Blog - Benefits of Direct Mail Marketing

Direct Mail Marketing Tips for Gym Operators image

Ever wonder what is the best way to reach potential customers that aren't always active on social media or websites like Groupon? Sometimes the answer dates back to some good old-fashioned direct mail marketing. Here are five tips to add direct mail marketing to your fitness facility’s strategy (and then see what you can achieve with email marketing). 1. Laying out the foundation Before you starting any marketing campaign, you will want to sit down and consider the following questions: What’s my budget? It is important to set a budget for how much you’re willing to spend on advertising. Who’s the target of your campaign? It is important to know who will be receiving your messages. This will help focus your content to ...

The Fitness Business and Direct Mail Marketing image

If you are looking for the most effective form of gym and fitness marketing then you need to consider direct mail marketing. You will be surprised to find out that it actually produces a high response rates from prospects in your local neighborhoods. With direct mail marketing you can target the prospects you want based on the client or member that your product appeals to. You are able to narrow down you potential members by income, age, household makeup, health, particular neighborhood, lifestyle characteristics and business profiles. Having the proper implementation of a direct mail advertising campaign can be the difference in your targeted customer choosing you over the competition. You are able to build a good mix of ...

5 Direct Mail Strategies For Fitness And Health Companies image

There are roughly 36,540 gyms in the United States, and unfortunately some tend fall short when it comes to correctly marketing their company/business. It is important to know that when it comes to Direct Mail, first impressions are everything, and can be a hit or a miss. That’s why so many businesses and franchises have decided to invest their marketing budget in Direct Mail Plastic Postcards. Especially since direct Mail response rates have increased by 43%. So why wouldn’t you want your company to join this rewarding approach to marketing with increasing ROI (return on investment) and groundbreaking results? Still, without following simple rules, your mailing piece could end up tossed in the trash. So, here are 5 Direct ...

Why Direct Mail is a Great Way for Health & Fitness Businesses to Target Millennials image

It’s very rare these days that you’ll scroll through any social media platform without seeing at least some type of health-related content. This could be a customized daily vitamin regimen or an easy-to-make nutritious smoothies that can be delivered right to your door. Health and wellness offerings , content, and issues are now a fixture of today’s popular culture. One of the main reasons for this is that millennials place a great deal of importance on maintaining a healthy lifestyle. Not only is this a good sign for the collective health of future generations, but it’s also a great opportunity for health and fitness centers to gain new members by providing a service valued by today’s society. Especially when you ...

Direct Mail for Real Estate image

Let’s cut right to it—does direct mail marketing work for real estate agents and brokers? The simple answer is Yes- Direct mail marketing remains an effective way to reach customers and up your ROI. Lead source When you create your prospect list you will need to be as targeted as possible. For example, in the past you might have been sending mailers to all of the names in particular zip codes or area, but aren't getting the results you want. So instead you might find that targeting only the individuals that meet a certain criteria may generate better response, and actually be more cost-effective. Keep in mind that this is typically a more expensive list per name, but if you are ...

Direct Mail for HVAC Specialists image

Just like other businesses, the HVAC industry can benefit from direct mail as it can be a great way to bring in new customers. It is important to stand out in this competitive field. When a customers is in need of choosing an HVAC professional for their next appointment or new product install, then it is important to keep your company name at the top of the list. You also want all current customers’ minds to think about you for future jobs. The task of pursuing new customers, while also reaching current customers can be a challenging balance. HVAC direct mail helps present your marketing message in a stylized way at the right time and to the right potential customers. ...

Home Improvement Mailers for Your Business image

Each year the home improvement industry continues to expand. It’s has become an industry where people are regularly spending hundreds of billions of dollars. This means that the competition for home improvement customers can be fierce, which is why you need to make sure your company’s name is always at the top. At Dynamicard, our goal is to offer marketing solutions that allow you to use the predictability and proven success of direct mail to increase your home improvement business. By partnering with us, you’ll have peace of mind knowing that your marketing is being handled by professionals. Spend more time doing what you do best, and let us handle your direct mail marketing. Fill out the contact form on this ...

Landscapers & Lawncare: How Dynamicard’s Direct Mail Services Can Help image

There are close to half a million landscaping professionals in the United States, and their ranks are expected to grow by more than three percent annually. This makes landscape a pretty lucrative industry, but also a very competitive one. In order to make sure your company is on top, the use of landscaping direct mail campaigns is a must. Contact Dynamicard today to find out how our team of designers, printers, and mailing pros can help you reach more prospective customers. Direct Mail Keeps Your Landscaping Services Front and Center The use of Direct mail harnesses human psychology and expected reactions in order to get you the brand recognition and leads you want. It’s no secret that the more times your company’s ...

Best Practices For Direct Mail Design image

To make sure you get a better conversion rate and ROI your direct mail needs to stand out and give the desire for the customer to take action. Every part of your custom direct mail piece should follow what we feel are the best practices for direct mail design. These direct mail pieces should be Be attention grabbing Be engaging Create a desire Prompt action Direct mail plastic postcard mailer design is all about creating that desire to prompt an action. The action of the consumer popping out the trackable card to bring to the consumer. This increases your chances of success and a good ROI, here are some direct mail design best practices to consider when planning your campaigns. Engaging Your ...

Your Fast Food Restaurant’s & Holiday Marketing Campaign: How Dynamicard’s Direct Mail Services Can Help image

Fast food restaurants aren’t necessarily a seasonal businesses by nature, but that does NOT mean that you shouldn’t embrace that holiday spirit. Hwne it comes to holiday fun, that usually means sharing a delicious meal with your friends and family. Unfortunately fast food restaurants aren't the typical place to share this kind of meal with. However, that doesn't mean that you shouldn't try to bring customers into your fast food restaurant. Now it is never too early to launch your holiday marketing, and you need to start as soon as possible. Taking Your Fast Food Restaurant Holiday Marketing to the Next Level Now keep in mind that there is a major difference between a fast food restaurant and a typical ...

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