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Tips for Direct Mail Real Estate image

While direct mail is not a crowded marketing space, a good portion of mail ends up in the trash without a second glance. The reasons for this dismissive attitude vary, but there is one glaring fact: The recipient knows that you’re trying to sell them on something. If the mail that doesn’t get straight to the point then it is most likely going to be tossed aside without being read. Now your only chance of sending successful direct mail is to target the proper audience, with the correct message, at the perfect time. We have provided some tips that can help give your real estate direct mail the best chance of attracting your audience and landing leads. Target Your Audience You must find your ...

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How to Successfully Market Your Fast Casual Restaurant For The Holidays By Using Dynamicard’s Direct Mail Services image

Fast casual restaurants aren’t necessarily a seasonal businesses by nature, but that does NOT mean that you shouldn’t embrace that holiday spirit. Part of the fun of the holidays is getting together with people we might not get to see every day. A large chunk of the holidays usually involves sharing a delicious meal with you friends and family. You want them to share this experience with you restaurant. However being a fast casual restaurant there are different rules to go by and it requires a different playbook than normal. Either way it is never too early to launch your holiday marketing, and you need to start as soon as possible. Taking Your Restaurant Holiday Marketing to the Next ...

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Jump Start Your Holiday Marketing for Your Fine Dining Restaurant With Dynamicard’s Direct Mail image

You don't typically think of restaurants to be seasonal businesses but the holidays are typically the busiest time of year for some of them. This is the time of year where everyone is out shopping, dining out, having holiday parties, and gatherings. The key is to get these customers into your restaurant or choose your restaurant to cater or host their holiday party. You want to make sure these customers share their holiday festivities in your establishment, and in order to do this you need to kick the holiday marketing into high gear and you need to start today! It is never too early to start your holiday marketing campaigns. Boosting Holiday Marketing For Your Fine Dining Restaurant Fine dining restaurants ...

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Want to Drive Response? Use Personalized Direct Mail Marketing image

Personalized Direct Mail

One of the major selling points of direct mail marketing is that it offers a higher degree of personalization that certain digital alternatives just can't match. First off, it's tangible - it exists in real life and people can hold it in their hand and, for many folks, that makes all the difference in the world. You can also use personalized direct marketing to improve your response rate in other ways, too - all of which are certainly worth a closer look. The Goal of Personalized Direct Marketing: An Overview By far, the most important thing to understand about using personalized direct mail marketing to drive response rates involves a deeper understanding of exactly what you're trying to accomplish in the first ...

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Use These Three Tools to Create More Responsive Direct Mail Collateral image

Direct Mail Collateral

Any marketer who has been in this business long enough can tell you that flashy marketing collateral will only get you so far. Broadcasting a generic message to the widest possible audience is not nearly as effective as a targeted message sent to exactly the right audience at the right time. But you don't just want to make people aware that you're out there. You want to motivate and inspire them in a way that makes engagement a foregone conclusion. Therefore, if you really want to build more responsive direct mail collateral, there are a few key tools you'll want to keep in mind. Your Journey Towards More Responsive Direct Mail Begins Now By far, one of the most important steps you ...

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Why Direct Mail Marketing Matters More Than Ever in the COVID Era image

While it's absolutely true that the world is still firmly gripped in the ongoing COVID-19 pandemic, it's equally true that one day soon this will all be behind us. People and businesses are already starting to return to "normal" once again - or at least, as "normal" as the brave new world we're now in will allow. This only means that it's more important than ever for brands to create exceptional, unforgettable experiences with their target customers. By far, direct mail marketing is one of the best ways to accomplish exactly that. The Bright Future of Direct Mail: An Overview With everyone being at home for such an extended period of time, it's clear that saying that we're all going through something ...

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Adapt, React, Recover: Home Services and COVID-19 image

Home Services Direct Mailing

Yes, it's true that the ongoing COVID-19 pandemic was a significantly difficult experience for all of us. The businesses that we left in early March will barely resemble the ones we've returned to in a lot of cases... but one of the most important things for you to understand is that in the end, that may very well be okay. Home services businesses (think: home repair, HVAC, plumbing, roofing, landscaping, solar installation, and more) have already begun to adapt to this "new normal" that COVID-19 represents. They're doing so in a variety of interesting ways that all of us can learn a thing or two from, regardless of industry. Better Direct Mail Marketing in the Aftermath of COVID-19 A lot of home services ...

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Expand Your Direct Mail Reach with Dynamic Addressable Geofencing image

Geofencing and Direct Mail

One of the most important things to understand about your marketing strategy is that, for the best results, all of the various techniques you're using should feed into and empower one another, coming together to form something more important than any one of them could be on their own. This means that in the modern era, the key to the best response rate AND the best ROI rests in true cross-platform marketing in every sense of the term. One of the best ways to accomplish THAT involves dynamic addressable geofencing, a technique that itself brings with it a number of core benefits that can't be ignored. Why Dynamic Addressable Geofencing Makes All the Difference By now, you're probably already using techniques like ...

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How Pest Control Services Can GAIN Clients in the Post-COVID Era image

Pest Control Marketing

Though it may still seem somewhat hard to believe, it DOES look like things are finally beginning to wind down in terms of COVID-19. Lock down orders are being lifted and states are opening up by the day, which means that soon people are going to start trying to return to their "normal" lives as best as possible. This, of course, means that they're going to be looking into a lot of those services they may have overlooked during quarantine - with pest control services being at the top of that list. Therefore, if you truly want to gain new clients via your pest control marketing strategy once COVID-19 has finally left us behind, there are a few critical things ...

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Purposeful Real Estate Marketing in the Wake of COVID-19 image

Real Estate Marketing

While it's absolutely true that the majority of Americans are still under stay-at-home orders across the country, those restrictions are starting to be lifted slowly but surely. Soon, COVID-19 will officially (and thankfully) be behind us, which can mean only one thing: we're all about to figure out what this "new normal" that we'll be settling into really looks like. For business of all types, it's imperative to begin the process of reaching out to both current and prospective customers, offering a reassuring message about how you're all in this together. This is especially true in terms of real estate marketing, which was already more relationship-based than most. Of course, you'll want to proceed with a certain amount of caution - ...

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