Categories ArchivesDirect Mail Marketing Strategy

The Difference Between Digital and Direct Mail image

When it comes to marketing directly to potential and established customers many tend to think about digital platforms. These digital forms of marketing, like email blasts and websites, can provide consumers with quick and easy access to information. However research has proven that digital has less authority and makes less of an impression on consumers when it comes to actually making a purchase. Even though digital marketing can be an extremely powerful and an efficient way to provide information (online video for example), there is information that shows that this can actually slow down the purchase decision-making process as it adds variables to the purchasing equation. Direct mail, on the other hand, delivers a much more meaningful, focused, and powerful punch. ...

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Direct Mail Impressions Matter image

How many impressions does it take before a prospect decides to purchase a product or service? Well on average, it can take 7 to 10 impressions. This is why smart marketers don't use a "one and done" approach when it comes to direct mail and other forms of marketing. This is because Direct Mail marketing is a marathon, and not a race. Ideally, your marketing campaign should have ads that are engaging with prospective customers across multiple online and offline vehicles. You want to try and reach them from the mailbox to the smart phone. Your products, services, and brand needs visibility, and with consistent market exposure you can start to convert prospects into paying customers and hopefully repeat customers. A ...

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Create Effective Direct Mail Campaigns With These 6 Tips image

1. Include bonus items Direct mail can be fun and multi-functional for the recipient. Everyone loves opening up their direct mail to find exciting little extras like a personalized calendar, notepads, or magnets. These kinds of items are both affordable and effective ways to catch the attention of your intended audience. If you are afraid that these items might just end up in the trash before they can be opened then you can hint to these extras on the outside with text like, “Free gift inside!” This ensures the small and lightweight gift creates enough of a lump to jumpstart your customers curiosities. Even if your motives are transparent to the savvy consumer, most will want to know what their ...

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The Dos and Don’ts to Direct Mail Marketing image

If you’re going to do direct mail, you need to make sure you are doing it right: The Dos… 1. Follow the 40/40/20 Rule This rule dictates that the success and eventual ROI of your direct mail marketing efforts are going to be dependent upon three factors – 40% of your success will come from how effective your mailing list is, another 40% will depend on how compelling your offer is, and the remaining 20% will come from everything else (design, the copy/text of the mailing, the images you’ve chosen, delivery date and method, etc.). Don’t waste time on the design This is more of a guideline than a hard-fast rule. It should show you where your efforts need to be placed when undertaking ...

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Use Direct Mail to Target Millennials For Your Gym image

It’s very rare these days that you’ll scroll through any social media platform without seeing at least one health-related ad or post. Whether it’s about a customized daily vitamin regimen or easy-to-make nutritious smoothies delivered right to your door. in todays society health and wellness offerings and issues have become a fixture. One of the main reasons for this is that millennials place a great deal of importance on maintaining a healthy lifestyle. Not only is this a good sign for the collective health of future generations, it’s also a great opportunity for health and fitness centers to gain new members by providing a service valued by today’s society. On average, over a third of millennials exercise two to three ...

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Direct Mail Marketing for Gym Operators image

Here are five tips on why you should add direct mail marketing to your fitness facility’s strategy 1. Laying out the foundation Before starting any marketing campaign, you will want to sit down and answer the following questions: What’s my budget? It’s important to set a budget for how much you’re willing to spend on advertising. Who’s the target of your campaign? Know who will be receiving your messages. If you’re trying to attract women to your facility, promoting personal training with big, bulky models may not work well with them -- especially if their goal isn’t to be big and bulky. Understanding who the target audience is that you'll be marketing to will have an effect on how you portray your message, how you design ...

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Why Use Direct Mail Marketing? image

The best real estate marketers will utilize direct mail campaigns to find new leads in order to effectively grow their businesses. A real estate direct mail marketing campaign will allow you to: Form Direct Connections: Mail allows you to get in contact with motivated sellers directly, cutting out the need for a middleman. This can make your campaign more personable and help you build a connection with potential sellers. Achieve Local Results: Direct mail helps you get in touch with people from inside your local market. This can help you secure deals in your area and build up a positive reputation as an investor, thus leading to more clients over time. Distribute A Tangible Resource: Sending a letter in the mail may seem old-fashioned, ...

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Reasons Why Direct Mail Marketing is A Smart Choice for Real Estate Agents image

In real estate, direct mail works. You are likely to have not only seen it in action, but have probably received direct mail from a real estate agent before. A real estate agent is likely to send a plastic postcard mailer, magnet, or other pieces of collateral to your home. Where as a mortgage broker or real estate investor might send a letter outlining a specific offer. There are many reasons why direct mail is a great choice for the real estate industry, including: A Local Connection With Potential Clients When it comes to real estate, one of the prime considerations is locality. Buyers and sellers want to work with people that are local market experts, because people understand that zip codes, ...

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Quick Tips for Effective Real Estate Direct Mail Marketing image

Let’s dive into some quick tips that will help direct mail real estate campaigns to achieve their goals and connect with their ideal customers.  To maximize the ROI of your campaigns and give yourself the best chance of securing valuable clients, consider: 1. Think Local & Relevant  As we discussed, our clients want to know that you have helped others to sell their homes within their market, or have connected with other families with the perfect homes for them.  Injecting geographic information into your direct mail campaigns can be a great way to grab the recipients’ attention.  2. Leverage the Time-of-Year We’ve already covered how the holiday season and summer months are the busiest for real estate agents and firms.  Knowing that gives real estate marketers ...

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Kickstart a Winning Direct Mail Campaign image

Who should be your target audience? Before you start printing your direct mail, you need to decide who will be the recipient of those letters. Instead of hitting every home in an area, mail to people who fit a certain profile. According to Joy Gendusa, CEO of PostcardMania, “You have to get the idea that ‘marketing is persuasion’ out of your head. You aren’t convincing someone to buy from you. You are showing the recipient of your card why you are the best choice in your industry.” This quote perfectly summarizes why you should be targeting specific lists.In an ideal world, you would only mail to people who are already interested in what you offer! You can improve your response and conversion rates by ...

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