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Tips for Direct Mail Real Estate image

While direct mail is not a crowded marketing space, a good portion of mail ends up in the trash without a second glance. The reasons for this dismissive attitude vary, but there is one glaring fact: The recipient knows that you’re trying to sell them on something. If the mail that doesn’t get straight to the point then it is most likely going to be tossed aside without being read. Now your only chance of sending successful direct mail is to target the proper audience, with the correct message, at the perfect time. We have provided some tips that can help give your real estate direct mail the best chance of attracting your audience and landing leads. Target Your Audience You must find your ...

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Launch Your Grand Opening with the Power of Direct Mail image

Grand Opening Direct Mail

Getting attention for your big, grand opening is always important because you want to hit the ground running, so to speak. Whether you're a new business opening in an already competitive area, or you're formally re-opening an established one, businesses of all types have hurdles to consider when planning their grand opening strategy in the COVID era. But thankfully, you're in luck. Direct mail and grand openings are the perfect pairing, and this is true for a number of reasons that are certainly worth a closer look. Building Anticipation for the Most Successful Grand Openings One of the most important steps you can take to launch your grand opening with the power of direct mail involves making sure that you're sending collateral out to ...

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What Pizzerias Need to Know About Customer Loyalty Following COVID-19 image

Pizza Direct Mail Postcards

Believe it or not, pizzerias and pizza restaurants have actually done better than most during the COVID-19 pandemic because their services have always been carry-out and delivery-based in nature. They were already set up to handle this "new normal" that we now find ourselves in, and many of them are understandably grateful for that. Having said that, they're now suddenly competing with a lot of other restaurants in their area for the same services - even some who they may not have considered direct competitors before. So how do they make the most out of the brave new world we find ourselves in post-COVID-19? By building as much customer loyalty as possible, and direct mail is absolutely how you do ...

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Reopening Your Restaurant After COVID-19 Using Direct Mail image

Restaurant Marketing COVID-19

It's safe to say that life is going to be very, very different once COVID-19 has finally left us behind... and restaurants in particular are going to be impacted more than most. People have been getting by for weeks without dining out, to the point where many will wonder if it's a big priority anymore once states begin to lift their lockdowns. As a restaurant owner, you can absolutely leverage direct mail to help remind people of the value that you offer beyond just a good meal - but you'll have to keep a few key things in mind while you do it. Reopening Your Restaurant: What You Need to Know By far, the most important thing to do to prepare for ...

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Seasonal Marketing for Landscapers: Swing Into Spring image

Landscaper Marketing

Yes, it's absolutely true that winter is firmly upon us and that low temperatures are gripping many parts of the country. But savvy landscaping businesses in particular know one truth among all others - it's never too early to start thinking about (and executing) your spring marketing campaigns. If you wait until the warm weather is already here, it will be far too late to kick your marketing campaigns into high gear. But if you lay the groundwork now, you'll stay at the top of someone's mind all throughout the season. Then, when they ARE looking for a landscaping business to help make their lawn warm-weather ready, you'll have exponentially increased the chances that the partner they seek out will ...

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Keep Your Direct Mail From Becoming Junk Mail image

Direct Mail

There's absolutely nothing worse than spending hours upon hours coordinating what is objectively the best piece of direct mail marketing collateral you've ever created, only to have it wind up in someone's trash. It's happened to many marketers... but it doesn't have to happen to you! At least, not anymore. If you really want to make sure that you're doing everything you can to keep your direct mail from becoming junk mail, there are a few key things you'll want to keep in mind along the way. Avoiding Junk Mail Curse: Your Guide One of the major reasons why people immediately toss direct mail advertisements into the trash is because of the same basic reason: bad addressing. This includes addressing your mail with ...

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Valentine’s Day: Seasonal Marketing for Retailers image

Valentine's Day Retailers

Valentine's Day will be here before you know it, which means NOW is the time to plan your seasonal marketing campaign. In 2019, for example, Valentine's Day consumer spending topped out at more than $20 billion - a trend that shows no signs of slowing down anytime soon. But if you wait until February to start planning your big Valentine's Day push, it'll be too late - and you'll have left a lot of money on the (proverbial) table as a result. But luckily, there is hope - if you really want to make the most out of your Valentine's Day marketing efforts as a retailer, there are a few key techniques you can start using right away. Making the Most ...

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Valentine’s Day Restaurant Marketing: Your Complete Guide image

Restaurants Valentines Day

One of the most important things for restaurant owners to understand about seasonal marketing is that it isn't just Christmas and New Year's that you should concern yourself with. February is right around the corner, for example, which means only one thing: Valentine's Day will be here before you know it. As the second busiest holiday of the year for restaurants, this represents the perfect type of seasonal opportunity that you definitely do not want to pass up. Making the Most Out of Valentine's Day: Breaking Things Down One great thing you can do to take full advantage of the Valentine's Day spirit involves offering a prix fixe menu, otherwise known as "price fix." It's a special menu where everything - from ...

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Advertising Your Fast Casual Restaurant to Millennials image

Fast Casual Restaurants

One of the most important things to understand about restaurant marketing is that no two establishments are created equally. Fast casual eateries, for example, have an entirely different set of challenges to contend with than traditional full-service restaurants and their direct mail marketing campaigns need to play directly into that fact. The millennial generation in particular seems to have embraced fast casual dining with open arms so if you truly want to play to that audience (and make no mistake, you should), there are a few key things you'll want to keep in mind. A New Era of Fast Casual Is Upon Us By far, the most important thing you can do to both attract millennials to your fast casual restaurant and ...

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The Art of the Purpose-Driven Campaign: Breaking Things Down image

Marketing Strategy

When it comes to the types of direct mail marketing campaigns that you're conducting on a daily basis, it's important for you to realize that there is far less experimentation than you may realize. That's not to say that your campaigns can't be creative, because they absolutely should be. It's just that every piece of collateral that you design needs to be built from the ground up with a very precise purpose in mind. A Purpose-Driven Campaign for a Better Tomorrow One of the core keys to success in any purpose-driven direct mail marketing campaign ultimately comes down to where you choose to begin your efforts. A lot of people make the mistake of starting with the marketing collateral and hoping to build ...

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