Tags Archivestargeted mailing

Want Better Marketing Campaigns? Build Better Mailing Lists image

Direct Mail Lists

Every business owner wants to find new opportunities to create better and more effective direct mail marketing campaigns, but so many are at a loss regarding where they should specifically begin. The good news is that this goal is actually a lot easier than you think. If you're using the best mailing lists to begin with, so much of the "hard work" to that end has already been done for you! Creating More Effective Campaigns, One Piece of Collateral at a Time Maybe the most important thing to understand about all of this is that direct mail and targeted mailing give you access to a host of unique opportunities that you won't necessarily have through other means. Using the sophisticated tracking ...

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Seasonal Marketing for Landscapers: Swing Into Spring image

Landscaper Marketing

Yes, it's absolutely true that winter is firmly upon us and that low temperatures are gripping many parts of the country. But savvy landscaping businesses in particular know one truth among all others - it's never too early to start thinking about (and executing) your spring marketing campaigns. If you wait until the warm weather is already here, it will be far too late to kick your marketing campaigns into high gear. But if you lay the groundwork now, you'll stay at the top of someone's mind all throughout the season. Then, when they ARE looking for a landscaping business to help make their lawn warm-weather ready, you'll have exponentially increased the chances that the partner they seek out will ...

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Pre-Summer Marketing Success for Cosmetic Surgeons and Med Spas image

Cosmetic Surgery Marketing

Spring is almost upon us yet again, which can mean only one thing: Summer is right around the corner. While those warm summer days are still a few months way, this also means that NOW is the time for cosmetic surgeons, med spa clinics and similar types of practices to start planning their seasonal marketing campaigns. If you get started sooner rather than later, you'll be able to take full advantage of all those new patients who are already building interest in preparing for the warmer weather with a refreshing new look along the way. The Art of Pre-Summer Marketing: Your Guide Naturally, certain procedures have a longer recovery time than others - meaning that you really need to start sending out ...

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The Impact of Using Direct Mail to Boost Online Purchases image

Online Retailers

While it's absolutely true that more and more people are engaging with brands over the Internet these days, that doesn't mean that direct mail is dead - far from it. In fact, even if you operate a business exclusively online, there are still a wide array of different benefits that the right direct mail campaign can bring to the table that would be difficult to replicate through other means. Leveraging Direct Mail to Your (Online) Advantage One of the most important benefits of executing a thoughtfully constructed direct mail campaign ultimately comes down to what it can do for your response rate. According to one recent study, about 67% of millennial parents and 53% of millennials in general say that they're ...

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Keep Your Direct Mail From Becoming Junk Mail image

Direct Mail

There's absolutely nothing worse than spending hours upon hours coordinating what is objectively the best piece of direct mail marketing collateral you've ever created, only to have it wind up in someone's trash. It's happened to many marketers... but it doesn't have to happen to you! At least, not anymore. If you really want to make sure that you're doing everything you can to keep your direct mail from becoming junk mail, there are a few key things you'll want to keep in mind along the way. Avoiding Junk Mail Curse: Your Guide One of the major reasons why people immediately toss direct mail advertisements into the trash is because of the same basic reason: bad addressing. This includes addressing your mail with ...

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The Key to Avoiding the “Direct Mail” Marketing Rut image

Direct Mail Marketing

One minute, you feel like your direct mail marketing campaign is a wealth of creativity. The next minute, you feel like you're stuck in a rut. We've all been there - in many ways, it's a natural part of the job we're doing every day. But that DOESN'T mean that you have to take that simple fact laying down. If you truly want to avoid getting stuck in a direct mail rut, there are a few key tips you'll want to keep in mind. Building a Better Marketing Campaign: Here's What You Need to Know By far, one of the best ways to avoid getting stuck in that direct mail marketing rut ultimately comes down to going directly against your instincts and ...

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How Savvy Restaurateurs Market Their New Ghost Kitchen Offerings image

Ghost Kitchens

Ghost kitchens, also commonly referred to as virtual kitchens, are a relatively new phenomenon that have really picked up steam over the last few years in particular. It's a term that refers to an environment where workers only prepare delivery orders - there are no tables, front of house staff or other elements of a "traditional" restaurant of any kind. The thing is, there's also little signage or other "outreach" materials because everything is handled via platforms like Uber Eats and DoorDash. So how are savvy restaurateurs getting the word out about their new startup during a period where more competitors are cropping up every single day? With the right content marketing strategy, of course. Getting the Ghost Kitchen Ready for Prime ...

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When Direct Mail Fails… Re-Think Your Approach image

Direct Mail

By now, you're probably well aware of all the studies that have been done that prove direct mail marketing is just as effective as it ever was. Statistics abound that confirm it not only has a much higher response rate than digital marketing, but often generates a better ROI, too. So why, then, isn't it working for you? First off, understand that direct mail is great - but it's not a silver bullet. Nothing is a guarantee in this life, as you've just experienced. Secondly, if your direct mail messaging fails, it doesn't mean you should give up. It means you need to re-think your approach. Back to the Drawing Board By far, the most important thing to understand about direct mail marketing ...

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A Better ROI Requires Better Targeting image

Targeted Mailing

A direct mail strategy is never something that should be created blindly. For the best results, you need to draw insight from absolutely every source that you're exposed to - meaning not only the existing relationships that you have with your customers, but the invaluable data that they're also creating on a daily basis. With that in mind, here are a number of key ways that you can expand your targeting capabilities, thus expanding your return on investment at the exact same time. Deepen Your Targeting, Deepen Your ROI Generally speaking, two of the best ways to deepen your targeting capabilities to expand your return on investment come down to two key ideas: descriptive analytics and predictive analytics. To speak to the former, ...

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Making an Impact With Direct Mail for Your Non-Profit image

Non-Profit Marketing

When people think about getting the word out about non-profit organizations, they probably don't have the term "marketing" immediately jump into their heads. But they should, because what is fundraising if not marketing from a different perspective? Indeed, if you truly want to make direct mail work for your non-profit, there are a few key techniques you can start using right away. Taking Advantage of the New Era of Non-Profit Marketing By far, one of the most critical steps you need to take as a non-profit to improve your fundraising capabilities involves diversifying as much as possible. Yes, direct mail is a powerful tool and plastic postcards rule the day. But don't overlook the opportunities that cross-media marketing brings with it. You ...

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