DynamiCard Blog

The Psychology of Direct Mail Printing image

Despite the fact that most people are now checking their smartphones within five short minutes of waking up in the morning, direct mail printing services and related marketing efforts are stronger than ever. Part of this has to do with the uniqueness of the format, yes – but there’s actually a psychological explanation to this that is equally important that you’re definitely going to want to know more about. The Art (and Power) of Direct Mail Part of the reason why direct mail printing services are still so effective comes by way of how different they are in the modern era. A lot of this has to do with the reality factor, which is something that most other marketing opportunities will never ...

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What to Consider When Choosing Between Direct Mail List Companies image

Thanks to its ability to capture and hold a potential customer’s interest, direct mail marketing utilizing a plastic postcard mailer is one of the most effective forms of advertising available. Of course, like any advertising campaign, you must aim your marketing message at the right customers in order to generate new businesses. What can you do if you know everything about your target customers–except their contact information? A direct mail list company can help you craft a targeted mailing list using databases of prospective customers categorized by their interests, demographics, shopping habits and more. But what should you consider when choosing between direct mail list companies? The Range of Data Available When crafting a prospective mailing list for your direct ...

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How Custom Postcard Advertising Can Generate Incredible Traffic for Your Business image

If you want to grow your business and draw in new customers, investing in marketing is an inevitable requirement. But with so many advertising methods available to you, how can you know which marketing technique will generate the most new customers for your business? Thankfully, the data is clear: a direct mail marketing campaign utilizing a custom plastic postcard mailer can capture your target audience’s attention like no other advertising method. Here are three ways in which custom postcard advertising can help you attract new business–efficiently. Direct mail marketing allows you to personalize your message for each potential customer. In the modern world, every potential customer for your business is bombarded with advertisements whenever they turn on their television, open ...

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The Emotion of Color in Direct Mail Postcards image

One of the most important things to remember when working with direct mail postcard companies on your next mailer is that color matters a lot more than you think. Direct mail postcards naturally offer a smaller canvas to work with than larger materials like a flyer or brochure, but that doesn’t mean they can’t be just as effective – particularly emotionally – with the right use of the right colors for the right time. Colors and Emotion: Breaking It Down While it’s true that you’ll always want to make sure that the color on your direct mail postcards is as consistent with your branding as possible, you’ll also want to strategically use certain elements to really hit home the emotion ...

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Best Practices For Custom Postcard Marketing image

Custom postcard marketing is an inherently powerful form of communication – but at the same time, there are definitely a few things you’ll want to keep in mind. A custom postcard represents a unique opportunity to get your message across quickly, effectively and in a format that people don’t see nearly as much of anymore. Because of this, you’ll definitely want to use every tip, trick and best practice available to you to help extend those efforts even further. Lean Heavily on Visuals One of the most important ways that you can increase the effectiveness of your custom postcard mailing services involves incorporating visual elements as much as possible. You may think that because postcards are naturally shorter than something ...

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Direct Mail Campaign with Plastic Postcards image

One of the most important things to understand about your larger marketing efforts is that there is no one “right way” to reach every member of your audience. Yes, it’s true that more adults own a smartphone than ever and most people are connected to their digital lives constantly throughout the day. Yet despite this, a direct mail campaign can still be shockingly effective – particularly with certain groups that you might not expect. The Benefits of a Direct Mail Campaign Direct mail isn’t just the leader in response rates for nearly every industry that you can think of – the competition isn’t even close. According to an article published in Forbes, direct mail’s response rates can be anywhere from 10 ...

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How to Ensure You Receive the Best Price on Your Direct Mail Marketing Campaign image

Direct mail advertising can be an incredibly effective way to reach a broader audience and attract new customers to your business, no matter what your advertising budget is. Of course, whatever your budget, finding the best price on direct mail plastic postcards is one of the easiest ways to ensure that your marketing efforts produce the best return on your investment. With that in mind, here are three steps to take when evaluating direct mail postcard companies. Request a Direct Mail Postcard Quote When assessing any direct mail postcard company, the first step is requesting a quote tailored to your business’ specific needs and specifications. Any company unwilling to provide a detailed quote–or unable to do so for free–should be taken out of ...

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The Effectiveness of Direct Mail Postcards image

Yes, it’s true that the vast majority of Americans own a smartphone of some kind. Sure, we’re spending more and more time on the Internet with each passing day. But in terms of not only reaching members of your target audience but striking a genuine, emotional chord within them, you’ll still have to work hard to come up with something better, more effective or more powerful than direct mail. Even within the realm of direct mail, there are a wide range of different reasons why direct mail postcards are absolutely something that you should be using across your campaigns. As you go searching for direct mail postcard companies to work with, be sure to keep a few key things in ...

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Increasing Your Timeshare Lead Generation Effectiveness through Direct Mail Analytics image

Direct mail marketing holds incredible potential for generating successful leads for any timeshare business, but truly maximizing your timeshare lead generation requires that you target the right prospective customers. If you don’t know who your ideal timeshare lead is in terms of age, homeownership status, annual income and so on, you risk losing valuable marketing dollars sending your plastic postcard mailer to customers outside of your demographic profile–and you tend to miss out on reaching promising leads entirely. Direct mail analytics can provide you with invaluable guidance surrounding the right audience to target, helping your increase your timeshare lead generation effectiveness. Create Focused Lead Profiles Whether you are marketing a timeshare on the water in the Caribbean or nestled in ...

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Make 2018 the Best Year Yet for Your Business with Direct Mail Marketing image

With the start of a new year comes New Year’s Resolutions–and just as you have personal goals, you likely have goals for your business as well. Are you looking to increase business this year, draw in new clientele and drive repeat traffic from your existing customer base? Of all forms of advertisement, direct mail postcards are among the most effective–and cost-effective–ways to capture your prospective customers’ attention. So how exactly can a direct mail advertising campaign utilizing a plastic postcard mailer help your business ring in success in the new year? Direct mail marketing can be extremely targeted. Whether you sell vitamins or perform auto tune-ups, you have a particular customer base that almost all your business comes from. The drawback ...

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