Categories ArchivesTargeted Marketing

Summer Camp is Coming Up. Let’s Fill That Roster TODAY! image

Summer Camps

The warm summer months are almost here yet again, which can mean only one thing: now is the time for recreational youth camps to kick their seasonal marketing efforts into high gear. If you wait until June to start marketing your summer camp, parents will likely have already made their decision weeks ago - meaning that your enrollment rates are going to suffer. However, if you start planning your seasonal marketing NOW, there's truly no limit to what you'll be able to accomplish - and that is a tremendously exciting position for any youth-related organization to be in. Seasonal Marketing for Summer Camps: Breaking Things Down One of the biggest boosts that direct mail advertising can have on your summer camp enrollment ...

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CBD and Direct Mail: Here’s What You Need to Know image

CBD Marketing

According to one recent study, CBD sales in the United States are expected to hit an incredible $20 billion by as soon as 2024. If you need a single statistic to prove that this industry is every bit as powerful as you've been led to believe, let it be that one. However, thanks largely to federal legal restrictions on things like digital marketing (think: social media), getting the messages of these businesses across to the people who want to hear them has been something of an uphill battle. Enter: direct mail, which has become the perfect opportunity to get the word out about this revolutionary product in a way that won't just capture someone's attention, but that will keep it ...

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Converting Prospects

The major issue that a lot of businesses often have with their marketing campaigns doesn't actually come by way of a lack of viable prospects. In fact, it's quite the opposite - most businesses have more prospects than they know what to do with. It's getting those prospects motivated to take that next step - to turn them into genuine responders in every sense of the term - that a lot of organizations struggle with. But if you're looking for new opportunities to improve your response rate and establish meaningful connections with people by way of your marketing campaigns, don't worry - there are a number of options available to you to choose from depending on your needs. Creating a More ...

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Market Your Pool Services Before the Summer Rush image

Pool Services

While the weather outside right not certainly leaves a lot to be desired for much of the country, NOW is absolutely the time to start planning your summer pool services marketing campaigns for maximum effect. You need to kick things into high gear BEFORE the weather starts to heat up. Not only will this go a long way towards making sure that you beat the summer rush, but you'll also guarantee that you stay at the top of your prospects' minds all season long. Taking Your Pool Services Marketing to the Next Level By far, the most important step you can take to really make sure that your seasonal marketing campaign gets off on the right foot involves leveraging the full ...

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Want Better Marketing Campaigns? Build Better Mailing Lists image

Direct Mail Lists

Every business owner wants to find new opportunities to create better and more effective direct mail marketing campaigns, but so many are at a loss regarding where they should specifically begin. The good news is that this goal is actually a lot easier than you think. If you're using the best mailing lists to begin with, so much of the "hard work" to that end has already been done for you! Creating More Effective Campaigns, One Piece of Collateral at a Time Maybe the most important thing to understand about all of this is that direct mail and targeted mailing give you access to a host of unique opportunities that you won't necessarily have through other means. Using the sophisticated tracking ...

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Millennials and Direct Mail: A Match Made in Heaven image

Millennials Marketing

One of the great things about direct mail is that it's inherently trustworthy - but this isn't just a sentiment shared among older generations - Millennials love the credibility of direct mail marketing materials, too. However, if you want to effectively target Millennials using direct mail and make the perfect first impression among your target audience, there are a few key things you'll want to keep in mind. Targeting Millennials: Here's What You Need to Know Arguably, the most important thing that you need to do to capture the attention of Millennials using direct mail involves making sure that you're using the right targeted mailing best practices in the first place. Generational marketing is certainly nothing new, but you'll want to take extra ...

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Seasonal Marketing for Landscapers: Swing Into Spring image

Landscaper Marketing

Yes, it's absolutely true that winter is firmly upon us and that low temperatures are gripping many parts of the country. But savvy landscaping businesses in particular know one truth among all others - it's never too early to start thinking about (and executing) your spring marketing campaigns. If you wait until the warm weather is already here, it will be far too late to kick your marketing campaigns into high gear. But if you lay the groundwork now, you'll stay at the top of someone's mind all throughout the season. Then, when they ARE looking for a landscaping business to help make their lawn warm-weather ready, you'll have exponentially increased the chances that the partner they seek out will ...

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Pre-Summer Marketing Success for Cosmetic Surgeons and Med Spas image

Cosmetic Surgery Marketing

Spring is almost upon us yet again, which can mean only one thing: Summer is right around the corner. While those warm summer days are still a few months way, this also means that NOW is the time for cosmetic surgeons, med spa clinics and similar types of practices to start planning their seasonal marketing campaigns. If you get started sooner rather than later, you'll be able to take full advantage of all those new patients who are already building interest in preparing for the warmer weather with a refreshing new look along the way. The Art of Pre-Summer Marketing: Your Guide Naturally, certain procedures have a longer recovery time than others - meaning that you really need to start sending out ...

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Plastic Postcards

Success in terms of marketing is all about getting the right message in front of the right person at exactly the right time - this has always been true and it likely always will be. But how do you make sure that someone actually NOTICES your message when they're receiving more targeted advertisements than ever on a daily basis? The answer is simple: you use a format that they can't help but pay attention to. For many brands, plastic postcards ARE that format and they unlock a myriad of different advantages you won't be able to find anywhere else. Stand Out from the Crowd One of the major benefits that direct mail collateral like plastic postcards bring to the table is that, ...

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Capture a New Generation of Timeshare Owners image

Timeshare Marketing

You may not think that timeshare marketing is inherently seasonal, but this idea actually couldn't be farther from the truth. Even though the cold winter months are firmly upon us, now is actually the perfect time to start planning the type of campaign that will attract Millennials in particular to what you have to offer. Your prospects are already dreaming about how they're going to escape the winter blues and many of them are currently planning their summer getaways. They're in the mood for fun and excitement and this is exactly the spirit that you can use to empower your lead generation efforts moving forward. Taking Advantage of the Next Generation of Timeshare Owners One of the reasons why direct mail ...

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Call for a FREE Marketing Consultation:

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Hours of Operation: Monday – Friday 7:30am – 4:30pm PST
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