SENIOR LIVING COMMUNITY PLASTIC POSTCARD MAILER

ATTRACT NEW, LOYAL RESIDENTS & OPTIMIZE YOUR RETURNS


Why DynamiCard Senior Living Community Plastic Postcards?

You can go way beyond sending out an advertising blast and hoping for the best results for your senior living marketing. With DynamiCard’s innovations and cutting edge technologies, you can laser-focus all your marketing campaigns.

Our plastic postcards get noticed and we can provide you with reports on exactly the types of people who are actually responding. We have lots of marketing ideas for your senior living community, with more capabilities and benefits than you may think possible.

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Low Prices

We WILL Beat Any
Competitors Prices For Your
Senior Living Community!

Free Media Kit

Includes Senior Living Mailer Samples, Available Mailing Lists, and Marketing Tips!

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Free Quote

Call for FREE Senior Living Community Marketing Consultation:

☎ 800.928.7670

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Looking for Better Ways to Market Your Senior Living Community?

The senior living market is highly competitive; you need to make a serious effort to get people to notice you, and then convert them into loyal residents. We also know that resident referrals are a critical part of your senior living community marketing efforts. People trust their friends and family who can vouch for your senior living services. Our double pop-outs can also be used for referral programs as a bonus for current or prospective residents.

DynamiCard plastic postcards have been proven effective for senior living, assisted living, and retirement communities. People are very likely to keep the pop-off “gift cards” and carry them around. Additionally, special features such as metallic scratch-offs can be added to our postcard mailers to appeal to seniors with interactive discounts for even more response! DynamiCard’s get noticed, and get used 3 times as much as paper postcard mailers and paper discount coupons. Our plastic postcards are endorsed by U.S. Postal Service and featured in their Deliver Magazine.

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SENIOR LIVING COMMUNITY PLASTIC POSTCARD MAILER

DynamiCard plastic postcard is a revolutionary, credit card thick, plastic postcard with snap-out promotional gift card that will boost your response rate 3 times higher than regular postcards and any other direct mail media! We help you pinpoint your ideal customers and along with our proprietary software, you will get real-time analytics. We can prove that we get the highest response and most measurable returns in the industry!

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DynamiCard Direct Mail Campaign Development Process

Postcard Mailing, Direct Mail, Vertical Postcard, Postcard Mailers, Plastic Postcards

Call for a FREE Senior Living Community Marketing Consultation:

☎ 800.928.7670

Hours of Operation: Monday – Friday 7:30am – 4:30pm PST

Use DynamiCard To Advertise Your Senior Living Community

Did you know...

The U.S. assisted living facility market was valued at over $73 billion in 2018, with an estimated annual growth rate of 6.4% through 2026?

Did you know...

According to the U.S. Census Bureau, the percentage of senior population above the age of 65 is expected to reach more than 20% by 2030, and 77 million baby boomers will be retiring over the next two decades?

Did you know...

The factors most important to seniors residing in assisted living facilities are companionship, security, quality of life, and better healthcare?

That’s a lot of new residents for your senior living community to gain!

5 Direct Mail Plastic Postcard Mistakes to Avoid

Not Identifying Your Audience

Mail gives you the ability to target specific individuals, so take advantage of that strength and decide which segments will most likely respond.

Relying on Unclean Data

Scrub your house list to ensure you’re not mailing pieces to inaccurate address, the deceased, people who have asked to be taken off your list and targets who have moved or changed jobs.

Being Impersonal

Personalizing your message can make targets feel like you value them individually and understand their needs and interest. Nearly 80%* of consumers are more likely to respond to personalized experiences. Greeting them by name is one way; offering a personalized URL (PURL) is another. Personalization not only strengthens the connection to your target audience, but also increases your response rate!

Using Mediocre Creative

Copy and design that aren’t engaging, relevant or easy to comprehend could turn off recipients before they even get to your offer.

Omitting Tracking Mechanisms

You need to trace responses back to a piece to gauge how well it performed. Options include embedding codes on coupons and creating a special toll-free number.

Direct Mail still reigns supreme, offering average response rates of 5.1% verses 0.6% for email, and 0.2% for online display ads. DynamiCard’s response rates are 10-14%

*Source: ANA | DMA Response Rate Report, 2019

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