Categories ArchivesDirect Mail Analytics

How Advertising Agencies Can Increase Their Value With Automated Direct Mail image

It's safe to say that as an advertising agency, your number one priority is always to have the most diverse array of offerings possible. After all, it's not what you can do in a literal sense that forms the basis of your competitive advantage - it's what you can do for your CLIENTS that counts. With that in mind, agencies can absolutely utilize automated direct mail to expand their offerings - a good idea for a number of reasons that are more than worth exploring. The Power of Automated Direct Mail: Breaking Things Down For advertising agencies in particular, automated direct mail offerings are a perfect opportunity to bring a tremendous amount of value to their own clients, all in one fell ...

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3 Fail-Proof Seasonal Marketing Tips for HVAC Businesses image

Are you the owner of an HVAC business who would love to know how to set yourself up for success in the off-season? Then look no further, because we have a solution that will absolutely knock your socks off! Yep! You heard that right. And the best part is you won't have to lift a finger to do it. Want to know the secret? Then keep reading, and we will give you three tips for off-season success and the one thing you can do that will set you up for success without ever having to lift a finger. Three Fail-Proof Seasonal Marketing Tips for HVAC Businesses 1. Offer Complementary Services You should always offer complementary services. For example: Vent cleaning, sanitizing, and purification services before turning the heater ...

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Why Personalization Matters in Real Estate Marketing image

Buying and/or selling a home is already a more personal experience than most. As a real estate agent or other business professional, you need to leverage that fact to your advantage. This means leaning into the personalization aspect of real estate marketing as heavily - and as often - as you can. Injecting a Bit of Personality Back Into Real Estate Marketing One of the reasons why personalization is so effective in this particular context has to do with the ways in which it takes the natural benefits of targeted mailing even further. With targeted mailing, you're already going after people in your area who are most likely to want to buy a new home. Whether they're a first-time home buyer, ...

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How to Attract Leads Like a Magnet with Plastic Postcards image

Are your direct mail pieces checking all the boxes and hitting the targeted mark—every time? Are you sure? What if we told you there was a way they could be? Yep! There is and we can prove it! Attracting Leads in a Digital World Using Direct Mail Tactics Marketing seems to be all about digital these days with websites, apps, and everything in-between. So what does that mean for direct mail? You can't search, stream, browse, or scroll through a direct mail piece like you can with online ads—BUT—you can touch them, which is something you can't do with online ads. Why is that important? Being able to physically touch a unique direct mail piece hits an emotional nerve and jump-starts the intrigue thought process. A Mailbox Versus an Inbox ...

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The Art of Pest Control Marketing: Success is Just a Plastic Postcard Away image

As the owner and operator of a pest control business, you offer a far more specific service than most. You have a very particular set of skills and nobody does what you do quite like how you do it - that is ABSOLUTELY the idea that needs to be at the heart of every piece of direct mail marketing collateral you send out into the world. Thankfully, growing your pest control business via the right type of marketing campaign isn't necessarily as difficult as you might think it's going to be. You just need to keep a few key things in mind. Taking Your Pest Control Marketing to the Next Level When it comes to your pest control marketing, nothing is more ...

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How to Make Direct Mail Work for Your Real Estate Business image

Direct mail marketing is nothing if not malleable - ten different industries can use it in ten completely different ways and still unlock incredible results that other techniques can't match. Case in point: real estate. If you truly want to make direct mail work in a powerful, organic way for your real estate business, there are a few key things to keep in mind. Harnessing Direct Mail For Your Real Estate Business: Breaking Things Down Maybe the most important thing for you to understand about all of this is that every real estate lead is a little bit different from the next, just as every house is unique unto itself. Therefore, you must lean into that fact and use it to ...

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Taking Advantage of Mother’s and Father’s Day image

Mother's Day and Father's Day are right around the corner, which can only mean one thing: seasonal marketing campaigns are about to once again kick into high gear. But if you really want to make the best possible impression with your direct mail postcards and other collateral this year, there are a few key things you'll want to keep in mind. The Art of Seasonal Marketing: Breaking Things Down Not only do you always want to tailor your seasonal marketing efforts to specific promotional opportunities like Mother's Day and Father's Day, but you also want to further narrow things down to the specific industry that you're in. Case in point: Mother's Day. There's a high chance that someone knows more than ...

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How to Supercharge Your Automotive Direct Mail Campaign image

One of the most important things to understand about direct mail campaigns is that ultimately your efforts are only as successful as your messaging. You've got a limited amount of time to show somebody that not only do you understand the problem they're trying to solve or the goal they're trying to accomplish, but that you and you alone can help with it. This is especially true when you're talking about something like buying a new car, which is a purchase that is usually larger than most. To that end, if you truly want to optimize your automotive direct mail campaign, there are a few key things you'll need to keep in mind. Optimizing Your Direct Mail Campaign: Breaking Things Down Targeted ...

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How to Make Your Dental Marketing ROI Soar image

When you're talking about a business that is as specific and specialized as a dental practice, a bland direct mail marketing campaign is absolutely something you want to avoid. Not only do you need to instantly convey that you're an authority in a highly intimate field, but you also need to inspire them to take control over their own oral health at the same time. Therefore, if you truly want to make sure that your dental direct mail ROI is as high as it can go, there are a few important things to keep in mind. Building a Better ROI, One Brick at a Time If you truly want to make sure that your dental marketing ROI is as high as ...

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Take Advantage of Moving Season image

Spring is almost upon us yet again, which means only one thing: moving season is right around the corner. Beginning in April, countless people around the country will break free from the winter blues and move into new homes in a veritable tidal wave of activity that lasts until the end of September. The most important thing for franchises like yours to understand about this is that according to one recent study, during this period new movers are literally five times (!) more likely to change their buying habits and give your business a try than they are at any other point of the year. They've just moved into a new area, they don't really know where all the cool stuff is ...

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