Categories ArchivesDirect Mail Postcards

The Power of Die Cut Plastic Postcards: Next Generation Marketing image

We've written at length in the past about how, when it comes to your next direct mail marketing campaign, "getting noticed" is always one of your top priorities. Graphic design plays a big role in this - you don't just want to get someone's attention. You want to grab it in a way they won't be able to look away from. To that end, die cut plastic postcards bring with them a wide range of unique benefits that you'll definitely want to know about moving forward. The Artistry of Die Cut Postcards Think, for a moment, about all the reasons why direct mail is so powerful in the first place. First, it's personal - rather than firing off a quick email, your ...

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Why Reselling Direct Mail is an Effective Wholesale Advertising Solution image

As an advertising or marketing agency professional, part of your job always involves trying to bring as much value to your own client as possible. Advertising agencies don't just want to help clients create collateral. They want to help them create the type of collateral that commands the attention of prospects in a way that they won't be able to forget any time soon. What many organizations are quickly realizing is that wholesale advertising solutions are one of the best ways to accomplish precisely that. Not only are they able to inject new life into the campaign of a client, but they also unlock an opportunity to create a huge new profit source that you'll certainly want to be aware ...

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The Value of Gift Card Mailers vs. Coupons image

Regardless of the type of business you're running or even the industry you're operating in, standing out in a crowd is always one of your top priorities. Your customers love promotions and direct mail is one of the best opportunities you have to give that to them in a way they won't be able to ignore. Having said that, there are a few key reasons why the choice between gift card mailers and coupons isn't really a choice at all. The Power of Gift Cards One of the major reasons why gift cards are the way to go more often than not is because they add perceived value to an already compelling promotion. If you send your prospect a coupon, they ...

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Sensory Overload is Real. Don’t Let it Hurt Your Business. image

If it feels like your attention is more fractured than ever before these days, it's important for you to remember that you're not alone - your consumers are feeling the exact same thing. According to one recent study, the average American sees anywhere from 4,000 to 10,000 advertisements every single day - a trend that shows absolutely no signs of slowing down anytime soon. For the most part, we don't even think about it - nor do we realize this number is so high - because digital advertisements on the Internet are so common that they're very, very easy to ignore. Which is not good at all if your marketing campaign depends entirely on digital materials. So how do you prevent consumer ...

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Know Your Customers, Data Provides the Insight image

In a lot of ways, marketing is much more of a two-way street than people realize. Yes, you're trying to communicate directly with a core group of people who are most likely to be interested in products and services just like yours. But what you really need to do is provoke a reaction - you need your collateral to get them to the point where they can't help but respond, continuing on with the "conversation" and forging an invaluable relationship with your larger brand and business. To that end, data is absolutely critical to your success - not only in terms of making sure that you're reaching out to the right prospects in the first place, but also when it ...

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This is Why Millennials Love Direct Mail Marketing image

To put it mildly, and to borrow a quote from one of the most famous wordsmiths of his era, "the reports of the death of direct mail marketing have been greatly exaggerated." Not only is direct mail still as popular as it ever was, recent studies have shown that may actually be more popular with one critical demographic in particular: millennials. That's right. If you truly want to reach a younger and savvier audience in the digital world that we're now living in (and rest assured, you should), it's important to understand that millennials love direct mail for a wide range of different reasons that are certainly worth exploring. How Millennials Love Direct Mail: Let Us Count the Ways First, let's get to ...

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Using Hyperlocal Targeting to Strengthen Community Ties image

If you had to make a list of all the factors that are essential to the modern business, customer loyalty would undoubtedly be right at the top. It isn't enough to build your marketing campaign around the idea that you're trying to get as many new customers as possible. You also have to turn those customers into loyal advocates - the kind that wouldn't even think about doing business anywhere else. In recent years, hyperlocal targeting has quickly revealed itself as one of the best ways to accomplish precisely that for nearly every industry that you can think of. You just need to keep a few key things in mind. The Art of Hyperlocal Targeting: Breaking Things Down For most businesses, hyperlocal targeting will take the form of ...

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The Key to Higher ROI Rests in Franchise Marketing Automation image

Marketing automation has become increasingly popular in recent years, and with good reason - it's the perfect opportunity to leverage the power of modern technology to let you work "smarter, not harder" in terms of all of your advertising and customer outreach efforts. But if you were under the impression that this is an advantage that is totally cut off to you because of your involvement with a larger franchise as opposed to a single location, you'll absolutely want to think again. In fact, franchise marketing automation brings with it a number of incredible benefits in terms of your ROI alone that are absolutely worth taking a closer look at. Bringing Everything Together Through Franchise Marketing By far, one of the most ...

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Everything You Need to Know About A/B Testing image

Have you ever been in the process of designing a piece of marketing collateral and realized that you were having a hard time picking between one of two distinct designs? Which one is the right one for your audience? Which one is going to make the best connection? Which is the one that will motivate the largest number of people to contact your business and make a purchase? With A/B testing, you don't have to guess at the answers to these questions. You'll know, beyond the shadow of a doubt. It's a tried-but-true marketing technique that is also far easier to start using than you probably thought it would be. You just have to keep a few key things in ...

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The Hidden Costs of Consumer Email Lists image

Many people in a variety of industries these days use email lists to reach out to their target audiences in a more immediate way than ever before. But are those lists actually as effective as some people claim? Not necessarily... which is why there are a few key disadvantages that you'll absolutely want to keep in mind before you make a decision one way or the other. The Hidden Downsides of Consumer Email Lists If you had to say anything positive about consumer email lists, it's that they're efficient. Sadly, that's right about where the discussion would end. Not only do these types of email lists offer historically low open and response rates, but they're also prone to a high number of ...

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business postcard printing

Call for a FREE Marketing Consultation:

☎ 800.928.7670

Hours of Operation: Monday – Friday 7:30am – 4:30pm PST
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