Direct Mail Analytics Archives

Breaking Down the Numbers for your Fitness Direct Mail Campaign image

Since the 2020 Pandemic things have certainly shifted in the US. The United States is officially in a recession and people are making cutbacks. So how does the fitness industry keep from being cut out peoples budgets? Well now more than ever people are more conscious on being physically and mentally fit. Your gym can capitalize on that need, but only if you market yourself the right way. There is also another challenge gyms owners have to fight through: an oversaturated fitness market. With so many options outside of a brick and mortar gyms like streaming classes and online coaches, it can feel like a battle trying to stand out. So how do you get people into your gym? Lets ...

Direct Mail Content Ideas for your HVAC Business image

There are many different ways your HVAC company can utilize direct mail. Whether you are wanting to reach new clients, remind current clients, or just let people know who you are, there are several different ways you business can benefit from direct mail. Let's look at some ideas you can use in your next campaign: Use Postcards: Direct mailing can be any paper form, including fliers, newsletters, pamphlets, postcards. Postcards work really well. Anything that has to be physically opened might never be the minute a homeowner realizes it’s marketing material. On the other hand, when they look at a postcard, they’ll inevitably read it for a second. Your marketing message should make a concise point and quickly, so the ...

Grow Your Gym Memberships with Direct Mail image

All Businesses Have Seasons, It doesn't matter what type of organization you're running or even the industry you're operating in, all businesses have seasons - they always have and they always will. The bottom line is that if you don’t anticipate and plan for your seasons, your marketing success will be limited. It doesn't matter if that season is dictated by the calendar, the time of day, a week versus the weekend, a particular holiday or something else entirely. Summer and winter bring weather fluctuations, which means that HVAC companies get their time to shine for just one example. You must have a plan! They key to your marketing success isn't just to understand what these seasons are and how ...

Manage Your Direct Mail Fitness Campaign image

Manage a direct mail campaign yourself can be a time consuming endeavor that start to feel like a part-time job. Now running a direct mail campaign doesn’t have to be as complicated as it sounds though. With services like Dynamicard we can do a lot of the heavy lifting. Ideally, you’ll want to know who’s been sent what and if they’ve received it. This brings us to tracking the effectiveness of your direct mail campaign—otherwise known as ROI. How to Track Direct Mail Campaign ROI Because sending physical mail isn’t free, it’s important to provide a method of tracking the success of your campaign. The average ROI for a direct mail campaign is somewhere between .5 and 2% , so that's a good ...

How to Market Your Fitness and Health Clubs Marketing in the New Year image

Did you know that one of the most common "New Years Resolutions" that people make every year involves using January 1 as a new opportunity to take control over their health and wellness? It's absolutely true - which is why seasonal marketing during this time of year is of particular importance to health clubs and fitness clubs in particular. However, it's also true that most people give up on this resolution at some time in the New Year - a lot of them don't even make it to the end of January. Is this because they suddenly stop caring about how they look and feel? No - it's because a lot of the businesses that reached out to them failed ...

How Direct Mail Can Make An Impact With Your Non-Profit image

When people think about getting the word out about non-profit organizations, they probably don’t have the term “marketing” immediately jump into their heads. But they should, because what is fundraising if not marketing from a different perspective? Indeed, if you truly want to make direct mail work for your non-profit, there are a few key techniques you can start using right away. Taking Advantage of the New Era of Non-Profit Marketing By far, one of the most critical steps you need to take as a non-profit to improve your fundraising capabilities involves diversifying as much as possible. Yes, direct mail is a powerful tool and plastic postcards rule the day. But don’t overlook the opportunities that cross-media marketing brings with it. You ...

Real Estate Marketing Benefits From Personalization image

Buying and/or selling a home is already a more personal experience than most. As a real estate agent or other business professional, you need to leverage that fact to your advantage. This means leaning into the personalization aspect of real estate marketing as heavily – and as often – as you can. Injecting a Bit of Personality Back Into Real Estate Marketing One of the reasons why personalization is so effective in this particular context has to do with the ways in which it takes the natural benefits of targeted mailing even further. With targeted mailing, you’re already going after people in your area who are most likely to want to buy a new home. Whether they’re a first-time home buyer, ...

Understanding the Power of Plastic Postcards image

Success in terms of marketing is all about getting the right message in front of the right person at exactly the right time - this has always been true and it likely always will be. But how do you make sure that someone actually NOTICES your message when they're receiving more targeted advertisements than ever on a daily basis? The answer is simple: you use a format that they can't help but pay attention to. For many brands, plastic postcards ARE that format and they unlock a myriad of different advantages you won't be able to find anywhere else. Stand Out from the Crowd One of the major benefits that direct mail collateral like plastic postcards bring to the table is that, ...

Utilize Direct Mail Marketing For Your Restaurant image

Are your direct mail pieces checking all the boxes and hitting the targeted mark—every time? Are you sure? What if we told you there was a way they could be? Yep! There is and we can prove it! Attracting Leads in a Digital World Using Direct Mail Tactics Marketing seems to be all about digital these days with websites, apps, and everything in-between. So what does that mean for direct mail? You can't search, stream, browse, or scroll through a direct mail piece like you can with online ads—BUT—you can touch them, which is something you can't do with online ads. Why is that important? Being able to physically touch a unique direct mail piece hits an emotional nerve and jump-starts the intrigue thought process. A Mailbox Versus an Inbox ...

The Art of Brand Transparency image

At its core, brand transparency means exactly what it sounds like: you’re creating an image that says to everyone listening that YOURS is the brand to be trusted. This means that you say what you mean and you mean what you say, but it also conveys the fact that you’re honest, open, fair and don’t care who knows it. To put it another way, it means that your brand operates in a way that doesn’t just stand up to public scrutiny, but invites it, because you know you have absolutely nothing to hide. There’s a good chance that you’re already operating your business with this mentality, and if you are – terrific. But if you want to make sure as many ...

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