Want to Get Better at Targeted Mailing? Use the 40/40/20 Marketing Rule image
The 40/40/20 marketing rule may have a somewhat enigmatic name - but in reality, the approach it's describing couldn't be more straightforward. In essence, it's a theory that says that the ultimate success (not to mention return on investment) of your campaign is essentially relying on three core factors: 40% of your success is directly related to how effective your mailing list is. Another 40% ties back into how compelling your offer is. The remaining 20% comes from literally everything else. Why the 40/40/20 Marketing Rule Matters For the sake of discussion, let's start with the reverse order. The 20% that falls under the "everything else" category directly refers to not only graphic design, but also the specific copy of the ...
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