Categories ArchivesSeasonal Marketing

Marketing Your Pool Service Company for Year Round Returns image

For the absolute best results, your pool services marketing campaign can't afford to take a break just because the weather is getting chilly outside. With the right approach, you can execute your marketing for your pool services company to generate returns all year round - you just need to keep a few important things in mind while you do it. Pool Services Marketing: Breaking Things Down Even if you live in an area of the country that experiences all four seasons, that doesn't mean that your pool services marketing should take a break just because the weather starts getting cold outside. In general, you should always be marketing your services BEFORE the upcoming season kicks into high gear - that way, ...

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Better Back-to-School Marketing for Savvy Retailers image

If you're currently running a retail business that happens to be a clothing retailer or a similar type of e-commerce enterprise, back-to-school marketing is something you're already no doubt familiar with. However, it isn't only the timing of your seasonal marketing campaign that you have to concern yourself with - there are a variety of other factors at play that will also determine just how successful your offer truly is. Luckily, the process itself is actually quite straightforward - you just have to keep a few key things in mind. Back-to-School Marketing: Modern Seasonal Marketing for the Modern Business According to one recent study, the average household currently spends about $606 per year on back-to-school shopping. That number increases as you move ...

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Taking Advantage of Mother’s and Father’s Day image

Mother's Day and Father's Day are right around the corner, which can only mean one thing: seasonal marketing campaigns are about to once again kick into high gear. But if you really want to make the best possible impression with your direct mail postcards and other collateral this year, there are a few key things you'll want to keep in mind. The Art of Seasonal Marketing: Breaking Things Down Not only do you always want to tailor your seasonal marketing efforts to specific promotional opportunities like Mother's Day and Father's Day, but you also want to further narrow things down to the specific industry that you're in. Case in point: Mother's Day. There's a high chance that someone knows more than ...

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Take Advantage of Moving Season image

Spring is almost upon us yet again, which means only one thing: moving season is right around the corner. Beginning in April, countless people around the country will break free from the winter blues and move into new homes in a veritable tidal wave of activity that lasts until the end of September. The most important thing for franchises like yours to understand about this is that according to one recent study, during this period new movers are literally five times (!) more likely to change their buying habits and give your business a try than they are at any other point of the year. They've just moved into a new area, they don't really know where all the cool stuff is ...

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Marketing Strategies for Landscapers image

The warm summer weather is almost upon us yet again, which can mean only one thing: the busy season is about to kick into high gear for landscapers across the country. If you had to make a list of all the things that were difficult about seasonal marketing, timing would be right at the top. As a landscaper, you can't wait until warm weather arrives before you start your next campaign. You need to catch people while they're still only thinking about summer - getting into their heads early so you can stay there from May to August, and beyond. The Art of Seasonal Marketing for Landscapers To make the most out of your direct mail campaign this summer, start by ...

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Increasing Restaurant Revenue with Direct Mail image

Any seasoned marketer will tell you that in terms of response rates and return on investment (ROI) alone, the choice between targeted mailing vs. digital offers for your restaurant isn't actually much of a choice at all. Only targeted direct mail campaigns, coupled with a consistent and forward-thinking marketing strategy, will generate you the types of increased revenue you need when you need it the most. Making Targeted Mailing Work For You One of the best ways that you can increase your restaurant revenue with direct mail comes by way of the unique opportunity to target new movers in your area. People move into your city all the time - people who might not have local friends or family members, and ...

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Making the Most Out of Your Retail Valentine’s Day Marketing image

Despite the fact that there are so many other marketing channels out there, direct mail is still the biggest marketing opportunity for your retail business - whether you're a brick and mortar store or an e-commerce business doesn't actually matter. Collateral like direct mail postcards are tangible - people can hold them in their hands or pin them up on their refrigerator. Make no mistake, that's the edge you need to truly make your retail Valentine's Day marketing shine. Taking Your Retail Valentine's Marketing to a Whole New Level Below are just a few of the many, many examples of things you can do to align your seasonal marketing efforts with your direct mail capabilities: You can send out specific, Valentine's ...

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Taking Your Dental Marketing to the Next Level image

You may think dental marketing is naturally difficult because you're talking about such a niche industry.  However, that's precisely the ace you have in the hole that is going to carry you across the finish line. If you truly want to take your dental marketing efforts to the next level, there are just a few simple things to keep in mind. Better Dental Marketing For a Better Business If you want to use your dental marketing efforts to create a steady stream of new patients coming right to your door, the first thing you have to do involves going after the right target audience in the first place. Generally speaking, as a dental practice you'll likely have the most long-term success ...

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Everything You Need to Know About Pet Services Marketing image

One of the most important things to understand about pet services marketing is that, by and large, it's a lot more broad of a topic than a lot of people realize. Everyone loves animals and wants to care for them, yes. But pet grooming companies will market in very different ways than veterinary practices, and vice versa. If you really want to create the best possible pet services marketing campaign to support your 2019 business efforts, there are a few key things you'll need to keep in mind. Building Better Pet Services Marketing Campaigns: One Step at a Time One of the most important tips that pet services and pet grooming companies should be using involves taking advantage of targeted mailing lists ...

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Fitness and Health Clubs Marketing for the New Year image

Did you know that one of the most common "New Years Resolutions" that people make every year involves using January 1 as a new opportunity to take control over their health and wellness? It's absolutely true - which is why seasonal marketing during this time of year is of particular importance to health clubs and fitness clubs in particular. However, it's also true that most people give up on this resolution at some time in the New Year - a lot of them don't even make it to the end of January. Is this because they suddenly stop caring about how they look and feel? No - it's because a lot of the businesses that reached out to them failed ...

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