Tags Archiveshigh impact mailers

Neuromarketing, or: Why Physical Marketing Will Never Truly Die image

Neuromarketing

While it's certainly true that businesses can have a great amount of success with their digital marketing efforts, there's still something to be said about the lasting impact of physical materials like business cards or plastic postcards. But it isn't just intuition that tells us physical materials stand the test of time - there's literally science behind it. One recent neuromarketing study reveals just how long-lasting this type of collateral truly is. The Power of Physical Materials: Breaking Things Down The aforementioned study was conducted by Temple University's Center for Neural Decision Making, and it dove deep into the different types of responses generated by physical collateral versus their digital counterparts. Overall, they looked at three core concepts: exposure (meaning how ...

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It’s a Digital World, But Physical Marketing Still Makes Your Response Soar image

Physical Marketing

Not only do most people upgrade their smartphones, tablets and other types of mobile devices on an annual or bi-annual basis, but for a lot of people these are among the most expensive pieces of electronics that they own. It makes sense that we're paying more attention to these digital devices than ever, and marketing has adapted as a result. But that doesn't mean that physical marketing has seen its last sunrise - far from it. In fact, there are a wide range of different ways that you can easily embrace physical marketing in a digital age, increasing your response rate, brand loyalty and more as you do. The Never Ending Power of Physical Marketing Business cards aren't just one of the ...

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Color Psychology & The Response it Evokes image

When it comes to the ongoing success of your marketing campaign and the effectiveness of collateral like plastic postcards, any step that you can take to make sure your materials stand out in a crowd is a step worth taking. But one of the most important parts of graphic design is also, sadly, the one that far too many people fail to pay enough attention to: color psychology. That's right - being strategic about the colors you're using can and will make a huge impact on your response rate moving forward. To get to that point, however, you just need to keep a few key things in mind. The Science of Color Psychology: Breaking Things Down A wide range of different studies ...

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Using Technology and Direct Mail to Increase Engagement image

At the end of the day, one of the most important things for you to understand is that your marketing strategy is only as successful as it is engaging. You could have something that is wonderfully designed, visually attractive and ultimately has an offer that is too good to be true… but if it isn’t all presented in an engaging, captivating package, people just aren’t going to pay attention. Thankfully, technology has made this particular goal significantly easier over the last few years – particularly as it relates to your direct mail response rate. Giving Your Direct Mail Marketing Strategy a Technological Injection One of the best ways to use technology along with direct mail to make your marketing strategy more engaging ...

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Direct Mail Campaign with Plastic Postcards image

One of the most important things to understand about your larger marketing efforts is that there is no one "right way" to reach every member of your audience. Yes, it's true that more adults own a smartphone than ever and most people are connected to their digital lives constantly throughout the day. Yet despite this, a direct mail campaign can still be shockingly effective - particularly with certain groups that you might not expect. The Benefits of a Direct Mail Campaign Direct mail isn't just the leader in response rates for nearly every industry that you can think of - the competition isn't even close. According to an article published in Forbes, direct mail's response rates can be anywhere from 10 to ...

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How to Ensure You Receive the Best Price on Your Direct Mail Marketing Campaign image

Direct mail advertising can be an incredibly effective way to reach a broader audience and attract new customers to your business, no matter what your advertising budget is. Of course, whatever your budget, finding the best price on direct mail plastic postcards is one of the easiest ways to ensure that your marketing efforts produce the best return on your investment. With that in mind, here are three steps to take when evaluating direct mail postcard companies. Request a Direct Mail Postcard Quote When assessing any direct mail postcard company, the first step is requesting a quote tailored to your business' specific needs and specifications. Any company unwilling to provide a detailed quote--or unable to do so for free--should be taken out of consideration. ...

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How the Right Design Team Can Transform Your Direct Mail Campaign image

Direct mail marketing has been shown to be among the most effective forms of advertisement time and time again, with response rates far exceeding those for online advertisements and mass e-mails. However, direct mail does share one thing in common with many other types of advertisement: the importance of design. After all, your plastic postcard mailer will only grab the attention of your target audience if it is visually engaging and immediately informative. Here are three features of Dynamicard's plastic postcard mailer design services that can help you craft high impact mailers that can convert prospective customers into actual clients. Experienced and Award-Winning Design Team You know your business better than anyone else--but unless you are also an experienced graphic artist, communicating that knowledge to your potential ...

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How High Impact Mailers Can Help Your Restaurant’s Marketing Efforts image

Attracting new diners to your restaurant--and converting them into regulars--is a challenging task for any restaurateur. Everyone in the industry knows that standing out from the competition is key, but which marketing method can help set your restaurant apart from the dozens of other establishments that your potential diners have to choose from? Your possible marketing avenues are almost endless, but in today's advertisement-heavy world, so many ads fade into the background: television commercials are muted, newspaper advertisements end up in the recycling bin and marketing e-mails are lost to spam folders. In this environment, direct mail marketing offers several distinct advantages: it's personal, it's immediate and it's difficult to ignore. Amplify your direct mail campaign with a high impact plastic ...

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Improve Your Restaurant’s Holiday Season With High Impact Mailers image

The holiday shopping season isn't just a boon for retail businesses; in recent years, restaurants have seen a dramatic bump in the number of customers walking through their doors during the months leading up to the holidays. With so many diners using the holiday season as an excuse to eat out more, is your restaurant doing all that it can to capture this increased business? By launching a direct mail marketing campaign using high impact mailers, your restaurant can grab the attention of your prospective diners, ensuring that they choose your establishment for a bite between shopping trips. Here are three ways that high impact mailers can make your restaurant's holiday season more jolly. By Immediately Capturing Your Potential Customers' ...

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4 Key Benefits of Dynamicard’s Plastic Card Mailers for Franchises image

Whether you own a single franchise or a network of them, marketing your particular type of business can be challenging. Franchises have unique considerations when conducting an advertising campaign that other businesses don't face, and figuring out how to make the most out of your marketing dollars can feel overwhelming. Television ads, newspaper inserts, e-mail blasts: all of these typical marketing avenues fall short in a number of key ways. A direct mail campaign based on plastic card mailers for franchises can avoid all of the pitfalls of other forms of advertising, however--and Dynamicard is uniquely positioned to help your franchise realize these possibilities. Here are four key benefits of engaging Dynamicard for your direct mail campaign. Long Track-Record As one of ...

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business postcard printing

Call for a FREE Marketing Consultation:

☎ 800.928.7670

Hours of Operation: Monday – Friday 7:30am – 4:30pm PST
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