customer loyalty Archives

The Key to More Influential Direct Mail Than Ever Before image

While it's absolutely true that one of the main goals of your marketing strategy should be to create as much awareness as possible for your business, you also need to be prepared to go a bit deeper than that. Awareness is great, but it's passive by its very nature. You can be aware that an interesting business is out there and still not really do anything about it. What you REALLY want is for people to be active - you need them to want to engage with your business in a way that creates an exceptional experience they won't soon forget. Luckily, direct mail is the perfect opportunity to accomplish this goal - provided that you keep a few key ...

Driving Traffic Back into Your Auto Repair Shop After COVID-19 image

Businesses of all types are slowly starting to open back up again in the wake of COVID-19 and embracing whatever the "new normal" currently looks like. Of course, this also means that essential and highly specialized businesses like automotive services providers are already concerning themselves with how to get those customers returning to their workweek commute back into their shops as soon as possible. The good news is that the same targeted mailing and direct mail techniques you're already using are about to become even more effective in the short-term. It's just that you have to keep a few key things in mind while you use them, is all. Get Those Customers Back With the Power of Direct Mail One of the ...

Turning Brand Transparency into Brand Loyalty image

One of the major reasons that people love direct mail in the first place is because it's authentic. As opposed to an email which can be easily ignored (and deleted just as quickly), direct mail has an air of legitimacy to it. It's tangible - you can hold it in your hand or pin it up to your refrigerator, and that absolutely goes a long way towards the impression you're trying to make. But if you really want to use direct mail marketing materials to build customer loyalty, you need to rely on one element above all others: brand transparency. The Art of Brand Transparency At its core, brand transparency means exactly what it sounds like: you're creating an image that says ...

Win Customer Loyalty By Showing Your Appreciation image

Maybe the most important thing to understand about running ANY type of business is that it always costs more to generate new customers than it does to retain your existing ones. Because of that, you need to win your customers' loyalty whenever and however you can. More often than not, this means showing your gratitude - even during those times when you don't necessarily "have to." Thankfully, this process is less the product of one major move and is more about a series of smaller, more strategically timed ones. All of this effort can pay major dividends down the road, too. An Investment in Your Customers is an Investment in Your Future Maybe the most obvious way to show your gratitude to ...

Make a Lasting Impact With Your Fitness Club Marketing for the New Year & Beyond image

If you had to make a list of some of the most popular New Year's resolutions that people make every year, "getting into shape" and "becoming more healthy" are usually right at the top. But at the same time, people often break those resolutions for a wide range of different reasons. That usually means fitness clubs see a big influx of new members at the start of the year that quickly wanes over the next few weeks and months... but it certainly doesn't have to be that way. With the right marketing strategy for fitness clubs, you can have people coming into your business that stay long after January has ended. All you have to do is keep a few ...

How Food and Meal Delivery Startups Can Gain and Retain Customers image

For food and meal delivery startups, gaining new customers is only one small part of a much larger story. Equally important is your ability to retain those customers - meaning that you've successfully created an experience they just aren't going to be able to get anywhere else. With that in mind, there are a number of essential ways in which direct mail and collateral like plastic postcards allow you to accomplish precisely that - all in a far easier way than you're likely expecting. Creating a More Personal Experience With Direct Mail Even though your business model exists largely on the Internet, that DOESN'T mean that direct mail can't be used to your advantage. You can easily use direct mail collateral like ...

The Art of Instructional Training Program Marketing: Breaking Things Down image

One of the biggest challenges that comes along with marketing your instructional training programs has to do with how you're supposed to get someone genuinely EXCITED for this type of experience in the first place. You obviously know that your training program is an important one - now, you need to convey that to your leads in a way that also comes off as fun and that builds anticipation. This is the only way to truly generate not only the response rate, but the attendance numbers, that you need. Luckily, this isn't nearly as difficult as you may have assumed it would be. For the best results, you just need to keep a few key things in mind. Getting Excited About ...

Maintaining Customer Loyalty and Brand Awareness for Retail Businesses image

Part of your success as a marketer has less to do with your ability to attract high volumes of customers and is more about getting the attention of the right kinds of customers. Loyal customers, to be more precise, are the bread and butter of any business. What would you rather have - a steady stream of one-time buyers who make a purchase and then never return, or a small but loyal army of passionate brand advocates who come back again and again? Obviously, you want the latter - which is absolutely where your direct mail efforts come in handy for your retail business. If you truly want to leverage collateral like direct mail postcards to maintain customer loyalty and brand awareness, ...

Using Integrated Marketing to Build Value and Loyalty image

If you had to sum up the overall goal of your marketing campaign in a single word, that word would undoubtedly be "branding." Yes, you want to get the word out about your products and services. But you also need to get people to feel a real, tangible, intimate connection with the company BEHIND those offerings. To that end, integrated marketing is a perfect chance to build both brand value and customer loyalty in a number of different ways, all of which are worth exploring. What is Integrated Marketing? Breaking Things Down At its core, the idea behind integrated marketing (also commonly called cross-platform marketing) is clear: you're attempting to meld all aspects of your marketing together into a single cohesive message ...

Marketing Strategies for Landscapers image

The warm summer weather is almost upon us yet again, which can mean only one thing: the busy season is about to kick into high gear for landscapers across the country. If you had to make a list of all the things that were difficult about seasonal marketing, timing would be right at the top. As a landscaper, you can't wait until warm weather arrives before you start your next campaign. You need to catch people while they're still only thinking about summer - getting into their heads early so you can stay there from May to August, and beyond. The Art of Seasonal Marketing for Landscapers To make the most out of your direct mail campaign this summer, start by ...

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