Tags Archivesdirect mail campaign

Building a Better Franchise Marketing Strategy image

Whether you own a franchise or are supporting a network of franchises, one of your key jobs is to create a strong, all encompassing marketing strategy that will A) help maximize the full potential of your brand, and B) that will help each specific location stand out among competitors in increasingly crowded marketplaces. Sounds easy, right? In truth, building a better franchise marketing strategy IS a lot more straightforward than you probably think it will be. You just have to keep a few key things in mind. The Art of Franchise Marketing: Breaking Things Down By far, the most important things to understand about franchise marketing is that you need to prioritize brand consistency across the entire franchise. Yes, each location is different ...

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How to Make Direct Mail Work for Your Real Estate Business image

Direct mail marketing is nothing if not malleable - ten different industries can use it in ten completely different ways and still unlock incredible results that other techniques can't match. Case in point: real estate. If you truly want to make direct mail work in a powerful, organic way for your real estate business, there are a few key things to keep in mind. Harnessing Direct Mail For Your Real Estate Business: Breaking Things Down Maybe the most important thing for you to understand about all of this is that every real estate lead is a little bit different from the next, just as every house is unique unto itself. Therefore, you must lean into that fact and use it to ...

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How to Help Digital and Direct Mail Work Together image

A lot of people incorrectly assume that when it comes to digital and direct mail marketing, you're looking at an "either/or" affair. The fact of the matter is, this just isn't true - particularly as far as your response rate and larger return on investment are concerned. Instead of putting all of your eggs in one basket, you can effectively combine the might of these two techniques and wield both to great impact at the exact same time. Of course, this does require you to keep a few key things in mind. Building a Better Cross-Platform Marketing Strategy Facebook is more than just one of the most popular social media platforms in existence - it's also a powerful opportunity to use ...

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Timeshare Leads for Summer… and Beyond! image

A lot of people look at timeshare marketing as something that exists primarily in the summer... and from a certain perspective, that's true. But the fact of the matter is, you can't wait until warm weather has already arrived to start reaching out to people in your target audience - by that point, you've probably missed your best shot. Therefore, if you really want to generate more timeshare leads for summer AND beyond, there are a few key things to keep in mind. Timeshare Leads and Targeted Mailing: A Match Made in Heaven "Summer" means a lot of different things to a lot of different people depending on where in the country you live. So to really make an impact with ...

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Taking Advantage of Mother’s and Father’s Day image

Mother's Day and Father's Day are right around the corner, which can only mean one thing: seasonal marketing campaigns are about to once again kick into high gear. But if you really want to make the best possible impression with your direct mail postcards and other collateral this year, there are a few key things you'll want to keep in mind. The Art of Seasonal Marketing: Breaking Things Down Not only do you always want to tailor your seasonal marketing efforts to specific promotional opportunities like Mother's Day and Father's Day, but you also want to further narrow things down to the specific industry that you're in. Case in point: Mother's Day. There's a high chance that someone knows more than ...

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Using Integrated Marketing to Build Value and Loyalty image

If you had to sum up the overall goal of your marketing campaign in a single word, that word would undoubtedly be "branding." Yes, you want to get the word out about your products and services. But you also need to get people to feel a real, tangible, intimate connection with the company BEHIND those offerings. To that end, integrated marketing is a perfect chance to build both brand value and customer loyalty in a number of different ways, all of which are worth exploring. What is Integrated Marketing? Breaking Things Down At its core, the idea behind integrated marketing (also commonly called cross-platform marketing) is clear: you're attempting to meld all aspects of your marketing together into a single cohesive message ...

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How to Supercharge Your Automotive Direct Mail Campaign image

One of the most important things to understand about direct mail campaigns is that ultimately your efforts are only as successful as your messaging. You've got a limited amount of time to show somebody that not only do you understand the problem they're trying to solve or the goal they're trying to accomplish, but that you and you alone can help with it. This is especially true when you're talking about something like buying a new car, which is a purchase that is usually larger than most. To that end, if you truly want to optimize your automotive direct mail campaign, there are a few key things you'll need to keep in mind. Optimizing Your Direct Mail Campaign: Breaking Things Down Targeted ...

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How to Make Your Dental Marketing ROI Soar image

When you're talking about a business that is as specific and specialized as a dental practice, a bland direct mail marketing campaign is absolutely something you want to avoid. Not only do you need to instantly convey that you're an authority in a highly intimate field, but you also need to inspire them to take control over their own oral health at the same time. Therefore, if you truly want to make sure that your dental direct mail ROI is as high as it can go, there are a few important things to keep in mind. Building a Better ROI, One Brick at a Time If you truly want to make sure that your dental marketing ROI is as high as ...

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Take Advantage of Moving Season image

Spring is almost upon us yet again, which means only one thing: moving season is right around the corner. Beginning in April, countless people around the country will break free from the winter blues and move into new homes in a veritable tidal wave of activity that lasts until the end of September. The most important thing for franchises like yours to understand about this is that according to one recent study, during this period new movers are literally five times (!) more likely to change their buying habits and give your business a try than they are at any other point of the year. They've just moved into a new area, they don't really know where all the cool stuff is ...

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The Art of Generational Marketing image

Common sense tells us that if you truly want to improve your direct mail response rate and get the right message in front of the right person at exactly the right moment, you need to know as much about who you're talking to as you possibly can. That, in essence, is what generational marketing is all about. As the name suggests, this is a particular type of targeted mailing technique that places a priority on someone's age as it relates to the buying group they fall into. It's an incredibly effective form of list segmentation, but it does require you to keep a few key things in mind. Generational Marketing: Breaking Things Down These days, the majority of the buying public falls ...

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