DynamiCard Blog

Ad Agency Innovation is More Print-Based Than You Realize image

Any ad agency professional will tell you that innovation is always one of their top priorities. Those that don’t – who keep pumping out the same stock collateral time and again – often struggle to offer creative and effective marketing programs and vehicles to their own clients. Because being creative is one thing – actually driving the results that your clients need is something else entirely. These days, both traditional AND digital media agencies often forget about marketing vehicles that perform just as well (or in many cases, better) than many that exist exclusively in the digital world. This is why, if you really want to innovate in terms of ad agency success, you need to look to materials like ...

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Why Choose DynamiCard? Simple Answer = ROI image

Not All Companies Can Offer The Same Services.  DynamiCard Delivers Analytics / ROI Focused Optimization. FIRST TO MARKET! We are one of the FIRST companies in the business. REAL-TIME TRACKING! We track profitability, trends and even new customers by way of our real-time response tracking dashboard. HIGH CAPACITY! We’ve got manufacturing hubs around the country, meaning that we can offer the best pricing and can handle large jobs. PERFORMANCE TRACKING! You’ll ALWAYS know when your mail arrives thanks to our outbound in home performance tracking. BUILD A GREAT MARKETING DATABASE! DynamiCard builds a valuable database of customers as we work together, offering you an unparalleled level of discrete customer capture. DATA ANALYTICS! With our comprehensive data analytics, you finally have ...

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What Digital Marketers Don’t Want You To Know! image

While it’s certainly true that we’re living firmly in a digital era, print is still powerful – especially when it comes to advertising and marketing in general. In fact, there are a few key things that digital marketers do NOT want you to know about direct mail that is worth exploring. To be fair, most digital marketers are not aware of the benefits and performance of direct mail and don’t know how to implement direct mail well. Digital marketers are missing when it comes to effective marketing campaigns. Nonetheless, direct mail should definitely be part of your bag of marketing tricks. Direct Mail Is More Effective Than Ever The number one thing that most digital marketers don’t know ultimately comes down ...

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Why Valpak Is NOT the Solution For Your Brand image

First established over 50 years ago, Valpak – a provider of print, mobile and online advertising solutions and coupons – has been a major player in the direct marketing industry for decades. In fact, if you were to head to your mailbox right now, you’d probably have some type of Valpak mailer waiting for you inside. But the chances are also high that you will ignore the Valpak mailer… just like everyone else. While it’s true that Valpak has been operating for five full decades, it does little to actually improve the return on investment of direct mail marketing campaign. Anyone who tells you differently is probably trying to sell you something, and that “something” is probably minuscule ad space alongside ...

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The Anti-Groupon image

The Anti-Groupon: You Don’t Have to Lose Money on Promotions! You don’t have to lose money to effectively market your business and bring in more revenue and customers.  In fact, quite the opposite.  Direct mail driven with targeted data brings ROI’s 3X and 4X times that of other well-known coupon sites.  Still interested? Read on…. For a brief moment, it looked like Groupon was poised to become the silver bullet that businesses in just about every industry had been looking for to raise awareness, build a loyal customer following and drive incremental revenue. Flash forward to today and “deal a day” sites are a dime a dozen – and none of them have much to offer in the way of the ...

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All Businesses Have Seasons – What are Yours? image

All Businesses Have Seasons, It doesn’t matter what type of organization you’re running or even the industry you’re operating in, all businesses have seasons – they always have and they always will. The bottom line is that if you don’t anticipate and plan for your seasons, your marketing success will be limited.  It doesn’t matter if that season is dictated by the calendar, the time of day, a week versus the weekend, a particular holiday or something else entirely. Summer and winter bring weather fluctuations, which means that HVAC companies get their time to shine for just one example.  You must have a plan! They key to your marketing success isn’t just to understand what these seasons are and how ...

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Direct Mail is Tangible. Here’s Why That Matters. image

While it’s certainly true that digital marketing is all the rage these days, a number of recent studies have shown that direct mail marketing and other types of print collateral are more popular (and more effective) than ever. A lot of this comes down to the fact that direct mail, by design, is something that even the best piece of digital collateral can never and will never be: Tangible. It exists in real life. You can hold it in your hand. Share it with your loved ones. Make no mistake, this is one of the most valuable assets you have access to for a variety of different reasons. A Bird in the Hand… Think, for just a moment, about how many emails ...

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Direct Mail Marketing: Far From Dead image

To paraphrase one of the great American authors of all time, “the reports of the death of direct mail have been greatly exaggerated.” Yes, it’s true that today’s marketing world is highly focused on digital methods and avenues like social media or email. However, what you might not realize is that even though everyone carries a smartphone around in their pocket with them all day long, direct mail is STILL continuing to outperform digital in almost every way on a consistent basis. It’s true. According to one recent study, direct mail marketing yields an average response rate of 5.1%. Email comes in at just .6% and social media comes in at a slim .4%. Not only that, but for every $167 that ...

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The Undying Might of Custom Postcard Printing image

There’s an old saying that reminds us that “brevity is the soul of wit,” which essentially means that the shorter something is, the more effective it is, too. This, in essence, is why custom postcard advertising is so essential to your larger advertising campaigns. You’ve got more than just a simple, easy way to get all of the critical information your customer’s need into their hands as fast as possible. It’s a method that is easy to digest, that won’t overwhelm them with information and that is a lot easier to share with their friends and family members than other types of collateral. The Power of Custom Postcard Marketing  When you invest in a custom plastic postcard mailer for your ...

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Developing the Right Business Plan Marketing Strategy For Your Organization image

When it comes to marketing, there are often two schools of thought depending on who you talk to. The first says that you should focus on your business first, marketing second. The second insists that this is faulty logic from the jump – that marketing isn’t separate from your business, but is instead an organic extension of your business, what it represents and what it’s working towards. It always has been, and it always will be. In terms of developing the right business plan marketing strategy to meet your needs, it’s safe to say that this is a concept that is very much worth exploring. It All Comes Back to a Purpose The most important thing for you to understand about your ...

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