Tags Archivesbusiness seasons

Since the 2020 Pandemic things have certainly shifted in the US. The United States is officially in a recession and people are making cutbacks. So how does the fitness industry keep from being cut out peoples budgets? Well now more than ever people are more conscious on being physically and mentally fit. Your gym can capitalize on that need, but only if you market yourself the right way. There is also another challenge gyms owners have to fight through: an oversaturated fitness market. With so many options outside of a brick and mortar gyms like streaming classes and online coaches, it can feel like a battle trying to stand out. So how do you get people into your gym? Lets ...

There are many different ways your HVAC company can utilize direct mail. Whether you are wanting to reach new clients, remind current clients, or just let people know who you are, there are several different ways you business can benefit from direct mail. Let's look at some ideas you can use in your next campaign: Use Postcards: Direct mailing can be any paper form, including fliers, newsletters, pamphlets, postcards. Postcards work really well. Anything that has to be physically opened might never be the minute a homeowner realizes it’s marketing material. On the other hand, when they look at a postcard, they’ll inevitably read it for a second. Your marketing message should make a concise point and quickly, so the ...

All Businesses Have Seasons, It doesn't matter what type of organization you're running or even the industry you're operating in, all businesses have seasons - they always have and they always will. The bottom line is that if you don’t anticipate and plan for your seasons, your marketing success will be limited.  It doesn't matter if that season is dictated by the calendar, the time of day, a week versus the weekend, a particular holiday or something else entirely. Summer and winter bring weather fluctuations, which means that HVAC companies get their time to shine for just one example.  You must have a plan! They key to your marketing success isn't just to understand what these seasons are and how ...

Manage a direct mail campaign yourself can be a time consuming endeavor that start to feel like a part-time job. Now running a direct mail campaign doesn’t have to be as complicated as it sounds though. With services like Dynamicard we can do a lot of the heavy lifting. Ideally, you’ll want to know who’s been sent what and if they’ve received it. This brings us to tracking the effectiveness of your direct mail campaign—otherwise known as ROI. How to Track Direct Mail Campaign ROI Because sending physical mail isn’t free, it’s important to provide a method of tracking the success of your campaign. The average ROI for a direct mail campaign is somewhere between .5 and 2% , so that's a good ...

All Businesses Have Seasons, It doesn't matter what type of organization you're running or even the industry you're operating in, all businesses have seasons - they always have and they always will. The bottom line is that if you don’t anticipate and plan for your seasons, your marketing success will be limited.  It doesn't matter if that season is dictated by the calendar, the time of day, a week versus the weekend, a particular holiday or something else entirely. Summer and winter bring weather fluctuations, which means that HVAC companies get their time to shine for just one example.  You must have a plan! They key to your marketing success isn't just to understand what these seasons are and how ...