Tags Archivestargeted marketing

Here’s What an Effective Marketing Strategy Looks Like image

Opportunities always exist to fine tune your direct mail marketing – you can always make your messaging better, stronger and more effective. Having said that, there are a few key things that you’ll want to keep in mind for your 2019 campaigns in particular that will likely make all the difference in the world. It’s All About That Emotion Personalization in marketing is always important – but it needs to be in service of the underlying emotion that exists between your brand and your customers. Just using someone’s name rather than addressing an envelope “Dear Sir or Madame” isn’t enough to get the job done. To truly strike a chord, you need to go deeper. Don’t just acknowledge someone in a personal ...

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Why a Clean Mailing List Matters More Than You Realize image

Working from a mailing list for your marketing strategy is one thing. Working from a CLEAN mailing list is something else entirely. The former may generate more names for you to reach out to, but only the latter will guarantee the types of high response rates (and low bounce rates) that you need. The fact of the matter is that clean mailing lists are far more important than you realize, for a number of reasons that are definitely worth exploring. Clean Mailing Matters If you're not exceedingly careful with your mailing lists, duplicate addresses and names can easily sneak in without you realizing it. This doesn't just mean that the same person will receive the same mail twice. It'll cost you ...

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Why a Marketing Coach Matters More Than You Think image

One of the major mistakes that a lot of small business owners make involves thinking that they can "do it all themselves." This may work in some areas of your business, but it has the potential to spell disaster when it comes to your direct marketing. In truth, enlisting the help of a marketing coach is a very good idea for a wide range of different reasons that are more than worth exploring. The Power of Having a Marketing Coach: Breaking Things Down Nobody knows your audience like you do. You've spoken with these people, you've spent time with them, you've taken a tremendous amount of care to understand what they like, what they dislike and what they're worried about. But ...

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The Power of Personalization image

Direct mail is still one of the most effective outreach techniques that your business has available to it, and the right style of personalization can take those efforts to the next level. If you're not currently experimenting with any and all opportunities to make your collateral more personal (and by association, more emotional), now would be an excellent time to start. The Dangers of "Dear Sir and/Or Madam..." Personalization is about more than just putting someone's name on something. It's about using all of the data you have available to you - from someone's preferences to their dislikes to their past buying history - to your advantage. Even using personalized images that are more specific to the interests of a core ...

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The Biggest Direct Mail Mistakes You MUST Avoid image

When it comes to direct mail, oftentimes knowing what types of things you should be avoiding is just as important as knowing as much as you can about current trends, tips and best practices. Direct mail is not a zero sum game - there's no one "right way" or "wrong way" to do this. But there are certain pitfalls that could derail even the strongest campaigns before they've ever had a chance to really strike a chord, which is why there are a number of key mistakes that are absolutely worth taking a closer look at. The Critical Direct Mail Mistakes You Need to Avoid By far, the number one direct mail mistake you need to avoid involves taking absolutely any ...

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How to Measure the Success of Your Direct Mail Campaign image

With regards to direct mail marketing and your targeted mailing efforts, it's important to understand that your return on investment ultimately comes down to more than just dollars and cents. Lead generation might not immediately end in a sale, but that doesn't mean you're not getting something for your hard work. If you truly want to improve your direct mail efforts, you need to know how close you are to achieving your goals in the first place. That, of course, requires you to keep a few key things in mind. Breaking Down Your Direct Mail ROI Gaining critical visibility into your marketing campaign's success begins by taking another look at those goals you set for yourself when your efforts began in earnest. ...

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How to Tell the Ultimate Story With Data + Content image

As a marketer, your primary goal is always to spread the word about your products and services - you want to get your brand in front of as many sets of eyes as possible. How you do that, however, is always up for debate - for proof of this, look at the wide range of different content creation strategies that businesses use to reach prospects every single day. But in terms of the most valuable asset you have, the thing that your marketing strategy should ultimately be built around is simple: It all begins and ends with a good story. That's right - if you truly want to empower your direct marketing lists and start seeing the types of results you ...

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The Value of Gift Card Mailers vs. Coupons image

Regardless of the type of business you're running or even the industry you're operating in, standing out in a crowd is always one of your top priorities. Your customers love promotions and direct mail is one of the best opportunities you have to give that to them in a way they won't be able to ignore. Having said that, there are a few key reasons why the choice between gift card mailers and coupons isn't really a choice at all. The Power of Gift Cards One of the major reasons why gift cards are the way to go more often than not is because they add perceived value to an already compelling promotion. If you send your prospect a coupon, they ...

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Sensory Overload is Real. Don’t Let it Hurt Your Business. image

If it feels like your attention is more fractured than ever before these days, it's important for you to remember that you're not alone - your consumers are feeling the exact same thing. According to one recent study, the average American sees anywhere from 4,000 to 10,000 advertisements every single day - a trend that shows absolutely no signs of slowing down anytime soon. For the most part, we don't even think about it - nor do we realize this number is so high - because digital advertisements on the Internet are so common that they're very, very easy to ignore. Which is not good at all if your marketing campaign depends entirely on digital materials. So how do you prevent consumer ...

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Know Your Customers, Data Provides the Insight image

In a lot of ways, marketing is much more of a two-way street than people realize. Yes, you're trying to communicate directly with a core group of people who are most likely to be interested in products and services just like yours. But what you really need to do is provoke a reaction - you need your collateral to get them to the point where they can't help but respond, continuing on with the "conversation" and forging an invaluable relationship with your larger brand and business. To that end, data is absolutely critical to your success - not only in terms of making sure that you're reaching out to the right prospects in the first place, but also when it ...

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Call for a FREE Marketing Consultation:

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