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Beat the “Direct Mail” Marketing Rut For Real Estate image

One second you feel like your direct mail marketing campaign is a wealth of creativity, and then the next second you feel like you're stuck in a rut. Don't worry this is a natural part of the job we're doing every day. Now that doesn't mean you should just accept this fact and not try to change it. If you are truly trying to avoid a direct mail rut, then there are a few tips you'll want to keep in mind. How to Build a Better Marketing Campaign: One of the most effective ways to avoid being stuck in a direct mail marketing rut is to go directly against your instincts and any doubts you have on all decisions that you make. You ...

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Tips for Direct Mail Real Estate image

While direct mail is not a crowded marketing space, a good portion of mail ends up in the trash without a second glance. The reasons for this dismissive attitude vary, but there is one glaring fact: The recipient knows that you’re trying to sell them on something. If the mail that doesn’t get straight to the point then it is most likely going to be tossed aside without being read. Now your only chance of sending successful direct mail is to target the proper audience, with the correct message, at the perfect time. We have provided some tips that can help give your real estate direct mail the best chance of attracting your audience and landing leads. Target Your Audience You must find your ...

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Driving Traffic Back into Your Auto Repair Shop After COVID-19 image

Auto Repair Direct Mail

Businesses of all types are slowly starting to open back up again in the wake of COVID-19 and embracing whatever the "new normal" currently looks like. Of course, this also means that essential and highly specialized businesses like automotive services providers are already concerning themselves with how to get those customers returning to their workweek commute back into their shops as soon as possible. The good news is that the same targeted mailing and direct mail techniques you're already using are about to become even more effective in the short-term. It's just that you have to keep a few key things in mind while you use them, is all. Get Those Customers Back With the Power of Direct Mail One of the ...

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Expand Your Direct Mail Reach with Dynamic Addressable Geofencing image

Geofencing and Direct Mail

One of the most important things to understand about your marketing strategy is that, for the best results, all of the various techniques you're using should feed into and empower one another, coming together to form something more important than any one of them could be on their own. This means that in the modern era, the key to the best response rate AND the best ROI rests in true cross-platform marketing in every sense of the term. One of the best ways to accomplish THAT involves dynamic addressable geofencing, a technique that itself brings with it a number of core benefits that can't be ignored. Why Dynamic Addressable Geofencing Makes All the Difference By now, you're probably already using techniques like ...

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Keep Your Direct Mail From Becoming Junk Mail image

Direct Mail

There's absolutely nothing worse than spending hours upon hours coordinating what is objectively the best piece of direct mail marketing collateral you've ever created, only to have it wind up in someone's trash. It's happened to many marketers... but it doesn't have to happen to you! At least, not anymore. If you really want to make sure that you're doing everything you can to keep your direct mail from becoming junk mail, there are a few key things you'll want to keep in mind along the way. Avoiding Junk Mail Curse: Your Guide One of the major reasons why people immediately toss direct mail advertisements into the trash is because of the same basic reason: bad addressing. This includes addressing your mail with ...

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Where Influencer Marketing Fails, Analytics-Driven Direct Mail Prospers image

Influencer Marketing

There are a lot of people out there who insist that influencer marketing is all the rage these days. Rather than conducting a thoughtfully constructed, forward-thinking direct mail campaign of your own, all you really have to do is partner with the right influencer and you can harness their built-in audience to your advantage. Sounds easy, right? In a best case scenario, it is - but what those people WON'T tell you is that it's a lot harder to get to this point than you might think. Therefore, when influencer marketing fails, it's critical for you to understand that an analytics-driven direct mail campaign can prosper in a wide array of different ways, all of which are more than worth exploring. A ...

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The Key to Avoiding the “Direct Mail” Marketing Rut image

Direct Mail Marketing

One minute, you feel like your direct mail marketing campaign is a wealth of creativity. The next minute, you feel like you're stuck in a rut. We've all been there - in many ways, it's a natural part of the job we're doing every day. But that DOESN'T mean that you have to take that simple fact laying down. If you truly want to avoid getting stuck in a direct mail rut, there are a few key tips you'll want to keep in mind. Building a Better Marketing Campaign: Here's What You Need to Know By far, one of the best ways to avoid getting stuck in that direct mail marketing rut ultimately comes down to going directly against your instincts and ...

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Proven Tactics for Tracking the Performance of Your Direct Mail Campaigns image

So... you've just spent a boatload of money on a direct mail campaign. What's next? Well, you certainly don't want to sit around watching, waiting, and expecting droves of traffic to come through your doors or to your website. OK, so what should I be doing instead? Well, there are several things that should be included in your campaign strategy that will ensure all that money you spent is working for you. Here are the six proven tactics for tracking the performance of your direct mail campaigns, and, the one thing you can do to virtually eliminate all the time and effort behind effectively analyzing all that data. Curious? Keep reading... 6 Proven Tactics for Tracking the Performance of Your Direct Mail Campaigns Here is what the pros ...

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MailChimp’s New Direct Mail Postcards… Too Good to Be True? image

MailChimp, an industry leader in terms of email marketing, ads, landing pages, and CRM tools, recently announced that they're going to be expanding their existing direct mail capabilities with a series of new direct mail postcards aimed at businesses like yours. On the one hand, it's enticing to continue to leverage a brand as powerful as MailChimp's to your advantage. But are these postcards just the adrenalin injection your campaigns have been looking for, or are they too good to be true? Luckily, we took a closer look so that you don't have to. An Overview of MailChimp's New Direct Mail Postcards On the surface, MailChimp's new direct mail plastic postcards do have a lot going for them. But when diving deeper, ...

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The Consequences of Bad Data image

One of the best things about being a marketer in the modern age is that data is literally everywhere. All day, people are uploading massive volumes of information about themselves - all of which you can use to your advantage. If you know what someone likes, what they don't like, where they live and what type of lifestyle they have, you have most of the pieces you need to create marketing collateral that can't help but resonate and motivate. But at the same time, one has to wonder - what happens when the quality of the data becomes less important than the volume? It's a very real risk - and it's one that you'll want to try and avoid for ...

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Call for a FREE Marketing Consultation:

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