Tags Archivesrestaurant marketing

What Pizzerias Need to Know About Customer Loyalty Following COVID-19 image

Pizza Direct Mail Postcards

Believe it or not, pizzerias and pizza restaurants have actually done better than most during the COVID-19 pandemic because their services have always been carry-out and delivery-based in nature. They were already set up to handle this "new normal" that we now find ourselves in, and many of them are understandably grateful for that. Having said that, they're now suddenly competing with a lot of other restaurants in their area for the same services - even some who they may not have considered direct competitors before. So how do they make the most out of the brave new world we find ourselves in post-COVID-19? By building as much customer loyalty as possible, and direct mail is absolutely how you do ...

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Reopening Your Restaurant After COVID-19 Using Direct Mail image

Restaurant Marketing COVID-19

It's safe to say that life is going to be very, very different once COVID-19 has finally left us behind... and restaurants in particular are going to be impacted more than most. People have been getting by for weeks without dining out, to the point where many will wonder if it's a big priority anymore once states begin to lift their lockdowns. As a restaurant owner, you can absolutely leverage direct mail to help remind people of the value that you offer beyond just a good meal - but you'll have to keep a few key things in mind while you do it. Reopening Your Restaurant: What You Need to Know By far, the most important thing to do to prepare for ...

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Valentine’s Day Restaurant Marketing: Your Complete Guide image

Restaurants Valentines Day

One of the most important things for restaurant owners to understand about seasonal marketing is that it isn't just Christmas and New Year's that you should concern yourself with. February is right around the corner, for example, which means only one thing: Valentine's Day will be here before you know it. As the second busiest holiday of the year for restaurants, this represents the perfect type of seasonal opportunity that you definitely do not want to pass up. Making the Most Out of Valentine's Day: Breaking Things Down One great thing you can do to take full advantage of the Valentine's Day spirit involves offering a prix fixe menu, otherwise known as "price fix." It's a special menu where everything - from ...

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Advertising Your Fast Casual Restaurant to Millennials image

Fast Casual Restaurants

One of the most important things to understand about restaurant marketing is that no two establishments are created equally. Fast casual eateries, for example, have an entirely different set of challenges to contend with than traditional full-service restaurants and their direct mail marketing campaigns need to play directly into that fact. The millennial generation in particular seems to have embraced fast casual dining with open arms so if you truly want to play to that audience (and make no mistake, you should), there are a few key things you'll want to keep in mind. A New Era of Fast Casual Is Upon Us By far, the most important thing you can do to both attract millennials to your fast casual restaurant and ...

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How to Keep Your Restaurant Busy Into the New Year and Beyond image

Restaurant Marketing

A lot of times, restaurants in particular don't really have any difficulty keeping a steady stream of new customers flowing in the door during the holiday season. But for many, January is historically the beginning of a slow period... but that is NOT something you have to let happen to you. In fact, by slightly adjusting the way you build your marketing strategy as we go into the New Year, you can keep your restaurant busy before, during and AFTER the holidays, too! Post-Holiday Restaurant Marketing: Here's What You Need to Know By far, one of the best ways to empower your restaurant marketing is to start running birthday promotions using targeted direct mail. Not only is this an effective way to ...

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These New Year’s Promo Ideas Can Help Your Business Perform image

New Year's Marketing

One of the great things about seasonal marketing campaigns is that they naturally bring with them something of a breath of fresh air. As opposed to the more general campaigns that you might run during the summer, these tie directly into the topic on everyone's mind: the holidays. This is particularly true when it comes to New Year's, which some people look forward to all year long. But make no mistake - no business is too niche to capitalize on the right New Year's marketing strategy. In fact, there are a few key tips that work well for absolutely any business that you're definitely going to want to know more about. The Secret to New Year's Marketing Is Here If nothing else, ...

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Win Customer Loyalty By Showing Your Appreciation image

Customer Loyalty

Maybe the most important thing to understand about running ANY type of business is that it always costs more to generate new customers than it does to retain your existing ones. Because of that, you need to win your customers' loyalty whenever and however you can. More often than not, this means showing your gratitude - even during those times when you don't necessarily "have to." Thankfully, this process is less the product of one major move and is more about a series of smaller, more strategically timed ones. All of this effort can pay major dividends down the road, too. An Investment in Your Customers is an Investment in Your Future Maybe the most obvious way to show your gratitude to ...

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The Key to Better Holiday Marketing for Your Restaurant image

Restaurant Holiday Marketing

Restaurants aren't necessarily seasonal businesses by their nature, but that does NOT mean that you shouldn't embrace that holiday spirit. Part of the fun of the holidays is getting together with people we might not get to see every day. A large chunk of THAT usually involves sharing a delicious meal of some kind... and by now, you can probably see where this is going. If you really want to make sure that people share that delicious meal with YOUR restaurant as opposed to someone else's, you need to kick your holiday marketing into high gear and you need to do it TODAY. Taking Your Restaurant Holiday Marketing to the Next Level Keep in mind that one of the core keys to ...

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Why Direct Mail Continues to Work for Restaurants image

According to one recent study, the restaurant industry as a whole will bring in about $863 billion in sales by the end of 2019. Yes, running a restaurant is difficult and sure, a large number of them fail. But if you can establish a solid foothold for yourself, especially in those fragile early days, there's essentially no limit to what you'll be able to accomplish. For years, restaurants have been leveraging direct mail as a core part of their restaurant marketing campaigns to do precisely that. It's a powerful technique when utilized correctly, and this is true for a number of reasons that are certainly worth exploring. The Power of Direct Mail Restaurant Marketing: Breaking Things Down When restaurants use collateral like plastic ...

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Marketing Tips for Restaurant Delivery Services image

If you had to make a list of some of the industries that are becoming increasingly competitive with each passing day, restaurant delivery services would undoubtedly be right at the top. Thanks to the rate at which technology continues to advance, it's easier than ever to get the critical infrastructure of such a service off the ground. However, that means that competing services are cropping up all the time - which is problematic when you're dealing with already razor-thin profit margins. The right marketing campaign, however, can very well be the key value differentiator that you need when you need it the most. If you truly want to make the most of your marketing strategy in an effort to improve ...

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