Tags Archivesmarketing campaign

Marketing Strategies for Landscapers image

The warm summer weather is almost upon us yet again, which can mean only one thing: the busy season is about to kick into high gear for landscapers across the country. If you had to make a list of all the things that were difficult about seasonal marketing, timing would be right at the top. As a landscaper, you can't wait until warm weather arrives before you start your next campaign. You need to catch people while they're still only thinking about summer - getting into their heads early so you can stay there from May to August, and beyond. The Art of Seasonal Marketing for Landscapers To make the most out of your direct mail campaign this summer, start by ...

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How to Market Pest Control Services for Summer Customers image

Any marketing veteran can tell you that seasonal marketing is every bit as much an art as it is a science. If you're a pest control business, summer is probably your busy season. However, just because summer has yet to arrive doesn't mean that you shouldn't already be ramping up your marketing campaign. If you wait until warm weather finally hits, it'll be far too late - and nearly every other company around you will have beaten you to the jump. Instead, you need to start thinking TODAY about how you're going to best position yourself to reach all those relevant customers when the temperatures finally start to rise outside. That, of course, requires you to keep a few key ...

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Get Your Customers to Market FOR You: The Power of Advocacy image

When it comes to your direct mail marketing strategy, one of the core elements that you always need to be positioned to use to your advantage is loyalty. People have grown weary of traditional advertising to a certain extent, as evidenced by the millions of people who use ad blocking software online. But the one thing that people will always look for is a good recommendation from a friend or loved one - and make no mistake, that is absolutely what you want to get in on. Not only is this why a customer retention strategy should always be a priority (remember that it's less expensive to retain an existing customer than it is to get a new one), but it's ...

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Tux and Formal Wear Marketing for Wedding and Prom Season image

Wedding and prom season isn't here quite yet... but that doesn't mean that it's too early to start thinking about your next big campaign. In truth, now is the perfect time for tux and other formal wear companies to kick their marketing campaigns into high gear. Your direct mail postcards should start going out as soon as possible, so that people have all the information they need to find the right provider when that big day arrives (and if you play your cards right, that provider will be YOU). The Art of Wedding and Prom Season Marketing When it comes to this type of marketing, you need to take a more intimate and personal approach than most. Weddings and proms are ...

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Targeted Marketing vs. Mass Marketing image

We've said it before and we'll say it again: so much of your success in terms of direct mail marketing comes down to your ability to get the right message in front of the right person at precisely the right moment. One of the major traps that most campaigns fall into, however, is that they go for a mass marketing approach. By trying to appeal to as many people as possible, they end up being compelling to none of them. To that end, targeted mailing and techniques like list segmentation bring with them a wide range of different benefits that are far too important to ignore. Targeted Marketing is All About Precision While it's certainly true that mass marketing has a very large reach, ...

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Attention-Grabbing Direct Mail Design image

If you truly want to create a successful direct mail campaign, you can't just get someone's attention. You need to command it - grabbing your reader immediately in a way that they won't soon be able to look away from. The principles of graphic design will be your most powerful weapons to that end and if you truly want to create the best collateral possible, there are a few key things you'll want to keep in mind. The Art of Graphic Design The next time you sit down to create plastic postcards or some other type of direct mail collateral, there are five key factors you need to consider. The first are your images. People will notice them right away so for ...

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Growth Hacking: What It is and How to Do It Yourself image

At its core, the concept behind growth hacking is a simple one. It’s the process of rapid experimentation across your business – via your marketing funnel, product development, sales and more – with the ultimate goal of capitalizing on any and all opportunities for growth that present themselves. Think about it like this: all businesses grow, but growing too slowly is just as potentially dangerous in the long-run as growing too fast… or not growing at all. Growth hacking becomes an opportunity to take more control over your scalability and agility, letting you grow in all the right ways that you need without all of the potential downsides that normally come with them. However, it’s also something that requires you to ...

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The 3 Critical Elements of a Successful Direct Mail Campaign image

While it’s certainly true that no two successful direct mail marketing campaigns operate in quite the same way, there ARE a few common elements that most of them share. Yes, you’ll want to come up with something that is unique unto your business and your goals. Having said that, there are not one, but three critical elements that you’re definitely going to want to make sure that your next strategy includes. Know Your Audience By far, the most important element of your direct mail marketing strategy is also the most immediate: your audience. Success depends on your ability to get the right message in front of the right person at precisely the right time. How are you supposed to do that ...

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The Power of Personalization image

Direct mail is still one of the most effective outreach techniques that your business has available to it, and the right style of personalization can take those efforts to the next level. If you're not currently experimenting with any and all opportunities to make your collateral more personal (and by association, more emotional), now would be an excellent time to start. The Dangers of "Dear Sir and/Or Madam..." Personalization is about more than just putting someone's name on something. It's about using all of the data you have available to you - from someone's preferences to their dislikes to their past buying history - to your advantage. Even using personalized images that are more specific to the interests of a core ...

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Restaurant Grand Opening Marketing Strategy image

The day has finally arrived. You've worked harder than ever, you've put in long hours and now, thankfully, your restaurant is about to open. As this day approaches, remember that direct mail is the most successful tool you have available to you in order to both geographically and demographically target the people who are most likely to become repeat customers for your business. If you truly want to use your marketing to make the most out of your restaurant grand opening, there are a few key tips you'll want to explore. Building the Best Restaurant Grand Opening Ever One of the keys to building your marketing strategy to support a restaurant grand opening involves the realization that this isn't something you're ...

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Call for a FREE Marketing Consultation:

☎ 800.928.7670

Hours of Operation: Monday – Friday 7:30am – 4:30pm PST
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