Categories ArchivesDirect Mail Postcards

Harnessing B2B Drip Marketing Campaigns to Your Advantage image

Drip Marketing

One of the most important things to understand about your B2B leads is that you're talking about a situation where decision-making can literally take weeks - if not months - to execute. Because of this, drip marketing MUST become a cornerstone of your B2B direct mail marketing strategy. Rather than trying to speed up someone's decision, you need to build time into your marketing strategy to finesse them - let them come to the right choice on their own terms. Luckily, targeted mailing and marketing analytics have made this easier than ever. You just need to keep a few key things in mind. Executing Your B2B Drip Direct Marketing Campaign To start, you need to make sure you've identified the right B2B ...

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Win Customer Loyalty By Showing Your Appreciation image

Customer Loyalty

Maybe the most important thing to understand about running ANY type of business is that it always costs more to generate new customers than it does to retain your existing ones. Because of that, you need to win your customers' loyalty whenever and however you can. More often than not, this means showing your gratitude - even during those times when you don't necessarily "have to." Thankfully, this process is less the product of one major move and is more about a series of smaller, more strategically timed ones. All of this effort can pay major dividends down the road, too. An Investment in Your Customers is an Investment in Your Future Maybe the most obvious way to show your gratitude to ...

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Making an Impact With Direct Mail for Your Non-Profit image

Non-Profit Marketing

When people think about getting the word out about non-profit organizations, they probably don't have the term "marketing" immediately jump into their heads. But they should, because what is fundraising if not marketing from a different perspective? Indeed, if you truly want to make direct mail work for your non-profit, there are a few key techniques you can start using right away. Taking Advantage of the New Era of Non-Profit Marketing By far, one of the most critical steps you need to take as a non-profit to improve your fundraising capabilities involves diversifying as much as possible. Yes, direct mail is a powerful tool and plastic postcards rule the day. But don't overlook the opportunities that cross-media marketing brings with it. You ...

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How Advertising Agencies Can Increase Their Value With Automated Direct Mail image

It's safe to say that as an advertising agency, your number one priority is always to have the most diverse array of offerings possible. After all, it's not what you can do in a literal sense that forms the basis of your competitive advantage - it's what you can do for your CLIENTS that counts. With that in mind, agencies can absolutely utilize automated direct mail to expand their offerings - a good idea for a number of reasons that are more than worth exploring. The Power of Automated Direct Mail: Breaking Things Down For advertising agencies in particular, automated direct mail offerings are a perfect opportunity to bring a tremendous amount of value to their own clients, all in one fell ...

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How to Attract Leads Like a Magnet with Plastic Postcards image

Are your direct mail pieces checking all the boxes and hitting the targeted mark—every time? Are you sure? What if we told you there was a way they could be? Yep! There is and we can prove it! Attracting Leads in a Digital World Using Direct Mail Tactics Marketing seems to be all about digital these days with websites, apps, and everything in-between. So what does that mean for direct mail? You can't search, stream, browse, or scroll through a direct mail piece like you can with online ads—BUT—you can touch them, which is something you can't do with online ads. Why is that important? Being able to physically touch a unique direct mail piece hits an emotional nerve and jump-starts the intrigue thought process. A Mailbox Versus an Inbox ...

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How to Help Digital and Direct Mail Work Together image

A lot of people incorrectly assume that when it comes to digital and direct mail marketing, you're looking at an "either/or" affair. The fact of the matter is, this just isn't true - particularly as far as your response rate and larger return on investment are concerned. Instead of putting all of your eggs in one basket, you can effectively combine the might of these two techniques and wield both to great impact at the exact same time. Of course, this does require you to keep a few key things in mind. Building a Better Cross-Platform Marketing Strategy Facebook is more than just one of the most popular social media platforms in existence - it's also a powerful opportunity to use ...

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Using Integrated Marketing to Build Value and Loyalty image

If you had to sum up the overall goal of your marketing campaign in a single word, that word would undoubtedly be "branding." Yes, you want to get the word out about your products and services. But you also need to get people to feel a real, tangible, intimate connection with the company BEHIND those offerings. To that end, integrated marketing is a perfect chance to build both brand value and customer loyalty in a number of different ways, all of which are worth exploring. What is Integrated Marketing? Breaking Things Down At its core, the idea behind integrated marketing (also commonly called cross-platform marketing) is clear: you're attempting to meld all aspects of your marketing together into a single cohesive message ...

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Why Choose Between Print and Digital When You Can Link Both Together? image

Oftentimes, even seasoned marketing veterans can sometimes make the mistake of thinking that they have to pick between print and digital when it comes to their collateral. In reality, that couldn't be farther from the truth. In fact, it's possible to take the unique personalization opportunities presented by the former and help them meaningfully inform the latter. This type of cross-media marketing happens all the time - you just need to keep a few key things in mind. Digital Advertising and Direct Mail Marketing: A Match Made in Heaven Think for a moment about all of that incredible customer information you've already collected through digital CRM tools. There's no reason why that has to exist solely in the digital OR the ...

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Color Psychology & The Response it Evokes image

When it comes to the ongoing success of your marketing campaign and the effectiveness of collateral like plastic postcards, any step that you can take to make sure your materials stand out in a crowd is a step worth taking. But one of the most important parts of graphic design is also, sadly, the one that far too many people fail to pay enough attention to: color psychology. That's right - being strategic about the colors you're using can and will make a huge impact on your response rate moving forward. To get to that point, however, you just need to keep a few key things in mind. The Science of Color Psychology: Breaking Things Down A wide range of different studies ...

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The Art of Omnichannel Branding image

At its core, the idea behind omnichannel branding is a simple one. Every interaction that someone has with your brand - regardless of where that interaction takes place - should invoke the same feelings and emotional response. In other words, if someone visits your website and then receives a direct mail postcard, both of those experiences should feel like they're both coming from the exact same place: the organization you've worked so hard to build. Omnichannel Branding is the Foundation of Your Marketing Strategy One of the major reasons why this is all so important is because it creates a consistent level of service across all possible touch points. People know that if they pick up the phone and give you ...

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business postcard printing

Call for a FREE Marketing Consultation:

☎ 800.928.7670

Hours of Operation: Monday – Friday 7:30am – 4:30pm PST
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