Direct Mail Marketing Strategy Archives

2nd of February, 2023
In: Advertising, Business Plan, Direct Mail Campaign, Direct Mail Marketing Strategy, Fitness Clubs, Food Delivery Services, Franchises, Health and Beauty, Health Clubs, Lead Generation, Marketing, Marketing Campaign, Med Spa Clinics, Pet Retail, Restaurant Marketing, Retail Marketing, Seasonal Marketing
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Are Your Lawn Care Plastic Postcards Not Working? image

In an era where the world around us is growing more and becoming more “digital” with each passing day, there are many skeptics that don't understand the advantage direct mail marketing offers. Often times we hear from businesses that they tried direct mail but it didn't work. After all we are in a digital age that allows you to reach out and make contact with a client as soon as five minutes after they wake up in the morning, how much good can a plastic postcard mailer actually do? Well they can do a lot! Here are reasons why your direct mail campaign wasn't successful in the past: You Focused More About Your Company Than Your Potential Customers Look at your direct mail ...

Ways Direct Mail Can Benefit your HVAC Business image

When it comes to needing your heater or air conditioner worked on homeowners are scrambling to find someone to come work on their unit. Unless they have had their unit worked on numerous times, or recently bought a new unit, most homeowners don't have an HVAC company on their speed dial. Sadly the HVAC business tends thrive when when homeowners are having issues with their units. So how do make sure homeowners are calling you when their unit goes out? Well one successful tactic is through direct mail. With direct mail you have the upper hand because you are technically already getting inside their home through plastic postcards, flyers, letters, or brochures. A home owner might keep your postcard handy ...

Help Your Gym Stand Out With These Direct Mail Pieces image

Growing your gym, and gaining new followers requires strategic marketing. Now more than ever the gym market is competitive thanks to the digital and social media spaces. So reaching your target audience is vert important. So strategies like direct mail could be exactly what your gym needs to get noticed. Here are five of the best gym direct mail pieces that will get more eyes on your fitness brand Plastic Postcard Mailers Here at Dynamicard we love our plastic postcards. They offer a sense of exclusivity and can help build value for the customer. Plastic mailers have seen a 24% higher response rate than mailers printed on traditional cardstock. Many people have a hard time immediately throwing them away because of their ...

Start the New Year Off Right With These Promos image

One of the great things about seasonal marketing campaigns is that they naturally bring with them something of a breath of fresh air. As opposed to the more general campaigns that you might run during the summer, these tie directly into the topic on everyone's mind: the holidays. This is particularly true when it comes to New Year's, which some people look forward to all year long. But make no mistake - no business is too niche to capitalize on the right New Year's marketing strategy. In fact, there are a few key tips that work well for absolutely any business that you're definitely going to want to know more about. The Secret to New Year's Marketing Is Here If nothing else, ...

Direct Mail Can Make An Impact On Your Fitness Club Marketing image

If you had to make a list of some of the most popular New Year's resolutions that people make every year, "getting into shape" and "becoming more healthy" are usually right at the top. But at the same time, people often break those resolutions for a wide range of different reasons. That usually means fitness clubs see a big influx of new members at the start of the year that quickly wanes over the next few weeks and months... but it certainly doesn't have to be that way. With the right marketing strategy for fitness clubs, you can have people coming into your business that stay long after January has ended. All you have to do is keep a few ...

How to Market Your Fitness and Health Clubs Marketing in the New Year image

Did you know that one of the most common "New Years Resolutions" that people make every year involves using January 1 as a new opportunity to take control over their health and wellness? It's absolutely true - which is why seasonal marketing during this time of year is of particular importance to health clubs and fitness clubs in particular. However, it's also true that most people give up on this resolution at some time in the New Year - a lot of them don't even make it to the end of January. Is this because they suddenly stop caring about how they look and feel? No - it's because a lot of the businesses that reached out to them failed ...

Plastic Postcard Benefits For Your Franchise image

Whether you own a single franchise or a network of them, marketing your particular type of business can be challenging. Franchises have unique considerations when conducting an advertising campaign that other businesses don’t face, and figuring out how to make the most out of your marketing dollars can feel overwhelming. Television ads, newspaper inserts, e-mail blasts: all of these typical marketing avenues fall short in a number of key ways. A direct mail campaign based on plastic card mailers for franchises can avoid all of the pitfalls of other forms of advertising, however–and Dynamicard is uniquely positioned to help your franchise realize these possibilities. Here are four key benefits of engaging Dynamicard for your direct mail campaign. Long Track-Record As one of ...

How Senior Communities Can Utilize Direct Mail Marketing image

One of the single largest generations in the history of this planet has officially reached retirement age, which can only mean one thing: senior living communities need to start marketing to baby boomers not tomorrow, not a year from now, but TODAY. This is a market that is only going to get more competitive as time goes on, which means that it isn’t just your amenities that are going to make the difference for this health-conscious and active generation. It’s how you choose to market those amenities that will define success or failure. Luckily, this isn’t nearly as difficult as you may be fearing. It only requires you to keep a few key things in mind. Direct Mail and Your Senior ...

Plastic Postcard Advantages image

An eye-catching, graphic display combined with a message is an effective way to generate leads for any business. They are one of the least expensive forms of advertising. A direct mailing campaign can be implemented in a brief period of time. Postcard marketing can be used for all business types: lawyers, lawn service companies, real estate agents and restaurants, to name a few. They have been proven to generate more traffic to a website and bring additional foot traffic to local retail stores. They’re a diverse marketing tool. They can be used as flyers, newsletters or product brochures. A discount offer can be printed on them, allowing the postcard to be used as a coupon. They are sometimes described as an ...

Millennials and Direct Mail image

One of the great things about direct mail is that it's inherently trustworthy - but this isn't just a sentiment shared among older generations - Millennials love the credibility of direct mail marketing materials, too. However, if you want to effectively target Millennials using direct mail and make the perfect first impression among your target audience, there are a few key things you'll want to keep in mind. Targeting Millennials: Here's What You Need to Know Arguably, the most important thing that you need to do to capture the attention of Millennials using direct mail involves making sure that you're using the right targeted mailing best practices in the first place. Generational marketing is certainly nothing new, but you'll want to take extra ...

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