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Why health and beauty companies need to include direct mail in their marketing…

The health & beauty market is highly competitive; you need to make a serious effort to get people to notice you, and then convert them into paying customers.

People are very likely to keep the pop-off section and carry them around. DynamiCard’s get noticed, and get used 4 times as much as paper postcard mailers and paper discount coupons.

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Our plastic postcards are endorsed by U.S. Postal Service and featured in their Deliver Magazine. They’re more like gift cards and deliver the traffic you want without the sometime negative perception of discount coupons. Everybody, including high-income earners use gift cards.

We also know that driving repeat business is a critical part of your health & beauty marketing effort.  It’s far more cost-effective to bring a customer back than to go out and get a new customer.  Our pop-outs are also great as membership or frequent diner cards for loyalty campaigns.

Postcards have been proven effective for beauty salons, health spas, fitness centers, and natural health stores.

Deliver Magazine

Why DynamiCard Plastic Postcards?

Dynamicard plastic postcards are a great way to stand out from the crowd and appeal to exactly the sort of customers you want.

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About the thickness of a credit card, their feel suggests quality and luxury. These cards have pop-off sections that are durable so people are more likely to carry them around and actually use them.

The pop-outs are more like a gift card than a discount coupon. Dynamicard can, in fact, make plastic postcards that look and work just like gift cards. We can even personalize each individual card for “high-touch” attention.

We’re experts in selecting and using mailing lists for maximum return on investment. Our design team is ready to create all the graphics and messaging you need for turning a list of addresses into a list of customers and a boost to your bottom line. DynamiCard Plastic Postcards can include bar codes, QR codes, and magnetic stripes to easily and automatically capture responses in order to track and analyze results. “Big data” isn’t just for Fortune 500 companies; we put it on a scale suitable even for small Mom and Pop businesses. We’ll work with you to understand all that information. With that understanding, you can make all your marketing cost-effective and grow your company with the confidence of knowing your advertising money is well spent.

Why You Need To Use DynamiCard To Advertise Your Health & Beauty Business

Did you know...

that The Direct Marketing Association estimated approximately 3.5 million people shop and order cosmetics and toiletries via the phone or mail over the year?

Did you know...

that the beauty industry has always fared well despite economic struggles?

Did you know...

Did you know that Americans spend over 33 billion annually in the Health and Beauty industry?

5 Direct Mail Plastic Postcard Mistakes to Avoid

Not Identifying your audience

Mail gives you the ability to target specific individuals, so take advantage of that strength and decide which segments will most likely respond.

Relying on unclean data

Scrub your house list to ensure you’re not mailing pieces to inaccurate address, the deceased, people who have asked to be taken off your list and targets who have moved or changed jobs.

Being Impersonal

Personalizing your message can make targets feel like you value them individually and understand their needs and interest. Greeting them by name is one way; offering a personalized URL (PURL) is another.

Using mediocre creative

Copy and design that aren’t engaging, relevant or easy to comprehend could turn off recipients before they even get to your offer. Professional copywriters and designers can help you best communicate your message.

Omitting tracking mechanisms

You need to trace responses back to a piece to gauge how well it performed. Options include embedding codes on coupons and creating a special toll-free number.

For Questions And Quotes Call: 800 928 7670

DYNAMICARD'S PROCESS


  • Strategy
  • Prospect List
  • Design
  • Print & Mail

We also offer mailing list management, mailing, and tracking services for a complete restaurant direct mail marketing package.
For bringing in new customers, our direct mail expertise will focus your outreach to just the people who are the best match for your restaurant. Did you know that some mailing lists even include people’s dining preferences? We do, and we have those lists.

We can also automatically capture demographic and contact information of customers as they come in and use our cards and build a customer database. You can then use that database to invite them back. DynamiCard plastic postcards can include bar codes, QR codes, or even magnetic stripes. When you scan those, we can capture data tied to that particular card, including name and address. You can find out in which areas your customers reside, their income brackets, how many children they have, and more.

Together we can build a mailing list tailored to appeal to their special interests and bring them back for repeat business. Special birthday mailings and offers are especially popular and effective. You could target your incentives to slow nights, high-profit items, or your unique popular bring-them-back specialties.

Let our experts take the hassle off your hands and boost the effectiveness of your campaigns.

Working with our mailing experts you can laser-target your promotion to exactly those people who are most likely to try your health and beauty business. With our tracking data, you can understand your marketing and your customers even better and making your marketing campaigns more effective.

Sending mailers to people who don’t match your intended criteria is wasteful and could prove embarrassing. We can help you find up-to-date lists that are tailored to your needs.

Good design is critical, so we offer beautiful and impressive designs. But we also go for function and results. We’re experienced in informing your prospects and getting you results, not just making pretty pictures. We offer full design and print services, including mockups, custom design, print prep and proofing.

Now you CAN pull off those last minute promotions! DynamiCard standard turn time in the regular season is only 5 to 7 days! Ask us about our Rush services!

More Information WATCH DEMO

PRINTING:
DynamiCard leads the industry in technology and experience when it comes to manufacturing your plastic postcard mailers. By using the latest digital technology for the most vivid print quality, we can also address, personalize, number and barcode on the fly. DynamiCard has printing and lamination facilities located around the country, giving us the capacity and speed to get your message market faster than anyone in the business. Our blazing fast turn times leave our competition wondering how we do it. Dynamicard uses the best of the best with HP Indigo.

MAILING:
Mailing out your postcard can be a grueling task, but here at DynamiCard we make it EASY and AFFORDABLE! We sort and tray your mailers and let you use our bulk rate permit to mail them. In 2008, the US Postal service revised its regulations to prohibit companies from mailing laminated plastic postcard mailer at their low presorted rates. However, as one of the few elite manufactures of laminated plastic postcard mailers, we own 5 of the coveted “Grandfathered” USPS postage permits, since we have been printing and mailing plastic postcard mailers since long before the ruling went into effect. These special permits allow us to mail your project “Bulk”, and earning you low automated postage rates.

More Information WATCH DEMO

Direct Mail still reigns supreme, offering response rates of 1.1 to 1.4% verses 0.03% for email, 0.04% for internet display ads, and 0.22% for paid search. DynamiCard’s response rates are 10–14%!

DynamiCard plastic postcard is a revolutionary, credit card thick, plastic postcard with snap-out promotional gift card that will boost your response rate 4 times higher than regular postcards and any other direct mail media! We help you pinpoint your ideal customers and along with our proprietary software, you will get real-time analytics. We can prove that we get the highest response and most measurable returns in the industry!

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