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Why Personalization Matters in Real Estate Marketing image

Buying and/or selling a home is already a more personal experience than most. As a real estate agent or other business professional, you need to leverage that fact to your advantage. This means leaning into the personalization aspect of real estate marketing as heavily - and as often - as you can. Injecting a Bit of Personality Back Into Real Estate Marketing One of the reasons why personalization is so effective in this particular context has to do with the ways in which it takes the natural benefits of targeted mailing even further. With targeted mailing, you're already going after people in your area who are most likely to want to buy a new home. Whether they're a first-time home buyer, ...

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How to Attract Leads Like a Magnet with Plastic Postcards image

Are your direct mail pieces checking all the boxes and hitting the targeted mark—every time? Are you sure? What if we told you there was a way they could be? Yep! There is and we can prove it! Attracting Leads in a Digital World Using Direct Mail Tactics Marketing seems to be all about digital these days with websites, apps, and everything in-between. So what does that mean for direct mail? You can't search, stream, browse, or scroll through a direct mail piece like you can with online ads—BUT—you can touch them, which is something you can't do with online ads. Why is that important? Being able to physically touch a unique direct mail piece hits an emotional nerve and jump-starts the intrigue thought process. A Mailbox Versus an Inbox ...

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Where Email Marketing Fails, Direct Mail Succeeds image

The world we're living in these days is an increasingly digital one - there really is no getting around that at this point. Cell phones have become a ubiquitous part of our lives. We're essentially on the Internet all day, every day. With that in mind, now would be the perfect time to say "good bye" to direct mail marketing forever in favor of an "all in" push on email marketing, right? Not at all. A far as lead generation is concerned, now is actually the time to double down on your direct mail marketing efforts for a number of different reasons that are more than worth exploring. The Troubles With Email Marketing One thing that a lot of business owners fail to ...

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MailChimp’s New Direct Mail Postcards… Too Good to Be True? image

MailChimp, an industry leader in terms of email marketing, ads, landing pages, and CRM tools, recently announced that they're going to be expanding their existing direct mail capabilities with a series of new direct mail postcards aimed at businesses like yours. On the one hand, it's enticing to continue to leverage a brand as powerful as MailChimp's to your advantage. But are these postcards just the adrenalin injection your campaigns have been looking for, or are they too good to be true? Luckily, we took a closer look so that you don't have to. An Overview of MailChimp's New Direct Mail Postcards On the surface, MailChimp's new direct mail plastic postcards do have a lot going for them. But when diving deeper, ...

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How to Get the Best Possible ROI with Direct Mail image

There's an old saying that reminds us "you have to spend money to make money" - but in the case of direct mail marketing, that's only one part of a much more important story. Just because you're able to spend a huge amount of cash on direct mail collateral doesn't mean that you're getting everything you could be in return. Indeed, the success of any campaign lives and dies based on its ROI - and if you really want to make sure that yours is as high as it can be, there are a few key things to keep in mind. A Better ROI Awaits: Breaking Things Down The most important thing you can do to improve your direct mail response ...

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The Secret to More Engaging Direct Mail Campaigns image

It's no secret that direct mail marketing is one of the most effective forms of promotion and advertising that the modern brand can enjoy. But at the same time, it is imperative to understand that simply using direct mail alone won't be enough to get the job done. To truly strike a chord with your target audience in a way that gets them to sit up and pay attention, you need to create better, more compelling and more engaging material - which of course requires you to keep a few important pointers in mind. An Emotional Response is an Engaging Response By far, the easiest (and maybe the most effective) way to create more engaging direct mail campaigns is to leverage ...

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How to Make Direct Mail Work for Your Real Estate Business image

Direct mail marketing is nothing if not malleable - ten different industries can use it in ten completely different ways and still unlock incredible results that other techniques can't match. Case in point: real estate. If you truly want to make direct mail work in a powerful, organic way for your real estate business, there are a few key things to keep in mind. Harnessing Direct Mail For Your Real Estate Business: Breaking Things Down Maybe the most important thing for you to understand about all of this is that every real estate lead is a little bit different from the next, just as every house is unique unto itself. Therefore, you must lean into that fact and use it to ...

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Maximize Your Marketing with Plastic Postcards image

Direct mail marketing is stronger than ever these days, but simply sending your marketing collateral through USPS alone is not enough to get the job done. You need to go deeper, working harder than ever to strike a chord with your audience. To that end, marketing with plastic postcards is one of the most important opportunities you have for a number of different reasons you'll definitely want to be aware of. The Raw Power of Plastic Postcards A lot of people don't realize that plastic postcards don't just have a high response rate in terms of direct mail - they have a high response rate period. The average response rate is about 12%, which is far higher than competing techniques you might be ...

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Latest Response Rates for Direct Mail image

There are some people out there who think that direct mail marketing has no place in the digital world we're now living in. That it's outdated and antiquated - a relic of an era that has long since ended in favor of the "flashier" and "more immediate" techniques of the modern day. Those people, as it turns out, would be wrong. Recent studies have concluded what many people out there already knew: not only is direct mail still incredibly effective, but it's actually getting MORE valuable as time goes on. Direct Mail Marketing Continues to Shine One of the most important trends to be aware of when it comes to direct mail marketing has to do with the fact that average campaign response ...

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Effective CTAs for Direct Mail image

One of the most important aspects of any piece of direct mail collateral is also, sadly, the one many forget about until it's far too late: the CTA, or "call to action." The fact of the matter is that even the most visually pleasing, objectively successful direct mail design ultimately won't be able to save you if your call to action is bland and does little to motivate your audience members. If you truly want to make sure you're getting the most out of this crucial opportunity to inspire people to take action, there are a few key things to keep in mind. The Keys to Creating Better CTAs While it's always true that nearly every aspect of your direct mail campaign ...

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Call for a FREE Marketing Consultation:

☎ 800.928.7670

Hours of Operation: Monday – Friday 7:30am – 4:30pm PST
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