prospect decides to purchase a product or service? Well on average, it can take 7 to 10 impressions. This is why smart marketers don't use a "one and done" approach when it comes to direct mail and other forms of marketing. This is because Direct Mail marketing is a marathon, and not a race. Ideally, your marketing campaign should have ads that are engaging with prospective customers across multiple online and offline vehicles. You want to try and reach them from the mailbox to the smart phone. Your products, services, and brand needs visibility, and with consistent market exposure you can start to convert prospects into paying customers and hopefully repeat customers. A ...

1. Include bonus items Direct mail can be fun and multi-functional for the recipient. Everyone loves opening up their direct mail to find exciting little extras like a personalized calendar, notepads, or magnets. These kinds of items are both affordable and effective ways to catch the attention of your intended audience. If you are afraid that these items might just end up in the trash before they can be opened then you can hint to these extras on the outside with text like, “Free gift inside!” This ensures the small and lightweight gift creates enough of a lump to jumpstart your customers curiosities. Even if your motives are transparent to the savvy consumer, most will want to know what their ...

If you’re going to do direct mail, you need to make sure you are doing it right: The Dos… 1. Follow the 40/40/20 Rule This rule dictates that the success and eventual ROI of your direct mail marketing efforts are going to be dependent upon three factors – 40% of your success will come from how effective your mailing list is, another 40% will depend on how compelling your offer is, and the remaining 20% will come from everything else (design, the copy/text of the mailing, the images you’ve chosen, delivery date and method, etc.). Don’t waste time on the design This is more of a guideline than a hard-fast rule. It should show you where your efforts need to be placed when undertaking ...

It’s very rare these days that you’ll scroll through any social media platform without seeing at least one health-related ad or post. Whether it’s about a customized daily vitamin regimen or easy-to-make nutritious smoothies delivered right to your door. in todays society health and wellness offerings and issues have become a fixture. One of the main reasons for this is that millennials place a great deal of importance on maintaining a healthy lifestyle. Not only is this a good sign for the collective health of future generations, it’s also a great opportunity for health and fitness centers to gain new members by providing a service valued by today’s society. On average, over a third of millennials exercise two to three ...

Here are five tips on why you should add direct mail marketing to your fitness facility’s strategy 1. Laying out the foundation Before starting any marketing campaign, you will want to sit down and answer the following questions: What’s my budget? It’s important to set a budget for how much you’re willing to spend on advertising. Who’s the target of your campaign? Know who will be receiving your messages. If you’re trying to attract women to your facility, promoting personal training with big, bulky models may not work well with them -- especially if their goal isn’t to be big and bulky. Understanding who the target audience is that you'll be marketing to will have an effect on how you portray your message, how you design ...