Tags Archivesdirect mail analytics

Growth Hacking: What It is and How to Do It Yourself image

At its core, the concept behind growth hacking is a simple one. It’s the process of rapid experimentation across your business – via your marketing funnel, product development, sales and more – with the ultimate goal of capitalizing on any and all opportunities for growth that present themselves. Think about it like this: all businesses grow, but growing too slowly is just as potentially dangerous in the long-run as growing too fast… or not growing at all. Growth hacking becomes an opportunity to take more control over your scalability and agility, letting you grow in all the right ways that you need without all of the potential downsides that normally come with them. However, it’s also something that requires you to ...

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Why a Marketing Coach Matters More Than You Think image

One of the major mistakes that a lot of small business owners make involves thinking that they can "do it all themselves." This may work in some areas of your business, but it has the potential to spell disaster when it comes to your direct marketing. In truth, enlisting the help of a marketing coach is a very good idea for a wide range of different reasons that are more than worth exploring. The Power of Having a Marketing Coach: Breaking Things Down Nobody knows your audience like you do. You've spoken with these people, you've spent time with them, you've taken a tremendous amount of care to understand what they like, what they dislike and what they're worried about. But ...

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The Power of Personalization image

Direct mail is still one of the most effective outreach techniques that your business has available to it, and the right style of personalization can take those efforts to the next level. If you're not currently experimenting with any and all opportunities to make your collateral more personal (and by association, more emotional), now would be an excellent time to start. The Dangers of "Dear Sir and/Or Madam..." Personalization is about more than just putting someone's name on something. It's about using all of the data you have available to you - from someone's preferences to their dislikes to their past buying history - to your advantage. Even using personalized images that are more specific to the interests of a core ...

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The Biggest Direct Mail Mistakes You MUST Avoid image

When it comes to direct mail, oftentimes knowing what types of things you should be avoiding is just as important as knowing as much as you can about current trends, tips and best practices. Direct mail is not a zero sum game - there's no one "right way" or "wrong way" to do this. But there are certain pitfalls that could derail even the strongest campaigns before they've ever had a chance to really strike a chord, which is why there are a number of key mistakes that are absolutely worth taking a closer look at. The Critical Direct Mail Mistakes You Need to Avoid By far, the number one direct mail mistake you need to avoid involves taking absolutely any ...

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You Don’t Create Brand Loyalty. You Inspire It. image

Regardless of the type of business you're running or even the industry you're operating in, brand loyalty is always of critical importance. People can buy products and services like yours from a lot of different places. The key isn't to try to convince them they can't - it's to make them realize that they don't actually want to in the first place. Not only will inspiring brand loyalty keep people coming back for more, but emotionally-connected buyers also tend to spend more money as well. Building Brand Loyalty, One Brick at a Time If you truly want to create a deeper, more organic sense of brand loyalty, your marketing strategy needs to be built around the idea that you're in a ...

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How to Measure the Success of Your Direct Mail Campaign image

With regards to direct mail marketing and your targeted mailing efforts, it's important to understand that your return on investment ultimately comes down to more than just dollars and cents. Lead generation might not immediately end in a sale, but that doesn't mean you're not getting something for your hard work. If you truly want to improve your direct mail efforts, you need to know how close you are to achieving your goals in the first place. That, of course, requires you to keep a few key things in mind. Breaking Down Your Direct Mail ROI Gaining critical visibility into your marketing campaign's success begins by taking another look at those goals you set for yourself when your efforts began in earnest. ...

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What Digital Marketers Don’t Want You To Know! image

While it's certainly true that we're living firmly in a digital era, print is still powerful - especially when it comes to advertising and marketing in general. In fact, there are a few key things that digital marketers do NOT want you to know about direct mail that is worth exploring. To be fair, most digital marketers are not aware of the benefits and performance of direct mail and don’t know how to implement direct mail well. Digital marketers are missing when it comes to effective marketing campaigns. Nonetheless, direct mail should definitely be part of your bag of marketing tricks. Direct Mail Is More Effective Than Ever The number one thing that most digital marketers don't know ultimately comes down to ...

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Why Valpak Is NOT the Solution For Your Brand image

First established over 50 years ago, Valpak - a provider of print, mobile and online advertising solutions and coupons - has been a major player in the direct marketing industry for decades. In fact, if you were to head to your mailbox right now, you'd probably have some type of Valpak mailer waiting for you inside. But the chances are also high that you will ignore the Valpak mailer... just like everyone else. While it's true that Valpak has been operating for five full decades, it does little to actually improve the return on investment of direct mail marketing campaign. Anyone who tells you differently is probably trying to sell you something, and that "something" is probably minuscule ad space alongside the ...

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The Anti-Groupon image

The Anti-Groupon: You Don't Have to Lose Money on Promotions! You don't have to lose money to effectively market your business and bring in more revenue and customers.  In fact, quite the opposite.  Direct mail driven with targeted data brings ROI's 3X and 4X times that of other well-known coupon sites.  Still interested? Read on.... For a brief moment, it looked like Groupon was poised to become the silver bullet that businesses in just about every industry had been looking for to raise awareness, build a loyal customer following and drive incremental revenue. Flash forward to today and "deal a day" sites are a dime a dozen - and none of them have much to offer in the way of the traction you're ...

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All Businesses Have Seasons – What are Yours? image

All Businesses Have Seasons, It doesn't matter what type of organization you're running or even the industry you're operating in, all businesses have seasons - they always have and they always will. The bottom line is that if you don’t anticipate and plan for your seasons, your marketing success will be limited.  It doesn't matter if that season is dictated by the calendar, the time of day, a week versus the weekend, a particular holiday or something else entirely. Summer and winter bring weather fluctuations, which means that HVAC companies get their time to shine for just one example.  You must have a plan! They key to your marketing success isn't just to understand what these seasons are and how ...

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