Categories ArchivesHigh Impact

CBD and Direct Mail: Here’s What You Need to Know image

CBD Marketing

According to one recent study, CBD sales in the United States are expected to hit an incredible $20 billion by as soon as 2024. If you need a single statistic to prove that this industry is every bit as powerful as you've been led to believe, let it be that one. However, thanks largely to federal legal restrictions on things like digital marketing (think: social media), getting the messages of these businesses across to the people who want to hear them has been something of an uphill battle. Enter: direct mail, which has become the perfect opportunity to get the word out about this revolutionary product in a way that won't just capture someone's attention, but that will keep it ...

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Millennials and Direct Mail: A Match Made in Heaven image

Millennials Marketing

One of the great things about direct mail is that it's inherently trustworthy - but this isn't just a sentiment shared among older generations - Millennials love the credibility of direct mail marketing materials, too. However, if you want to effectively target Millennials using direct mail and make the perfect first impression among your target audience, there are a few key things you'll want to keep in mind. Targeting Millennials: Here's What You Need to Know Arguably, the most important thing that you need to do to capture the attention of Millennials using direct mail involves making sure that you're using the right targeted mailing best practices in the first place. Generational marketing is certainly nothing new, but you'll want to take extra ...

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Achieving the Perfect Color Balance in Direct Mail Design image

Direct Mail Color Balance

Color is one of those aspects of direct mail design that a lot of people unfortunately don't pay enough attention to until it's far too late. They spend so much time focusing on the precise language in their messaging that color becomes an afterthought - when in reality, it needs to be one of your top priorities from the outset. Case in point: color balance. This is an idea that plays a far bigger role in your direct mail success than you realize and if you're designing your own marketing collateral, there are a few key things you'll want to keep in mind. Building the Perfect Balance: Breaking Things Down By far, one of the most important things to keep in mind ...

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Unlock the Power of Plastic Postcards image

Plastic Postcards

Success in terms of marketing is all about getting the right message in front of the right person at exactly the right time - this has always been true and it likely always will be. But how do you make sure that someone actually NOTICES your message when they're receiving more targeted advertisements than ever on a daily basis? The answer is simple: you use a format that they can't help but pay attention to. For many brands, plastic postcards ARE that format and they unlock a myriad of different advantages you won't be able to find anywhere else. Stand Out from the Crowd One of the major benefits that direct mail collateral like plastic postcards bring to the table is that, ...

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The Impact of Using Direct Mail to Boost Online Purchases image

Online Retailers

While it's absolutely true that more and more people are engaging with brands over the Internet these days, that doesn't mean that direct mail is dead - far from it. In fact, even if you operate a business exclusively online, there are still a wide array of different benefits that the right direct mail campaign can bring to the table that would be difficult to replicate through other means. Leveraging Direct Mail to Your (Online) Advantage One of the most important benefits of executing a thoughtfully constructed direct mail campaign ultimately comes down to what it can do for your response rate. According to one recent study, about 67% of millennial parents and 53% of millennials in general say that they're ...

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What Realtors Need to Know About Targeting Absentee Homeowners image

Real Estate Marketing

It's no secret that real estate marketing is a bit more specific than most forms of advertising, as you're trying to capture someone's attention at a very important moment in their life. But as opposed to going after someone like a potential first time homebuyer, you can actually leverage best practices to your advantage and target people who may already have a home that they aren't necessarily getting a lot of value out of. If you play your cards right, you can create the type of mutually beneficial situation that serves you both well in the short-term moving forward. Targeting Absentee Homeowners: Breaking Things Down Maybe the most important thing for you to understand about all of this comes down to ...

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Digital Marketing Alone Isn’t Enough… Think Omni-Channel For Results image

Omni-channel Marketing

Some people operate under the assumption that, since so much of our lives are digital these days, our marketing needs to become the same. Direct mail is meaningless in a world where everyone is carrying around smartphones all day long. Simply put, those people are wrong. Digital marketing has its benefits, but it alone is not enough to get this particular job done - nor will it ever be, for a number of reasons that are certainly worth exploring. Overcoming the Challenges of Digital Marketing By far, the biggest hurdle you have to overcome in terms of digital marketing success has to do with the fact that people's attention is more fractured than ever these days. We're being bombarded by marketing messages at ...

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Neuromarketing, or: Why Physical Marketing Will Never Truly Die image

Neuromarketing

While it's certainly true that businesses can have a great amount of success with their digital marketing efforts, there's still something to be said about the lasting impact of physical materials like business cards or plastic postcards. But it isn't just intuition that tells us physical materials stand the test of time - there's literally science behind it. One recent neuromarketing study reveals just how long-lasting this type of collateral truly is. The Power of Physical Materials: Breaking Things Down The aforementioned study was conducted by Temple University's Center for Neural Decision Making, and it dove deep into the different types of responses generated by physical collateral versus their digital counterparts. Overall, they looked at three core concepts: exposure (meaning how ...

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It’s a Digital World, But Physical Marketing Still Makes Your Response Soar image

Physical Marketing

Not only do most people upgrade their smartphones, tablets and other types of mobile devices on an annual or bi-annual basis, but for a lot of people these are among the most expensive pieces of electronics that they own. It makes sense that we're paying more attention to these digital devices than ever, and marketing has adapted as a result. But that doesn't mean that physical marketing has seen its last sunrise - far from it. In fact, there are a wide range of different ways that you can easily embrace physical marketing in a digital age, increasing your response rate, brand loyalty and more as you do. The Never Ending Power of Physical Marketing Business cards aren't just one of the ...

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How Movie Theaters Can Unlock the Full Power of Direct Mail Marketing image

In an era where massive, 4K television screens are becoming more commonplace, movie theaters are having a harder time filling their seats than ever. But what savvy theater owners know is that they have one particularly powerful weapon that is just waiting to be taken advantage of - direct mail marketing. Why Direct Mail is Perfect for Movie Theaters One of the major reasons why movie theaters should be looking into direct mail has to do with how it can help build - and reward - customer loyalty. Tracking and analytics can be used to show you who your most loyal customers are, for example, and you can then reach out to them with a concessions discount or other offer codes ...

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business postcard printing

Call for a FREE Marketing Consultation:

☎ 800.928.7670

Hours of Operation: Monday – Friday 7:30am – 4:30pm PST
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