Categories ArchivesDirect Mail Postcards

Understanding the Power of Plastic Postcards image

Success in terms of marketing is all about getting the right message in front of the right person at exactly the right time - this has always been true and it likely always will be. But how do you make sure that someone actually NOTICES your message when they're receiving more targeted advertisements than ever on a daily basis? The answer is simple: you use a format that they can't help but pay attention to. For many brands, plastic postcards ARE that format and they unlock a myriad of different advantages you won't be able to find anywhere else. Stand Out from the Crowd One of the major benefits that direct mail collateral like plastic postcards bring to the table is that, ...

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Utilize Direct Mail Marketing For Your Restaurant image

Are your direct mail pieces checking all the boxes and hitting the targeted mark—every time? Are you sure? What if we told you there was a way they could be? Yep! There is and we can prove it! Attracting Leads in a Digital World Using Direct Mail Tactics Marketing seems to be all about digital these days with websites, apps, and everything in-between. So what does that mean for direct mail? You can't search, stream, browse, or scroll through a direct mail piece like you can with online ads—BUT—you can touch them, which is something you can't do with online ads. Why is that important? Being able to physically touch a unique direct mail piece hits an emotional nerve and jump-starts the intrigue thought process. A Mailbox Versus an Inbox ...

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Use Direct Mail to Drive Your Digital Presence image

One of the biggest misconceptions about the relationship between direct mail and digital advertising is that you're talking about an "either/or" situation to begin with. Both bring with them their fair share of advantages and unique opportunities and truth be told, both absolutely have a home in your larger marketing strategy. In fact, cross-media marketing itself is the perfect chance to really strike a chord with your audience in a way that is far too important to overlook. The Might of Cross-Media Advertising: Striking a Balance One of the best ways in which direct mail marketing services can actually drive your digital presence involves your ability to push traffic to your website for convenient ordering purposes. Reach out to them with ...

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How To Attract Leads For Your Plastic Postcards image

Dynami card

Are your direct mail pieces checking all the boxes and hitting the targeted mark—every time? Are you sure? What if we told you there was a way they could be? Yep! There is and we can prove it! Attracting Leads in a Digital World Using Direct Mail Tactics Marketing seems to be all about digital these days with websites, apps, and everything in-between. So what does that mean for direct mail? You can't search, stream, browse, or scroll through a direct mail piece like you can with online ads—BUT—you can touch them, which is something you can't do with online ads. Why is that important? Being able to physically touch a unique direct mail piece hits an emotional nerve and jump-starts the intrigue thought process. A Mailbox Versus an Inbox ...

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Adapt, React, Recover: Home Services and COVID-19 image

Home Services Direct Mailing

Yes, it's true that the ongoing COVID-19 pandemic was a significantly difficult experience for all of us. The businesses that we left in early March will barely resemble the ones we've returned to in a lot of cases... but one of the most important things for you to understand is that in the end, that may very well be okay. Home services businesses (think: home repair, HVAC, plumbing, roofing, landscaping, solar installation, and more) have already begun to adapt to this "new normal" that COVID-19 represents. They're doing so in a variety of interesting ways that all of us can learn a thing or two from, regardless of industry. Better Direct Mail Marketing in the Aftermath of COVID-19 A lot of home services ...

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Boosting CBD E-Commerce Sales with Direct Mail in the Post-COVID Era image

CBD E-Commerce

It's absolutely no secret that targeted direct mail marketing is one of the most powerful advertising opportunities that businesses of all types have available to them... but what a lot of people don't realize is that this is especially true for CBD e-commerce businesses in the aftermath of COVID-19. In fact, there are a number of compelling reasons that outline why direct mail advertising is a powerful (and lucrative) opportunity that CBD online retailers in particular cannot afford to overlook. Capitalizing on Targeted CBD Direct Mail Marketing For starters, one of the best reasons why CBD e-commerce businesses should be embracing direct mail with open arms has to do with the wide array of tracking and analytics technologies that will suddenly become ...

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Expand Your Direct Mail Reach with Dynamic Addressable Geofencing image

Geofencing and Direct Mail

One of the most important things to understand about your marketing strategy is that, for the best results, all of the various techniques you're using should feed into and empower one another, coming together to form something more important than any one of them could be on their own. This means that in the modern era, the key to the best response rate AND the best ROI rests in true cross-platform marketing in every sense of the term. One of the best ways to accomplish THAT involves dynamic addressable geofencing, a technique that itself brings with it a number of core benefits that can't be ignored. Why Dynamic Addressable Geofencing Makes All the Difference By now, you're probably already using techniques like ...

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How Pest Control Services Can GAIN Clients in the Post-COVID Era image

Pest Control Marketing

Though it may still seem somewhat hard to believe, it DOES look like things are finally beginning to wind down in terms of COVID-19. Lock down orders are being lifted and states are opening up by the day, which means that soon people are going to start trying to return to their "normal" lives as best as possible. This, of course, means that they're going to be looking into a lot of those services they may have overlooked during quarantine - with pest control services being at the top of that list. Therefore, if you truly want to gain new clients via your pest control marketing strategy once COVID-19 has finally left us behind, there are a few critical things ...

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Purposeful Real Estate Marketing in the Wake of COVID-19 image

Real Estate Marketing

While it's absolutely true that the majority of Americans are still under stay-at-home orders across the country, those restrictions are starting to be lifted slowly but surely. Soon, COVID-19 will officially (and thankfully) be behind us, which can mean only one thing: we're all about to figure out what this "new normal" that we'll be settling into really looks like. For business of all types, it's imperative to begin the process of reaching out to both current and prospective customers, offering a reassuring message about how you're all in this together. This is especially true in terms of real estate marketing, which was already more relationship-based than most. Of course, you'll want to proceed with a certain amount of caution - ...

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Achieving the Perfect Color Balance in Direct Mail Design image

Direct Mail Color Balance

Color is one of those aspects of direct mail design that a lot of people unfortunately don't pay enough attention to until it's far too late. They spend so much time focusing on the precise language in their messaging that color becomes an afterthought - when in reality, it needs to be one of your top priorities from the outset. Case in point: color balance. This is an idea that plays a far bigger role in your direct mail success than you realize and if you're designing your own marketing collateral, there are a few key things you'll want to keep in mind. Building the Perfect Balance: Breaking Things Down By far, one of the most important things to keep in mind ...

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