Tags Archivesmarketing strategy

You Don’t Create Brand Loyalty. You Inspire It. image

Regardless of the type of business you're running or even the industry you're operating in, brand loyalty is always of critical importance. People can buy products and services like yours from a lot of different places. The key isn't to try to convince them they can't - it's to make them realize that they don't actually want to in the first place. Not only will inspiring brand loyalty keep people coming back for more, but emotionally-connected buyers also tend to spend more money as well. Building Brand Loyalty, One Brick at a Time If you truly want to create a deeper, more organic sense of brand loyalty, your marketing strategy needs to be built around the idea that you're in a ...

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The Power of Die Cut Plastic Postcards: Next Generation Marketing image

We've written at length in the past about how, when it comes to your next direct mail marketing campaign, "getting noticed" is always one of your top priorities. Graphic design plays a big role in this - you don't just want to get someone's attention. You want to grab it in a way they won't be able to look away from. To that end, die cut plastic postcards bring with them a wide range of unique benefits that you'll definitely want to know about moving forward. The Artistry of Die Cut Postcards Think, for a moment, about all the reasons why direct mail is so powerful in the first place. First, it's personal - rather than firing off a quick email, your ...

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How to Measure the Success of Your Direct Mail Campaign image

With regards to direct mail marketing and your targeted mailing efforts, it's important to understand that your return on investment ultimately comes down to more than just dollars and cents. Lead generation might not immediately end in a sale, but that doesn't mean you're not getting something for your hard work. If you truly want to improve your direct mail efforts, you need to know how close you are to achieving your goals in the first place. That, of course, requires you to keep a few key things in mind. Breaking Down Your Direct Mail ROI Gaining critical visibility into your marketing campaign's success begins by taking another look at those goals you set for yourself when your efforts began in earnest. ...

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Postcard Marketing Design Tips: Making the Most of This Unique Opportunity image

In terms of the larger marketing campaigns that you're conducting for your business, it's important for you to understand that any opportunity you have to prove how unique you are is one worth taking advantage of. Nobody does what you do quite like how you do it - at the end of the day, this is what is going to allow you to stand out from your competitors in even the most crowded of marketplaces. Take direct mail and plastic postcards, for example. There are a few key design tips in particular that will not only help you get the most out of your collateral, but that will also allow you to show just how unique you really are. Postcard Marketing: ...

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Discover Your Brand and Let it Inform Your Voice image

Regardless of the type of business you're running or even the industry that you're operating in, one of the most valuable assets you have is and will always be your brand identity. This is more than just a logo or a catchy name - it's what people feel when they think about your business and obviously, you want those emotions to be as positive as possible. But the only way to make sure that your branding efforts have the biggest impact possible is to really assess that identity and determine what it is, what you want it to be and how to connect those two dots. Uncovering the Identity Behind the Brand Once you determine your brand identity, it will influence every ...

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How to Tell the Ultimate Story With Data + Content image

As a marketer, your primary goal is always to spread the word about your products and services - you want to get your brand in front of as many sets of eyes as possible. How you do that, however, is always up for debate - for proof of this, look at the wide range of different content creation strategies that businesses use to reach prospects every single day. But in terms of the most valuable asset you have, the thing that your marketing strategy should ultimately be built around is simple: It all begins and ends with a good story. That's right - if you truly want to empower your direct marketing lists and start seeing the types of results you ...

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The Value of Gift Card Mailers vs. Coupons image

Regardless of the type of business you're running or even the industry you're operating in, standing out in a crowd is always one of your top priorities. Your customers love promotions and direct mail is one of the best opportunities you have to give that to them in a way they won't be able to ignore. Having said that, there are a few key reasons why the choice between gift card mailers and coupons isn't really a choice at all. The Power of Gift Cards One of the major reasons why gift cards are the way to go more often than not is because they add perceived value to an already compelling promotion. If you send your prospect a coupon, they ...

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Sensory Overload is Real. Don’t Let it Hurt Your Business. image

If it feels like your attention is more fractured than ever before these days, it's important for you to remember that you're not alone - your consumers are feeling the exact same thing. According to one recent study, the average American sees anywhere from 4,000 to 10,000 advertisements every single day - a trend that shows absolutely no signs of slowing down anytime soon. For the most part, we don't even think about it - nor do we realize this number is so high - because digital advertisements on the Internet are so common that they're very, very easy to ignore. Which is not good at all if your marketing campaign depends entirely on digital materials. So how do you prevent consumer ...

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Know Your Customers, Data Provides the Insight image

In a lot of ways, marketing is much more of a two-way street than people realize. Yes, you're trying to communicate directly with a core group of people who are most likely to be interested in products and services just like yours. But what you really need to do is provoke a reaction - you need your collateral to get them to the point where they can't help but respond, continuing on with the "conversation" and forging an invaluable relationship with your larger brand and business. To that end, data is absolutely critical to your success - not only in terms of making sure that you're reaching out to the right prospects in the first place, but also when it ...

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Using Hyperlocal Targeting to Strengthen Community Ties image

If you had to make a list of all the factors that are essential to the modern business, customer loyalty would undoubtedly be right at the top. It isn't enough to build your marketing campaign around the idea that you're trying to get as many new customers as possible. You also have to turn those customers into loyal advocates - the kind that wouldn't even think about doing business anywhere else. In recent years, hyperlocal targeting has quickly revealed itself as one of the best ways to accomplish precisely that for nearly every industry that you can think of. You just need to keep a few key things in mind. The Art of Hyperlocal Targeting: Breaking Things Down For most businesses, hyperlocal targeting will take the form of ...

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business postcard printing

Call for a FREE Marketing Consultation:

☎ 800.928.7670

Hours of Operation: Monday – Friday 7:30am – 4:30pm PST
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