Reasons Your Lawn Care & Landscaping Mailers and Print Ads “Don’t Work” image
Your Campaign is More About Your Company Than Your Prospect For just a minute, take a deep breath and close your eyes and imagine that you are not a lawn and landscape nerd. I know. It’s hard. Get into the mind of your prospect. Stop copycatting your green industry peers. Look at your direct mail or advertising campaigns and evaluate these areas: Ratio of Empathy & Authority: Look at each word you choose. Imagine your campaign as a recipe. Authority is the salt. Just a pinch will do. Don’t make your prospects gag on award seals, credentials, etc. Photography Messages: Hire a professional and stop relying so much on stock photos (like your competitors). Put clients in your images, using their spaces and living their ...
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