Categories ArchivesMarketing Strategy

7 Ways to Use Direct Mail in Home Business image

Promoting your business is vital and helps with success. While many turn to digital strategies like social media and email there is still success when it comes to direct mail. There are several different ways a home business could use direct mail to get clients or customers: Catalog of products and services: This lets your potential prospects see everything you have to offer by sending them a catalog or list of what you offer. Consider including a coupon (#2) to encourage them to buy. Discounts and specials: Instead of just sending a card or letter introducing your product or service, why not include a special deal such as a percentage off for first-time customers. People like a good deal and it's ...

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How to Use Direct Mail in Your Home Business image

Determine what your goal is: What do you want people to do when they get your mailing? Order? Call for a consult? Figure out which type of mailer you want to send: Postcards are less expensive, but also have limits to how much information you can put on them. At the same time, a postcard might have a better chance of being read than a letter which requires the recipient to open it to see the content. Create/ Design the mailer: The success of direct mail requires is very much determined by the design and if it is a compelling mailer. In order to achieve this, you need to understand copywriting. It's not enough to tell people about ...

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5 Steps On How To Create An Effective Direct Mail Campaign image

As a business owners you want to take full advantage of direct mail marketing, however you may not know the right way of going about it.While the process may seem confusing and somewhat overwhelming, we are here to make it easy. Here are a few steps that you should take when creating and implementing it. Create A Campaign Goal: Before you even begin your campaign, you will need to know the strategy’s goals. This might include increasing brand awareness, generating sales, and much more. Identifying Your Target Audience: Sending letters or other mail to everybody isn’t going to be cost-effective. As such, you’ll need to identify who your target audience is and limit your mail to a certain group of ...

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Direct Mail Still Works for Dentists image

Are you over of hearing about the perks of digital marketing? Don't worry because postcards can still be a successful method for dentists to gain patients. But it's important to proceed with postcard marketing the correct way. When owning a practice you’ll want to implement marketing strategies that bring you a consistent return on your investment. Marketing is a must for any business that wants to grow and thrive. Without marketing, your practice’s visibility is left to drive-by traffic, referrals, and word-of-mouth. While these can bring in great results, they aren’t the most reliable when it comes to long term. Also, you’ve got to know your numbers. We now live in the digital age, and many dentists feel like digital marketing ...

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Top 9 Tips for Sending Real Estate Direct Mail image

Top 9 Tips For Sending Real Estate Direct Mail Surprisingly the real estate direct mail marketplace is not considered a heavily competitive. While this can sound like a great opportunity there is still some negatives: a large portion of recipients will end up throwing real estate direct mail away before even reading it. A glaring fact about direct mail is that the recipient will automatically assume you are trying to profit from them. In this case, real estate direct mail marketing has to get your message across in a clear and concise way. This will give you a higher chance of the recipient reading and even responding to your offer. The main goal of real estate direct mail marketing is to ...

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Find New Gym Members With Direct Mail image

Being a gym owner, there is no such thing as having too many new members. The way you market and attract these new members is very important to your gyms. However, not all marketing solutions work for your type of industry. That’s why it’s critical to find a marketing partner that understands how to develop turnkey solutions that include proven methods like direct mail. At Dynamicard, we will help you design, print and send gym direct mail to the people who are most likely to need and use your services. Direct Mail Options for Modern Clients Most prospective gym clients don’t have tons of time or desire to investigate every fitness facility in their area. This leaves them open to choosing the ...

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Direct Mail Marketing Tips for Gym Operators image

Ever wonder what is the best way to reach potential customers that aren't always active on social media or websites like Groupon? Sometimes the answer dates back to some good old-fashioned direct mail marketing. Here are five tips to add direct mail marketing to your fitness facility’s strategy (and then see what you can achieve with email marketing). 1. Laying out the foundation Before you starting any marketing campaign, you will want to sit down and consider the following questions: What’s my budget? It is important to set a budget for how much you’re willing to spend on advertising. Who’s the target of your campaign? It is important to know who will be receiving your messages. This will help focus your content to ...

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5 Direct Mail Strategies For Fitness And Health Companies image

There are roughly 36,540 gyms in the United States, and unfortunately some tend fall short when it comes to correctly marketing their company/business. It is important to know that when it comes to Direct Mail, first impressions are everything, and can be a hit or a miss. That’s why so many businesses and franchises have decided to invest their marketing budget in Direct Mail Plastic Postcards. Especially since direct Mail response rates have increased by 43%. So why wouldn’t you want your company to join this rewarding approach to marketing with increasing ROI (return on investment) and groundbreaking results? Still, without following simple rules, your mailing piece could end up tossed in the trash. So, here are 5 Direct ...

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Why Direct Mail is a Great Way for Health & Fitness Businesses to Target Millennials image

It’s very rare these days that you’ll scroll through any social media platform without seeing at least some type of health-related content. This could be a customized daily vitamin regimen or an easy-to-make nutritious smoothies that can be delivered right to your door. Health and wellness offerings , content, and issues are now a  fixture of today’s popular culture. One of the main reasons for this is that millennials place a great deal of importance on maintaining a healthy lifestyle. Not only is this a good sign for the collective health of future generations, but it’s also a great opportunity for health and fitness centers to gain new members by providing a service valued by today’s society. Especially when you ...

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Direct Mail for Real Estate image

Let’s cut right to it—does direct mail marketing work for real estate agents and brokers? The simple answer is Yes- Direct mail marketing remains an effective way to reach customers and up your ROI. Lead source When you create your prospect list you will need to be as targeted as possible. For example, in the past you might have been sending mailers to all of the names in particular zip codes or area, but aren't getting the results you want. So instead you might find that targeting only the individuals that meet a certain criteria may generate better response, and actually be more cost-effective. Keep in mind that this is typically a more expensive list per name, but if you are ...

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