Blog - Benefits of Direct Mail Marketing

Sensory Overload is Real. Don’t Let it Hurt Your Business. image

If it feels like your attention is more fractured than ever before these days, it’s important for you to remember that you’re not alone – your consumers are feeling the exact same thing. According to one recent study, the average American sees anywhere from 4,000 to 10,000 advertisements every single day – a trend that shows absolutely no signs of slowing down anytime soon. For the most part, we don’t even think about it – nor do we realize this number is so high – because digital advertisements on the Internet are so common that they’re very, very easy to ignore. Which is not good at all if your marketing campaign depends entirely on digital materials. So how do you ...

How to Create a Restaurant Marketing Plan for the New Year image

One of the great benefits that the New Year brings with it is one of opportunity. You get an all-too-rare chance to take a long look at your marketing efforts and answer three key questions: “What did I do that worked?” “What did I do that didn’t work?” and “What can I be doing better.” If you’re a restaurant owner or a franchise operator who is already hard at work on your 2019 marketing plan, your focus should now be clear. Your goal isn’t just to get the word out about your business. It’s to fill those empty seats in any way that you can. This, of course, requires you to keep a few key things in mind. Slow and ...

Know Your Customers, Data Provides the Insight image

In a lot of ways, marketing is much more of a two-way street than people realize. Yes, you’re trying to communicate directly with a core group of people who are most likely to be interested in products and services just like yours. But what you really need to do is provoke a reaction – you need your collateral to get them to the point where they can’t help but respond, continuing on with the “conversation” and forging an invaluable relationship with your larger brand and business. To that end, data is absolutely critical to your success – not only in terms of making sure that you’re reaching out to the right prospects in the first place, but also when it ...

Fitness and Health Clubs Marketing for the New Year image

Did you know that one of the most common “New Years Resolutions” that people make every year involves using January 1 as a new opportunity to take control over their health and wellness? It’s absolutely true – which is why seasonal marketing during this time of year is of particular importance to health clubs and fitness clubs in particular. However, it’s also true that most people give up on this resolution at some time in the New Year – a lot of them don’t even make it to the end of January. Is this because they suddenly stop caring about how they look and feel? No – it’s because a lot of the businesses that reached out to them failed ...

This is Why Millennials Love Direct Mail Marketing image

To put it mildly, and to borrow a quote from one of the most famous wordsmiths of his era, “the reports of the death of direct mail marketing have been greatly exaggerated.” Not only is direct mail still as popular as it ever was, recent studies have shown that may actually be more popular with one critical demographic in particular: millennials. That’s right. If you truly want to reach a younger and savvier audience in the digital world that we’re now living in (and rest assured, you should), it’s important to understand that millennials love direct mail for a wide range of different reasons that are certainly worth exploring. How Millennials Love Direct Mail: Let Us Count the Ways First, ...

Using Hyperlocal Targeting to Strengthen Community Ties image

If you had to make a list of all the factors that are essential to the modern business, customer loyalty would undoubtedly be right at the top. It isn’t enough to build your marketing campaign around the idea that you’re trying to get as many new customers as possible. You also have to turn those customers into loyal advocates – the kind that wouldn’t even think about doing business anywhere else. In recent years, hyperlocal targeting has quickly revealed itself as one of the best ways to accomplish precisely that for nearly every industry that you can think of. You just need to keep a few key things in mind. The Art of Hyperlocal Targeting: Breaking Things Down For most businesses, hyperlocal targeting will take the ...

The Key to Higher ROI Rests in Franchise Marketing Automation image

Marketing automation has become increasingly popular in recent years, and with good reason – it’s the perfect opportunity to leverage the power of modern technology to let you work “smarter, not harder” in terms of all of your advertising and customer outreach efforts. But if you were under the impression that this is an advantage that is totally cut off to you because of your involvement with a larger franchise as opposed to a single location, you’ll absolutely want to think again. In fact, franchise marketing automation brings with it a number of incredible benefits in terms of your ROI alone that are absolutely worth taking a closer look at. Bringing Everything Together Through Franchise Marketing By far, one of ...

HVAC, Plumbing & Home Services: Guarantee the Best Results With the Right Approach image

One of the most important things to understand about direct mail marketing is that your efforts should be dictated in large part by the industry you’re actually operating in. There’s no real “one size fits all” approach to what you’re doing so you have to let your market – and your customers – dictate a lot of the choices you’re making. Case in point: there are a few key tips that HVAC companies and plumbing and home services businesses can start using to really increase their efforts as quickly as possible. Take Your Direct Mail Marketing to the Next Level If you really want to take your HVAC, plumbing and home services marketing efforts to the next level, one of ...

Everything You Need to Know About A/B Testing image

Have you ever been in the process of designing a piece of marketing collateral and realized that you were having a hard time picking between one of two distinct designs? Which one is the right one for your audience? Which one is going to make the best connection? Which is the one that will motivate the largest number of people to contact your business and make a purchase? With A/B testing, you don’t have to guess at the answers to these questions. You’ll know, beyond the shadow of a doubt. It’s a tried-but-true marketing technique that is also far easier to start using than you probably thought it would be. You just have to keep a few key things in ...

15th of October, 2018
In: Advertising, Direct Mail, Direct Mail Campaign, Food Delivery Services, Lead Generation, Mailing Lists, Marketing, Prospects Lists, Targeted Marketing
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The Right Approach to Food Delivery Services Marketing is Well Within Reach image

For specialized industries like food delivery services, marketing is less about outright promotion and is more about informing and educating your audience than a lot of people realize. People are looking for as much information as possible while they get ready to make a purchase. By taking control of that information via your marketing efforts and making sure that the information they seek comes directly from your business, you therefore increase the chances that when the time comes to make a purchase, they’re going to make it directly from you. For Food Delivery Services, Content is King If you truly want to improve your marketing efforts, consider creating content that helps to explain the ordering process in greater detail. Not ...

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