DynamiCard Blog

How to Choose the Right Plastic Postcard Mailer for Your Franchise image

After carefully considering all of the advertising options available for your franchise, you’ve come to the conclusion that using a plastic postcard mailer for a direct mail campaign offers the best results and ROI for your marketing dollars. Now comes the tricky part: choosing a vendor to help you design and print your mailer and track the results of your campaign. As you investigate your available options, here are the three important features to look for in a plastic postcard mailer company. Full-Scale Design Services You may know what you want to be included on your plastic postcard mailer, but coming up with a design that is eye-catching and visually pleasing can be challenging. After all, you already have enough ...

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The 3 Ways that Direct Mail Helps Restaurants Meet Their Marketing Goals image

Restaurant marketing presents a unique set of challenges that many restaurant owners and managers struggle with meeting. From building a recognizable brand that patrons will identify with to turning one-time diners into repeat customers, restaurants of all kinds face difficulty figuring out what type of marketing will help them best meet their goals. Many restaurants–local chains and single-location establishments alike–are finding incredible success through direct mail advertising utilizing a plastic postcard mailer. The following are the top three ways that plastic card mailers for restaurants can help your business achieve its advertising goals. By Quickly Grabbing the Attention of Potential Patrons Ad blockers prevent your online advertisements from ever being seen, spam filters do the same to your promotional e-mails and ...

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The Importance of Direct Mail Advertising for Franchises image

Whether your franchise is just starting out or is an established business, drawing in new customers can be challenging. Many advertising methods are expensive but lack the ability to provide actual results. On the other hand, direct mail marketing using a plastic postcard mailer has proven wildly effective for franchise businesses of all kinds. The personalization and physicality of the mailer combined with the potential to precisely target a customer base make this form of advertising ideal for franchises looking to make a name for themselves. With that in mind, here are the top three ways that plastic card mailers for franchises can help you leave a lasting impression on your potential customers. By Creating a Personal Impact Local franchises trying to reach ...

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Choosing a Postcard Printing Service image

Direct mail marketing can be an extremely powerful way to reach new customers and reconnect with existing ones, and a wide variety of businesses find success by utilizing plastic postcard mailers. Once a company has decided to go the direct mail route, however, they must then choose a printing service to produce their mailers. If your business finds itself in this position, here are the six key considerations to keep in mind as you weigh your printing options. Custom Design Experience Unless you happen to be a designer on the side, trying to draft the graphics and text layout for your plastic postcard mailer yourself can be an overwhelming task. The best printers also offer custom design services to work closely ...

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Why Direct Mail Tracking is Critical to Ensuring Your Marketing Campaign’s Success image

After researching all of your business’ advertising options, you’ve decided to opt for direct mail marketing. Wonderful! But how can you be certain that your plastic postcard mailer reaches the hands of the potential buyers most likely to become actual customers? In a digital world, many business owners expect to receive fast feedback for their online marketing campaigns, yet think that the effects of their direct mail advertisements must be left to chance. Direct mail tracking disproves this assumption. With an effective tracking system, your business will be able to tell exactly how successful your direct mail campaign is after just one mailing. Here are the three key reasons why direct mail tracking is so important–and how your business can take steps to ensure that your plastic ...

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How Direct Mail Analytics Can Make Your Marketing Campaign More Successful image

Direct mail marketing can be an incredibly powerful and effective form of advertising for businesses of all kinds. However, the success of any such campaign depends on targeting the correct prospective customers, which is something many companies find challenging. For example, what age is your ideal customer? Are homeowners or renters more likely to follow up on your plastic postcard mailer? If you don’t know this information, you stand to lose thousands of dollars sending your mailers to demographics who are unlikely to respond to your offer. The answers to these questions and more can be found through the use of direct mail analytics, and here are the three key ways that your business can use analytics to help make your ...

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Redefining High Performance Restaurant Marketing image

Don’t overlook the latest in restaurant marketing opportunities to support your restaurant or cocktail lounge. Research shows that direct mail marketing is an excellent way to build a stronger reputation that can lead to more customers and a larger following. Our personalized high impact Plastic Postcard Mailers are very effective with all of our customers, and especially with our restaurant clientele. According to the Direct Mail Marketing Association’s 2016 report, direct mail is growing because the consumer engagement is higher as the clutter declines. Personalization and relevance are meaningful. The DMA found that customer response rates increased on a yearly basis by an impressive 43%. Additionally, prospect response rates more than doubled – showing an amazing 190% increase! Interesting, POWERFUL, and effective direct mail marketing is vital to a restaurant’s ...

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How Using Laminated Postcards Can Help Your Business image

Even in the age of digital media and smartphones, direct mail marketing remains one of the most effective and powerful advertising tools that a business can employ. Mailers can be targeted and personalized, resulting in a stronger response than many other types of advertising. Once you’ve decided to launch your own direct mail campaign for your business, however, the next question arises: what type of mailer should you use? From their long shelf-life to the impact that they have on recipients, laminated postcards offer a wide range of benefits for businesses of all types. Plastic postcard mailers are durable. We’ve all seen the effects of the post office’s automated mail sorting machines: mangled envelopes, ripped catalogs and smudged paper mailers. Plastic postcard mailers, on ...

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The Impact of Direct Mail Postcards image

All business owners understand that an investment in advertising can pay dividends in increased customer traffic, but understanding the most effective places to allocate your marketing dollars can be difficult. With so many potential avenues for advertising, which should you choose? Ad blockers and spam filters, decreased newspaper readership and an increase in cord cutting all make online, newspaper and local television advertising less attractive–and then there’s direct mail marketing. Everyone checks their mail on a daily basis, ensuring that your marketing message ends up in the hands of your ideal prospective customer. What other benefits does direct mail marketing using a plastic postcard mailer present in helping you reach your potential customer base? Personalization The majority of advertisements that your prospective customer ...

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Direct Mail Marketing in the Era of Digital Advertising image

Almost everyone in the country uses the Internet on a daily basis, and so it can seem as though digital marketing is the easiest and best way to reach potential customers. But with digital advertising comes ad blockers and spam filters, while physical advertisements like direct mail can help ensure that your message is delivered directly to your prospective customer base. So what other benefits can direct mail marketing offer that digital advertising cannot? Direct mail campaigns generate a strong response than digital advertising A fundamental principle of any marketing campaign is that you need to reach the right potential customers with the right offer at the right time. Digital advertising can’t follow this principle as closely as direct mail can, and ...

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