DynamiCard Blog

4 Key Benefits of Dynamicard’s Plastic Card Mailers for Franchises image

Whether you own a single franchise or a network of them, marketing your particular type of business can be challenging. Franchises have unique considerations when conducting an advertising campaign that other businesses don’t face, and figuring out how to make the most out of your marketing dollars can feel overwhelming. Television ads, newspaper inserts, e-mail blasts: all of these typical marketing avenues fall short in a number of key ways. A direct mail campaign based on plastic card mailers for franchises can avoid all of the pitfalls of other forms of advertising, however–and Dynamicard is uniquely positioned to help your franchise realize these possibilities. Here are four key benefits of engaging Dynamicard for your direct mail campaign. Long Track-Record As one ...

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Win Big with Laminated Postcard Mailers for Casinos image

Like all businesses, casinos must actively market themselves to their target customers in order to achieve the best results–but those in the gaming industry face a unique set of challenges that companies in other industries don’t. Your marketing method should be attention-grabbing and convey a sense of fun, but so many forms of advertisement–from television commercials to online ads–fail on one or both counts. On the other hand, a plastic postcard mailer that takes advantage of the special features available can instantly capture interest and provide potential customers with the right impression of your establishment. Here are three reasons why all casinos should use plastic postcard mailers in their marketing efforts. High-quality laminated postcard mailers are unparalleled at grabbing customers’ attention. ...

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How Dynamicard Can Boost the Results of Your Restaurant Marketing Campaign image

Your restaurant has many potential options when designing a marketing campaign, from television commercials and online advertisements to marketing e-mails and more. So many of these advertising avenues, however, fall short when it comes to actually enticing new customers in your front door. The immediacy and personal impact of direct mail helps it stand out from other marketing methods, but creating a truly effective direct mail campaign requires that you choose the right partner. At Dynamicard, our long track-record of working with restaurants has provided us with the expertise needed to create successful plastic postcard mailers for restaurants. Full-Scale Design and Print Services Any successful marketing campaign begins with grabbing your target audience’s attention. Dynamicard’s design and print team knows how to ...

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How High Impact Mailers Can Help Boost Your Holiday Season Sales image

The skies are still blue, the weather is warm and kids are just getting ready to head back to school–surprisingly, this all means that it’s time for businesses to start planning their holiday season marketing campaigns. Many businesses find it critical to put up a strong showing in this busy buying season, and choosing the right advertising method can make all the difference in drawing in those key holiday shopping dollars. So many forms of marketing go ignored by potential customers, particularly in the midst of this advertising-heavy season; mass e-mails are ignored or sent to spam folders, television commercials are muted or skipped altogether, and online advertisements are caught by ad blockers. On the other hand, a direct mail campaign using high ...

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Help Your Franchise Stand Out From the Crowd With Plastic Postcard Mailers image

As every franchise owner knows, attracting new customers is challenging. So many other businesses are competing for the attention of your target clientele; how can you make your franchise stand out from the crowd? Fortunately, the answer is simple. Launching a direct mail marketing campaign utilizing plastic postcard mailers for franchises is one of the most effective ways to grab and hold your potential customers’ attention. More personal that television ads and harder to ignore than marketing e-mails, a plastic postcard mailer can incorporate high impact features that help your franchise differentiate itself even further. Here are the three key features of plastic postcard mailers for franchises that can help your business meet its marketing goals. High-Quality Printing and Finishing When your target customer ...

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Achieve Beautiful Results with Laminated Postcard Mailers for Health & Beauty Companies image

Anyone in the health and beauty industry knows that carrying out an effective marketing campaign for this type of business is challenging. Like any other business, you need your marketing materials to capture your potential customers’ attention quickly–but the nature of your products and services means that your advertising method must seem luxurious, opulent and upscale in order to convey the right message. That’s where laminated postcard mailers come in. By using a plastic postcard mailer in your direct mail campaign, you can generate interest in your business while also creating an aura of quality and richness around your offerings. Here are the top three ways that laminated postcard mailers can help health and beauty companies achieve stunning marketing results. By Grabbing Potential Clients’ ...

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Adding Another Dimension to Plastic Card Mailers for Restaurants: Scent! image

The aroma of muffins right out of the oven, the smell of piping-hot pizza or the scent of freshly-brewed coffee: whatever type of cuisine your restaurant offers, it has its own set of enticing smells that greet your diners when they walk in the door. The effect of pleasant scents is undeniable; indeed, studies have shown that enjoyable fragrances can provide a significant boost in mood, and smell is the sense most closely linked to memory. As such an effective marketing tool for your business, don’t you wish you could package your restaurant’s wonderful food aromas and send them to your potential customers? With scratch and sniff plastic postcard mailers, you can! This innovative new offering brings another dimension to your ...

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Maximizing Your Retail Business’ Marketing Campaign With Laminated Postcard Mailers image

Whether you sell ties or tires, all retail businesses face certain unique challenges when trying to reach new customers and retain existing ones. A wide variety of marketing options are available to you, but many common types of advertisements will fail to make an effective impact on your target customers–if they even see them at all. Cord cutting has reduced the power of television commercials for attracting new business, and spam filters have rendered many marketing e-mails invisible to potential customers. On the other hand, a direct mail marketing campaign using laminated postcard mailers remains impossible to ignore. In fact, the Direct Marketing Association found that direct mail is between 10 and 30 times more effective than e-mail! How can a plastic postcard ...

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How to Turn Your Postcard Mailers into High Impact Mailers image

Distinguishing your business from the competition can be difficult. You aim to provide superior customer service, you try to supply high-quality, innovative products and services, and you stand behind what you sell–but how can you communicate what makes your business unique and special to your potential customers? The solution is choosing a marketing method that is as distinctive as your business is. A direct mail campaign utilizing high impact mailers has the ability to be attention grabbing in a way that few other advertising avenues are. If you’re considering launching a plastic postcard mailer campaign, here are three ways you can turn your mailers in high impact mailers. Choose a Supplier Who Offers High-Quality Printing Features One of the biggest ...

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Optimizing Your Franchise’s Marketing Campaign With Direct Mail Analytics image

Franchises of all kinds can boost the results of their advertising efforts by utilizing direct mail marketing. However, achieving maximum success from a plastic postcard mailer campaign depends upon correctly targeting the prospective customer base that is most likely to respond to your offer, and this task is one that many franchises struggle with. After all, how accurately can your franchise define its representative customer based on age, income, martial status and so on? If you don’t know the answer, your franchise risks wasting valuable marketing dollars sending your plastic postcard mailers to groups that don’t match your buyers’ demographic profile. Luckily, direct mail analytics can provide the answers to help your franchise precisely tailor your mailing list–and here are the three ...

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