Customer Loyalty Archives

Direct Mail Can Make An Impact On Your Fitness Club Marketing image

If you had to make a list of some of the most popular New Year's resolutions that people make every year, "getting into shape" and "becoming more healthy" are usually right at the top. But at the same time, people often break those resolutions for a wide range of different reasons. That usually means fitness clubs see a big influx of new members at the start of the year that quickly wanes over the next few weeks and months... but it certainly doesn't have to be that way. With the right marketing strategy for fitness clubs, you can have people coming into your business that stay long after January has ended. All you have to do is keep a few ...

How to Market Your Fitness and Health Clubs Marketing in the New Year image

Did you know that one of the most common "New Years Resolutions" that people make every year involves using January 1 as a new opportunity to take control over their health and wellness? It's absolutely true - which is why seasonal marketing during this time of year is of particular importance to health clubs and fitness clubs in particular. However, it's also true that most people give up on this resolution at some time in the New Year - a lot of them don't even make it to the end of January. Is this because they suddenly stop caring about how they look and feel? No - it's because a lot of the businesses that reached out to them failed ...

Plastic Postcard Advantages image

An eye-catching, graphic display combined with a message is an effective way to generate leads for any business. They are one of the least expensive forms of advertising. A direct mailing campaign can be implemented in a brief period of time. Postcard marketing can be used for all business types: lawyers, lawn service companies, real estate agents and restaurants, to name a few. They have been proven to generate more traffic to a website and bring additional foot traffic to local retail stores. They’re a diverse marketing tool. They can be used as flyers, newsletters or product brochures. A discount offer can be printed on them, allowing the postcard to be used as a coupon. They are sometimes described as an ...

HVAC, Plumbing & Home Services: Guarantee the Best Results With the Right Approach image

One of the most important things to understand about direct mail marketing is that your efforts should be dictated in large part by the industry you're actually operating in. There's no real "one size fits all" approach to what you're doing so you have to let your market - and your customers - dictate a lot of the choices you're making. Case in point: there are a few key tips that HVAC companies and plumbing and home services businesses can start using to really increase their efforts as quickly as possible. Take Your Direct Mail Marketing to the Next Level If you really want to take your HVAC, plumbing and home services marketing efforts to the next level, one of the best ...

How To Turn Prospects Into Responders image

The major issue that a lot of businesses often have with their marketing campaigns doesn't actually come by way of a lack of viable prospects. In fact, it's quite the opposite - most businesses have more prospects than they know what to do with. It's getting those prospects motivated to take that next step - to turn them into genuine responders in every sense of the term - that a lot of organizations struggle with. But if you're looking for new opportunities to improve your response rate and establish meaningful connections with people by way of your marketing campaigns, don't worry - there are a number of options available to you to choose from depending on your needs. Creating a More ...

Direct Mail Marketing For Auto Dealerships image

Physical marketing materials are effective for car advertisements because they can be easily accessed for future reference, unlike emails that usually get buried under other messages or flagged as spam, or banner ads that are typically ignored. #1. Use a quality mailing list You have a number of options when it comes to your direct mail campaign’s mailing list. You can use your current data sets, purchase a third-party list, or append third-party data to your current list. #2. Add a visual appeal Your material should be able to stand out from the stack of mail that a person receives. The graphics, images, and colors should immediately grab a recipient’s attention. You can include flashy images of cars or catchy headlines written in ...

The 40/40/20 rule image

Just like email marketing, direct mail marketing is often all about audience persuasion to make a purchase. This is Not always the case though. The secret to running a successful direct mail campaign is to deliver true value, which is why the 40/40/20 rule serves as a great baseline upon which to build your strategy. Here’s how it works: Audience – 40% 40% of the success of your direct mail campaign is dependent on your audience. You’re only going to waste money and jeopardize your reputation if you start mailing people who aren’t interested in what you have to offer. The key to any successful marketing strategy is getting your audience right. Many businesses serve a particularly wide range of customer profiles, ...

Plastic Postcards Can Help Your Real Estate Business image

Finding new clients as a real estate agent can feel like a struggle. Television commercials and newspaper advertisements cannot be targeted enough to be effective, and as ubiquitous as online marketing has become, it is frequently unreliable for drawing in new real estate clients. Indeed, almost three-quarters of all real estate agents are dissatisfied with the amount of leads that their websites generate. On the other hand, direct mail marketing utilizing real estate marketing postcards can connect with potential clients like no other form of advertising. Here are three reasons why using a plastic postcard mailer in a direct mail campaign is such an effective real estate marketing strategy. A plastic postcard mailer can connect with potential leads on a personal level. Choosing a real ...

Plastic Postcards Assist In Real Estate Marketing image

Here are three ways plastic postcard mailers can help you market your listings: Add a Professional Touch If your client is on the market for a new home, they will want to contact the real estate agent who has the most convenience and information about new listings. And, while sending out standard paper letters and postcards is still used by some agents, it’s no longer an effective marketing strategy. Using a plastic card mailer means you’re taking advantage of modern marketing technology while also showing that your business is competent. Draw Interest Through Visuals Beautiful, bright photos are the only way to compete with other agents in your area. The plastic postcard mailers are large enough to fit any picture, and it’s a great choice for sending out information ...

Plastic Postcards For Retail Businesses image

Here are some reasons why plastic postcards are a good idea for retailers: #1. Plastic postcards are attractive and interactive Impressing your prospective customers with your merchandise is important. Plastic postcards allow for full glossy color digital printing on the front and back that easily grabs the recipient’s attention and allows you to deliver more content such as special offers, discounts, and location and contact information. The die cut gift card size pop out allows the mail recipient to pop out your offer and put it in their wallets. Just like a gift card, each time your customer opens their wallets they will see your offer and be reminded of your brand and the offer they received from you. #2. Plastic postcards are durable As ...

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