Tags Archivestargeted mailing

Better Targeting = Better ROI image

A direct mail strategy is never something that should be created blindly. For the best results, you need to draw insight from absolutely every source that you're exposed to - meaning not only the existing relationships that you have with your customers, but the invaluable data that they're also creating on a daily basis. With that in mind, here are a number of key ways that you can expand your targeting capabilities, thus expanding your return on investment at the exact same time. Deepen Your Targeting, Deepen Your ROI Generally speaking, two of the best ways to deepen your targeting capabilities to expand your return on investment come down to two key ideas: descriptive analytics and predictive analytics. To speak to the former, ...

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Don’t Let Your Direct Mail Turn Into Junk Mail image

There's absolutely nothing worse than spending hours upon hours coordinating what is objectively the best piece of direct mail marketing collateral you've ever created, only to have it wind up in someone's trash. It's happened to many marketers... but it doesn't have to happen to you! At least, not anymore. If you really want to make sure that you're doing everything you can to keep your direct mail from becoming junk mail, there are a few key things you'll want to keep in mind along the way. Avoiding Junk Mail Curse: Your Guide One of the major reasons why people immediately toss direct mail advertisements into the trash is because of the same basic reason: bad addressing. This includes addressing your mail with ...

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How To Turn Prospects Into Responders image

The major issue that a lot of businesses often have with their marketing campaigns doesn't actually come by way of a lack of viable prospects. In fact, it's quite the opposite - most businesses have more prospects than they know what to do with. It's getting those prospects motivated to take that next step - to turn them into genuine responders in every sense of the term - that a lot of organizations struggle with. But if you're looking for new opportunities to improve your response rate and establish meaningful connections with people by way of your marketing campaigns, don't worry - there are a number of options available to you to choose from depending on your needs. Creating a More ...

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Are You Prepared For Summer Camp? Use Direct Mail To Fill Your Roster image

Summer Camps

The warm summer months are almost here yet again, which can mean only one thing: now is the time for recreational youth camps to kick their seasonal marketing efforts into high gear. If you wait until June to start marketing your summer camp, parents will likely have already made their decision weeks ago - meaning that your enrollment rates are going to suffer. However, if you start planning your seasonal marketing NOW, there's truly no limit to what you'll be able to accomplish - and that is a tremendously exciting position for any youth-related organization to be in. Seasonal Marketing for Summer Camps: Breaking Things Down One of the biggest boosts that direct mail advertising can have on your summer camp enrollment ...

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How HVAC Specialists Can Utilize Direct Mail image

HVAC Specialists

Just like other businesses, the HVAC industry can benefit from direct mail as it can be a great way to bring in new customers. It is important to stand out in this competitive field. When a customers is in need of choosing an HVAC professional for their next appointment or new product install, then it is important to keep your company name at the top of the list. You also want all current customers’ minds to think about you for future jobs. The task of pursuing new customers, while also reaching current customers can be a challenging balance. HVAC direct mail helps present your marketing message in a stylized way at the right time and to the right potential customers. ...

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How Direct Mail Can Boost Online Purchases image

While it's absolutely true that more and more people are engaging with brands over the Internet these days, that doesn't mean that direct mail is dead - far from it. In fact, even if you operate a business exclusively online, there are still a wide array of different benefits that the right direct mail campaign can bring to the table that would be difficult to replicate through other means. Leveraging Direct Mail to Your (Online) Advantage One of the most important benefits of executing a thoughtfully constructed direct mail campaign ultimately comes down to what it can do for your response rate. According to one recent study, about 67% of millennial parents and 53% of millennials in general say that they're ...

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Pre-Summer Marketing Success for Cosmetic Surgeons and Med Spas image

Spring is almost upon us yet again, which can mean only one thing: Summer is right around the corner. While those warm summer days are still a few months way, this also means that NOW is the time for cosmetic surgeons, med spa clinics and similar types of practices to start planning their seasonal marketing campaigns. If you get started sooner rather than later, you'll be able to take full advantage of all those new patients who are already building interest in preparing for the warmer weather with a refreshing new look along the way. The Art of Pre-Summer Marketing: Your Guide Naturally, certain procedures have a longer recovery time than others - meaning that you really need to start sending out ...

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Seasonal Marketing for Landscapers image

Yes, it's absolutely true that winter is firmly upon us and that low temperatures are gripping many parts of the country. But savvy landscaping businesses in particular know one truth among all others - it's never too early to start thinking about (and executing) your spring marketing campaigns. If you wait until the warm weather is already here, it will be far too late to kick your marketing campaigns into high gear. But if you lay the groundwork now, you'll stay at the top of someone's mind all throughout the season. Then, when they ARE looking for a landscaping business to help make their lawn warm-weather ready, you'll have exponentially increased the chances that the partner they seek out will ...

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7 Ways to Use Direct Mail in Home Business image

7 ways

Promoting your business is vital and helps with success. While many turn to digital strategies like social media and email there is still success when it comes to direct mail. There are several different ways a home business could use direct mail to get clients or customers: Catalog of products and services: This lets your potential prospects see everything you have to offer by sending them a catalog or list of what you offer. Consider including a coupon (#2) to encourage them to buy. Discounts and specials: Instead of just sending a card or letter introducing your product or service, why not include a special deal such as a percentage off for first-time customers. People like a good deal and it's ...

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How to Use Direct Mail in Your Home Business image

home bus 2

Determine what your goal is: What do you want people to do when they get your mailing? Order? Call for a consult? Figure out which type of mailer you want to send: Postcards are less expensive, but also have limits to how much information you can put on them. At the same time, a postcard might have a better chance of being read than a letter which requires the recipient to open it to see the content. Create/ Design the mailer: The success of direct mail requires is very much determined by the design and if it is a compelling mailer. In order to achieve this, you need to understand copywriting. It's not enough to tell people about ...

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