Tags Archivespersonalization

CBD and Direct Mail: Here’s What You Need to Know image

CBD Marketing

According to one recent study, CBD sales in the United States are expected to hit an incredible $20 billion by as soon as 2024. If you need a single statistic to prove that this industry is every bit as powerful as you've been led to believe, let it be that one. However, thanks largely to federal legal restrictions on things like digital marketing (think: social media), getting the messages of these businesses across to the people who want to hear them has been something of an uphill battle. Enter: direct mail, which has become the perfect opportunity to get the word out about this revolutionary product in a way that won't just capture someone's attention, but that will keep it ...

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Market Your Pool Services Before the Summer Rush image

Pool Services

While the weather outside right not certainly leaves a lot to be desired for much of the country, NOW is absolutely the time to start planning your summer pool services marketing campaigns for maximum effect. You need to kick things into high gear BEFORE the weather starts to heat up. Not only will this go a long way towards making sure that you beat the summer rush, but you'll also guarantee that you stay at the top of your prospects' minds all season long. Taking Your Pool Services Marketing to the Next Level By far, the most important step you can take to really make sure that your seasonal marketing campaign gets off on the right foot involves leveraging the full ...

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Millennials and Direct Mail: A Match Made in Heaven image

Millennials Marketing

One of the great things about direct mail is that it's inherently trustworthy - but this isn't just a sentiment shared among older generations - Millennials love the credibility of direct mail marketing materials, too. However, if you want to effectively target Millennials using direct mail and make the perfect first impression among your target audience, there are a few key things you'll want to keep in mind. Targeting Millennials: Here's What You Need to Know Arguably, the most important thing that you need to do to capture the attention of Millennials using direct mail involves making sure that you're using the right targeted mailing best practices in the first place. Generational marketing is certainly nothing new, but you'll want to take extra ...

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Capture a New Generation of Timeshare Owners image

Timeshare Marketing

You may not think that timeshare marketing is inherently seasonal, but this idea actually couldn't be farther from the truth. Even though the cold winter months are firmly upon us, now is actually the perfect time to start planning the type of campaign that will attract Millennials in particular to what you have to offer. Your prospects are already dreaming about how they're going to escape the winter blues and many of them are currently planning their summer getaways. They're in the mood for fun and excitement and this is exactly the spirit that you can use to empower your lead generation efforts moving forward. Taking Advantage of the Next Generation of Timeshare Owners One of the reasons why direct mail ...

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The Impact of Using Direct Mail to Boost Online Purchases image

Online Retailers

While it's absolutely true that more and more people are engaging with brands over the Internet these days, that doesn't mean that direct mail is dead - far from it. In fact, even if you operate a business exclusively online, there are still a wide array of different benefits that the right direct mail campaign can bring to the table that would be difficult to replicate through other means. Leveraging Direct Mail to Your (Online) Advantage One of the most important benefits of executing a thoughtfully constructed direct mail campaign ultimately comes down to what it can do for your response rate. According to one recent study, about 67% of millennial parents and 53% of millennials in general say that they're ...

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What Realtors Need to Know About Targeting Absentee Homeowners image

Real Estate Marketing

It's no secret that real estate marketing is a bit more specific than most forms of advertising, as you're trying to capture someone's attention at a very important moment in their life. But as opposed to going after someone like a potential first time homebuyer, you can actually leverage best practices to your advantage and target people who may already have a home that they aren't necessarily getting a lot of value out of. If you play your cards right, you can create the type of mutually beneficial situation that serves you both well in the short-term moving forward. Targeting Absentee Homeowners: Breaking Things Down Maybe the most important thing for you to understand about all of this comes down to ...

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Keep Your Direct Mail From Becoming Junk Mail image

Direct Mail

There's absolutely nothing worse than spending hours upon hours coordinating what is objectively the best piece of direct mail marketing collateral you've ever created, only to have it wind up in someone's trash. It's happened to many marketers... but it doesn't have to happen to you! At least, not anymore. If you really want to make sure that you're doing everything you can to keep your direct mail from becoming junk mail, there are a few key things you'll want to keep in mind along the way. Avoiding Junk Mail Curse: Your Guide One of the major reasons why people immediately toss direct mail advertisements into the trash is because of the same basic reason: bad addressing. This includes addressing your mail with ...

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A New Era of Audiology Marketing Has Arrived image

Audiology Marketing

For audiology practices in particular, direct mail marketing is more than just an opportunity to have a conversation with a potential new crop of patients. It's also one of the keys to successfully growing your practice in the modern era. It's the perfect opportunity to not only show people what you do but why it's so important - and it's an idea that you can put to good use in a number of key ways that you should definitely know more about. Better Audiology Marketing Begins Today By far, the most important thing you can do to really take your audiology marketing efforts to a new level involves first determining your specific niche within the industry. At that point, you can become ...

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Win Customer Loyalty By Showing Your Appreciation image

Customer Loyalty

Maybe the most important thing to understand about running ANY type of business is that it always costs more to generate new customers than it does to retain your existing ones. Because of that, you need to win your customers' loyalty whenever and however you can. More often than not, this means showing your gratitude - even during those times when you don't necessarily "have to." Thankfully, this process is less the product of one major move and is more about a series of smaller, more strategically timed ones. All of this effort can pay major dividends down the road, too. An Investment in Your Customers is an Investment in Your Future Maybe the most obvious way to show your gratitude to ...

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Putting Personalization Back Into Pet Retail Marketing image

Pet Retail Marketing

According to one recent study, Americans are literally spending more money on their pets than ever before - to the tune of a massive $72 billion in 2019 alone. If you're among the many pet retailers out there, or operate in the pet services space in general, there has never been a better time than now to kick your marketing campaign into high gear. But if you really want to make an impression on both man AND man's best friend, there are a few key things you'll want to keep in mind. Bringing Personalization Back to Pet Marketing Owning a pet is an inherently personal thing - which means you need to be able to inject as much personalization into your ...

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