Tags Archivespersonalization

Keep Your Direct Mail From Becoming Junk Mail image

Direct Mail

There's absolutely nothing worse than spending hours upon hours coordinating what is objectively the best piece of direct mail marketing collateral you've ever created, only to have it wind up in someone's trash. It's happened to many marketers... but it doesn't have to happen to you! At least, not anymore. If you really want to make sure that you're doing everything you can to keep your direct mail from becoming junk mail, there are a few key things you'll want to keep in mind along the way. Avoiding Junk Mail Curse: Your Guide One of the major reasons why people immediately toss direct mail advertisements into the trash is because of the same basic reason: bad addressing. This includes addressing your mail with ...

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A New Era of Audiology Marketing Has Arrived image

Audiology Marketing

For audiology practices in particular, direct mail marketing is more than just an opportunity to have a conversation with a potential new crop of patients. It's also one of the keys to successfully growing your practice in the modern era. It's the perfect opportunity to not only show people what you do but why it's so important - and it's an idea that you can put to good use in a number of key ways that you should definitely know more about. Better Audiology Marketing Begins Today By far, the most important thing you can do to really take your audiology marketing efforts to a new level involves first determining your specific niche within the industry. At that point, you can become ...

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Win Customer Loyalty By Showing Your Appreciation image

Customer Loyalty

Maybe the most important thing to understand about running ANY type of business is that it always costs more to generate new customers than it does to retain your existing ones. Because of that, you need to win your customers' loyalty whenever and however you can. More often than not, this means showing your gratitude - even during those times when you don't necessarily "have to." Thankfully, this process is less the product of one major move and is more about a series of smaller, more strategically timed ones. All of this effort can pay major dividends down the road, too. An Investment in Your Customers is an Investment in Your Future Maybe the most obvious way to show your gratitude to ...

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Putting Personalization Back Into Pet Retail Marketing image

Pet Retail Marketing

According to one recent study, Americans are literally spending more money on their pets than ever before - to the tune of a massive $72 billion in 2019 alone. If you're among the many pet retailers out there, or operate in the pet services space in general, there has never been a better time than now to kick your marketing campaign into high gear. But if you really want to make an impression on both man AND man's best friend, there are a few key things you'll want to keep in mind. Bringing Personalization Back to Pet Marketing Owning a pet is an inherently personal thing - which means you need to be able to inject as much personalization into your ...

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Make a Lasting Impact With Your Fitness Club Marketing for the New Year & Beyond image

Fitness Clubs Marketing

If you had to make a list of some of the most popular New Year's resolutions that people make every year, "getting into shape" and "becoming more healthy" are usually right at the top. But at the same time, people often break those resolutions for a wide range of different reasons. That usually means fitness clubs see a big influx of new members at the start of the year that quickly wanes over the next few weeks and months... but it certainly doesn't have to be that way. With the right marketing strategy for fitness clubs, you can have people coming into your business that stay long after January has ended. All you have to do is keep a few ...

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The Art of Instructional Training Program Marketing: Breaking Things Down image

One of the biggest challenges that comes along with marketing your instructional training programs has to do with how you're supposed to get someone genuinely EXCITED for this type of experience in the first place. You obviously know that your training program is an important one - now, you need to convey that to your leads in a way that also comes off as fun and that builds anticipation. This is the only way to truly generate not only the response rate, but the attendance numbers, that you need. Luckily, this isn't nearly as difficult as you may have assumed it would be. For the best results, you just need to keep a few key things in mind. Getting Excited About ...

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Why Personalization Matters in Real Estate Marketing image

Buying and/or selling a home is already a more personal experience than most. As a real estate agent or other business professional, you need to leverage that fact to your advantage. This means leaning into the personalization aspect of real estate marketing as heavily - and as often - as you can. Injecting a Bit of Personality Back Into Real Estate Marketing One of the reasons why personalization is so effective in this particular context has to do with the ways in which it takes the natural benefits of targeted mailing even further. With targeted mailing, you're already going after people in your area who are most likely to want to buy a new home. Whether they're a first-time home buyer, ...

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If You Want to Grow Your Audiology Practice, Marketing is How You Do It image

More so than nearly any other business you can think of, healthcare marketing requires you to quickly establish and maintain an intimate, personal connection with your audience. This isn't just the key to getting new leads - it's the best opportunity to grow your practice in the way you've always wanted. Luckily, doing this with direct mail marketing isn't necessarily as difficult as you might assume - you just need to keep a few key things in mind. Growing Your Audiology Practice With Direct Mail: Breaking Things Down With regard to using direct mail marketing to grow your audiology practice, one of the most important assets you have available is ultimately the quality of your mailing list. Targeted mailing has always ...

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Where Email Marketing Fails, Direct Mail Succeeds image

The world we're living in these days is an increasingly digital one - there really is no getting around that at this point. Cell phones have become a ubiquitous part of our lives. We're essentially on the Internet all day, every day. With that in mind, now would be the perfect time to say "good bye" to direct mail marketing forever in favor of an "all in" push on email marketing, right? Not at all. A far as lead generation is concerned, now is actually the time to double down on your direct mail marketing efforts for a number of different reasons that are more than worth exploring. The Troubles With Email Marketing One thing that a lot of business owners fail to ...

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MailChimp’s New Direct Mail Postcards… Too Good to Be True? image

MailChimp, an industry leader in terms of email marketing, ads, landing pages, and CRM tools, recently announced that they're going to be expanding their existing direct mail capabilities with a series of new direct mail postcards aimed at businesses like yours. On the one hand, it's enticing to continue to leverage a brand as powerful as MailChimp's to your advantage. But are these postcards just the adrenalin injection your campaigns have been looking for, or are they too good to be true? Luckily, we took a closer look so that you don't have to. An Overview of MailChimp's New Direct Mail Postcards On the surface, MailChimp's new direct mail plastic postcards do have a lot going for them. But when diving deeper, ...

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