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How to Turn Your Postcard Mailers into High Impact Mailers image

Distinguishing your business from the competition can be difficult. You aim to provide superior customer service, you try to supply high-quality, innovative products and services, and you stand behind what you sell–but how can you communicate what makes your business unique and special to your potential customers? The solution is choosing a marketing method that is as distinctive as your business is. A direct mail campaign utilizing high impact mailers has the ability to be attention grabbing in a way that few other advertising avenues are. If you’re considering launching a plastic postcard mailer campaign, here are three ways you can turn your mailers in high impact mailers. Choose a Supplier Who Offers High-Quality Printing Features One of the biggest ...

Optimizing Your Franchise’s Marketing Campaign With Direct Mail Analytics image

Franchises of all kinds can boost the results of their advertising efforts by utilizing direct mail marketing. However, achieving maximum success from a plastic postcard mailer campaign depends upon correctly targeting the prospective customer base that is most likely to respond to your offer, and this task is one that many franchises struggle with. After all, how accurately can your franchise define its representative customer based on age, income, martial status and so on? If you don’t know the answer, your franchise risks wasting valuable marketing dollars sending your plastic postcard mailers to groups that don’t match your buyers’ demographic profile. Luckily, direct mail analytics can provide the answers to help your franchise precisely tailor your mailing list–and here are the three ...

Making the Most of Your Restaurant’s Marketing Campaign with Direct Mail Tracking image

Direct mail marketing offers restaurants innumerable benefits; unlike many other forms of advertisements, plastic card mailers for restaurants can be personalized, they benefit from their physicality and they provide a durable reminder of your restaurant for prospective diners. At the same time, however, your plastic postcard mailer can only be effective if it actually reaches the right group of potential customers. That’s why direct mail tracking is so critical for any direct mail campaign. Effective tracking can help your restaurant understand your direct mail campaign’s performance and adapt to any challenges in three key ways. By Revealing the Responsiveness of Each Demographic Without a targeted mailing list, you could end up sending your plastic postcard mailers to scores of people who ...

The Incredible Marketing Potential of Laminated Postcard Mailers image

With so many impersonal and easy-to-ignore forms of advertisements out there, the advantages of utilizing plastic postcard mailers with gift card pop-outs to market your business are huge. The benefits, however, go beyond their durability and attention-grabbing potential. The special features that can be included with plastic postcard mailers put them leaps and bounds ahead of television spots, newspaper ads and marketing e-mails in terms of personalization, tracking and exposure. Here are three incredible features that can be incorporated into your plastic postcard mailer with gift card pop-outs to help enhance its appeal and boost its effectiveness even further. Scratch-Off Cards for Increased Gift Card Options Including a pop-out gift card with your plastic postcard mailer is an amazing way to capture customer interest, ...

How High Impact Mailers Help Your Marketing Message Be Heard image

The average American sees 5,000 advertising messages on a daily basis. In the face of this advertising onslaught, trying to get your business’ marketing message heard by your target customers can be an uphill battle. Television commercials can be muted or fast-forwarded through, online advertisements can be made invisible by ad blockers, and spam filters catch many mass marketing e-mails. What can your business do to ensure that your prospective customers see and pay attention to your marketing efforts? Employing a direct mail campaign that utilizes high impact mailers is one of the most effective forms of advertising available. Combining a plastic postcard mailer with gift card offers, for example, has the ability to catch and hold attention like nothing else–and here are the ...

Why Direct Mail Offers More Benefits for Franchises Than E-mail image

Many franchises are initially tempted to forego direct mail marketing in favor of an e-mail marketing campaign; after all, the newest technology is always the best, right? When it comes to marketing, the answer is: not always. Marketing e-mails may be easy to send, but ensuring that they actually reach the customer, are read and are acted upon is a different story. Before embarking on your franchise’s next marketing campaign, consider the reasons that direct mail using plastic card mailers for franchises offers more benefits than e-mail marketing does for franchises of all kinds. Inbox fatigue One of the major issues facing any e-mail marketing campaign is competing with the vast number of similar e-mails that each recipient receives every day. ...

How to Pick a Vendor to Produce Your Restaurant’s Plastic Postcard Mailer image

A direct mail campaign utilizing plastic card mailers is one of the most effective forms of marketing that a restaurant can employ. Key to the success of any such campaign, however, is choosing the right vendor who can help your restaurant design, produce and analyze the results of your plastic postcard mailer. Take the time to investigate the options available to you to ensure that you choose a company that has the skill and expertise required to produce effective plastic card mailers for restaurants–and here are the three key features to look for. Established Design Experience Running a restaurant is hard enough; taking time out of your week to design a plastic postcard mailer that will draw in new customers and ...

How to Choose the Right Plastic Postcard Mailer for Your Franchise image

After carefully considering all of the advertising options available for your franchise, you’ve come to the conclusion that using a plastic postcard mailer for a direct mail campaign offers the best results and ROI for your marketing dollars. Now comes the tricky part: choosing a vendor to help you design and print your mailer and track the results of your campaign. As you investigate your available options, here are the three important features to look for in a plastic postcard mailer company. Full-Scale Design Services You may know what you want to be included on your plastic postcard mailer, but coming up with a design that is eye-catching and visually pleasing can be challenging. After all, you already have enough ...

The 3 Ways that Direct Mail Helps Restaurants Meet Their Marketing Goals image

Restaurant marketing presents a unique set of challenges that many restaurant owners and managers struggle with meeting. From building a recognizable brand that patrons will identify with to turning one-time diners into repeat customers, restaurants of all kinds face difficulty figuring out what type of marketing will help them best meet their goals. Many restaurants–local chains and single-location establishments alike–are finding incredible success through direct mail advertising utilizing a plastic postcard mailer. The following are the top three ways that plastic card mailers for restaurants can help your business achieve its advertising goals. By Quickly Grabbing the Attention of Potential Patrons Ad blockers prevent your online advertisements from ever being seen, spam filters do the same to your promotional e-mails and ...

The Importance of Direct Mail Advertising for Franchises image

Whether your franchise is just starting out or is an established business, drawing in new customers can be challenging. Many advertising methods are expensive but lack the ability to provide actual results. On the other hand, direct mail marketing using a plastic postcard mailer has proven wildly effective for franchise businesses of all kinds. The personalization and physicality of the mailer combined with the potential to precisely target a customer base make this form of advertising ideal for franchises looking to make a name for themselves. With that in mind, here are the top three ways that plastic card mailers for franchises can help you leave a lasting impression on your potential customers. By Creating a Personal Impact Local franchises trying to reach ...