Categories ArchivesTargeted Marketing

Keep Your Direct Mail From Becoming Junk Mail image

Direct Mail

There's absolutely nothing worse than spending hours upon hours coordinating what is objectively the best piece of direct mail marketing collateral you've ever created, only to have it wind up in someone's trash. It's happened to many marketers... but it doesn't have to happen to you! At least, not anymore. If you really want to make sure that you're doing everything you can to keep your direct mail from becoming junk mail, there are a few key things you'll want to keep in mind along the way. Avoiding Junk Mail Curse: Your Guide One of the major reasons why people immediately toss direct mail advertisements into the trash is because of the same basic reason: bad addressing. This includes addressing your mail with ...

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Valentine’s Day: Seasonal Marketing for Retailers image

Valentine's Day Retailers

Valentine's Day will be here before you know it, which means NOW is the time to plan your seasonal marketing campaign. In 2019, for example, Valentine's Day consumer spending topped out at more than $20 billion - a trend that shows no signs of slowing down anytime soon. But if you wait until February to start planning your big Valentine's Day push, it'll be too late - and you'll have left a lot of money on the (proverbial) table as a result. But luckily, there is hope - if you really want to make the most out of your Valentine's Day marketing efforts as a retailer, there are a few key techniques you can start using right away. Making the Most ...

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Valentine’s Day Restaurant Marketing: Your Complete Guide image

Restaurants Valentines Day

One of the most important things for restaurant owners to understand about seasonal marketing is that it isn't just Christmas and New Year's that you should concern yourself with. February is right around the corner, for example, which means only one thing: Valentine's Day will be here before you know it. As the second busiest holiday of the year for restaurants, this represents the perfect type of seasonal opportunity that you definitely do not want to pass up. Making the Most Out of Valentine's Day: Breaking Things Down One great thing you can do to take full advantage of the Valentine's Day spirit involves offering a prix fixe menu, otherwise known as "price fix." It's a special menu where everything - from ...

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Advertising Your Fast Casual Restaurant to Millennials image

Fast Casual Restaurants

One of the most important things to understand about restaurant marketing is that no two establishments are created equally. Fast casual eateries, for example, have an entirely different set of challenges to contend with than traditional full-service restaurants and their direct mail marketing campaigns need to play directly into that fact. The millennial generation in particular seems to have embraced fast casual dining with open arms so if you truly want to play to that audience (and make no mistake, you should), there are a few key things you'll want to keep in mind. A New Era of Fast Casual Is Upon Us By far, the most important thing you can do to both attract millennials to your fast casual restaurant and ...

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The Art of the Purpose-Driven Campaign: Breaking Things Down image

Marketing Strategy

When it comes to the types of direct mail marketing campaigns that you're conducting on a daily basis, it's important for you to realize that there is far less experimentation than you may realize. That's not to say that your campaigns can't be creative, because they absolutely should be. It's just that every piece of collateral that you design needs to be built from the ground up with a very precise purpose in mind. A Purpose-Driven Campaign for a Better Tomorrow One of the core keys to success in any purpose-driven direct mail marketing campaign ultimately comes down to where you choose to begin your efforts. A lot of people make the mistake of starting with the marketing collateral and hoping to build ...

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The Key to Avoiding the “Direct Mail” Marketing Rut image

Direct Mail Marketing

One minute, you feel like your direct mail marketing campaign is a wealth of creativity. The next minute, you feel like you're stuck in a rut. We've all been there - in many ways, it's a natural part of the job we're doing every day. But that DOESN'T mean that you have to take that simple fact laying down. If you truly want to avoid getting stuck in a direct mail rut, there are a few key tips you'll want to keep in mind. Building a Better Marketing Campaign: Here's What You Need to Know By far, one of the best ways to avoid getting stuck in that direct mail marketing rut ultimately comes down to going directly against your instincts and ...

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Want to Garner the Attention of the Boomers? Here’s How You Do It image

Baby Boomers Marketing

Did you know that within the next five years, there will be more Americans over the age of 65 than there will be kids under the age of 15? It's true - the Baby Boomer generation is more powerful than ever and if you really want to target them with your marketing strategy, there are a few key things you should know. The Generational Marketing Strategy You Need Has Arrived When speaking to any audience, one of the most important things you can do involves tailoring your marketing copy to play directly into the things that they're concerned about. For Baby Boomers, they're increasingly occupied with products and services that can help them live independently all throughout their twilight years. Therefore, ...

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How Savvy Restaurateurs Market Their New Ghost Kitchen Offerings image

Ghost Kitchens

Ghost kitchens, also commonly referred to as virtual kitchens, are a relatively new phenomenon that have really picked up steam over the last few years in particular. It's a term that refers to an environment where workers only prepare delivery orders - there are no tables, front of house staff or other elements of a "traditional" restaurant of any kind. The thing is, there's also little signage or other "outreach" materials because everything is handled via platforms like Uber Eats and DoorDash. So how are savvy restaurateurs getting the word out about their new startup during a period where more competitors are cropping up every single day? With the right content marketing strategy, of course. Getting the Ghost Kitchen Ready for Prime ...

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A New Era of Audiology Marketing Has Arrived image

Audiology Marketing

For audiology practices in particular, direct mail marketing is more than just an opportunity to have a conversation with a potential new crop of patients. It's also one of the keys to successfully growing your practice in the modern era. It's the perfect opportunity to not only show people what you do but why it's so important - and it's an idea that you can put to good use in a number of key ways that you should definitely know more about. Better Audiology Marketing Begins Today By far, the most important thing you can do to really take your audiology marketing efforts to a new level involves first determining your specific niche within the industry. At that point, you can become ...

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When Direct Mail Fails… Re-Think Your Approach image

Direct Mail

By now, you're probably well aware of all the studies that have been done that prove direct mail marketing is just as effective as it ever was. Statistics abound that confirm it not only has a much higher response rate than digital marketing, but often generates a better ROI, too. So why, then, isn't it working for you? First off, understand that direct mail is great - but it's not a silver bullet. Nothing is a guarantee in this life, as you've just experienced. Secondly, if your direct mail messaging fails, it doesn't mean you should give up. It means you need to re-think your approach. Back to the Drawing Board By far, the most important thing to understand about direct mail marketing ...

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