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The Key to Avoiding the “Direct Mail” Marketing Rut image

Direct Mail Marketing

One minute, you feel like your direct mail marketing campaign is a wealth of creativity. The next minute, you feel like you're stuck in a rut. We've all been there - in many ways, it's a natural part of the job we're doing every day. But that DOESN'T mean that you have to take that simple fact laying down. If you truly want to avoid getting stuck in a direct mail rut, there are a few key tips you'll want to keep in mind. Building a Better Marketing Campaign: Here's What You Need to Know By far, one of the best ways to avoid getting stuck in that direct mail marketing rut ultimately comes down to going directly against your instincts and ...

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When Direct Mail Fails… Re-Think Your Approach image

Direct Mail

By now, you're probably well aware of all the studies that have been done that prove direct mail marketing is just as effective as it ever was. Statistics abound that confirm it not only has a much higher response rate than digital marketing, but often generates a better ROI, too. So why, then, isn't it working for you? First off, understand that direct mail is great - but it's not a silver bullet. Nothing is a guarantee in this life, as you've just experienced. Secondly, if your direct mail messaging fails, it doesn't mean you should give up. It means you need to re-think your approach. Back to the Drawing Board By far, the most important thing to understand about direct mail marketing ...

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A Better ROI Requires Better Targeting image

Targeted Mailing

A direct mail strategy is never something that should be created blindly. For the best results, you need to draw insight from absolutely every source that you're exposed to - meaning not only the existing relationships that you have with your customers, but the invaluable data that they're also creating on a daily basis. With that in mind, here are a number of key ways that you can expand your targeting capabilities, thus expanding your return on investment at the exact same time. Deepen Your Targeting, Deepen Your ROI Generally speaking, two of the best ways to deepen your targeting capabilities to expand your return on investment come down to two key ideas: descriptive analytics and predictive analytics. To speak to the former, ...

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The Major Differences Between EDDM® and Saturation Mailing image

Saturation Mailing

EDDM® stands for "Every Door Direct Mail." It's a solution offered by the United States Postal Service in an effort to allow small businesses in particular a more effective way to promote their products and services to those in their local communities. But how, you ask, does this differ from the age-old idea of saturation mailing? That term refers to the process of sending one piece of mail to EVERYONE located within a particular zip code. You may think these two things are one in the same, but in reality they each bring with them their own unique advantages and disadvantages that cannot be ignored. EDDM® vs. Saturation Mailing: What You Need to Know For most businesses, the most important difference between ...

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Start Fresh With Your Dental Marketing in the New Year image

Dental Marketing

The end of the year is a natural time for reflection, allowing you to take a look back at your marketing strategy to figure out what worked and, more importantly what didn't. But it's also nothing if not an opportunity to begin totally fresh as soon as January 1st rolls around. Dentists in particular can begin anew in a number of different ways, all of which are worth exploring. New Year, New Opportunities One of the most important steps you can take as you head into the new year to empower your dental marketing strategy involves taking time to confirm that your efforts are truly aligned with your key performance indicators once again. In truth, this is something you should be ...

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How to Get the Best Possible ROI with Direct Mail image

There's an old saying that reminds us "you have to spend money to make money" - but in the case of direct mail marketing, that's only one part of a much more important story. Just because you're able to spend a huge amount of cash on direct mail collateral doesn't mean that you're getting everything you could be in return. Indeed, the success of any campaign lives and dies based on its ROI - and if you really want to make sure that yours is as high as it can be, there are a few key things to keep in mind. A Better ROI Awaits: Breaking Things Down The most important thing you can do to improve your direct mail response ...

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How to Make Your Dental Marketing ROI Soar image

When you're talking about a business that is as specific and specialized as a dental practice, a bland direct mail marketing campaign is absolutely something you want to avoid. Not only do you need to instantly convey that you're an authority in a highly intimate field, but you also need to inspire them to take control over their own oral health at the same time. Therefore, if you truly want to make sure that your dental direct mail ROI is as high as it can go, there are a few important things to keep in mind. Building a Better ROI, One Brick at a Time If you truly want to make sure that your dental marketing ROI is as high as ...

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Why a Clean Mailing List Matters More Than You Realize image

Working from a mailing list for your marketing strategy is one thing. Working from a CLEAN mailing list is something else entirely. The former may generate more names for you to reach out to, but only the latter will guarantee the types of high response rates (and low bounce rates) that you need. The fact of the matter is that clean mailing lists are far more important than you realize, for a number of reasons that are definitely worth exploring. Clean Mailing Matters If you're not exceedingly careful with your mailing lists, duplicate addresses and names can easily sneak in without you realizing it. This doesn't just mean that the same person will receive the same mail twice. It'll cost you ...

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Know Your Customers, Data Provides the Insight image

In a lot of ways, marketing is much more of a two-way street than people realize. Yes, you're trying to communicate directly with a core group of people who are most likely to be interested in products and services just like yours. But what you really need to do is provoke a reaction - you need your collateral to get them to the point where they can't help but respond, continuing on with the "conversation" and forging an invaluable relationship with your larger brand and business. To that end, data is absolutely critical to your success - not only in terms of making sure that you're reaching out to the right prospects in the first place, but also when it ...

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This is Why Millennials Love Direct Mail Marketing image

To put it mildly, and to borrow a quote from one of the most famous wordsmiths of his era, "the reports of the death of direct mail marketing have been greatly exaggerated." Not only is direct mail still as popular as it ever was, recent studies have shown that may actually be more popular with one critical demographic in particular: millennials. That's right. If you truly want to reach a younger and savvier audience in the digital world that we're now living in (and rest assured, you should), it's important to understand that millennials love direct mail for a wide range of different reasons that are certainly worth exploring. How Millennials Love Direct Mail: Let Us Count the Ways First, let's get to ...

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