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How Movie Theaters Can Unlock the Full Power of Direct Mail Marketing image

In an era where massive, 4K television screens are becoming more commonplace, movie theaters are having a harder time filling their seats than ever. But what savvy theater owners know is that they have one particularly powerful weapon that is just waiting to be taken advantage of - direct mail marketing. Why Direct Mail is Perfect for Movie Theaters One of the major reasons why movie theaters should be looking into direct mail has to do with how it can help build - and reward - customer loyalty. Tracking and analytics can be used to show you who your most loyal customers are, for example, and you can then reach out to them with a concessions discount or other offer codes ...

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