high impact mailers Archives

Tools To Create A More Responsive Direct Mail Collateral image

Any marketer who has been in this business long enough can tell you that flashy marketing collateral will only get you so far. Broadcasting a generic message to the widest possible audience is not nearly as effective as a targeted message sent to exactly the right audience at the right time. But you don't just want to make people aware that you're out there. You want to motivate and inspire them in a way that makes engagement a foregone conclusion. Therefore, if you really want to build more responsive direct mail collateral, there are a few key tools you'll want to keep in mind. Your Journey Towards More Responsive Direct Mail Begins Now By far, one of the most important steps you ...

The Key to More Influential Direct Mail Than Ever Before image

While it's absolutely true that one of the main goals of your marketing strategy should be to create as much awareness as possible for your business, you also need to be prepared to go a bit deeper than that. Awareness is great, but it's passive by its very nature. You can be aware that an interesting business is out there and still not really do anything about it. What you REALLY want is for people to be active - you need them to want to engage with your business in a way that creates an exceptional experience they won't soon forget. Luckily, direct mail is the perfect opportunity to accomplish this goal - provided that you keep a few key ...

Use These Three Tools to Create More Responsive Direct Mail Collateral image

5th of February, 2020
In: Advertising, Branding, Direct Mail Postcards, Graphic Design, High Impact, Marketing Campaign, Marketing Strategy, Postcard Marketing
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Achieving the Perfect Color Balance in Direct Mail Design image

Color is one of those aspects of direct mail design that a lot of people unfortunately don't pay enough attention to until it's far too late. They spend so much time focusing on the precise language in their messaging that color becomes an afterthought - when in reality, it needs to be one of your top priorities from the outset. Case in point: color balance. This is an idea that plays a far bigger role in your direct mail success than you realize and if you're designing your own marketing collateral, there are a few key things you'll want to keep in mind. Building the Perfect Balance: Breaking Things Down By far, one of the most important things to keep in mind ...

Neuromarketing, or: Why Physical Marketing Will Never Truly Die image

While it's certainly true that businesses can have a great amount of success with their digital marketing efforts, there's still something to be said about the lasting impact of physical materials like business cards or plastic postcards. But it isn't just intuition that tells us physical materials stand the test of time - there's literally science behind it. One recent neuromarketing study reveals just how long-lasting this type of collateral truly is. The Power of Physical Materials: Breaking Things Down The aforementioned study was conducted by Temple University's Center for Neural Decision Making, and it dove deep into the different types of responses generated by physical collateral versus their digital counterparts. Overall, they looked at three core concepts: exposure (meaning how ...

It’s a Digital World, But Physical Marketing Still Makes Your Response Soar image

Not only do most people upgrade their smartphones, tablets and other types of mobile devices on an annual or bi-annual basis, but for a lot of people these are among the most expensive pieces of electronics that they own. It makes sense that we're paying more attention to these digital devices than ever, and marketing has adapted as a result. But that doesn't mean that physical marketing has seen its last sunrise - far from it. In fact, there are a wide range of different ways that you can easily embrace physical marketing in a digital age, increasing your response rate, brand loyalty and more as you do. The Never Ending Power of Physical Marketing Business cards aren't just one of the ...

11th of March, 2019
In: Advertising, Branding, Direct Mail Postcards, Graphic Design, High Impact, Marketing Campaign, Marketing Strategy, Postcard Marketing
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Color Psychology & The Response it Evokes image

When it comes to the ongoing success of your marketing campaign and the effectiveness of collateral like plastic postcards, any step that you can take to make sure your materials stand out in a crowd is a step worth taking. But one of the most important parts of graphic design is also, sadly, the one that far too many people fail to pay enough attention to: color psychology. That's right - being strategic about the colors you're using can and will make a huge impact on your response rate moving forward. To get to that point, however, you just need to keep a few key things in mind. The Science of Color Psychology: Breaking Things Down A wide range of different studies ...

Using Technology and Direct Mail to Increase Engagement image

At the end of the day, one of the most important things for you to understand is that your marketing strategy is only as successful as it is engaging. You could have something that is wonderfully designed, visually attractive and ultimately has an offer that is too good to be true… but if it isn’t all presented in an engaging, captivating package, people just aren’t going to pay attention. Thankfully, technology has made this particular goal significantly easier over the last few years – particularly as it relates to your direct mail response rate. Giving Your Direct Mail Marketing Strategy a Technological Injection One of the best ways to use technology along with direct mail to make your marketing strategy more engaging ...

Direct Mail Campaign with Plastic Postcards image

One of the most important things to understand about your larger marketing efforts is that there is no one "right way" to reach every member of your audience. Yes, it's true that more adults own a smartphone than ever and most people are connected to their digital lives constantly throughout the day. Yet despite this, a direct mail campaign can still be shockingly effective - particularly with certain groups that you might not expect. The Benefits of a Direct Mail Campaign Direct mail isn't just the leader in response rates for nearly every industry that you can think of - the competition isn't even close. According to an article published in Forbes, direct mail's response rates can be anywhere from 10 to ...

How to Ensure You Receive the Best Price on Your Direct Mail Marketing Campaign image

Direct mail advertising can be an incredibly effective way to reach a broader audience and attract new customers to your business, no matter what your advertising budget is. Of course, whatever your budget, finding the best price on direct mail plastic postcards is one of the easiest ways to ensure that your marketing efforts produce the best return on your investment. With that in mind, here are three steps to take when evaluating direct mail postcard companies. Request a Direct Mail Postcard Quote When assessing any direct mail postcard company, the first step is requesting a quote tailored to your business' specific needs and specifications. Any company unwilling to provide a detailed quote--or unable to do so for free--should be taken out of consideration. ...

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