Categories ArchivesLead Generation

Plastic Postcard Benefits For Your Franchise image

Dynami card

Whether you own a single franchise or a network of them, marketing your particular type of business can be challenging. Franchises have unique considerations when conducting an advertising campaign that other businesses don’t face, and figuring out how to make the most out of your marketing dollars can feel overwhelming. Television ads, newspaper inserts, e-mail blasts: all of these typical marketing avenues fall short in a number of key ways. A direct mail campaign based on plastic card mailers for franchises can avoid all of the pitfalls of other forms of advertising, however–and Dynamicard is uniquely positioned to help your franchise realize these possibilities. Here are four key benefits of engaging Dynamicard for your direct mail campaign. Long Track-Record As one of ...

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How Senior Communities Can Utilize Direct Mail Marketing image

Responsive Prospects

One of the single largest generations in the history of this planet has officially reached retirement age, which can only mean one thing: senior living communities need to start marketing to baby boomers not tomorrow, not a year from now, but TODAY. This is a market that is only going to get more competitive as time goes on, which means that it isn’t just your amenities that are going to make the difference for this health-conscious and active generation. It’s how you choose to market those amenities that will define success or failure. Luckily, this isn’t nearly as difficult as you may be fearing. It only requires you to keep a few key things in mind. Direct Mail and Your Senior ...

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Plastic Postcard Advantages image

An eye-catching, graphic display combined with a message is an effective way to generate leads for any business. They are one of the least expensive forms of advertising. A direct mailing campaign can be implemented in a brief period of time. Postcard marketing can be used for all business types: lawyers, lawn service companies, real estate agents and restaurants, to name a few. They have been proven to generate more traffic to a website and bring additional foot traffic to local retail stores. They’re a diverse marketing tool. They can be used as flyers, newsletters or product brochures. A discount offer can be printed on them, allowing the postcard to be used as a coupon. They are sometimes described as an ...

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Tools To Create A More Responsive Direct Mail Collateral image

Any marketer who has been in this business long enough can tell you that flashy marketing collateral will only get you so far. Broadcasting a generic message to the widest possible audience is not nearly as effective as a targeted message sent to exactly the right audience at the right time. But you don't just want to make people aware that you're out there. You want to motivate and inspire them in a way that makes engagement a foregone conclusion. Therefore, if you really want to build more responsive direct mail collateral, there are a few key tools you'll want to keep in mind. Your Journey Towards More Responsive Direct Mail Begins Now By far, one of the most important steps you ...

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The Secret to Increase Your Direct Mail Response Rate image

When it comes to demographic targeting, far too many people only see one part of a much larger story. Yes, targeted mailing means that you know precisely who you're sending a piece of direct mail collateral to - often with a high degree of accuracy. But who, exactly, is the type of person most likely to respond? Once you figure that out, you have practically everything you need to take your direct mail marketing efforts to a bold new level. Who is Responding to Direct Mail? Breaking Things Down According to one recent study, the average Millennial says that they've responded to a direct mail marketing campaign at some point within the last 2.4 months - which, for the record, is ...

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The Art of Brand Transparency image

At its core, brand transparency means exactly what it sounds like: you’re creating an image that says to everyone listening that YOURS is the brand to be trusted. This means that you say what you mean and you mean what you say, but it also conveys the fact that you’re honest, open, fair and don’t care who knows it. To put it another way, it means that your brand operates in a way that doesn’t just stand up to public scrutiny, but invites it, because you know you have absolutely nothing to hide. There’s a good chance that you’re already operating your business with this mentality, and if you are – terrific. But if you want to make sure as many ...

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Reasons Your Lawn Care & Landscaping Mailers and Print Ads “Don’t Work” image

Your Campaign is More About Your Company Than Your Prospect For just a minute, take a deep breath and close your eyes and imagine that you are not a lawn and landscape nerd. I know. It’s hard. Get into the mind of your prospect. Stop copycatting your green industry peers. Look at your direct mail or advertising campaigns and evaluate these areas: Ratio of Empathy & Authority:  Look at each word you choose. Imagine your campaign as a recipe. Authority is the salt. Just a pinch will do. Don’t make your prospects gag on award seals, credentials, etc. Photography Messages:  Hire a professional and stop relying so much on stock photos (like your competitors). Put clients in your images, using their spaces and living their ...

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Targeted Direct Mail Is Not Junk Mail image

According to one recent study, the average household in the United States gets about six pieces of junk mail every single day. In fact, every five days we collectively produce enough junk mail to literally reach the moon. Junk mail as a concept doesn't just damage the environment (roughly one billion pounds wind up in landfills each year, after all) - it also damages the legitimate direct mail marketing efforts that companies like you are engaged in every single day. Shattering The Myth of "Junk" Mail One of the most critical things for you to understand about junk mail is that it is NOT a term used to describe any and all marketing collateral that someone happens to get when they ...

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Customer Retention Strategy Matters image

If you need proof that a customer retention strategy should be a critical part of any business, consider the following statistic: it costs as much as five times as much money to attract a new customer than it does to keep an existing one. When it comes to a task as important as this one, there's a reason why many marketers said that direct mail is still one of the most commonly used customer acquisition channels - it's a precise, emotional and effective way to continue to manage those essential relationships at exactly the right moment. Customer Retention Is About Relationship Management One of the most important things to understand about your customer retention strategy is that you need to make sure that you're building ...

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Using Direct Mail to Drive Digital Engagement image

In a lot of ways, one of the biggest mistakes that far too many marketers still seem to make involves thinking about print and digital collateral as two totally separate concepts. They may have started out that way, but there is absolutely no reason why they need to exist separately any longer - especially when you consider that they're essentially just two sides of the same basic coin. In fact, many businesses are enjoying tremendous success by using one technique to feed into the other, leveraging the power that only direct mail can provide to actually drive newer and more organic levels of digital engagement. You can do this with your own campaigns, too - you just need to keep ...

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