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Proven Tactics for Tracking the Performance of Your Direct Mail Campaigns image

So... you've just spent a boatload of money on a direct mail campaign. What's next? Well, you certainly don't want to sit around watching, waiting, and expecting droves of traffic to come through your doors or to your website. OK, so what should I be doing instead? Well, there are several things that should be included in your campaign strategy that will ensure all that money you spent is working for you. Here are the six proven tactics for tracking the performance of your direct mail campaigns, and, the one thing you can do to virtually eliminate all the time and effort behind effectively analyzing all that data. Curious? Keep reading... 6 Proven Tactics for Tracking the Performance of Your Direct Mail Campaigns Here is what the pros ...

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Seasonal Marketing: Using Black Friday and Cyber Monday to Your Advantage image

Fall us almost upon us yet again, which can only mean one thing - both Black Friday and Cyber Monday are right around the corner. For both brick-and-mortar stores AND online retailers, these are two of the most critical days of the year - which is why it's important to start planning your retail marketing campaigns sooner rather than later. If you truly want to take full advantage of these essential events, there are a few key things you'll want to keep in mind. Seasonal Marketing Starts BEFORE Black Friday and Cyber Monday Arrive By far, the most important thing to understand is that your Black Friday and Cyber Monday retail marketing campaigns need to begin well in advance of those ...

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The Art of Instructional Training Program Marketing: Breaking Things Down image

One of the biggest challenges that comes along with marketing your instructional training programs has to do with how you're supposed to get someone genuinely EXCITED for this type of experience in the first place. You obviously know that your training program is an important one - now, you need to convey that to your leads in a way that also comes off as fun and that builds anticipation. This is the only way to truly generate not only the response rate, but the attendance numbers, that you need. Luckily, this isn't nearly as difficult as you may have assumed it would be. For the best results, you just need to keep a few key things in mind. Getting Excited About ...

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Hot New Tactic for Skyrocketing Weight Loss Clinic Traffic Now image

Are you ready to take your weight loss clinic's business to the next level? Great! But exactly how do you go about doing that? Well, it's easier than you think and you don't have to lift a finger. Are you intrigued? Keep reading... Well, you could set up a direct mail campaign with a targeted mailing that would be perfect for attracting leads. And that's great, but, there is one more marketing tactic that all weight loss clinics should be using in addition to that that would guarantee skyrocketing leads and loads of traffic while building customer retention. Do you know what that is? We do! So get ready to uncover the best-kept secret in weight loss clinic marketing and customer retention. Here are three ways to grow your weight loss clinic ...

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How Senior Living Communities Can Catch the Baby Boomer Wave image

One of the single largest generations in the history of this planet has officially reached retirement age, which can only mean one thing: senior living communities need to start marketing to baby boomers not tomorrow, not a year from now, but TODAY. This is a market that is only going to get more competitive as time goes on, which means that it isn't just your amenities that are going to make the difference for this health-conscious and active generation. It's how you choose to market those amenities that will define success or failure. Luckily, this isn't nearly as difficult as you may be fearing. It only requires you to keep a few key things in mind. Direct Mail and Your Senior ...

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The Time to Get Your Customers Into the Halloween Spirit is NOW image

According to one recent study conducted by the National Retail Federation, Halloween spending in the United States hit a massive $9.0 billion in 2018. Americans spent an average of $86.13 per person at brick-and-mortar stores and online retailers during the season, and that is one trend that shows no signs of slowing anytime soon. But for as popular as Halloween is, it's also not something you want to wait until October 1 to start embracing as a part of your larger marketing campaign. If you truly want to make sure as much of that money is possible is funneled in your direction, you need to start leaning into the Halloween aspect of your seasonal marketing campaign TODAY. The Power of a ...

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How to Attract Leads Like a Magnet with Plastic Postcards image

Are your direct mail pieces checking all the boxes and hitting the targeted mark—every time? Are you sure? What if we told you there was a way they could be? Yep! There is and we can prove it! Attracting Leads in a Digital World Using Direct Mail Tactics Marketing seems to be all about digital these days with websites, apps, and everything in-between. So what does that mean for direct mail? You can't search, stream, browse, or scroll through a direct mail piece like you can with online ads—BUT—you can touch them, which is something you can't do with online ads. Why is that important? Being able to physically touch a unique direct mail piece hits an emotional nerve and jump-starts the intrigue thought process. A Mailbox Versus an Inbox ...

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Your Guide to Better, More Precise Marketing for Med Spa Clinics image

One of the most important things for you to understand when it comes to health and wellness marketing is that there really is no specific template for you to follow, because so much of your success will be dictated by your specific audience and what you plan to do on their behalf. Case in point: marketing for Med Spa Clinics. In order to generate the return on investment you're after, there are a few key things you'll absolutely want to keep in mind. Better Marketing for Your Med Spa Clinic: Your Guide Targeted mailing is always important to help improve the effectiveness of your efforts. However, it's ESPECIALLY critical when you're talking about advertising for Med Spa Clinics because you're trying to ...

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The Art of Wholesale Advertising: Better Marketing for Agencies image

Maybe the most pivotal thing for you to keep in mind about agency and reseller partnerships is that no two marketing strategies are created equally. Unlike a brand who is doing absolutely everything in-house, you're going to be collaborating with someone outside your business. This is absolutely okay... provided that this partner understands what your agency is ultimately trying to do in the long run. Thankfully, this is likely a bit easier than you think it's going to be. If you truly want to get the most out of your agency and reseller partnership (and of course you do), there are a few core things you'll want to keep in mind. Getting the Most Out of Your Agency and Reseller Marketing: ...

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If You Want to Grow Your Audiology Practice, Marketing is How You Do It image

More so than nearly any other business you can think of, healthcare marketing requires you to quickly establish and maintain an intimate, personal connection with your audience. This isn't just the key to getting new leads - it's the best opportunity to grow your practice in the way you've always wanted. Luckily, doing this with direct mail marketing isn't necessarily as difficult as you might assume - you just need to keep a few key things in mind. Growing Your Audiology Practice With Direct Mail: Breaking Things Down With regard to using direct mail marketing to grow your audiology practice, one of the most important assets you have available is ultimately the quality of your mailing list. Targeted mailing has always ...

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Call for a FREE Marketing Consultation:

800.928.7670

Hours of Operation: Monday – Friday 7:30am – 4:30pm PST
business postcard printing

Call for a FREE Marketing Consultation:

☎ 800.928.7670

Hours of Operation: Monday – Friday 7:30am – 4:30pm PST
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