Categories ArchivesDirect Mail Marketing Strategy

The Impact of Using Direct Mail to Boost Online Purchases image

Online Retailers

While it's absolutely true that more and more people are engaging with brands over the Internet these days, that doesn't mean that direct mail is dead - far from it. In fact, even if you operate a business exclusively online, there are still a wide array of different benefits that the right direct mail campaign can bring to the table that would be difficult to replicate through other means. Leveraging Direct Mail to Your (Online) Advantage One of the most important benefits of executing a thoughtfully constructed direct mail campaign ultimately comes down to what it can do for your response rate. According to one recent study, about 67% of millennial parents and 53% of millennials in general say that they're ...

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What Realtors Need to Know About Targeting Absentee Homeowners image

Real Estate Marketing

It's no secret that real estate marketing is a bit more specific than most forms of advertising, as you're trying to capture someone's attention at a very important moment in their life. But as opposed to going after someone like a potential first time homebuyer, you can actually leverage best practices to your advantage and target people who may already have a home that they aren't necessarily getting a lot of value out of. If you play your cards right, you can create the type of mutually beneficial situation that serves you both well in the short-term moving forward. Targeting Absentee Homeowners: Breaking Things Down Maybe the most important thing for you to understand about all of this comes down to ...

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Turning Brand Transparency into Brand Loyalty image

Brand Transparency

One of the major reasons that people love direct mail in the first place is because it's authentic. As opposed to an email which can be easily ignored (and deleted just as quickly), direct mail has an air of legitimacy to it. It's tangible - you can hold it in your hand or pin it up to your refrigerator, and that absolutely goes a long way towards the impression you're trying to make. But if you really want to use direct mail marketing materials to build customer loyalty, you need to rely on one element above all others: brand transparency. The Art of Brand Transparency At its core, brand transparency means exactly what it sounds like: you're creating an image that says ...

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Valentine’s Day: Seasonal Marketing for Retailers image

Valentine's Day Retailers

Valentine's Day will be here before you know it, which means NOW is the time to plan your seasonal marketing campaign. In 2019, for example, Valentine's Day consumer spending topped out at more than $20 billion - a trend that shows no signs of slowing down anytime soon. But if you wait until February to start planning your big Valentine's Day push, it'll be too late - and you'll have left a lot of money on the (proverbial) table as a result. But luckily, there is hope - if you really want to make the most out of your Valentine's Day marketing efforts as a retailer, there are a few key techniques you can start using right away. Making the Most ...

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Valentine’s Day Restaurant Marketing: Your Complete Guide image

Restaurants Valentines Day

One of the most important things for restaurant owners to understand about seasonal marketing is that it isn't just Christmas and New Year's that you should concern yourself with. February is right around the corner, for example, which means only one thing: Valentine's Day will be here before you know it. As the second busiest holiday of the year for restaurants, this represents the perfect type of seasonal opportunity that you definitely do not want to pass up. Making the Most Out of Valentine's Day: Breaking Things Down One great thing you can do to take full advantage of the Valentine's Day spirit involves offering a prix fixe menu, otherwise known as "price fix." It's a special menu where everything - from ...

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Advertising Your Fast Casual Restaurant to Millennials image

Fast Casual Restaurants

One of the most important things to understand about restaurant marketing is that no two establishments are created equally. Fast casual eateries, for example, have an entirely different set of challenges to contend with than traditional full-service restaurants and their direct mail marketing campaigns need to play directly into that fact. The millennial generation in particular seems to have embraced fast casual dining with open arms so if you truly want to play to that audience (and make no mistake, you should), there are a few key things you'll want to keep in mind. A New Era of Fast Casual Is Upon Us By far, the most important thing you can do to both attract millennials to your fast casual restaurant and ...

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Want to Garner the Attention of the Boomers? Here’s How You Do It image

Baby Boomers Marketing

Did you know that within the next five years, there will be more Americans over the age of 65 than there will be kids under the age of 15? It's true - the Baby Boomer generation is more powerful than ever and if you really want to target them with your marketing strategy, there are a few key things you should know. The Generational Marketing Strategy You Need Has Arrived When speaking to any audience, one of the most important things you can do involves tailoring your marketing copy to play directly into the things that they're concerned about. For Baby Boomers, they're increasingly occupied with products and services that can help them live independently all throughout their twilight years. Therefore, ...

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Digital Marketing Alone Isn’t Enough… Think Omni-Channel For Results image

Omni-channel Marketing

Some people operate under the assumption that, since so much of our lives are digital these days, our marketing needs to become the same. Direct mail is meaningless in a world where everyone is carrying around smartphones all day long. Simply put, those people are wrong. Digital marketing has its benefits, but it alone is not enough to get this particular job done - nor will it ever be, for a number of reasons that are certainly worth exploring. Overcoming the Challenges of Digital Marketing By far, the biggest hurdle you have to overcome in terms of digital marketing success has to do with the fact that people's attention is more fractured than ever these days. We're being bombarded by marketing messages at ...

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How Savvy Restaurateurs Market Their New Ghost Kitchen Offerings image

Ghost Kitchens

Ghost kitchens, also commonly referred to as virtual kitchens, are a relatively new phenomenon that have really picked up steam over the last few years in particular. It's a term that refers to an environment where workers only prepare delivery orders - there are no tables, front of house staff or other elements of a "traditional" restaurant of any kind. The thing is, there's also little signage or other "outreach" materials because everything is handled via platforms like Uber Eats and DoorDash. So how are savvy restaurateurs getting the word out about their new startup during a period where more competitors are cropping up every single day? With the right content marketing strategy, of course. Getting the Ghost Kitchen Ready for Prime ...

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A New Era of Audiology Marketing Has Arrived image

Audiology Marketing

For audiology practices in particular, direct mail marketing is more than just an opportunity to have a conversation with a potential new crop of patients. It's also one of the keys to successfully growing your practice in the modern era. It's the perfect opportunity to not only show people what you do but why it's so important - and it's an idea that you can put to good use in a number of key ways that you should definitely know more about. Better Audiology Marketing Begins Today By far, the most important thing you can do to really take your audiology marketing efforts to a new level involves first determining your specific niche within the industry. At that point, you can become ...

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