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Why health and beauty companies need to include direct mail in their marketing…

The health & beauty market is highly competitive; you need to make a serious effort to get people to notice you, and then convert them into paying customers.

People are very likely to keep the pop-off section and carry them around. DynamiCard’s get noticed, and get used 4 times as much as paper postcard mailers and paper discount coupons.

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Our plastic postcards are endorsed by U.S. Postal Service and featured in their Deliver Magazine. They’re more like gift cards and deliver the traffic you want without the sometime negative perception of discount coupons. Everybody, including high-income earners use gift cards.

We also know that driving repeat business is a critical part of your health & beauty marketing effort.  It’s far more cost-effective to bring a customer back than to go out and get a new customer.  Our pop-outs are also great as membership or frequent diner cards for loyalty campaigns.

Postcards have been proven effective for beauty salons, health spas, fitness centers, and natural health stores.

Deliver Magazine

Why DynamiCard Plastic Postcards?

Dynamicard plastic postcards are a great way to stand out from the crowd and appeal to exactly the sort of customers you want.

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About the thickness of a credit card, their feel suggests quality and luxury. These cards have pop-off sections that are durable so people are more likely to carry them around and actually use them.

The pop-outs are more like a gift card than a discount coupon. Dynamicard can, in fact, make plastic postcards that look and work just like gift cards. We can even personalize each individual card for “high-touch” attention.

We’re experts in selecting and using mailing lists for maximum return on investment. Our design team is ready to create all the graphics and messaging you need for turning a list of addresses into a list of customers and a boost to your bottom line. DynamiCard Plastic Postcards can include bar codes, QR codes, and magnetic stripes to easily and automatically capture responses in order to track and analyze results. “Big data” isn’t just for Fortune 500 companies; we put it on a scale suitable even for small Mom and Pop businesses. We’ll work with you to understand all that information. With that understanding, you can make all your marketing cost-effective and grow your company with the confidence of knowing your advertising money is well spent.

Why You Need To Use DynamiCard To Advertise Your Health & Beauty Business

Did you know...

that The Direct Marketing Association estimated approximately 3.5 million people shop and order cosmetics and toiletries via the phone or mail over the year?

Did you know...

that the beauty industry has always fared well despite economic struggles?

Did you know...

Did you know that Americans spend over 33 billion annually in the Health and Beauty industry?

5 Direct Mail Plastic Postcard Mistakes to Avoid

Not Identifying your audience

Mail gives you the ability to target specific individuals, so take advantage of that strength and decide which segments will most likely respond.

Relying on unclean data

Scrub your house list to ensure you’re not mailing pieces to inaccurate address, the deceased, people who have asked to be taken off your list and targets who have moved or changed jobs.

Being Impersonal

Personalizing your message can make targets feel like you value them individually and understand their needs and interest. Greeting them by name is one way; offering a personalized URL (PURL) is another.

Using mediocre creative

Copy and design that aren’t engaging, relevant or easy to comprehend could turn off recipients before they even get to your offer. Professional copywriters and designers can help you best communicate your message.

Omitting tracking mechanisms

You need to trace responses back to a piece to gauge how well it performed. Options include embedding codes on coupons and creating a special toll-free number.

For Questions And Quotes Call: 800 928 7670

Direct Mail still reigns supreme, offering response rates of 1.1 to 1.4% verses 0.03% for email, 0.04% for internet display ads, and 0.22% for paid search. DynamiCard’s response rates are 10–14%!

DynamiCard plastic postcard is a revolutionary, credit card thick, plastic postcard with snap-out promotional gift card that will boost your response rate 4 times higher than regular postcards and any other direct mail media! We help you pinpoint your ideal customers and along with our proprietary software, you will get real-time analytics. We can prove that we get the highest response and most measurable returns in the industry!

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business postcard printing

Call for a FREE Marketing Consultation:

800.928.7670

Hours of Operation: Monday – Friday 7:30am – 4:30pm PST
business postcard printing

Call for a FREE Marketing Consultation:

☎ 800.928.7670

Hours of Operation: Monday – Friday 7:30am – 4:30pm PST
laminated postcard mailers