Customer Loyalty Archives

How Food and Meal Delivery Startups Can Gain and Retain Customers image

For food and meal delivery startups, gaining new customers is only one small part of a much larger story. Equally important is your ability to retain those customers - meaning that you've successfully created an experience they just aren't going to be able to get anywhere else. With that in mind, there are a number of essential ways in which direct mail and collateral like plastic postcards allow you to accomplish precisely that - all in a far easier way than you're likely expecting. Creating a More Personal Experience With Direct Mail Even though your business model exists largely on the Internet, that DOESN'T mean that direct mail can't be used to your advantage. You can easily use direct mail collateral like ...

The Art of Instructional Training Program Marketing: Breaking Things Down image

One of the biggest challenges that comes along with marketing your instructional training programs has to do with how you're supposed to get someone genuinely EXCITED for this type of experience in the first place. You obviously know that your training program is an important one - now, you need to convey that to your leads in a way that also comes off as fun and that builds anticipation. This is the only way to truly generate not only the response rate, but the attendance numbers, that you need. Luckily, this isn't nearly as difficult as you may have assumed it would be. For the best results, you just need to keep a few key things in mind. Getting Excited About ...

Maintaining Customer Loyalty and Brand Awareness for Retail Businesses image

Part of your success as a marketer has less to do with your ability to attract high volumes of customers and is more about getting the attention of the right kinds of customers. Loyal customers, to be more precise, are the bread and butter of any business. What would you rather have - a steady stream of one-time buyers who make a purchase and then never return, or a small but loyal army of passionate brand advocates who come back again and again? Obviously, you want the latter - which is absolutely where your direct mail efforts come in handy for your retail business. If you truly want to leverage collateral like direct mail postcards to maintain customer loyalty and brand awareness, ...

Reaching Millennials with Direct Mail image

It doesn't matter what type of business you're running or even what industry you're operating in - if you had to make a list of all your current priorities, "making a deeper connection with millennial audience members" should unquestionably be right at the top. Not only are there a massive number of millennials in the United States, but more and more of them are entering the workforce every year. This means that one day soon, they're going to eclipse their elders as the generation with the most amount of buying power. If you can hook them today you can hook them forever - which is why reaching millennials with direct mail is something you'll absolutely want to explore. The Power of ...

Bring Your Beauty Marketing Message to EVERY Generation image

One of the most important things to understand about ANY type of marketing in the modern era is that things are getting decidedly more niche all the time. Case in point: beauty marketing. Thanks to social networking sites like Facebook and Instagram, influencer marketing has become the new norm. Because of this, most campaigns target one audience in particular: millennials. However, savvy marketers know that for true long-term success, you need to target EVERY generation... and direct mail campaigns are how you do it. Beauty Marketing for the Modern Era: Breaking Things Down While it's absolutely true that social media and online influencers have recently taken the lead in beauty marketing, there IS still ground to be regained - it just doesn't ...

Using Integrated Marketing to Build Value and Loyalty image

If you had to sum up the overall goal of your marketing campaign in a single word, that word would undoubtedly be "branding." Yes, you want to get the word out about your products and services. But you also need to get people to feel a real, tangible, intimate connection with the company BEHIND those offerings. To that end, integrated marketing is a perfect chance to build both brand value and customer loyalty in a number of different ways, all of which are worth exploring. What is Integrated Marketing? Breaking Things Down At its core, the idea behind integrated marketing (also commonly called cross-platform marketing) is clear: you're attempting to meld all aspects of your marketing together into a single cohesive message ...

Boosting Direct Mail Response image

The most important thing for you to understand is that even the best direct mail marketing campaign in the world isn't going to see a 100% response rate. Far from it. But then again, that isn't what you're after. The key to maximizing your response rate involves tailoring your message to the core group of people you're speaking to. By making sure you're crafting a message that is precisely what they want to hear precisely when they want to hear it, you'll have done more than just boost your potential responses. You'll have sent your ROI as high as it can possibly go. Want to Craft a Better Response Rate? Craft Better Messaging By far, one of the best things that you can do ...

Marketing Strategies for Landscapers image

The warm summer weather is almost upon us yet again, which can mean only one thing: the busy season is about to kick into high gear for landscapers across the country. If you had to make a list of all the things that were difficult about seasonal marketing, timing would be right at the top. As a landscaper, you can't wait until warm weather arrives before you start your next campaign. You need to catch people while they're still only thinking about summer - getting into their heads early so you can stay there from May to August, and beyond. The Art of Seasonal Marketing for Landscapers To make the most out of your direct mail campaign this summer, start by ...

Why Choose Between Print and Digital When You Can Link Both Together? image

Oftentimes, even seasoned marketing veterans can sometimes make the mistake of thinking that they have to pick between print and digital when it comes to their collateral. In reality, that couldn't be farther from the truth. In fact, it's possible to take the unique personalization opportunities presented by the former and help them meaningfully inform the latter. This type of cross-media marketing happens all the time - you just need to keep a few key things in mind. Digital Advertising and Direct Mail Marketing: A Match Made in Heaven Think for a moment about all of that incredible customer information you've already collected through digital CRM tools. There's no reason why that has to exist solely in the digital OR the ...

How to Market Pest Control Services for Summer Customers image

Any marketing veteran can tell you that seasonal marketing is every bit as much an art as it is a science. If you're a pest control business, summer is probably your busy season. However, just because summer has yet to arrive doesn't mean that you shouldn't already be ramping up your marketing campaign. If you wait until warm weather finally hits, it'll be far too late - and nearly every other company around you will have beaten you to the jump. Instead, you need to start thinking TODAY about how you're going to best position yourself to reach all those relevant customers when the temperatures finally start to rise outside. That, of course, requires you to keep a few key ...

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