DynamiCard Blog

Overview of Direct Mail Marketing Advantages vs. Email image

The subject of direct mail performance vs. email performance has been tossed around for a long time. The bottom line includes one major issue with email marketing that involves sending people unsolicited emails. This becomes a problem given the email filters that many firms and individuals use. If you use email, it’s best to develop a permission-based list. That being said, consider the fact that some individuals view any type of sales related email as spam, and sometimes just one word like “winner” can set off a rejection trigger. Additionally, if your customers or potential customers approve of a once a month email and you end up sending two emails a week, you’re asking for trouble because many people will simply cancel. The Emails That ...

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Schedule an Appointment image

Getting a plastic postcard mailer done that will give you visibility and attract the right audiences can make a huge difference in your marketing efforts. The first step in achieving this is to schedule an appointment with a service member that can assist in developing the right mailer to meet your needs. At Dynamicard, we use an automated appointment system to empower our customers to set appointments based on their schedules. It’s a great way to give you and our team time to prepare. There are a number of benefits to being able to set your own timetables: You are contacted at a time convenient for you You do not have to go through a live person You can set ...

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Leverage The Power of Direct Mail Marketing for the Automotive Industry image

Our popular Plastic Postcard Mailer consistently delivers high performance results for a diverse number of automotive industry service businesses. This category includes auto mechanics, service centers, automotive repair shops, tire rotation and repair, dealers, oil changes, and auto detailing shops, etc. We manufacture the finest quality plastic postcards that are cost effective with a proven track record of performance for a wide variety of businesses in the automotive industry. Our Direct Mail Marketing postcards have a super cool pop-out gift card that can be conveniently redeemed just like a coupon. But unlike run-of- the- mill paper coupons, our upscale gift cards look and feel elegant. As a result, they attract immediate attention. Our unique designs convey a classic look with vivid colors, unusual design elements and a smooth ...

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Key Reasons About Successful Direct Mail Marketing image

Don’t make the mistake of thinking that Direct Mail Marketing is a thing of the past. Not only is that not the case, it’s anything but passé. To cite a few categories that are experiencing tremendous Direct Mail Marketing success simply review the track records in banking, financial services, real estate, travel, hospitality, casinos, retail, resellers, marketing agencies, automotive, black car services, franchise solutions, restaurants, spas, home enhancements, rug cleaning, commercial and residential cleaning services, plumbing, dental practices, and physical therapy, among many other verticals. We have been in this industry for many years, and we make it a point to provide all of our clients with a complete array of cost effective direct mail marketing services that include every key component ...

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Right Person, Right Time image

Contacting your potential customers using a plastic postcard mailer is a great way to make a splash and assure that you will be remembered. While taking the time to figure out your target audience and reaching the right people is important, just as important is contacting these individuals at the right time. What is the “Right Time?” The right time to send out a direct mailing may vary significantly depending on your business. For instance, if you own a lawn care service, getting in touch with potential customers in early spring before they make other plans, is a good idea. An electronics store may have better response in the fourth quarter when customers are planning to make purchases for gifts. ...

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Solving The Issues of Empty Restaurant Tables image

Many people who frequently enjoy dining out, whether it’s by themselves, with business associates, or with family and friends, develop a strong emotional bond to their favorite restaurants. This type of emotional experience is defined by research studies as Place Attachment involving people who form an emotional bond with a specific place. Researchers have found that this common experience is greatly influenced by an individual’s personal experiences. The restaurant becomes their special place filled with warmth, a welcoming atmosphere, excellent food and relaxation. When people form a strong attachment, it goes beyond visiting a nice restaurant with good food. No one enjoys seeing empty restaurant tables. And, this is especially true of loyal restaurant customers who have established a close bond with the restaurant, the manager, and staff.  Unfortunately, EVERY restaurant group has a few ...

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The Most Cost-effective Way to Promote Your Retail Business image

In response to the changing and highly competitive landscape at retail, an increasingly large percentage of progressive retailers are leveraging their market positions with innovative loyalty programs. By making a decision to develop a variety of engaging loyalty programs featuring attractive plastic postcard mailers, retailers are able to increase their customer base and generate repeat sales. Another benefit is that these campaigns are adding to the bottom line. This revenue generating direct mail support is tied to value-added customer benefits.  Our 24/7 Society Retail loyalty campaigns are a perfect choice for upscale department stores, or exclusive boutiques offering free personal shoppers. Since spare time has become a luxury in our society, personal shoppers are in demand. In fact, It has gotten to the point where some online stores are ...

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Work With a Company That Has Systems Built to Manage Hundreds of Locations image

Regardless of the industry that your business serves running an efficient operation is one of the key elements vital to the growth and success of your organization. In addition to tracking trends, your competition, and maintaining your competitive advantage in the market, we all know that the bottom line is a benchmark for success. To cite an example that is directly related to an increase in profit margins and the bottom line, the development of an internal policy designed to reduce the risk of supply chain disruption can help to increase profits and efficiency while providing increased safety options. Whether you are the point person responsible for managing Direct Mail for Franchisees, or whether you are in charge of developing, managing, and executing a new holiday theme for ...

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Target 100% of Your Best Prospects by Using Geographic or Demographic Criteria image

When you decide to send a plastic postcard mailer or another form of direct mail, you want to get the best response and in-turn ROI possible. While putting effort into making your mailer attractive and exciting is one way to do this, another way you can improve your response rate is by targeting your best prospects. How do you know which potential recipients would be most likely to work for your business? Let’s discuss how using geographic or demographic criteria can help. Utilizing Geographic Criteria to Choose Prospects Depending on the type of business you operate, you may want to target customers in your neighborhood, your city or throughout the region. Think about who your best customers are today? Are ...

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Increase Your ROI in Direct Mail with Interactive Marketing image

Today’s consumers have developed certain expectations that are based on an increase in engagement from the firms that produce and market their favorite brands and services. We see an example of these consumer expectations with the increase in social media engagement involving people of all ages. What’s Trending Today Another example can be seen with the growth of family lifestyle events that are also known as interactive marketing events. This category growth is supported with strategic tactics used in interactive or event-based marketing that involves a response to some type of consumer behavior. Additionally, this type of interactive marketing is also known as a trigger based process based on a reaction from customers and prospects. Enhanced Experience and Brand Recall Creative direct mail campaigns designed to react to the actions ...

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