For food and meal delivery startups, gaining new customers is only one small part of a much larger story. Equally important is your ability to retain those customers – meaning that you’ve successfully created an experience they just aren’t going to be able to get anywhere else.
With that in mind, there are a number of essential ways in which direct mail and collateral like plastic postcards allow you to accomplish precisely that – all in a far easier way than you’re likely expecting.
Creating a More Personal Experience With Direct Mail
Even though your business model exists largely on the Internet, that DOESN’T mean that direct mail can’t be used to your advantage. You can easily use direct mail collateral like responsive plastic postcards to drive traffic to your website or apps via techniques like QR codes, special online offer codes and more. Begin a conversation with someone in the real world, and make sure it carries on over the Internet!
Likewise, you can also used targeted mailing to go after specific, niche markets who represent your ideal customers. You can target people who prefer to eat organic foods, for example, or people who are vegetarians. You can even send personalized collateral to families versus individuals to create a more meaningful connection.
At the same time, you can also re-target previous customers by offering them a discount to come back – thus increasing customer retention even further.
You could even use direct mail to create a referral program, thus cementing your lead generation efforts. Experiment with sending your current customers discounts whenever they recommend your service to friends, family members or other loved ones. Plastic postcards with pop-out gift cards work especially well for this, as they’re not only a piece of marketing material, but also a way to present captivating offers. By using a plastic postcard with two pop-out gift cards, you have the opportunity to present one offer for your current customer and another for them to give to a friend, each with their own unique code for superior tracking capabilities. The choice is truly yours and that versatility is a large part of what makes direct mail plastic postcards so powerful in the first place.
If you’d like to find out more information about how food and meal delivery startups can leverage direct mail to gain and retain customers, or if you’d just like to speak to an expert about your own situation in a bit more detail, please don’t delay – contact us today.
