Customer Loyalty Archives

16th of January, 2019
In: Advertising, Branding, Customer Loyalty, Data Analytics, Marketing, Marketing Campaign, Marketing Strategy
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You Don’t Create Brand Loyalty. You Inspire It. image

Regardless of the type of business you're running or even the industry you're operating in, brand loyalty is always of critical importance. People can buy products and services like yours from a lot of different places. The key isn't to try to convince them they can't - it's to make them realize that they don't actually want to in the first place. Not only will inspiring brand loyalty keep people coming back for more, but emotionally-connected buyers also tend to spend more money as well. Building Brand Loyalty, One Brick at a Time If you truly want to create a deeper, more organic sense of brand loyalty, your marketing strategy needs to be built around the idea that you're in a ...

Customer Retention for Auto Repair Shops image

Almost more so than any other industry, auto repair and service shops depend on customer loyalty to survive. After all, people aren't rushing out and buying a new car every six months - they keep the one they already have for as long as possible. Therefore, the goal of your direct mail marketing campaign is simple: you need to convince them that taking care of this most precious of investments is the right thing to do, and that if they want to do that properly, they need to book an appointment with your shop and nobody else's! The nexus where those two ideas meet is where customer retention is born. Powerful Automotive Marketing Ideas For Your Shop By far, one of the most ...

Increasing Restaurant Revenue with Direct Mail image

Any seasoned marketer will tell you that in terms of response rates and return on investment (ROI) alone, the choice between targeted mailing vs. digital offers for your restaurant isn't actually much of a choice at all. Only targeted direct mail campaigns, coupled with a consistent and forward-thinking marketing strategy, will generate you the types of increased revenue you need when you need it the most. Making Targeted Mailing Work For You One of the best ways that you can increase your restaurant revenue with direct mail comes by way of the unique opportunity to target new movers in your area. People move into your city all the time - people who might not have local friends or family members, and ...

Making the Most Out of Your Retail Valentine’s Day Marketing image

Despite the fact that there are so many other marketing channels out there, direct mail is still the biggest marketing opportunity for your retail business - whether you're a brick and mortar store or an e-commerce business doesn't actually matter. Collateral like direct mail postcards are tangible - people can hold them in their hands or pin them up on their refrigerator. Make no mistake, that's the edge you need to truly make your retail Valentine's Day marketing shine. Taking Your Retail Valentine's Marketing to a Whole New Level Below are just a few of the many, many examples of things you can do to align your seasonal marketing efforts with your direct mail capabilities: You can send out specific, Valentine's ...

Taking Your Dental Marketing to the Next Level image

You may think dental marketing is naturally difficult because you're talking about such a niche industry. However, that's precisely the ace you have in the hole that is going to carry you across the finish line. If you truly want to take your dental marketing efforts to the next level, there are just a few simple things to keep in mind. Better Dental Marketing For a Better Business If you want to use your dental marketing efforts to create a steady stream of new patients coming right to your door, the first thing you have to do involves going after the right target audience in the first place. Generally speaking, as a dental practice you'll likely have the most long-term success ...

How to Develop a Successful B2B Marketing Campaign image

These days, one of the most essential ingredients in any marketing campaign that you're running is specificity. People want to feel like you're speaking to them and only them, and this is especially true when you're talking about B2B leads. Indeed, that personalization is one of the major assets you'll rely on when it comes to developing a successful B2B marketing campaign of your own. In truth, it's a lot more straightforward than you might first think - you just have to remember a few key tips. It's All About Knowing Your Audience Yes, it's true that B2B customers and B2C customers are different in a wide range of different ways. B2B and B2C marketing, on the other hand, are a lot more similar ...

How to Use Direct Mail for Real Estate Leads image

One of the most important things to understand about the modern era is that in a time when new digital marketing strategies are appearing all the time, direct mail still stands out as one of the most effective tactics for realtors to use. Buying or selling a home is a massive transaction - in fact, it's one of the biggest that most people will make in their entire lives. Successful marketing depends on personalization, but this is especially true when you're talking about real estate marketing. To that end, direct mail marketing brings with it a wide range of benefits to real estate professionals everywhere that are certainly worth exploring. Successful Real Estate Marketing IS Direct Mail Marketing Direct mail and collateral like ...

Everything You Need to Know About Pet Services Marketing image

One of the most important things to understand about pet services marketing is that, by and large, it's a lot more broad of a topic than a lot of people realize. Everyone loves animals and wants to care for them, yes. But pet grooming companies will market in very different ways than veterinary practices, and vice versa. If you really want to create the best possible pet services marketing campaign to support your 2019 business efforts, there are a few key things you'll need to keep in mind. Building Better Pet Services Marketing Campaigns: One Step at a Time One of the most important tips that pet services and pet grooming companies should be using involves taking advantage of targeted mailing lists ...

How to Create a Restaurant Marketing Plan for the New Year image

One of the great benefits that the New Year brings with it is one of opportunity. You get an all-too-rare chance to take a long look at your marketing efforts and answer three key questions: "What did I do that worked?" "What did I do that didn't work?" and "What can I be doing better." If you're a restaurant owner or a franchise operator who is already hard at work on your 2019 marketing plan, your focus should now be clear. Your goal isn't just to get the word out about your business. It's to fill those empty seats in any way that you can. This, of course, requires you to keep a few key things in mind. Slow and Steady ...

Fitness and Health Clubs Marketing for the New Year image

Did you know that one of the most common "New Years Resolutions" that people make every year involves using January 1 as a new opportunity to take control over their health and wellness? It's absolutely true - which is why seasonal marketing during this time of year is of particular importance to health clubs and fitness clubs in particular. However, it's also true that most people give up on this resolution at some time in the New Year - a lot of them don't even make it to the end of January. Is this because they suddenly stop caring about how they look and feel? No - it's because a lot of the businesses that reached out to them failed ...

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